Tech.Co

JUNE 22, 2021

Shopify is planning to strike a blow at Amazon by entering the affiliate marketing space. But, it also represents another swipe at Amazon's near-monopoly control of the affiliate marketing space. Why Would Shopify Expand into Affiliate Marketing? Put simply, affiliate marketing is big business. Considering Shopify?

Marketing 164

Marketing Buzzfeed Guide Platform 164

SoCal CTO

AUGUST 4, 2011

How will you be taking this to market? What are some good examples of similar sites? Examples of other brands/sites that are similar from a brand perspective? Often this ties to marketing support. Is the whole site SSL/HTTPS, only the login process, or something in between? Administrators? SEO for Startups )?

Develop 396

Develop Development Startup SEO 396

SoCal CTO

AUGUST 4, 2011

How will you be taking this to market? What are some good examples of similar sites? Examples of other brands/sites that are similar from a brand perspective? Often this ties to marketing support. Is the whole site SSL/HTTPS, only the login process, or something in between? Administrators? SEO for Startups )?

Develop 384

Develop Development Startup SEO 384

TechCrunch LA

NOVEMBER 8, 2022

The platform is going after marketers with a Canva-style drag-and-drop interface. Users will first pick from a range of templates, be it a theme for a shopping site or a trip to Japan. That’s because the startup is hoping to capture the wave of marketers who are warming up to AI tools to assist their job.

Generative AI 182

Generative AI Marketing Artificial Inteligence Template 182

Berkonomics

MARCH 31, 2022

The obsolete marketing message. And both have become increasingly obsolete as new channels of reach have evolved, allowing direct and personal contact with our potential customers, and better yet, free and near–free forms of marketing just for the asking. Today’s marketing tools and methods. Revert to “old school” marketing.

Marketing 156

Marketing Customer Custom Tool 156

socalTECH

AUGUST 11, 2020

Los Angeles-based The Bake Market said late Monday that it has launched a new, online marketplace for home bakers. The site offers up baking mixes, ingredients, and supplies, which it says are "professional-grade", featuring brands which are those that are used by the pros.

Marketing 113

Marketing Sites Los Angeles Angel 113

TechCrunch LA

JANUARY 7, 2020

The latest of these is Luxury Presence , which pitches digital marketing services to real estate agents and has raked in $5.4 Our 2020 goal is to build a full digital marketing solution for real estate agents looking to build successful, lead-generating digital brands,” said Malte Kramer, the company’s chief executive, in a statement.

Los Angeles 168

Los Angeles Services Angel Marketing 168

Berkonomics

NOVEMBER 19, 2020

Since in most cases, there was no revenue in many of these companies, all trying to gain market share at any cost, we had to invent the metric to use. And the most logical one seemed to be “eyeballs” or number of unique monthly users finding their way to the site or registering for the service. Remembering the insanity before 2000.

Metrics 296

Metrics Sites Advertising Web 296

Both Sides of the Table

MAY 6, 2015

As an active investor in the Los Angeles technology market we’re always seeking to better understand the data and trends of why our market has grown so rapidly since 2009. The report on the LA Tech Market can be found on this link. And the first report released is this one — > The State of the LA Tech Market.

Marketing 150

Marketing Newsletter Venture Capital Blogging 150

socalTECH

AUGUST 5, 2020

Los Angeles-based BidGarage.com announced late Tuesday that it has launched a new, online classic car auctino site. According to the company, the new service connects people with low-mileage, high-value vehicles to global buyers, curating vehicles that appear on the marketplace.

Sites 113

Sites Los Angeles Content Services 113

InfoChachkie

NOVEMBER 3, 2014

It is no secret that Pinterest and other social commerce sites have begun to dial in the commerce equation. These sites (so far) have managed to balance facilitating product discovery and purchase capabilities with users'' desires to entertain and educate themselves without feeling like they are in a marketplace.

Entrepreneur 210

Entrepreneur Commerce Sites Social Network 210

socalTECH

MAY 23, 2012

In what is a huge blow to Silicon Beach, Santa Monica-based BetterWorks , the software-and-technology-meets-employee-perks startup run by Paige Craig, told its users today that it is sunsetting its site on May 31st.

Santa Monica 275

Santa Monica Redpoint Email Activity 275

socalTECH

NOVEMBER 27, 2019

City of Industry-based Vacos , a startup which is aiming at the "smart home" market, said today that it has launched a new, battery-powered security camera--although, it appears the camera is not yet available. The company said its security camera costs $97 for a basic package, and includes artificial intelligence features.

