socalTECH

MARCH 20, 2017

Santa Barbara-based optical switching equipment maker CALIENT Technologies has launched its optical switching product into a new market. Pricing on the new product was not announced. CALIENT said its CALIENT S320 Optical Circuit Switch is in customer trials with government and commercial data center operators.

Santa Barbara 100

Santa Barbara Technology Marketing Pricing 100

Startup Professionals Musings

MARCH 3, 2023

Most technical entrepreneurs I know demand the discipline of a product specification or plan, and then assume that their great product will drive a great business. Serious investors, on the other hand, look for a professional business plan or summary first, and hardly ever look at the product plan.

Product 112

Product Summary Activity Entrepreneur 112

SoCal CTO

APRIL 2, 2012

The problem is you don't yet have product/market fit, and until you do, you don't really know what to build. When product vision is truly clear, then it makes sense to execute it, and hiring follows. These companies are very early-stage and definitely have not shown product/market fit. Far from it.

CTO Hire 205

CTO Hire Outsource Development CTO Coach Develop 205

socalTECH

MAY 25, 2021

Monrovia, California-based SiLC Technologies, a developer of machine vision tools, says it has raised $17M in a Series A funding round. The funding was led by Alter Venture Partners and Dell Technologies Capital and also included Fluxunit -- OSRAM Ventures, Sony Innovation Fund by IGV, Epson, UMC Capital, Yamato Holdings and Global Brain.

Technology 113

Technology Monrovia Seed Funding Tool 113

socalTECH

NOVEMBER 19, 2019

San Diego-based 5G device maker Inseego said this morning that it has named Adam Gould as Senior Vice President, Product Management, IoT & Mobile solutions. Gould was most recently CEO of QuantalRF, a developer of low-power, high sensitivity RF technology. READ MORE>>.

Product 124

Product San Diego Mobile Technology 124

TechCrunch LA

JULY 19, 2022

More people are focused on the beginning of the product lifecycle; very few are focused at the end.”. The end of the product lifecycle is where Murthy and Kaplan feel Ghost has “an enormous opportunity to help people be more efficient in that process,” Murthy added. Ghost is not alone in developing technology focused on inventory.

Product 191

Product Funding Technical Review Equity 191

socalTECH

SEPTEMBER 3, 2020

Fountain Valley-based HyperX , the gaming accessories arm of Kingston Technology, is taking aim at the education market this year--saying it is offering up deals on its gaming peripherals specifically for helping students in virtual class sessions. READ MORE>>.

Education 124

Education Marketing Class Help 124

socalTECH

JUNE 9, 2021

Irvine-based battery developer Enevate announced on Tuesday that it has inked a new, production licensing agreement, with EnerTech International. According to the company, EnerTech International will commercialize its battery technology in the transportation, mobility, and reserve power markets.

Product 113

Product Draper Mission Ventures Research 113

Startup Professionals Musings

MAY 1, 2022

Marketing is everything these days. You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late.

Marketing 141

Marketing Startup Social Media Technical Review 141

Startup Professionals Musings

OCTOBER 20, 2023

Most experts agree that the pace of business change is increasing , and all the business owners I know are struggling to keep up, much less surpass the wealth of global competitors now entering the market. Highlight the competitive edge you bring to the market. Use test marketing to identify changes before scale-up.

Marketing 116

Marketing Resource Training Startup 116

Startup Professionals Musings

APRIL 16, 2023

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Email marketing. Direct mail marketing.

Marketing 114

Marketing Invest Social Media SEM 114

socalTECH

JULY 13, 2021

Carlsbad-based Smart Earth Technologies (SET), a developer of LTE and 5G products for the water utility market, has been acquired by San Francisco-based CrescoNet. The two said that SET has delivered its products to more than 100 water utilities and advanced metering infrastructure providers worldwide.

Technology 113

Technology Acquisition Tool Networking 113

socalTECH

SEPTEMBER 27, 2021

Los Angeles-based Karman Missile & Space Systems, a developer of flight hardware and sub-assemblies for the space market, said Friday that it has acquired Systima Technologies, a provider of integration of mission critical space and hypersonic systems. Financial details of the acquisition were not announced.

