Both Sides of the Table

JULY 26, 2010

Many of you have read or at least know the primary thesis of “ Crossing the Chasm &# the seminal book on marketing your products to mainstream consumers by Geoffrey Moore. It influenced a generation of tech marketers. We all intuitively know this curve now but we don’t all market effectively to it.

Marketing 294

Marketing Custom Customer Technical Review 294

Startup Professionals Musings

DECEMBER 27, 2019

Every new business dreams of growing from a startup to a global market leader in a few years, like Amazon.com, but that goal is elusive. For example, when delivery costs and delays were still a major online sales hurdle, Amazon Prime membership was invented to offer free next day shipping.

Marketing 123

Marketing Technical Review Custom Customer 123

Both Sides of the Table

SEPTEMBER 20, 2014

It is the bane of every startups existence because it takes up so much time, it is so competitive to sign people and it feels like unproductive time because it’s not moving the ball forward on product, engineering, sales, marketing, biz dev, fund raising. Obviously press releases only work if the employee isn’t junior.

Press 341

Press Startup Email Sales 341

Startup Professionals Musings

SEPTEMBER 15, 2018

Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market research data. Conduct your own customized market research. Modern libraries are still worth a visit.

Research 87

Research Marketing Statistics Report 87

Startup Professionals Musings

MAY 6, 2023

Many entrepreneurs are so enamored with their product vision that they believe their own hype and are convinced that the market for their solution is so huge that no one will ask them for independent market research data. Conduct your own customized market research. Modern libraries are still worth a visit.

Statistics 120

Statistics Research Report Newsletter 120

Startup Professionals Musings

DECEMBER 5, 2014

Marketing is everything these days. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. In fact, this article was driven by a startup press release I saw recently, highlighting a startup’s “geo-fencing technology” as a new basis for discount coupons. Give yourself the “So-what?”

Technical Review 103

Technical Review Tips Marketing Entrepreneur 103

Startup Professionals Musings

AUGUST 12, 2017

Marketing is everything these days. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. In fact, this article was driven by a startup press release I saw a while back, highlighting a startup’s “geo-fencing technology” as a new basis for discount coupons. They will call you back.

Tips 75

Tips Marketing Technical Review Startup 75

Startup Professionals Musings

AUGUST 21, 2021

Switch your focus from product development to sales. Explosive growth to an enterprise normally requires a scalable sales model, a well-documented process with incentives, training, and metrics for tracking and management. Of course, customer relationships, and penetration into new market segments are also critical elements.

Startup 151

Startup Course Sales Entrepreneur 151

Startup Professionals Musings

MARCH 16, 2014

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment.

Marketing 102

Marketing Funding Social Media SEM 102

Tech.Co

MAY 6, 2022

Ecommerce company Shopify supports small businesses with technology like ecommerce website builders and retail Point of Sale systems. The two companies are a great match, according to Shopify's press release about the deal. Now, it's dramatically expanding capacity in another area, fulfillment, with the acquisition of Deliverr.

Networking 123

Networking Press Newsletter Startup 123

Startup Professionals Musings

JANUARY 17, 2013

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment.

Marketing 106

Marketing Startup Social Media SEM 106

Startup Professionals Musings

AUGUST 22, 2014

Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market-research data. Conduct your own customized market research. Modern libraries are still worth a visit.

Marketing 97

Marketing Entrepreneur Statistics Research 97

Both Sides of the Table

AUGUST 14, 2011

Never Blame the Press. The most tempting thing for inexperienced entrepreneurs to do is to attack the press. But don’t pick a fight with the press. It’s the job of the press to hold us all to account and question our conduct, our performance, our accuracy our businesses. Make the story be about your market.

Startup 329

Startup Press Training Media 329

Startup Professionals Musings

JUNE 19, 2013

Marketing is everything these days. Yet I see many entrepreneurs that focus on the basics of marketing too little and too late. In fact, this article was driven by a startup press release I just saw today, highlighting a startup’s “geo-fencing technology” as a new basis for discount coupons. Give yourself the “So-what?”

