socalTECH

JANUARY 14, 2010

San Diego-based Underground Elephant , a startup focused on the CPA-based, performance based advertising market, said today that it has opened up an office in Santa Monica. The firm said it is looking to tap the talent in the Los Angeles are in the affiliate ad network industry. Underground Elephant is headed by Jason Kulpa.

Santa Monica 145

Santa Monica Yahoo San Diego Advertising 145

Startup Professionals Musings

JANUARY 17, 2022

I found some good lessons in this regard in a classic book, “ Becoming Facebook ,” by Mike Hoefflinger, the former Head of Global Business Marketing at Facebook. Too many choices confuse all customers, and make your job in marketing, distribution, and support much more difficult. Less is more.

Startup 144

Startup Social Media Metrics Customer 144

Both Sides of the Table

NOVEMBER 5, 2012

Costs of product on YouTube content is literally 99% cheaper than traditional TV and; Distribution of content can now go viral and can predictably distributed via social networks. Now the largest network on YouTube according to ComScore. Eventually other networks will emerge. Hello, Yahoo!?! (I I talked to an ex Yahoo!

Hollywood 374

Hollywood Content Yahoo Java 374

socalTECH

JUNE 6, 2011

Los Angeles-based TopSpin Media has inked a deal with Facebook music page application provider RootMusic , to offer up an e-commerce app for musicians on the popular social networking site. According to the two, the deal will allow artists to sell downloads, merchandise, and tickets directly from Facebook.

Yahoo 165

Yahoo Social Network Commerce Los Angeles 165

Startup Professionals Musings

MARCH 20, 2020

Unfortunately, the market is changing so fast these days that any upward climb can level off quickly, as the core business growth begins to stall. These are appearing earlier and earlier in emerging companies, as well as in mid-sized and mature companies: Your original market becomes saturated. Competitors see the same opportunity.

Pricing 123

Pricing Cloud Computing Customer Custom 123

socalTECH

MAY 5, 2010

Hollywood-based BUZZMEDIA , the parent company of Buzznet, Celebuzz, Stereogum, and a network of other sites, is in the midst of expansion, saying this week that it has hired on four new additions to the firm's advertising team. McDonagh joins from Prevention Magazine at Rodale, and has also worked at Yahoo!

Buzznet 145

Buzznet Sales Anthem Redpoint 145

Both Sides of the Table

FEBRUARY 21, 2010

One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. I believe that many social networks confused this idea.

Advertising 284

Advertising Invest RSS CPC 284

socalTECH

AUGUST 26, 2009

Google said it will open its door to third party advertising networks, allowing the ads in those networks to compete with AdWords advertisers for ad space on publishers. Google said it will be certifying those networks, and will be rolling out the new service over the next few weeks.

Google 191

Google Advertising Santa Monica SoCalTech 191

socalTECH

AUGUST 4, 2009

Beverly Hills-based Hydra , which operates a cost-per-action (CPA) advertising network, disclosed Tuesday afternoon that the firm is in a partnership with brand monitoring firm BrandVerity. According to Hydra, the deal with BrandVerity will be used to detect unauthorized bidding on branded and select keywords on Google, Yahoo, and Bing.

Beverly Hills 145

Beverly Hills Yahoo Advertising Google 145

socalTECH

MARCH 24, 2009

Los Angeles-based social networking web site MySpace said Tuesday afternoon that it has named three executives for the firm's music community, MySpace Music. Kantrowitz was most recently SVP International Marketing and Content for MySpace; Maghen was CTO at Yahoo! READ MORE>>.

CTO Hire 100

CTO Hire Chief Technology Officer Yahoo Social Network 100

socalTECH

AUGUST 3, 2010

As part of the funding, the firm said it has named Brad Cooper as Senior Vice President of Marketing and GM of Online Channels, and appointed Matt New as VP of Product, and Claude Ciocan as Vice President of Engineering. New was most recently at Ripple Networks, and also served at Yahoo. RealPractice is headed by Carey Ransom.

Rustic Canyon 147

Rustic Canyon Funding Miramar SaaS 147

socalTECH

MARCH 2, 2011

For this morning's interview, we talked with Westlake Village-based PurePhoto (www.purephoto.com), which is looking to help photographers market and sell their photographs. John Ellis: PurePhoto is a social commerce network, for buying, sharing, and selling original photographic art. What's the story behind PurePhoto? READ MORE>>.

