Both Sides of the Table

JANUARY 29, 2010

This is part of my series on what makes an entrepreneur successful. I originally posted it on VentureHacks , one of my favorite websites for entrepreneurs. I started the series talking about what I consider the most important attribute of an entrepreneur : Tenacity. Entrepreneurs play to win and they take losing seriously.

Competition 296

Competition Entrepreneur Startup GRP Partners 296

Startup Professionals Musings

AUGUST 9, 2023

When entrepreneurs introduce new products to the market, their passion and conviction often leads them to assume that every potential customer will see the immediate need and value, and will quickly adopt the solution. In today’s information overload, marketing is everything. Use every marketing channel available.

Case Study 89

Case Study Customer Custom Study 89

Startup Professionals Musings

OCTOBER 31, 2022

After many years in business, I’m convinced that none of us has the strengths and interest in all the areas needed for success, including solution changes, finance, marketing, and operations. Idea people often don’t get funded as entrepreneurs, because a new business is all about results, not just ideas.

Activity 108

Activity Satisfaction Metrics Startup 108

TechCrunch LA

MARCH 23, 2021

Indeed, two of the best funded companies in the lab-grown meat market hail from The Netherlands, where Mosa Meat is being challenged by a newer upstart, Meatable , which just announced $47 million in new financing. The company aims to have its first product approved by European regulators by 2023 and notching commercial sales by 2025.

Chief Technology Officer 261

Chief Technology Officer Technical Review Software Review Product 261

Startup Professionals Musings

NOVEMBER 15, 2020

When entrepreneurs introduce new products to the market, their passion and conviction often leads them to assume that every potential customer will see the immediate need and value, and will quickly adopt the solution. In today’s information overload, marketing is everything. Use every marketing channel available.

Case Study 174

Case Study Startup Customer Custom 174

Startup Professionals Musings

SEPTEMBER 20, 2019

For example, if it’s getting harder to charge a price premium for the product you’re marketing, or others are offering your subscription service for free, it may be time to start thinking in a new box. For example, quarterly sales on one of your most important products suddenly decreases, or your inventory across a whole category has surged.

Entrepreneur 93

Entrepreneur eBook Metrics Examples 93

Startup Professionals Musings

JUNE 13, 2015

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Social media as a marketing tool is here to stay, and is now widely accepted. Don’t try to tackle all 20 major categories of digital social media at once.

Social Media 108

Social Media Media Marketing Resource 108

Startup Professionals Musings

DECEMBER 23, 2017

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Social media as a marketing tool is here to stay, and is now widely accepted. Don’t try to tackle all 20 major categories of digital social media at once.

Media 59

Media Marketing Social Media Resource 59

Startup Professionals Musings

DECEMBER 1, 2013

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. The place to start today is if your company only uses traditional media for marketing, or no marketing. Don’t try to tackle all 20 major categories of digital social media at once.

Social Media 103

Social Media Media Marketing Startup 103

Both Sides of the Table

DECEMBER 16, 2009

This is part of my new series on what makes an entrepreneur successful. I originally posted it on VentureHacks , one of my favorite websites for entrepreneurs. Thinking out loud – I’m sure that’s important for entrepreneurs as well. He told me that when the markets soured they were no longer hot.

Entrepreneur 306

Entrepreneur Startup Outsource Development Customer 306

socalTECH

APRIL 18, 2017

We are also launching beverages and coffee, two new categories, next month. With brands today, as you probably know, every consumer category is being massively disrupted by the long tail. Additionally, we're very sales and marketing driven. When we started out, it was all about new revenues and new sales.

Entrepreneur 124

Entrepreneur Services Sales Customer 124

SoCal Tech Calendar

JUNE 14, 2016

We provide an event and experiential marketing platform. What that means, is we have a software tool, used primarily by companies who are putting on events for marketing reasons. The most obvious, is to drive sales. We work with them on an annual basis, around the world, and help to power their events and experiential marketing.

Sales 100

Sales Santa Monica Startup Orange County 100

Startup Professionals Musings

DECEMBER 31, 2017

Most entrepreneurs believe they are “different,” but they can’t quite understand how. The classic book, “ Hunting in a Farmer's World: Celebrating the Mind of an Entrepreneur ,” by serial entrepreneur and business coach John F. Dini makes the case that entrepreneurs are hunters, while the rest of us (large majority) are farmers.