Artificial Inteligence 113

Artificial Inteligence Marketing City of Industry City of Industry 113

socalTECH

MAY 14, 2014

The startup says it has created an online marketplace which lets ticket buyers and sellers negotiate ticket sales in a "free, fair and flexible" P2P market. savefans market venue shows events peer marketplace ticket secondary contender' The company says it leverages PayPal to make sure that deals will be done in a secure way.

Los Angeles 222

Los Angeles Sales Sites Marketing 222

Startup Professionals Musings

JULY 30, 2021

While you all recognize that reacting to weak market signals is critical to staying in business and staying competitive, I find that many don’t have the skills and focus to trigger change decisions on a timely basis. As times change, you may need new metrics, such as total experience, web site hits, and social media complaints.

Marketing 162

Marketing Social Media Metrics Customer 162

socalTECH

MARCH 18, 2014

LawKick''s online site lets people answer a few questions about their legal issue, receive custom price quotes from lawyers, and helps them find the best fit for which lawyer to hire. lawkick legal marketplace help lawyer attorney market' Both Chasin and George were former law students. READ MORE>>.

Los Angeles 216

Los Angeles Pricing Help Sites 216

socalTECH

MAY 14, 2013

We caught up with founder Evan Britton about how his company has created the top site in the Internet niche of celebrity birthdays, and how that intense focus on a single niche--and user experience- has paid off for the company in terms of user engagement and growth. That was the genesis of the site.

Google 236

Google Sites Startup Web 236

Both Sides of the Table

FEBRUARY 7, 2013

And we wanted a head of global marketing. I wanted them to have a market lead before others could try and build what Ethan was working on. Ethan had pointed out to me that merchants were being barraged by “deal site” wanting to drive customers in the door but they didn’t have great tools to manage their customers.

CTO Coach 359

CTO Coach Google CTO Hire Yammer 359

Startup Professionals Musings

JUNE 8, 2020

Social media sites today, including Facebook, LinkedIn, and Twitter, provide ideal forums for presenting your cause and your concept. Start actively blogging on your own site, as well as on industry forums. These days, winning in the crowded startup world is all about marketing. Make your business cards stand out in the crowd.

Ideas 124

Ideas Tips Marketing Social Media 124

socalTECH

JULY 11, 2014

Los Angeles-based deal site Slickdeals (www.slickdeals.com), an online deal site, has nine million, highly loyal users and a daily updated list of great, user-generated, deal listings. There are lots of deal sites out there--how it that different? The company is actually relatively new to the LA market. It''s amazing.

Content 212

Content Yahoo Los Angeles Sites 212

TechCrunch LA

NOVEMBER 3, 2020

And in the market of sports memorabilia, authenticity (even if it includes sweat, blood and tears) is everything. “We Mov, launched just a few weeks ago, is more than a rebranded eBay or NBA auction site. After Mov had difficulty scaling its marketplace, he thought of new ways to define his market. We send it as is,” he said. “We

Startup 306

Startup Los Angeles Platform Commerce 306

Berkonomics

FEBRUARY 13, 2014

Since in most cases, there was no revenue in many of these companies, all trying to gain market share at any cost, we had to invent the metric to use. And the most logical one seemed to be “eyeballs” or number of unique users finding their way to the site or registering for the service. And the numbers were staggering.

Metrics 207

Metrics Sites Advertising Web 207

socalTECH

FEBRUARY 5, 2013

Los Angeles-based Retention Science , the developer of big data analytics software for online marketing, announced today that it has launched a new "Retention Score", which it bills as a Klout Score of e-commerce. The score allows online stores to see, at a glance, what their performance is with customer retention.

Commerce 242

Commerce Los Angeles Customer Custom 242

socalTECH

AUGUST 16, 2013

Scott Morrow is an Internet and startup veteran, having run such companies as Oversee.net and ThisNext, and headed up product marketing for IAC/Citysearch. When I first came on board, we were not very sophisticated with our search engine marketing. If you look at Luxury Link, our demographic is very attractive.

Pricing 256

Pricing Sites Marketing SEM 256

TechCrunch LA

JULY 15, 2021

housing market persists. Then on January 1, 2020, the state of California made it dramatically easier to add extra housing units to single-family home sites. Abodu has been active in the market, selling and building its ADUs since the fall of 2019. Next, Abodu is eyeing the San Diego market.

