Remove Marketing Remove Pricing Remove Services
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Here’s What’s Driving Collaborative Consumption and Where the Market May Head Next

Both Sides of the Table

As I outlined in my talk, I believe the greatest Internet companies created over the past 15 years have been “deflationary” meaning they are driving down the prices or goods & services. Declining prices & margins in a small market is much less interesting. Prices down. Market meet reality.

Marketing 361
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Helping Consumers Name Their Own Price For Products, With Greentoe

socalTECH

In real life, you can just about bargain a price for anything you want to buy--a car, a house, even that new stereo from your local electronics store. Joe Marrapodi: GreenToe is a name your own price marketplace for products. It''s very similar to the Priceline.com model, where you name your price for a flight or hotel.

Pricing 273
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Can you defend your pricing niche against your competition?

Berkonomics

This week, we continue our series on marketing and positioning. There can be nothing more important in your business planning that selecting the proper pricing niche, making your story clear using that niche, and the defending your position against the competition. They are: Price. The danger of competing on price.

Pricing 226
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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. Online marketing uses techniques for driving promotion and place.

Marketing 379
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SaaS Subcriptions Are Great – TranSaaSional Pricing Is Better

InfoChachkie

Software as a service (SaaS) is a popular business model because it facilitates the delivery of incremental value to customers, while allowing the vendor to adjust their prices over time. However, such price increases generally occur after new utility has been provided to the customers. A hybrid of the SaaS model is emerging.

SaaS 215
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What Should You Do with Your Crappy Little Services Business?

Both Sides of the Table

There’s a line of thinking in Silicon Valley that you should build product businesses rather than services businesses. It’s nearly impossible to get a services company financed by VCs. Why Shouldn’t Most Services Businesses Raise VC? Why Build a Services Business in the First Place?

Services 332
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How to Make Sure Professional Services Don’t Take Over Your Software Company

Both Sides of the Table

I recently wrote a blog post in which I pointed out that many investors & advisors discourage enterprise startups from having a professional services (PS) business and I think this is a big mistake. I think it’s important for enterprise startups to layer in professional services into your revenue stream. rollout support.