SoCal CTO

NOVEMBER 10, 2009

He has a really interesting background as a product manager and now an entrepreneur. Tell me a bit about your background. Like many product managers, my background is fairly eclectic. That's where I learned I enjoyed interacting with customers and working with development teams to build and launch products.

Product 150

Product Entrepreneur Social Media Google 150

Both Sides of the Table

JANUARY 12, 2014

Yesterday I wrote a post about “ growth hacking ” and why I thought it was wrong that people were hating on the term unnecessarily. If you’re a technology startup you need to excel at product, of course. It’s worth a quick read. My argument is pretty simple. But it wasn’t to be.

Marketing 379

Marketing Startup SEM SEO 379

SoCal CTO

AUGUST 4, 2011

Almost every day I'm talking to early stage startup founders (see Free Startup CTO Consulting Sessions ) about what they plan to do. Many of these founders have talked with several developers or development firms about their plans. Tell me about the business. SEO for Startups )? What about reporting and moderation?

Develop 396

Develop Development Startup SEO 396

SoCal CTO

AUGUST 4, 2011

Almost every day I'm talking to early stage startup founders (see Free Startup CTO Consulting Sessions ) about what they plan to do. Many of these founders have talked with several developers or development firms about their plans. Tell me about the business. SEO for Startups )? What about reporting and moderation?

Develop 384

Develop Development Startup SEO 384

Both Sides of the Table

APRIL 8, 2010

I was on This Week in Venture Capital today with Jason Calacanis talking about the big VC deals at the moment and talking about the VC industry. It’s about a 30 minute video (or about as long as it normally takes to read my rambling posts! Plus, maybe they’ve got some mega Facebook deal in the works?

Venture Capital 232

Venture Capital Capital SEO Yahoo 232

Startup Professionals Musings

NOVEMBER 12, 2021

Even with product businesses, it’s the ultimate way to build your brand credibility, bring in customer leads, and get feedback from your target market. You should start blogging about your business before you have a product, to test interest and establish your credibility. Anchor the blog in your domain name.

Blogging 135

Blogging Services Search Engine Optimization Web 135

Startup Professionals Musings

APRIL 21, 2013

The biggest excuse most startup founders mention is too much to do building a product, mapping strategy, investors, etc. It’s never too early to start a dialog with customers, as long as you don’t mislead them about where you are in the cycle. You will also learn about competitors, who can’t resist responding to a well-written blog.

Blogging 104

Blogging Product Startup Writing 104

Startup Professionals Musings

AUGUST 18, 2013

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Think about how you can project the voice you want, and make sure it is consistently used by all team members across all platforms used. Measuring is all about return-on-investment (ROI).

Social Media 102

Social Media Media Product Metrics 102

Startup Professionals Musings

JANUARY 9, 2022

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Think about how you can project the voice you want, and make sure it is consistently used by all team members across all platforms used. Measuring is all about return-on-investment (ROI).

Social Media 135

Social Media Framework Media Metrics 135

Both Sides of the Table

JUNE 12, 2013

I was thinking about this yesterday because my assistant Tasha posted a link on Facebook to Paul C. ” In it he talked about how he gets daily emails asking for intros to Oprah (he does a lot of work with her) and his advice. Think about it – who knows angels the best? I wrote about there here. Be helpful.

Venture Capital 407

Venture Capital Press GRP Partners Blogging 407

Startup Professionals Musings

FEBRUARY 21, 2011

You don’t need to invent an innovative product to be a real entrepreneur. They are not the generalists required for new product startups. As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation.

Entrepreneur 89

Entrepreneur Services Product Search Engine Optimization 89

Startup Professionals Musings

SEPTEMBER 8, 2012

This means only about one manager in ten really knows how to empower others. For example, non-computer types should consider delegating their social media, website, and SEO activities. The challenge is delegating the right things, and not delegating the wrong things. Delegate what you can’t do, and what doesn’t interest you.

Entrepreneur 96

Entrepreneur Product Startup SEO 96

Both Sides of the Table

MARCH 14, 2013

Creating awareness for your brand and products is one of the lifebloods of technology startups yet in a world where so many companies are being created it becomes difficult to rise above the noise. Ever notice how some companies tend to be in the press all the time and your big new product launch struggled for inches? I am a VC.

