Startup Professionals Musings

APRIL 10, 2020

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. Modernize the user website experience.

Mobile 173

Mobile Marketing Technical Review Startup 173

TechCrunch LA

JANUARY 7, 2020

Real estate is a big business in the sprawling city of Los Angeles, and new technology tools to target the industry continue to attract investor attention. The latest of these is Luxury Presence , which pitches digital marketing services to real estate agents and has raked in $5.4

Los Angeles 168

Los Angeles Services Angel Marketing 168

TechCrunch LA

MARCH 30, 2021

Self-driving and robotics startup Cartken has partnered with REEF Technology, a startup that operates parking lots and neighborhood hubs, to bring self-driving delivery robots to the streets of downtown Miami. Starship Technologies CEO Lex Bayer on focus and opportunity in autonomous delivery.

Google 189

Google Technology Artificial Inteligence Chief Technology Officer 189

socalTECH

APRIL 2, 2013

Well, the firm has transformed itself into Hello Society , a marketing agency for brands this morning, expanding out its offerings from just analytics tools to include a full suite of services around Pinterest. Pinterest is the popular visually-driven photo sharing site, which is geared around products and fashion. READ MORE>>.

Marketing 200

Marketing Incubator Tool Los Angeles 200

socalTECH

SEPTEMBER 16, 2010

Lalawag , the technology-meets-gossip blog run by Sean and Laurie Percival, is shutting down, according to a post from the two Thursday afternoon. Sean is currently VP of Online Marketing at MySpace, which he joined at the beginning of the year, and had previously been at Tsavo Media and Mahalo.

Blogging 124

Blogging Technical Review Sites Tsavo 124

Startup Professionals Musings

JULY 30, 2021

While you all recognize that reacting to weak market signals is critical to staying in business and staying competitive, I find that many don’t have the skills and focus to trigger change decisions on a timely basis. New technologies drive the need for support and attachments, which could be your opportunity or loss.

Marketing 162

Marketing Social Media Metrics Customer 162

TechCrunch LA

JANUARY 17, 2019

Like the other launch sites at Cape Canaveral, Launch Complex 16, where Relativity expects to be launching its first rockets by 2020, has a storied history in the U.S. From the site, Relativity will be able to launch its first designed rocket, the Terran 1, which is the only fully 3D-printed rocket in the world. .

Sites 217

Sites Outsource Development SpaceX Inglewood 217

Startup Professionals Musings

OCTOBER 24, 2018

As a long-time advisor to aspiring entrepreneurs, and a technology fan myself, I still meet dozens of techies with great solutions who assume they don’t need marketing to change the world. In fact, with today’s information overload, modern marketing is the key to raising even the most innovative solution above the crowd.

Marketing 97

Marketing Startup Examples Technology 97

socalTECH

AUGUST 16, 2013

Agoura Hills-based TouchCommerce has expanded out its executive team, saying this week that it has appointed George Skaff as Senior Vice President of Marketing, and Olivier Maire as Vice President of EMEA. Maire was formerly the company''s Country Manger in France. The company is led by Internet veteran Bernard Louvat. READ MORE>>.

Agoura Hills 138

Agoura Hills Sales Marketing Agoura 138

socalTECH

SEPTEMBER 19, 2013

Santa Monica-based social analytics software developer MomentFeed announced this week that it has been accepted into the Facebook Preferred Marketing Developer (PMD) Program, Facebook''s program for linking with companies who develop technologies in the advertising, page management, social integration, and tool areas for the social networking site.

Develop 183

Develop Development Marketing Santa Monica 183

socalTECH

MARCH 28, 2011

Pasadena-based FastSoft , the developer of content acceleration software and appliances, said today that it has named Jerry Hall as Vice President of Marketing at the firm. Hall was most recently a consultant at Forge Strategic Marketing, and also has served at AirHop Communications, ProxiNet, NetBoost, and LanTronix. READ MORE>>.

Marketing 196

Marketing CalTech IP Pasadena 196

socalTECH

SEPTEMBER 26, 2014

Online job and career sites still seem to be in another decade, when it comes to both design--and user friendliness. Can a startup gain a foothold in the competitive market by designing the right UX and user experience to make a job and career site for everyone? Los Angeles-based Workpop (www.workpop.com) thinks so.

