Both Sides of the Table

JUNE 9, 2013

I spoke this past week at the LeWeb conference in London, which was a superbly well run event with a very quality production team. They are also driving down the margins they make and are offering products that are initially lower functionality than their competitors. Market meet reality. Add unemployment to debt.

Marketing 361

Marketing Course Pricing Networking 361

Berkonomics

JUNE 1, 2023

Note that none of these three famous innovators were inventors like Thomas Edison, but visionaries who see a new marketplace or niche or how to reach the mass market in ways not previously attempted. You don’t have to invent the next big thing, just see the place where you can fit technology into a new, much larger environment.

Artificial Inteligence 156

Artificial Inteligence UCLA Web Patents 156

socalTECH

FEBRUARY 9, 2021

Talk about the market, when you say you're outside Google and Bing, explain what that means? A little history, we launched our product years ago, Search IQ. That product right now is on 2,000 publisher websites, it's sold under the SaaS model, and a lot of people on the free, ad-supported version. How has that affected you?

Advertising 203

Advertising Startup Google Commerce 203

Startup Professionals Musings

JANUARY 22, 2022

Customers pay for solutions, but there is no market for ideas. A related “red flag” in a business plan is a missing competitive analysis section, or a short paragraph that essentially says, “this product has no competition.” Yet most products can be made dramatically cheaper as technologies improve.

Ideas 145

Ideas Startup Tips Competition 145

Tech Zulu Event

APRIL 12, 2013

Full-service Pinterest marketing and technology startup – HelloSociety recently announced it had driven $30 million in additional sales revenue for its over 350 brand clientele through Pinterest. million new users and 22 million unique page views to its clients’ sites as a result of its effective campaign execution.

Sales 101

Sales Technical Review Marketing Technology 101

socalTECH

JUNE 12, 2017

arm of the Japanese technology giant Toshiba which develops copiers and printers, has rolled out the world's first copier which can product erasable, black and white prints. According to Toshiba, its new printer allows organizations to re-use paper, which can automatically erase all printed content on a page. READ MORE>>.

Organization 113

Organization Content Marketing Technology 113

Both Sides of the Table

FEBRUARY 18, 2020

Hence, her analogy of content like “The Da Vinci Code” which had 464 pages and 105 bite-sized, fully realized chapters. In essence, you’re not intimidated by the size of each episode so you dig in and might just read 8 chapters in a sitting before realizing you read 35 pages. And so it is with video. Quibi = “quick bites”).

Content 244

Content Netflix Platform Mobile 244

socalTECH

JANUARY 7, 2015

In the last few years, Southern California has been a key market in launching mobile applications and services, due to a huge, mobile-savvy consumer population. San Diego is a great market for us, because it has strong smartphone usage, and a great, mixed demographic. We operate our site differently, here and in other markets.

San Diego 100

San Diego Mobile Marketing Sites 100

socalTECH

NOVEMBER 17, 2010

Irvine-based WebVisible , the provider of local online marketing software for small and medium sized businesses, said Wednesday that it has enhanced its technology platform, adding new mobile optimized landing pages, use of Amazon Cloud Front for video, and expanded listings in business directories. READ MORE>>.

Platform 160

Platform Mobile Advertising Content 160

InfoChachkie

JULY 14, 2011

Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. In today’s market, so much focus is placed on transacting business online. 10) Rob, why does the world need RingRevenue? . “In

Marketing 209

Marketing Advertising Paid Search Startup 209

Startup Professionals Musings

OCTOBER 15, 2023

First of all, I will admit that there is some risk involved with talking to any potential investors, even with an agreement, just as there is risk in all the elements of your plan, product and market opportunity. Product details in the public domain can never be patented. Unsolicited proposals or requests for information.

Technical Review 101

Technical Review Patents Ideas Sample 101

Berkonomics

APRIL 20, 2017

Note that none of these three famous innovators were inventors like Thomas Edison, but visionaries who find a new marketplace or niche – or how to reach the mass market in new ways. You don’t have to invent the next big thing, just see the place where you can fit a technology into a new, much larger environment. Duell, U.S.

Artificial Inteligence 256

Artificial Inteligence UCLA Web Patents 256

Startup Professionals Musings

AUGUST 29, 2015

Many people don’t post about their experiences, but still routinely check first to see what others are saying about the brand and the product online. That means your marketing must now include shopping apps, location-based services and mobile wallets. One example of this is Nike’s shoe size page. Focus is critical.