Marketing 389

Marketing Press Blogging Startup 389

Startup Professionals Musings

APRIL 29, 2019

One of these is blogging, to let people know about your brand, provide links to supportive articles, and generate back-links to your content from other sites. After a few blogs about your idea, you will know from reader feedback, positive and negative, whether you really have something to offer, before you spend big money on it.

Blogging 85

Blogging Search Engine Optimization Writing SEO 85

Both Sides of the Table

APRIL 4, 2011

I was recently talking with a startup company who wanted me to try their product. I’m a big believer in product stability & performance before adding too many features. Here are some measurements I think about. How many adds came through organic SEO? SEO is seldom “free.”. Customer Acquisition.

Metrics 346

Metrics Startup SEO Custom 346

Both Sides of the Table

APRIL 18, 2010

Chartbeat is a relatively young company and product. I’m only writing about the product because I’m passionate about it. Let’s start with what I like most about the product. Below are my numbers about 3 minutes after I Tweeted. Basically, it rocks! Let’s see.

Blogging 287

Blogging Google Screening Mahalo 287

socalTECH

MARCH 21, 2011

Gordon Gould , the co-founder of SmartPants, talks about the company and how it's applying what he learned founding ThisNext and from a long experience in the social media market to the consumer products goods area--what he describes as Brands 2.0. First, talk about what SmartPants Vitamins are?

Web 225

Web Social Media SEO Media 225

Startup Professionals Musings

MARCH 23, 2013

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, right hand column, despite low SEO rank). This is NOT the same as Search Engine Optimization (SEO). Marty Zwilling.

Paid Search 90

Paid Search PPC Organization SEO 90

Both Sides of the Table

JUNE 27, 2011

The following are some lessons I learned about early-stage startup marketing. Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). It means avoiding drinking too much at cocktail parties with other tech people and bragging about your plans.

Marketing 380

Marketing Startup Press Technical Advisors 380

Both Sides of the Table

FEBRUARY 20, 2017

It’s easy to find yourself caught in the trap of just GSD (getting s**t done) and not stepping back to be thoughtful about whether you’d benefit from doing fewer things but doing those things truly well. Here’s how it goes: You have a business development group with two people. You get a lot of traffic — not always results.

Activity 164

Activity Conference Press Case Study 164

Both Sides of the Table

JANUARY 5, 2016

From the day after we sold the company until today I felt it was important that I not comment too much publicly about online video even though I continued to work actively in the sector and made five more investments. The initial period of the agreement has ended so I wanted to get back to talking about online video.

Content 150

Content Snapchat Platform SEO 150

Both Sides of the Table

AUGUST 23, 2010

I’m no wall flower so when something doesn’t resonate I’m usually pretty vocal about it. He wrote a blog post that always stuck with me about how there are regulars on his blog who hang out there a bit like “Cheers&# just having a chat with a metaphorical beer in hand. really understand it. It’s true.

Blogging 301

Blogging SEO Startup Writing 301

Both Sides of the Table

JULY 16, 2013

But if you want to be able to repeat your success on your next campaign you need to know more about how you drove those clicks: Which social platform were they published on? I’ve tried every product on the market and hadn’t found any other tool that met my needs so to have a chance to ask for what would make me more effective?

Marketing 307

Marketing Technical Review Startup Tool 307

SoCal CTO

DECEMBER 9, 2009

The mess really comes from a developer who was willing to get started on a product that was not fully thought out. And most often I only know enough about their business to be dangerous. Tell me a bit about yourself and why you are doing this. Tell me about the business. SEO for Startups )? Who are the customers?

Software Development 292

Software Development Develop Development Startup 292

InfoChachkie

JULY 23, 2012

companies should… focus on building amazing products. If you have amazing products, the marketing of those products is trivial. If you have $hitty products, the marketing is impossible. Instead of focusing on marketing as an activity… integrate it into (your) products.”. Brad Feld, Managing Director, Foundry Group.

Marketing 233

Marketing Blogging Startup Venture Capital 233

Both Sides of the Table

MARCH 25, 2016

So when Sam Rosen came to me with the idea of disrupting storage with a product that is priced cheaper than existing incumbents and he could build a product that is a better service I was intrigued. If you’re not even spending any time thinking about what your market could be you’re simply being lazy and unprepared.

