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6 Ways To Get Credible Data To Support A New Venture

Startup Professionals Musings

Many entrepreneurs are so enamored with their product vision that they believe their own hype and are convinced that the market for their solution is so huge that no one will ask them for independent market research data. These are also important for your product positioning in the competitor section of your business plan.

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Scaling Sales: Arming & Aiming – A’s, B’s & C’s

Both Sides of the Table

This is part of my ongoing Sales & Marketing Series. In the first part of this post I talked about how sales in a startup is often evangelical , requires as consultative sale and needs constant adjustments based on customer feedback. We had 4 or 5 sales reps that had been around since the early days.

Sales 286
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6 Keys To Sizing Your Market For A New Business Plan

Startup Professionals Musings

Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market research data. These are also important for your product positioning in the competitor section of your business plan.

Marketing 157
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How to measure your power in the Internet marketplace.

Berkonomics

A simple statistic which can be derived from a good general ledger using GAAP accounting procedures. This is simply the sum of the month’s direct costs for sales and marketing divided by the number of new customers acquired, yielding a dollar cost per average new customer. CMRR (Contracted Monthly recurring Revenue).

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Question: Do you know three types of advertising?

Berkonomics

Second, you can make a call to action, using an ad to bring people to your place of offer, buy your services or product, or take advantage of a special incentive. For example, direct response ads yield precise statistics, and the pay–off is easily measurable. And third, you can invest in direct response advertising.

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Entrepreneurism is all about personal risk.

Berkonomics

Resources such as money, experience, statistics about your target, experienced marketing and sales talent, and especially a compelling need and attractive product are all important to the ultimate success of an enterprise. And entering the fight without the proper resources usually assures defeat.

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4 Key Components Of Every New Business Financial Plan

Startup Professionals Musings

Most aspiring entrepreneurs understand that you can’t build a business if you won’t commit to delivering a product or service, but many are hesitant or refuse to commit to any financial forecasts. Yet every business requires revenue and volumes, as certainly as it requires a product to sell. Forecast sales-volume expectations.

Startup 116