Los Angeles 322

Los Angeles Customer Custom Startup 322

socalTECH

DECEMBER 17, 2013

Santa Monica-based Demand Media has lost its Chief Revenue Officer, Jeff Dossett, to startup Porch.com , only eight months after Dossett was named to the position after the loss of former Chief Revenue and Marketing Officer Bradford.

Demand 225

Demand Media Southern California Santa Monica 225

socalTECH

MAY 20, 2014

Los Angeles-based matchamking and dating site Three Day Rule , which is led by Talia Goldstein, said today thta it has entered into a strategic partnership with Match.com. According to Three Day Rule, Match will use Three Day Rule to provide matchmaking services, and will support an expansion of Three Day Rule''s team and markets covered.

Los Angeles 200

Los Angeles Sites Services Marketing 200

socalTECH

MARCH 1, 2013

However, there's a new generation of technology driven startups who are looking to apply software and technology in a way that will change how movies are made, and marketed. That results in a drastically lower marketing and PA budget for the film. That's a massive amount of money to spend on marketing.

Hollywood 256

Hollywood CTO Hire Social Media Platform 256

socalTECH

MAY 13, 2013

According to Greentoe, it will use the funding for marketing of the site, including a multi-platform advertising campaign across the web, television, and mobile. The funding came from Parker Thompson from 500 Startups/Dave McClure. Size of the funding was not announced.

Angel 231

Angel Funding Venture Capital Entertainment 231

socalTECH

AUGUST 27, 2014

We spoke with one of those companies-- El Segundo-based ConsumerTrack (www.consumertrack.com)--which is a $30M, bootstrapped an online marketing company which is driving millions of customers to big name, financial customers. Brett Rossman: ConsumerTrack is a performance-based, online marketing company.

Startup 239

Startup El Segundo Marketing Media 239

Both Sides of the Table

MAY 1, 2014

Today’s $24 billion storage market in the US has these same key disadvantages and that was the genesis of Sam Rosen’s initial idea for MakeSpace , which I initially funded 15 months ago. He would pick up stuff from your apartment and bring it to storage for you and he could save money by having that facility be off site.

Technical Review 380

Technical Review Software Review CTO Hire Startup 380

SoCal CTO

FEBRUARY 13, 2013

Fake Site - you can have what looks to be a real site, even take "orders" but not actually have anything able to run it. We end up using WordPress a lot as the marketing front-end of our web sites. WordPress is pretty easy to hack. And the back-end is something that a non-technical founder can manage.

Technical Review 338

Technical Review CTO Hire CTO Coach Software Review 338

Berkonomics

FEBRUARY 20, 2014

The ‘punch in the face’ is analogous to dealing with the business plan when it intersects with the realities of the market. I can’t recall any of my companies hanging onto its original plan after some level of consumer feedback. Email readers, continue here.] There is a name for such a change in focus, in this case from retail to wholesale.

Startup 245

Startup Summary Metrics Class 245

Berkonomics

AUGUST 3, 2017

Your first customers for any product or service form your reference base, the important group of allies that your marketing and sales people rely upon when attempting to create buzz and make a mass market for a new product. Capture every compliment and ask if you can use it for marketing purposes.

Customer 243

Customer Custom Resource Sales 243

Both Sides of the Table

JUNE 6, 2012

Chris Anderson wrote a really influential book some years ago called “ The Long Tail ” that shaped how many people think about emerging Internet markets. At the left of the graph is the “head end” of the market, where the “hits” are produced for mass audiences. Why is that?

Media 302

Media Netflix Content Hulu 302

Both Sides of the Table

OCTOBER 22, 2010

He stood up, grabbed the mic and gave a heartfelt overview of his experiences in experimenting with new technologies to build relationships with his audience, get feedback on his product quality and to market his music all the way to the top of iTunes. To stay the crowed was “wowed&# was an understatement.

Entrepreneur 356

Entrepreneur Venture Capital Startup Email 356

Both Sides of the Table

FEBRUARY 20, 2017

They are tasked with “getting deals done” so they race around talking to tons of potential partners inking anything from channel sale deals , product integration, international distribution agreements, co-marketing arrangements, M&A discussions, etc. You have a marketing department with three people.

Activity 164

Activity Conference Press Case Study 164