Technology 113

Technology Acquisition Equity Los Angeles 113

socalTECH

SEPTEMBER 2, 2021

Los Angeles-based Hubble Connected, a technology products developer, says it is launching a new set of products at at parents, infance, children, and expecting mothers. The company says it has created baby monitors marketed under other global brands, and is led by Dino Lalvani.

Technology 113

Technology Los Angeles Product Marketing 113

Startup Professionals Musings

OCTOBER 10, 2021

Every technical entrepreneur is an early adopter of technology, so naturally they build things with people like themselves in mind. Unfortunately, for most solution markets, early adopters represent only 10 to 15 percent of the total opportunity, so it’s easy to get mislead on the real requirements of mainstream customers.

Customer 117

Customer Custom Technical Review Product 117

Startup Professionals Musings

SEPTEMBER 22, 2022

Great marketing is required to generate revenue and grow every business, especially new businesses which have no brand recognition nor loyal customer base. Yet, as a business consultant, I still find many of you business leaders relying primarily on your technology, word-of-mouth , or location to attract necessary customers.

Marketing 133

Marketing Customer Custom Outsource Development 133

socalTECH

JUNE 4, 2015

Irvine-based sales and marketing company Advantage Sales & Marketing said late Wednesday that it has acquired Atlas Technology Group >, a technology company which develops applications for helping retailers improve their product sales in stores. Advanced Sales and Marketing is led by Tanya Domier.

Sales 100

Sales Marketing Technology Help 100

socalTECH

MARCH 10, 2014

San Diego-based TE2 , a developer of technology aimed at marketing to consumers by tapping into data from Bluetooth, GPS, Wi-Fi, NFC and RFID technology, said last week that it has raised $3.5M According to TE2, it is developing a product which matches physical locations and venues to consumers via mobile and wearable devices.

Marketing 138

Marketing Technology San Diego Venture Capital 138

Berkonomics

MAY 9, 2024

Ten tests for your business success: Is your market identifiable and accessible? Test yourself as to whether you can identify the size of your market niche, and whether you can overcome the many barriers to access customers within your niche. How large is your total market? Can you dominate that market?

Patents 156

Patents Pricing Ideas Marketing 156

socalTECH

AUGUST 26, 2013

Carlsbad-based life sciences equipment developer Life Technologies has expanded its testing equipment in the food safety and testing area this morning, saying that it has partnered with PIKA Weihenstephan to provide molecular testing for testing in the brewing and beverage market. READ MORE>>.

Product 138

Product Technology Organization Help 138

socalTECH

MARCH 26, 2021

says it is taking aim at the hydrogen separation market, with the developments of its own advanced polymer membrane technology. A new, Camarillo-based startup, H24US Corp., The self-funded company is led by President Mike Rocke.

Marketing 113

Marketing Funding Technology Startup 113

Startup Professionals Musings

JANUARY 4, 2023

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. Proactively seek out win-win alliances.

Marketing 107

Marketing Technical Review Startup Innocal 107

SoCal Tech Calendar

JUNE 3, 2009

Tuesday, June 9, 2009 -- Strategic Marketing of Technology Products. Bring better market insight, marketing process, and marketing effectiveness to competitive strategy in your technology-driven business. See [link] (more).

Marketing 100

Marketing Product Technology Competition 100

Startup Professionals Musings

MAY 15, 2020

As an angel investor, I see plenty of startups focusing on building an innovative product, but I’m looking for the few who are also leading with an exponential growth strategy, to put them in the category of the next Amazon or Google. Let your highly motivated customers be your best marketing advocates for new customers.

Marketing 170

Marketing Startup Examples Customer 170

Both Sides of the Table

APRIL 21, 2020

Harry was gracious enough to invite me back so this past week we recorded an episode discussing the current market environment. Nobody will be immune because in a bull market executives are paid to “innovate” so they sign software contracts and run projects. If you’re a clear “market winner” like Stripe, Robinhood or Airbnb.

