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9 Innovative Startups To Watch For in 2024

Tech.Co

2023 hasn't been an easy year to be a startup. While the market isn't short of spritely, innovative entrepreneurs, harsh economic headwinds combined with a pullback in investor spending have made it harder than ever for budding businesses to break through. Verifying Looking for regular tech news straight to your inbox?

Startup 210
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Insights: 3 Steps to Software Market Entry Success

socalTECH

For our Insights and Opinions section today, we have an article from Tony Cristiano of Pivotal Arc, talking about 3 Steps to Software Market Entry Success. Do you have an article that would be useful to the SoCal startup and technology community? There is much money to be made in software and tech. Let us know!

Software 113
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Technical Advisors: Every Startup Needs One

TechEmpower

Startup founders make decisions on a daily basis – significant decisions that will have lasting impact on their business. Actually, many startups need two kinds of technical advisors. We’ve talked about this before in Startup CTO or Developer. No good innovator turns down advice! And Maybe You Need Two!

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7 Startup Marketing Strategies To Bring In Customers

Startup Professionals Musings

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Email marketing. Direct mail marketing.

Customer 146
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Worth Network Aims At Instagram Marketing

socalTECH

Los Angeles-based Worth Network, a new software startup, is aiming to help marketers reach more consumers via organic Instagram posts, the company said today. The company is led by CEO and founder Patrick Kim, and says it is backed by The Ventures Co and angel investors.

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7 Incentives For Testing Your Startup Marketing Early

Startup Professionals Musings

It’s still popular these days for startup founders to operate in stealth mode, meaning no details about the idea or progress are shared with anyone until the big reveal and rollout. The common reason given is that this prevents any competitor from stealing their idea and beating them to market.

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Praying to the God of Valuation

Both Sides of the Table

Something happened in the past 7 years in the startup and venture capital world that I hadn’t experienced since the late 90’s — we all began praying to the God of Valuation. How might our next phase of the journey seem brighter, even with more uncertain days for startups and capital markets? What happened? It was 1991.