Startup 150

Startup Marketing Study SEO 150

Both Sides of the Table

SEPTEMBER 14, 2010

I have talked extensively about “social proof&# in fund raising in the past. Basically, I’m talking about being an angel leader and not follower. It requires domain knowledge to know what you’re talking about and success long term as an angel. Think you know a thing or two about location-based services?

Invest 288

Invest Angel Web 2.0 SEO 288

Eric Greenspan

JANUARY 15, 2014

I read Les Miserables in French and I’ve seen the theater production over 20 times. I’ve learned much about French history as a result. I now make a living knowing WordPress, CSS, HTML and of course search engine optimization (SEO) and marketing. About my company(s): [link]. Ferocious entrepreneur.

HTML 139

HTML Search Engine Optimization Santa Barbara Education 139

SoCal Delicious

AUGUST 28, 2012

VentureBeat | News About Tech, Money and Innovation. 10 New York City startups we’re crazy about. 5 things Silicon Valley gets wrong about Southern California. I assumed that the people of Los Angeles were disingenuous attention whores and didn’t know anything about technology.”. More Products. what’s hot?

Southern California 57

Southern California PHP Technical Review Orange County 57

Startup Professionals Musings

APRIL 3, 2019

Image via Pixabay Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Think about how you can project the voice you want, and make sure it is consistently used by all team members across all platforms used. Incorporate brand personality and voice.

Social Media 96

Social Media Media Marketing Metrics 96

Startup Professionals Musings

JANUARY 27, 2019

Even with product businesses, it’s the ultimate way to build your brand credibility, bring in customer leads, and get feedback from your target market. You should start blogging about your business before you have a product, to test interest and establish your credibility. Anchor the blog in your domain name.

Blogging 88

Blogging Search Engine Optimization Web Writing 88

Tech.Co

FEBRUARY 8, 2018

In Gary Vaynerchuk’s new book Crushing It , he begins by talking about his eight-year-old daughter wanting to be a YouTube star. I had a chance to catch up with Gary and talk about the state of entrepreneurship, trends in SEO, and how people can find their voice to start Crushing It. So I think there will be a cleansing.

Startup 70

Startup Search Engine Optimization SEO Tips 70

Both Sides of the Table

JULY 14, 2010

Yesterday I wrote a post about top-down versus bottom-up thinking. They are tasked with “getting deals done&# so they race around talking to tons of potential partners inking anything from channel sale deals , product integration, international distribution agreements, co-marketing arrangements, M&A discussions, etc.

Startup 323

Startup Press Development Team Review SEM 323

Both Sides of the Table

JANUARY 22, 2014

So I thought I’d write about out with what I would look for in a VC knowing what I know now and why. I’ve seen too many companies go off track by a VC hell bent on the team pursuing the VCs strategy which at times is about chasing the next shiny object. SEO marketing vs. social marketing. Most VCs are book smart.

Venture Capital 364

Venture Capital Coach Writing SaaS 364

SoCal CTO

DECEMBER 7, 2009

SEO for Startups and Negative Customer Acquisition Costs ) and, of course, the product itself. Normally the product is defined as a web site. Most founders are fairly passionate about the features and functions of the web site, iPhone application, Facebook application, or whatever web application represents the product.

Web 150

Web Sites Email HTML 150

Tech Zulu Event

AUGUST 15, 2011

Tony is currently Founder/CEO for Eventify, an LA-based startup creating a venue marketplace, and Visible Factors, an SEO consulting company. and most recently Myspace, where he ran an online marketing team focused on SEO, social media, and paid traffic acquisition. Tony has previously worked for organizations like PayPal, Yahoo!

SEO 85

SEO CTO Coach Conference Social Media 85

Tech Zulu Event

NOVEMBER 18, 2011

Typically entrepreneurs doubt themselves because they undervalue their offerings, but it isn’t about creating a product, setting a price and hoping people will buy. Rather than how much you charge, it’s about how the purchase will impact your buyer’s life. Valu e and Exp erience versus Price and Product. Blogs and Forums.

Custom 85

Custom Customer Marketing SEO 85