Venture Capital 263

Venture Capital Marketing Startup Writing 263

socalTECH

OCTOBER 1, 2019

San Diego-based Quake Global a provider of Internet-of-Things automation and process automation products and services, has acquired Skynet Healthcare Technologies Inc. , a provider of real-time-location-systems (RTLS) products for the senior care market. Financial details of the acquisition were not announced.

Technology 113

Technology San Diego Acquisition Marketing 113

Startup Professionals Musings

JUNE 24, 2020

As a frequent advisor to new entrepreneurs and startups, I often hear your frustration with being treated differently from other startups by investors, on expectations for valuation , traction, and market size. On the other hand, if the market is super-hot, many will be willing to jump in to make your case.

Marketing 174

Marketing Startup Artificial Inteligence Technical Review 174

TechEmpower

JULY 24, 2023

At TechEmpower, we frequently talk to startup founders, CEOs, product leaders, and other innovators about their next big tech initiative. Background Questions Let’s start with some background questions about the business and product. How will you be taking this to market? Do you have a custom algorithm or other technology?

Develop 520

Develop Development Technical Review SEO 520

Startup Professionals Musings

MAY 5, 2023

Technology is so key to every business these days that experienced business-smart but non-tech entrepreneurs are feeling deeper and deeper in the hole. Startups succeed most often when the founding partners know how to build and run a business, rather than how to build and run technology.

Entrepreneur 104

Entrepreneur Technology High Tech Startup 104

Startup Professionals Musings

FEBRUARY 19, 2023

The common reason given is that this prevents any competitor from stealing their idea and beating them to market. Entrepreneurs talk to customers and competitors talk to each other about the new trends and technologies they see. Before you finalize the product is the best time to talk about it and see if you can get some buzz started.

Marketing 105

Marketing Startup Search Engine Optimization Ideas 105

Both Sides of the Table

MARCH 14, 2013

Creating awareness for your brand and products is one of the lifebloods of technology startups yet in a world where so many companies are being created it becomes difficult to rise above the noise. Ever notice how some companies tend to be in the press all the time and your big new product launch struggled for inches?

Marketing 389

Marketing Press Blogging Startup 389

socalTECH

NOVEMBER 28, 2017

San Diego-based Taoglas , the developer of communications antenna technology and products, said this morning that it has named Landon Garner as its new Chief Marketing Officer (CMO). Taoglas said Garner will be responsible for brand communications, product strategy and marketing, and demand generation.

Marketing 124

Marketing San Diego Demand Product 124

socalTECH

OCTOBER 16, 2014

Los Angeles-based Spreeify , the developer of display ad technology which is led by Ruben Dua, has rolled out a new product aimed at the mobile market. server advertising technology display network mobile spreeify' Pricing on the new tool was not announced. READ MORE>>.

Mobile 218

Mobile Product OpenX Yahoo 218

SoCal Tech Calendar

FEBRUARY 3, 2009

Monday, February 9, 2009 -- Caltech Executive Education: Strategic Marketing of Technology Products. Attend this 3-day course to learn how to gain market advantage and become better positioned to grow. See [link] (more).

Product 100

Product Marketing Technology CalTech 100

Startup Professionals Musings

APRIL 10, 2020

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. Proactively seek out win-win alliances.

Mobile 173

Mobile Marketing Technical Review Startup 173

SoCal Tech Calendar

FEBRUARY 6, 2009

Thursday, February 12, 2009 -- Caltech Executive Education: Taking Technology Products to Market. Attend this 2 day course to learn how to provide customers with crystal-clear product positioning, meaningful branding, and carefully timed launch strategies. Stand out in your competitive marketplace. See [link] (more).

Product 100

Product Marketing Technology CalTech 100

socalTECH

MAY 17, 2019

Santa Monica-base Cornerstone OnDemand said late Thursday that it has named a Heidi Spirgi as the company's new Chief Marketing and Strategy Officer, to head up the firm's marketing functions. She also has served at PeopleSoft, Seagate Technology, and Swiss Bank Corporation. READ MORE>>.

Cornerstone OnDemand 133

Cornerstone OnDemand Marketing Santa Monica Report 133