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Social Media Marketing Should Not Be Used Alone Today

Startup Professionals Musings

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Social media as a marketing tool is here to stay, and is now widely accepted. Focus first on the social media trinity.

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Twitter Delivers You 4x More Traffic Than You Think. Here’s Why …

Both Sides of the Table

These were good packages in the pre social media world at helping figure out who was driving your traffic. And figuring out who is referring your traffic is a very important part of determining how you allocate your marketing budgets. As in they weren’t referred by anybody. Today they’re wrong. Terribly wrong.

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Don’t Limit Your Startup Marketing To Social Media

Startup Professionals Musings

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. The place to start today is if your company only uses traditional media for marketing, or no marketing. Focus first on the social media trinity.

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Interview with Jeremy Gocke, Fliptu

socalTECH

With the proliferation of social media, how do you--as a brand--manage all of those various websites, content, and media? Los Angeles-based Fliptu (www.fliptu.com), headed by Jeremy Gocke , thinks it has this figured out, by providing a central place to access a brand's content, across social networks.

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Twitter, Jobs, Democracy & The US Elections

Both Sides of the Table

The topic of social media came up and one dial-in caller lamented the fact that all Silicon Valley was producing was silly social media companies. But as I pointed out on the show, look deeper at the impact of social media as a tool to organize crowds, hold public debates and spread information in a decentralized way.

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How to Shorten Your Sales Cycle and Avoid Wasting Time

Both Sides of the Table

The most likely outcome if you manage to interest the senior exec (for the sake of this post let me call her the CEO) is that she will refer you down the organization to somebody who would be involved in the decision. “We don’t have budget for that this year” “I don’t believe in social media advertising.”

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Gen-Y Should Thank Gen-X For Social Media Today

Startup Professionals Musings

I guess the bridge isn’t as exciting as what has happened on one side or what might happen on the other, so they are often referred to as the “forgotten” generation, or the lost child demographic. entrepreneurs gen-y social media startups gen-x business boomers' They are now or will be soon running your company. Marty Zwilling.