Customer 103

Customer Custom Marketing Social Media 103

socalTECH

MARCH 1, 2013

However, there's a new generation of technology driven startups who are looking to apply software and technology in a way that will change how movies are made, and marketed. That results in a drastically lower marketing and PA budget for the film. That's a massive amount of money to spend on marketing.

Hollywood 256

Hollywood CTO Hire Social Media Platform 256

TechCrunch LA

MARCH 11, 2020

It’s basically taking a page from the application development playbook where off-the-shelf toolkits can reduce by months the time it takes to get an app into the market, according to Pragma chief executive Eden Chen. In the game industry, a game can stay in beta for years as developers work out the kinks.

Riot Games 135

Riot Games Develop Development Company 135

TechCrunch LA

APRIL 23, 2019

Canoo is locking in final contracts with its vendors and is going to be in production with prototypes before the end of the year. Now, Canoo is rounding out its executive team and pushing forward with plans to bring prototype vehicles to market by the end of the year. operations.

Outsource Development 191

Outsource Development Startup Outsource San Diego 191

Xconomy

SEPTEMBER 26, 2016

Tealium, a San-Diego startup that provides online advertising tag management and marketing services for enterprise customers, has raised $35 million in a growth financing deal intended to expand its technology and market reach. Georgian Partners and Bain Capital Ventures, the investment firms that anchored Tealium’s $30.7

Customer 40

Customer Custom San Diego JavaScript 40

SoCal CTO

NOVEMBER 11, 2009

She is a go to person for me when I have questions around technology or early stage marketing and branding. I've been President of my marketing, branding, creative and advertising firm for, yikes, 30 years. landing pages, etc. landing pages, etc. I've known Farida for quite a while. Maybe ten years.

Marketing 150

Marketing Social Media Blogging Media 150

Startup Professionals Musings

OCTOBER 6, 2023

Here investors are looking for feature problems or quality issues on the current product. A hard look will be taken at the technology maturity, the current development progress, and customer satisfaction with early product shipments. Status of the solution. In addition, manufacturing and inventory levels will be reviewed.

Technical Review 118

Technical Review Startup Satisfaction Invest 118

Startup Professionals Musings

APRIL 4, 2020

What I don’t see often are new solutions that force me to rethink how we work together, or really use AI to make the collaboration process more productive. Here are some keys to that mindset that I have seen working for successful entrepreneurs: Think customer-centric rather than technology-centric. Be forever curious and optimistic.

Startup 134

Startup Artificial Inteligence Ideas Entrepreneur 134

socalTECH

MARCH 2, 2012

It's not an uncommon experience, and one which drove Holden Steinberg and Jason Crilly to start PageWoo (www.pagewoo.com), a service which is aimed at helping businesses create mobile-friendly landing pages for their advertisements. Jason Crilly: We're doing mobile landing pages. Why did you decide to tackle this market?

Mobile 249

Mobile Startup Advertising Sites 249

Startup Professionals Musings

FEBRUARY 1, 2021

First of all, I will admit that there is some risk involved with talking to any potential investors, even with an agreement, just as there is risk in all the elements of your plan, product and market opportunity. Product details in the public domain can never be patented. Unsolicited proposals or requests for information.

Ideas 159

Ideas Tips Technical Review Patents 159

socalTECH

JANUARY 28, 2011

San Diego-based Covario , the search engine optimization and search engine marketing software firm headed by Russ Mann, revealed this week that it has secured its first patent from the U.S. The firm said the patent covers technology used in its SEO Audit Score System. Patent and Trademark Office. The patent number is 7,877,392.

SEO 189

SEO Patents Search Engine Optimization San Diego 189

Startup Professionals Musings

OCTOBER 7, 2020

If you are a technical entrepreneur, you can count on early adopters to be first in line for your product, and they are quick to provide feedback on quality, and suggest even more features. All customer interfaces must be designed by Marketing. Even the most innovative solutions today won’t succeed without marketing.

Startup 141

Startup Customer Custom Design 141

Both Sides of the Table

MARCH 6, 2016

They thought it was like MySpace and why did I need a MySpace page? In 2015 I opened up my Facebook page to the public. Here’s the thing: If you never try new product and new networks you’ll never learn anything. But how can you invest in technology unless you’re going to use the tools and understand them?