Westlake Village 164

Westlake Village Yahoo Commerce Social Network 164

Both Sides of the Table

SEPTEMBER 17, 2013

In my last post I pointed out that many of the media commentators who have criticized the YouTube video network companies as not having strong businesses were mistaken. So why is online video such an attractive market to build a startup? Much of network television can cost $100,000 / minute to produce. MSN & AOL.

Company 339

Company Companies Technical Review Content 339

socalTECH

JULY 11, 2012

What does social networking have to do with the stock market? The two things that are mostly lacking from people's investment experience are the lack of a wide network of people to refine investment ideas with, and the best available content about companies they are considering investing in. What is Stockr all about?

Social Network 239

Social Network Startup Networking Content 239

socalTECH

JULY 11, 2014

The company is actually relatively new to the LA market. I was at Overture, then Yahoo, and later People Media, which we sold to Match.com. When I got involved with Slickdeals, I decided to tap into the LA market, and tap into my network of talented folks, who could really transform and accelerate the deal business.

Content 212

Content Yahoo Los Angeles Sites 212

InfoChachkie

JANUARY 4, 2016

Many of the tactics we deployed simply do not work in today’s market. According to Nielson, Expertcity was a top-five online advertiser for an 18-month period, based on our total marketing spend. Circa 2001, Yahoo publicly declared that they didn’t do cost per acquisition (CPA) deals. I couldn’t spend money fast enough.

SaaS 100

SaaS Yahoo Advertising Customer 100

socalTECH

JUNE 7, 2010

Ventures , the Internet marketing firm headed by BetterPPC's Ben Padnos , has sued NBC Universal over a failed agreement to buy domains Women.com and Women.net from NBC Universal via domain name firm Sedo. Padnos also has served at Yahoo! and University Netcasting, which became the CBS College Sports Network.

PPC 182

PPC Tsavo Sales Yahoo 182

Both Sides of the Table

APRIL 17, 2010

We had software executives from Google, Yahoo!, We’ll be conducting a series of educational programes covering: fund raising, team building, product development, sales, marketing, business development and how to prioritize your time as a CEO. DataPop : DataPop was founded by performance marketing veterans from Yahoo!

Company 276

Company Companies Startup Southern California 276

socalTECH

AUGUST 27, 2018

We have our own A/B testing platform, and my team is responsible for that solution for desktop and native apps, not only for Walmart.com, but also online groceries and the market. I had work for Yahoo for nine years, and at the time, they had an office in Carlsbad. Those are just numbers for Walmart.com. started in August of 2012.

San Diego 100

San Diego Southern California Technology Artificial Inteligence 100

socalTECH

AUGUST 27, 2018

We have our own A/B testing platform, and my team is responsible for that solution for desktop and native apps, not only for Walmart.com, but also online groceries and the market. I had work for Yahoo for nine years, and at the time, they had an office in Carlsbad. Those are just numbers for Walmart.com. started in August of 2012.

San Diego 100

San Diego Southern California Technology Artificial Inteligence 100

SoCal Tech Calendar

NOVEMBER 17, 2008

Digital LA organizes mixers for professionals in online entertainment, marketing, and advertising. Stop on by for informal casual networking. Attendees work at Sony Pictures, FOX Interactive, MySpace, Google, Yahoo!, Join the Digital LA group if you haven't already to get our event updates!

Yahoo 100

Yahoo Entertainment Hollywood Google 100

Tech Zulu Event

APRIL 25, 2011

They’ll discuss how content creators and brands work together to create, develop, and market digital branded entertainment. Neal Weiss, Yahoo! Originals is Yahoo!’s Marketing: How to promote a series using media buys and social media to engage fans, from development to release to ongoing support of a community.

Entertainment 96

Entertainment Yahoo Electronic Arts Social Media 96

Tech Zulu Event

JULY 15, 2013

Industry-specific networking site Kaleio , has partnered with Indeed.com to include both national and international job listings within the Kaleio Marketplace in a move that is expected to make it a one-stop professional networking and business tool for students and the non-executive workforce. Mashable, and several others.

Yahoo 100

Yahoo Platform Social Network Tool 100

Tech Coast Venture Network

MARCH 6, 2010

Once you sign up with a social network, you will be bombarded by Alert notifications, Direct Messages, Add as Friend, Events Announcements and more… And believe me, you don’t want all of it mixed with your professional/business email correspondences; or do you? Check out Gmail , Yahoo or Live , for example.

Email 100

Email Startup Yahoo Social Media 100

socalTECH

MAY 21, 2013

I had also spent five years at Overture and Yahoo, going back to the Goto.com days. I was recruited for the role when we were still at AT&T Interactive in October of 2008, by some of my former coworkers at Yahoo, who had already landed here. How did what was a staid publisher of phone books become a hotbed of online talent?