Startup 103

Startup Marketing Social Media Technical Review 103

Both Sides of the Table

MAY 13, 2018

The most important advice I could give you before you set out in fund raising mode is to understand that fund-raising a sales & marketing process and needs to be managed. Somehow many first-time founders equate “sales” with something that is beneath them. In sales there are also three rules: Qualify, qualify, qualify.

Venture Capital 332

Venture Capital Funding Startup Sales 332

Berkonomics

APRIL 2, 2020

A business making those necessary items ignored the signs of progress and found itself without a market. Record plants were noisy, dirty places, using chemicals I can only imagine now rest somewhere in the ocean, to electroplate the “stampers” and press the records. Surely, you’ve heard the buggy whip analogy. A more modern example.

Southern California 177

Southern California Examples Social Network Press 177

Tech Zulu Event

OCTOBER 6, 2016

As the Internet continues to become populated with e-commerce sites, it’s becoming more and more difficult to generate web traffic, leads, and ultimate the sales for your website. Thankfully, we’ve compiled detailed guide in order to help you generate more awareness for your website in the global market. Work On Your SEO.

Commerce 58

Commerce Search Engine Optimization Sites Marketing 58

Both Sides of the Table

JULY 14, 2010

They are tasked with “getting deals done&# so they race around talking to tons of potential partners inking anything from channel sale deals , product integration, international distribution agreements, co-marketing arrangements, M&A discussions, etc. You have a marketing department with three people.

Startup 323

Startup Press Development Team Review SEM 323

TechCrunch LA

AUGUST 9, 2022

It’s also a massive market — and by Danna’s estimates, still with a lot of untapped business — with Boulevard quoting figures that forecast personal care and beauty sales passing $1.4 But for now, it’s a startup its investors believe is on solid footing in its home market. “As Focusing on the U.S.

Help 195

Help Startup UCLA Tool 195

Both Sides of the Table

JANUARY 6, 2014

The functions of an early-stage board are pretty obvious and well understood: Providing introductions to customers, biz dev partners, recruits, the press, other investors, etc. how much energy to put into channel partners vs. direct sales. how to build an initial sales organization. how to market our products and company.

Startup 325

Startup Sales Technical Review Software Review 325

Startup Professionals Musings

AUGUST 28, 2016

Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market research data. Conduct your own customized market research. Modern libraries are still worth a visit.

Marketing 59

Marketing Startup Statistics Research 59

socalTECH

FEBRUARY 7, 2012

Santa Monica-based social marketing firm GraphEffect said this morning that it has opned up new offices in both New York City and Chicago, as the company continues to expand its staff. GraphEffect's software helps companies measure the impact of their social media marketing on Facebook and other platforms. READ MORE>>.

Press 196

Press Social Media Santa Monica Media 196

Both Sides of the Table

JANUARY 14, 2014

All the data actually suggests with the growth of mobile, inbound sales calls will double from 30 billion to 60 billion in 3 years (source: Kelsey). It’s why opt-in marketing databases can be so incredibly valuable for companies like Gilt Groupe, One King’s Lane and AdoreMe. Calls are changing but not dying. PHONE CALLS.

Email 339

Email SaaS Venture Capital Google 339

Both Sides of the Table

DECEMBER 25, 2011

You need star power of entrepreneurs surrounded by star power angels & VCs who in turn get tons of press from adoring journalists who are insiders amongst this crowd of tech cognoscenti. You can monetize via Google Ad Sales before you have enough revenue to build your own sales team. Sure, you need to start with talent.

Carson 291

Carson Content Press Los Angeles 291

Both Sides of the Table

NOVEMBER 5, 2012

I use George Bush vs. Al Gore as allegory and I’ve been using it with entrepreneurs for years to sink in a simple point about how to communicate with the market. But the narrative in the press about Al Gore was that he was a smarmy know-it-all. Bush had the opposite narrative in the press. Before that he was a US senator.