Snapchat 150

Snapchat Product Startup AMA 150

socalTECH

NOVEMBER 17, 2011

NowLive is trying to do just that, leveraging both technology and the entertainment world to build its business. I had been working on the digital teams and digital marketing side of the theatrical business, and had done lots of live events. I came to Los Angeles 7 years ago, and worked for a small entertainment marketing firm.

Paramount 187

Paramount Entertainment Hollywood Content 187

socalTECH

NOVEMBER 11, 2010

Los Angeles-based DataPop , a new paid search ad management firm started by a pair of Overture/Yahoo Search Marketing veterans, has raised $1.7M The company's technology allows search marketers to automatically create more relevant search ads, which result in a better response rate than a standard generic ad. READ MORE>>.

Yahoo 145

Yahoo Paid Search GRP Partners SoCalTech 145

Startup Professionals Musings

JANUARY 27, 2020

In that critical first minute, no one needs to hear that you have a passionate dream of changing the world, introducing new disruptive technology, or a product with more features than competitors. Lead with your best marketing pitch and conviction. Describe technology and features, not competitiveness.

Sample 127

Sample Summary Startup Slides 127

Both Sides of the Table

SEPTEMBER 15, 2014

This was certainly the case when I invested in a small YouTube video production company called Maker Studios that recently sold to Disney for just shy of $1 billion. They point out perceived market risks, they might question the management team’s experience, they might worry about regulatory risk or incumbent competitive powers.

Funding 362

Funding Technical Review Ideas Startup 362

Tech.Co

SEPTEMBER 1, 2015

There’s just no getting around it: part of building any strong startup means cultivating a robust online presence that reaches directly to today’s tech savvy market. A recent post on Marketing Land shows that more than 120 different ad agencies have increased their digital advertisement outreach via videos 88.6

Company 107

Company Companies Advertising Media 107

socalTECH

SEPTEMBER 30, 2010

According to FastSoft, the network includes 30 nodes "around the globe" which can be used to test performance enhancements from using the firm's Dynamic Site Acceleration (DSA) product and software. The firm claims its product speeds page downloads by 30 to 500 percent, without requiring client side software or browser plug-ins.

Networking 133

Networking CalTech IP Social Network 133

Tech Zulu Event

JUNE 26, 2013

From gaming, to advertising, to branding and marketing, there’s no online business plan that Facebook can’t be used for at this point. It is now a standard with any new social network to be able to cater to both the consumer and the brand; the person and the product. Without that synergy, you no longer bring anything new to the table.

Social Media 82

Social Media Entertainment Media Tool 82

Both Sides of the Table

NOVEMBER 3, 2009

People mistook extra doses of Ajax for a successful product. The last couple of years has also seen the huge initial success of Ycombinator, the Lean Startup and many other product driven approaches to going to market. I have seen really great product people espouse the death of the business plan. Do so at your peril.

Web 2.0 334

Web 2.0 Venture Capital Web Technical Review 334

InfoChachkie

SEPTEMBER 4, 2012

In most cases, I provide some combination of the following advice: Brevity - Maximum length: two pages. Too Techie - Tone down emphasis on the technology underlying your venture; an interested investor will perform tech diligence at the appropriate time. Entrepreneurs routinely seek my advice regarding their executive summaries.

Venture Capital 211

Venture Capital Summary Technical Review Template 211

socalTECH

SEPTEMBER 19, 2014

I was running the largest deals in the media and entertainment video area across many different Google products. I worked with the head of each product area, such as YouTube, on how to drive more value for our large partners. We have our product in the market, and launched our beta in January. The metrics are very solid.

Google 233

Google Content Startup Venice 233

socalTECH

SEPTEMBER 24, 2015

Tragos is a veteran of technology industry here, having come from Spin Media (formerly, Buzznet) with his two other co-founders. Chris Tragos: Jetpack is an ad platform, which I would describe as the most beautiful, best engaging, and most performant ad product for desktop, mobile, and tablet. What is Jetpack, and what do you do?

Buzznet 100

Buzznet Outsource Development Design HTML 100

Tech Zulu Event

FEBRUARY 1, 2013

Ria Consulting is hosting its 3rd annual Dallas Day of Dot Net on February 8-9, 2013 at Sheraton Market Center in Dallas, Texas. The event is a 2-day training in.Net, HTML5, Windows 8, Asp.NET MVC and other Microsoft technologies. In addition, world renowned speakers are invited to discuss the latest trends in technology.

Training 65

Training Technical Review Technology Software Review 65