Design 174

Design Sites Cornerstone OnDemand Startup 174

socalTECH

MARCH 3, 2011

San Diego-based ShowUhow , the developer of video product guides for e-commerce sites, said today that it has named Anthony 'Tony' Wyatt as its EVP Sales and Marketing. Wyatt joins the firm from Indyme Solutions.

Marketing 165

Marketing Commerce San Diego Guide 165

TechEmpower

JULY 24, 2023

How will you be taking this to market? What are some sites or companies in the same space? Do you have a custom algorithm or other technology? Often this ties to marketing support. Most new sites need to account for mobile delivery – but on the other hand, not every MVP needs both desktop and mobile versions.

Develop 520

Develop Development Technical Review SEO 520

socalTECH

AUGUST 19, 2016

Los Angeles-based online technology retailer Newegg is in a big push to reach out to students on college campuses, saying on Thursday that it plans to visit over 80 universities, as school gets under way. Newegg sells both technology products, but also new and used textbooks through its site. READ MORE>>.

NewEgg 100

NewEgg Marketing Los Angeles Sites 100

Both Sides of the Table

JANUARY 12, 2014

If you’re a technology startup you need to excel at product, of course. But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize.

Marketing 379

Marketing Startup SEM SEO 379

socalTECH

AUGUST 27, 2018

When people think Walmart , they don't often think of the retail giant as a technology leader. However, the company's technology team, Walmart Labs (www.walmartlabs.com)--which said this month that it is planning on major growth in San Diego is responsible for the company's key supply chain technology, online e-commerce site, and much more.

San Diego 100

San Diego Southern California Technology Artificial Inteligence 100

socalTECH

OCTOBER 7, 2010

Irvine-based Local.com , the operator of local business search sites, said today that it has added Steven Schindler as its Vice President of Marketing. Schindler joins the firm from Sasa Technologies, and has also served at Schindler Marketing Group, among other positions. READ MORE>>. READ MORE>>.

Marketing 133

Marketing Advertising Sites Technology 133

socalTECH

AUGUST 31, 2016

Lake Forest-based ReVision Optics , which develops implantable, corneal inlay technology used for vision correction, says it has commercially launched its Raindrop Near Vision Inlay within the U.S. The first use of its corneal inlays were at sites which had previously been part of its clinical trials efforts. READ MORE>>.

Product 124

Product Marketing Sites Technology 124

socalTECH

AUGUST 27, 2018

When people think Walmart , they don't often think of the retail giant as a technology leader. However, the company's technology team, Walmart Labs (www.walmartlabs.com)--which said this month that it is planning on major growth in San Diego is responsible for the company's key supply chain technology, online e-commerce site, and much more.

San Diego 100

San Diego Southern California Technology Artificial Inteligence 100

socalTECH

APRIL 15, 2014

According to USC Marshall''s Sports Business Institute, and USA TODAY Sports Media Group, the new online publication will provide daily content on breaking news, current events and ongoing topics in the sports industry, including media trends, emerging technologies, new venues, sponsorship deals and marketing campaigns impacting the sports world.

USC 196

USC Sites Blogging Content 196

Both Sides of the Table

MAY 6, 2015

As an active investor in the Los Angeles technology market we’re always seeking to better understand the data and trends of why our market has grown so rapidly since 2009. The report on the LA Tech Market can be found on this link. Everybody now knows that LA produced SnapChat, Tinder and Maker Studios.

Marketing 150

Marketing Newsletter Venture Capital Blogging 150

socalTECH

JANUARY 7, 2015

In the last few years, Southern California has been a key market in launching mobile applications and services, due to a huge, mobile-savvy consumer population. This is the brainchild of eBay, and specifically eBay''s Classifieds group, which runs classified sites around the world. com), which offers up local, peer-to-peer sales.

San Diego 100

San Diego Mobile Marketing Sites 100

Tech.Co

SEPTEMBER 20, 2017

Fast Forward to the present day and look how far VOD has been driven by a vast number of separate technological wonders. Hollywood studios are jumping on the trend of the VOD market. Even as legit VOD sites are steadily gaining speed, movie studios are still seeing their revenues plunge by 30 percent. For example, Warner Bros.