Entrepreneur 370

Entrepreneur Startup Press Venture Capital 370

Startup Professionals Musings

DECEMBER 7, 2010

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment.

Marketing 94

Marketing Startup Social Media SEM 94

Both Sides of the Table

DECEMBER 27, 2010

In short, acknowledge they exist, be transparent about strengths & weaknesses and use your differences to talk about how you want to position yourself in the market. Marketing Differentiation – Salesforce.com is one of the most effective marketing organizations in the world because Marc Benioff is a genius at marketing.

Cloud Computing 320

Cloud Computing Competition Press Startup 320

Both Sides of the Table

FEBRUARY 20, 2017

They are tasked with “getting deals done” so they race around talking to tons of potential partners inking anything from channel sale deals , product integration, international distribution agreements, co-marketing arrangements, M&A discussions, etc. You have a marketing department with three people.

Activity 164

Activity Conference Press Case Study 164

Both Sides of the Table

SEPTEMBER 13, 2011

They will often run all of the daily reports into them covering off for finance, sales, marketing, biz dev & HR. You can always spot these types because they can’t tell you what their revenue number for last month was or what their sales target is for next month. But ask yourself, what does a COO actually do?

Startup 325

Startup Technical Review Sales Report 325

Both Sides of the Table

MARCH 24, 2014

It turns out it actually takes time to build a high-growth business with differentiated intellectual property and roll out large, enterprise-class marketing solutions. I remain a huge supporter and am very proud of our accomplishments and hugely optimistic about our future. 5 years ago.

Venture Capital 387

Venture Capital Downey Writing Press 387

Both Sides of the Table

OCTOBER 26, 2014

It’s why in this article I advise that people “market today not futures” because you don’t want your playbook in the hands of the competition. The other thing that tech execs often want to do is to delegate the PR to their marketing person. I wrote about how to build relationships with journalists in this post.

Press 319

Press Startup Writing Training 319

Both Sides of the Table

JUNE 17, 2017

The most obvious way to explain this is with sales people. If you hire 6 senior sales reps in January at $120,000 / year salary then you’ve taken on an extra $60,000 per month in costs yet these sales people might not close new business 6 months. COGS” represents the amount that each sale costs you.

Startup 227

Startup Venture Capital Sales Course 227

Both Sides of the Table

OCTOBER 17, 2019

Just as I was getting the swing of things the world shifted beneath my feet and the stock market went into a free fall and venture capital all but shut down for nearly a year. If I use Invoca as an example: we handle tens of millions of phone calls for customers who want to drive sales calls into call centers. Why does that matter?

Venture Capital 223

Venture Capital IP Startup Google 223

InfoChachkie

JANUARY 18, 2012

We just knew that we were onto an idea that no one had thought of and we had better be in the press first because, of course, there is a first-mover advantage. Number one is sales. Life is sales. Business development is sales. Winning customers is sales. Getting press is sales. Flip Burgers.

Entrepreneur 272

Entrepreneur Startup Conference Santa Barbara 272

Both Sides of the Table

FEBRUARY 16, 2015

At times I wanted the engineering team to produce features to support our sales efforts to I occasionally leaned on them a bit. So he would allocate say – 20% to sales, 15% to marketing, 20% to eng priorities, 10% to customer support, 10% to ops, 20% to ‘platinum customers’ and maybe 5% directly to me as the CEO.

Startup 150

Startup Sales CTO Coach Course 150

Both Sides of the Table

JUNE 25, 2015

As we went from a small band of missionaries hell bent on making our idea a reality, raising capital, getting press, and selling to customers – we were all having fun. When we first funded the company in 2009 we knew there was a big opportunity to help businesses automate marketing through phone channels. In other words, Why now?

Demand 150

Demand SaaS Startup Sales 150

Technology Council

JULY 31, 2008

Check out the newly released August edition of the SCribe Newsletter. Catch up on the latest news, see our upcoming event schedule, or visit the Website of the sponsors that make this all possible.

Newsletter 100

Newsletter Press Tech Coast Angels News 100