Entrepreneur 54

Entrepreneur News Slides Startup 54

Startup Professionals Musings

JUNE 28, 2015

Most entrepreneurs believe they are “different,” but they can’t quite understand how. The classic book, “ Hunting in a Farmer's World: Celebrating the Mind of an Entrepreneur ,” by serial entrepreneur and business coach John F. Dini makes the case that entrepreneurs are hunters, while the rest of us (large majority) are farmers.

Entrepreneur 106

Entrepreneur News Slides Startup 106

Startup Professionals Musings

MAY 12, 2014

Most entrepreneurs believe they are “different,” but they can’t quite understand how. A recent book, “ Hunting in a Farmer''s World: Celebrating the Mind of an Entrepreneur ,” by serial entrepreneur and business coach John F. Dini makes the case that entrepreneurs are hunters, while the rest of us (large majority) are farmers.

Entrepreneur 109

Entrepreneur Startup News Slides 109

Startup Professionals Musings

AUGUST 5, 2013

If you are in this category, first know that you are not alone, but then you need to take a look at the advice given by Patricia Sigmon in her book “ Six Steps to Creating Profit: A Guide for Small and Mid-Sized Service-Based Businesses.” Raise the marketing bar. Today, marketing is all about immediacy. Mix things up.

Entrepreneur 93

Entrepreneur Startup Outsource Development Sales 93

Startup Professionals Musings

SEPTEMBER 11, 2021

Traction is evidence that your product or service has started that “hockey- stick” adoption rate which implies a large market, a valid business model, and sustainable growth. As an investor, I would like to see one month of sales, and see how that compares to your projections. Market penetration. First of all, a definition.

Startup 121

Startup Metrics Customer Custom 121

Startup Professionals Musings

MARCH 18, 2015

For example, if it’s getting harder to charge a price premium for the product you’re marketing, or others are offering your subscription service for free, it may be time to start thinking in a new box. For example, quarterly sales on one of your most important products suddenly decreases, or your inventory across a whole category has surged.

Entrepreneur 106

Entrepreneur eBook Metrics Startup 106

InfoChachkie

JUNE 16, 2016

Entrepreneurs create their own jobs, why shouldn’t they also create their own degrees? As described in Should Millennial Entrepreneurs Skip College? most young entrepreneurs benefit greatly from the college experience. When trying to cobble together a startup degree, consider the following categories of classes.

Entrepreneur 100

Entrepreneur Class Course Writing 100

Startup Professionals Musings

JANUARY 12, 2013

Many entrepreneurs I know don’t realize that the language they learned in the corporate world, or even their recent MBA class, won’t get them ahead in the startup world today. As a reality check, try this quick test of your entrepreneur savvy. As a reality check, try this quick test of your entrepreneur savvy. Super-angels.

Entrepreneur 109

Entrepreneur Startup Web Equity 109

Startup Professionals Musings

OCTOBER 23, 2012

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. The place to start today is if your company only uses traditional media for marketing, or no marketing. Don’t try to tackle all 20 major categories of digital social media at once.

Media 92

Media Social Media Marketing Resource 92

socalTECH

SEPTEMBER 1, 2020

We're here to help them solve the problem of compliance and retail policy enforcement, and to understand what people are saying about their products next to their buy buttons, what kind of reviews they are getting, and to understand other things that influence sales. We provide analytics on the velocity of sales across their channels.

Artificial Inteligence 140

Artificial Inteligence Startup Commerce Sales 140

Startup Professionals Musings

SEPTEMBER 1, 2023

The challenge is to transform and hardwire your entire team to think in these terms, rather than the default focus on distinct towers of product quality, closing the sale, or fixing a complaint. Real stories are inspiring and more powerful than any executive or marketing messages, both for team members and potential new customers.

Customer 106

Customer Custom Startup Competition 106

Startup Professionals Musings

JANUARY 6, 2020

In reality, a simple Excel spreadsheet model customized around your assumptions can save you hours and avoid a wasted expense in validating alternative vendor and marketing decisions. What if you need to change your market size and volume projections? Yet they can be done by a simple financial model in a few milliseconds.

Startup 123

Startup Pricing Sample Customer 123

Tech.Co

MAY 31, 2023

Launching and growing a startup is one of the biggest missions an entrepreneur can undertake. Yet, with so many tools vying for the attention of business owners, navigating the over-saturated market can be overwhelming. The email marketing platform lets you create tailored email content with templates and a drag-and-drop builder.