Hollywood 93

Hollywood Demand Marketing Netflix 93

Tech Zulu Event

APRIL 12, 2013

Full-service Pinterest marketing and technology startup – HelloSociety recently announced it had driven $30 million in additional sales revenue for its over 350 brand clientele through Pinterest. million new users and 22 million unique page views to its clients’ sites as a result of its effective campaign execution.

Sales 101

Sales Technical Review Marketing Technology 101

Startup Professionals Musings

OCTOBER 2, 2018

Even with instant two-way communication via the Internet and mobile phones, your greatest new solution or service won’t found or properly recognized without marketing. I find that digital marketing is the most visible and effective place to start. Put your customer at the top, rather than technology. every month.

Marketing 96

Marketing Metrics Social Media Content 96

TechCrunch LA

JANUARY 19, 2020

The roughly 300,000 marchers that filled the streets of downtown Los Angeles for the third annual Women’s March received more than just an opportunity to hear from some of the state’s high powered politicians, they were also part of a new experiment from local March organizers in bringing technology into the movement.

Los Angeles 128

Los Angeles Organization Angel Technology 128

socalTECH

FEBRUARY 4, 2011

Slow job market? Not in Southern California's technology market! Southern California technology companies are hiring aggressively, and the high tech job outlook is better than it has ever been, with hundreds of open positions and many companies eagerly seeking high tech talent. per month monthly membership.

Southern California 160

Southern California Malibu Oversee.net High Tech 160

Startup Professionals Musings

AUGUST 2, 2017

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Only a few really understand the process and value of inbound marketing, for pulling customers to your brand. Participate in the top social media sites for maximum impact.

Marketing 76

Marketing Social Media Content Media 76

socalTECH

MAY 18, 2012

As Mountain View-based social networking site Facebook hits the market today, in what is the largest tech initial public offering in history, one question is if it will spur what has, so far, been a lackluster IPO market for Southern California technology firms. In comparison, Facebook's IPO today will raise $18.4

Southern California 159

Southern California Activity Legalzoom Marketing 159

socalTECH

SEPTEMBER 18, 2020

San Diego-based green energy technology developer Nuvve , which is developing vehicle-to-grid load balancing technology, says it has started participating in California's wholesale energy markets, via an effort with the University of California San Diego. READ MORE>>.

San Diego 124

San Diego Pricing Design Sites 124

socalTECH

JANUARY 22, 2009

The Los Angeles-based startup, which is backed by angel investors, is hoping that sports fans will get hooked into the firm's site, which allows football, basketball, baseball, and other sports fans to make predictions on games and plays, and trade banter with other fans. Tags: sports game content prediction market klicksports.

Sites 113

Sites Los Angeles Content Angel 113

socalTECH

SEPTEMBER 14, 2021

A new, Santa Monica-based startup, Bobacino--which is backed by Wavemaker Partners, Wavemaker Labs, and Embark Ventures--said this morning that it is partnering with PopID, a developer of facial recognition payment technology, to offer up no-touch ways to pay for their boba. Financial details of the partnership were not announced.

Santa Monica 100

Santa Monica Activity Sites Funding 100

Startup Professionals Musings

AUGUST 29, 2015

That means your marketing must now include shopping apps, location-based services and mobile wallets. Today’s customers ignore these sites in favor of ones with dynamic daily specials, promotions and positive reviews easily accessible on their mobile devices. The best sites engage customers more deeply and add more value.

Customer 103

Customer Custom Marketing Social Media 103

Startup Professionals Musings

AUGUST 6, 2016

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Email marketing. Direct mail marketing. Social-media advertising.

Customer 60

Customer Custom Marketing Social Media 60

TechCrunch LA

MAY 15, 2018

My boss’ boss’ boss was on CNBC this morning touting Verizon ‘s new 5G services and naming Los Angeles as the second city in America to be treated to a commercial rollout of the new networking technology. as the first market to receive the technology. It had initially named Sacramento, Calif.

Los Angeles 268

Los Angeles Angel Networking Services 268

socalTECH

APRIL 25, 2013

In the arms race of search technology, only the big guys -- Google, Microsoft -- seem to be able to keep up with all of the innovations in the space. Those devices worked great, but unfortunately, they''re juts not up to speed on the newer innovations in big data and the technology world. Who are the customers for your technology?

Technology 216

Technology Google Commerce Southern California 216