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10 Marketing Strategies To Drive Exponential Growth

Startup Professionals Musings

Traditional marketing may be adequate for linear growth, but it likely won’t catapult you to Amazon’s unicorn status , or make waves in the business world. For example, I usually hear about an aggressive marketing budget, with a plan to penetrate a few big retail chains, and some videos to catch your attention on YouTube.

Marketing 170
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Equity Investment Platform Preparation Best Practices

Startup Professionals Musings

I recommend an easier way – using an investment platform like Gust, EquityNet or SeedInvest. Another advantage of online investor and equity crowdfunding platforms is that they will force you to pull together your story and documentation in a more consistent and complete fashion than you might otherwise bother.

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6 Lessons Most Entrepreneurs Only Learn On The Street

Startup Professionals Musings

You may think that patents and copyrights are not required, since your products are so innovative, but you will find that competitors are quick to copy your idea if you don’t protect it. Although Elon Musk doesn’t talk about it very much, he owns over 350 patents through Tesla, just one of his many companies.

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UberMedia's New Product Ties Your Ad Views To Your Local Shopping

socalTECH

Pasadena-based mobile ad measurement platform developer UberMedia , one of the companies out of Idealab, has released a new, mobile attribution product that tracks cross-media advertisement and correlates that to foot traffic in stores. READ MORE>>.

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NextVR Includes Light Field Technology In 3D VR Technology

socalTECH

Laguna Beach-based NextVR , which is developing technology to capture 3D, broadcast-quality virtual reality, said today that it will be adding "light field" capture technology to its platform. That technology was first brought to market by camera maker Lytro.

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Tapping The Power Of The Crowd For Ideas, Advice and Funding, with JumpStartFund

socalTECH

It''s a place where people can submit their ideas and patents, and we provide a platform for them to try to find entrepreneurs who would like to work on those patents together with us an the crowd. That gives us access to the patents from those federal labs and universities have. and NASA, as well as universities.

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How To Make The Most Of Your DNA As An Entrepreneur

Startup Professionals Musings

Others are really marketers out to make money fast, and believe that they can entice customers to any offering. His framework seems to be picking up some traction, and is already in use informally by several entrepreneurship platforms, universities, and even high school programs. But none have any lock on success.