Technical Review 223

Technical Review Glendale Advertising Google 223

socalTECH

SEPTEMBER 16, 2008

Santa Monica-based Tsavo Media, the startup headed by former Userplane CEO Michael Jones, said today that it has acquired Better Inc, the SEO and pay-per-click marketing software firm headed by Ben Padnos. in 2001, after having previously served at Yahoo! Financial terms of the deal were not disclosed. Better Inc.'s SEO operations.

Tsavo 100

Tsavo SEO PPC Userplane 100

Startup Professionals Musings

NOVEMBER 1, 2015

Unfortunately, the market is changing so fast these days that any upward climb can level off quickly, as the core business growth begins to stall. These are appearing earlier and earlier in emerging companies, as well as in mid-sized and mature companies: Your original market becomes saturated. Competitors see the same opportunity.

Startup 116

Startup Pricing Cloud Computing Customer 116

socalTECH

AUGUST 3, 2012

John Mudge: We launched IBN Sports in January of 2007, focused on creating an interactive, broadcast network for sports. Because of that, we figured out that we had a market, especially with the movement of ad dollars towards the Internet and Internet video. What is IBN Sports?

Content 212

Content Google Southern California Orange County 212

socalTECH

MAY 21, 2013

I had also spent five years at Overture and Yahoo, going back to the Goto.com days. I was recruited for the role when we were still at ATT Interactive in October of 2008, by some of my former coworkers at Yahoo, who had already landed here. How did what was a staid publisher of phone books become a hotbed of online talent?

Technical Review 211

Technical Review Glendale Advertising Google 211

Both Sides of the Table

OCTOBER 8, 2014

If you want the full SlideShare deck with many slides not in either post it’s in this link –> The LA Tech Market. Has it begun to mature or is it just better marketed than in was say 5 years ago? Given how efficient markets are when a large market like LA starts to blossom it attracts capital pretty quickly.

Entrepreneur 376

Entrepreneur Snapchat Startup Google 376

Startup Professionals Musings

APRIL 15, 2019

I found some good lessons in this regard in a classic book, “ Becoming Facebook ,” by Mike Hoefflinger, the former Head of Global Business Marketing at Facebook. Too many choices confuse all customers, and make your job in marketing, distribution, and support much more difficult. Less is more.

Social Media 87

Social Media Metrics Customer Custom 87

socalTECH

DECEMBER 15, 2010

Tim is the former head of Yahoo's Global Advertising Marketplaces unit, overseeing Display, Search and Video, and was VP of Search at Overture. Tim, first off, for our readers who haven't heard of OpenX, explain what you provide to the market? They run that under the brand Orange Ad Market.

OpenX 242

OpenX Advertising Yahoo Pasadena 242

Both Sides of the Table

OCTOBER 4, 2009

Not only do I need to understand a customer pain point that my solution solves but I also need to convince them that my product does it better or most cost effectively than others on the market. They like to feel like they compared your solution to something else on the market. To the contrary.

Sales 319

Sales Startup Platform Tips 319

Startup Professionals Musings

SEPTEMBER 26, 2014

Unfortunately, the market is changing so fast these days that any upward climb can level off quickly, as the core business growth begins to stall. These are appearing earlier and earlier in emerging companies, as well as in mid-sized and mature companies: Your original market becomes saturated. Competitors see the same opportunity.

Pricing 105

Pricing Cloud Computing Customer Custom 105

Tech Zulu Event

NOVEMBER 30, 2012

Sroka earlier worked at Industrial Logic,where he developed programs in test-driven development, refactoring, and object-oriented design for HP, Yahoo!, Established In 2010 By PayPal’s First Head of US marketing. and Schlumberger. Founded in 2010 by Eric M.

Technical Review 88

Technical Review Software Review Bertelsmann Technology 88

Both Sides of the Table

APRIL 27, 2014

I started in 2007 with a thesis that my primary investment decision would be about the team (70%) and only afterward about the market opportunity (30%). Of course these are great places to network with other investors, meet great entrepreneurs and keep your connections strong with senior execs at larger companies like Yahoo!,

Venture Capital 374

Venture Capital Invest Press Startup 374

Startup Professionals Musings

MARCH 3, 2018

Unfortunately, the market is changing so fast these days that any upward climb can level off quickly, as the core business growth begins to stall. These are appearing earlier and earlier in emerging companies, as well as in mid-sized and mature companies: Your original market becomes saturated. Competitors see the same opportunity.

Pricing 52

Pricing Cloud Computing Customer Custom 52