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Startup Professionals Musings
AUGUST 24, 2022
As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). While I realize that a high level of certainty in these numbers is an elusive goal, the value of doing the work, and benchmarking your business against competitors is well worth the effort.
Both Sides of the Table
FEBRUARY 3, 2010
They don’t take the time to realize what your true motivations are because they’re too busy telling you what they THINK you want to hear. Trust me – your chances of selling are much lower if you’re talking rather than actively listening. But how to apply “listening&# in a sales meeting?
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InfoChachkie
JULY 14, 2011
Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. In today’s market, so much focus is placed on transacting business online. Who do you view as your biggest competition? You’re right.
socalTECH
FEBRUARY 10, 2017
For today's interview, we sat down and talked with Mike Whitmire , the CEO and Co-founder of Los Angeles-based FloQast (www.floqast.com), a developer of financial close management software for enterprise accounting. We were about a year out from our IPO when I joined, to work inside accounting. We're not an accounting system.
InfoChachkie
JANUARY 16, 2018
Without taking a dime of outside capital, the company has achieved impressive success in a competitive, SaaS market segment, landing companies such as Nike, Intuit, NASA, AutoDesk and PBS. I have always worked on early stage products. Some of the products I’ve helped validate and launch include GoToMyPC, GoToMeeting and AppFolio.
Tech.Co
AUGUST 16, 2017
Finding potential customers continues to be a huge challenge not only for established marketing and sales teams but also for startup executives and solo entrepreneurs. A study in 2013 showed that 61 percent of marketers found it hard to generate high-quality leads. Your registration comes with 60 credits. What’s more?
Tech Coast Venture Network
MARCH 31, 2010
It is not that they lack a good product! So we know that your in business to succeed - what kind of plans do you need: Business Plan. Marketing Plan. This can be a competent of your business plan or a separate document, but in either case it need only be a couple of pages long. Don't: Ignore the need for Pre-sales.
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