Tool 128

Tool Startup Software Review Technical Review 128

Tech.Co

OCTOBER 28, 2020

The two platforms are both huge in their respective markets: By connecting TikTok's audience with small businesses online everywhere, this team-up could offer a lifeline to business owners amid a rocky economy. With it, they can create, execute, and refine TikTok marketing campaigns. How the Partnership Works.

Help 149

Help Platform Startup Social Media 149

Startup Professionals Musings

JUNE 20, 2022

For example, if it’s getting harder to charge a price premium for the product you’re marketing, or others are offering your subscription service for free, it may be time to start thinking in a new box. For example, quarterly sales on one of your most important products suddenly decreases, or your inventory across a whole category has surged.

eBook 111

eBook Metrics Examples Startup 111

InfoChachkie

JULY 26, 2010

Entrepreneurs can emulate de la Guerra’s strategy and make their adVenture appear far larger than reality and thus increasing its influence and market reach while discouraging competitive threats by creating an industry alliance. Revenue – We generated significant fees, over and above our product sales, from our members.

Entrepreneur 168

Entrepreneur Santa Barbara Startup Conference 168

InfoChachkie

FEBRUARY 4, 2013

Whenever a VC assesses a potential investment opportunity, they attempt to match the entrepreneur(s), their solution, and intended markets with a pattern they have previously encountered. Conversely, even if a venture is pre-revenue, the operational risk is reduced if the entrepreneurs have a relevant track record of success.

Technical Review 244

Technical Review Startup Venture Capital RSS 244

Startup Professionals Musings

MAY 7, 2021

Unfortunately, in today’s world where time is of the essence, none of us can afford to make all the mistakes personally and learn from them, so I always try to recommend some key strategies for moving more quickly into the wise category: Keep your eye on the big picture, to temper your passion. Understand and exercise political judgement.

Patents 138

Patents Mentor Customer Custom 138

TechCrunch LA

NOVEMBER 4, 2019

The second phase was the emergence of influencer marketing, or connecting those influencers to brands to leverage their audiences … Now that influencer marketing has become an established part of the marketing playbook, we are in phase three: tools to help influencers further monetize their influence, like Cameo, and then manage their lives.”.

Platform 170

Platform Marketing Tool Venture Capital 170

Both Sides of the Table

MAY 6, 2018

The best entrepreneurs in our industry focus on it year-round as opposed to just once every 18 months. But it’s critical for your business, for you as a leader and people who excel at fund raising have an extreme advantage over those who do not. But if there is nothing wrong with you then please don’t let early rejections alter your course.

Funding 236

Funding Venture Capital Startup Entrepreneur 236

Startup Professionals Musings

DECEMBER 13, 2020

The challenge is to transform and hardwire your entire team to think in these terms, rather than the default focus on distinct towers of product quality, closing the sale, or fixing a complaint. Real stories are inspiring and more powerful than any executive or marketing messages, both for team members and potential new customers.

Customer 168

Customer Custom Services Startup 168

Startup Professionals Musings

NOVEMBER 20, 2019

Most entrepreneurs believe they are “different,” but they can’t quite understand how. The classic book, “ Hunting in a Farmer's World: Celebrating the Mind of an Entrepreneur ,” by serial entrepreneur and business coach John F. Dini makes the case that entrepreneurs are hunters, while the rest of us (large majority) are farmers.

Entrepreneur 95

Entrepreneur News Slides Startup 95

socalTECH

MAY 30, 2019

Richards--a serial entrepreneur who has been involved in a number of technology companies here, including NTI Group (sold to Blackboard), Internships.com, MP3.com, All of this has fundamentally changed the efficiency of the market, with prices anywhere from fifty to seventy-five percent lower.

Content 193

Content Social Network Coach Help 193

Both Sides of the Table

JUNE 13, 2018

As a VC and former entrepreneur let me offer you some advice. The mistake entrepreneurs make is either writing a lengthy email (everybody has too much email so it will get skimmed / not digested) or not having a deck which means the VC can’t quickly determine his or her fit as a potential investor. The key is WHAT you send.

Venture Capital 261

Venture Capital Slides Email Startup 261

Both Sides of the Table

FEBRUARY 21, 2010

One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. But of course Google eventually became the massive winner in this category.

Advertising 284

Advertising Invest RSS CPC 284