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Can you create a great customer case study?

Berkonomics

Studies have shown that attention spans for engaging a reader or listener have fallen from eleven seconds to eight seconds on average. The case study: the best way to reach your target. But it must be told about and by the customer, with your product as the tool of solution, not the focus of the story.

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Happy Thoughts Spread Faster On Twitter, Says USC Study

socalTECH

A new study, published by researchers at the University of Southern California , says that positive emotions are more contagious than negative ones on Twitter. The study was published online at PLOS. READ MORE>>.

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BUZZMEDIA Ties For Brand, Influence Research

socalTECH

Los Angeles-based content publisher BUZZMEDIA said this morning that it has tied with a research firm, to help mine its network of properties to help brands understand influencers and consumers. The company said it will debut the study in Q4.

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Study: Cell Phones Still Not For The Dinner Table

socalTECH

A new study, issued today by the USC Annenberg Center for the Digital Future , says that the majority of Americans still don't think pulling a cell phone out at a meal is appropriate. The USC group said that a "whole new social etiquette" is developing about the appropriateness of mobile devices, particularly among millenials.

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Internet of Elephants launches Wildeverse, an AR game about endangered animals and conservation

TechCrunch LA

Though the game was intended to be played outdoors, the COVID-19 crisis forced the team to pivot, creating an option that lets people move about virtually using in-game controls, or walk around in more confined spaces. “All that collectively is about creating a connection between you sitting in St.

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A good case study is worth many paid ads.

Berkonomics

And the best way to do this is with the placement of a case study, a story told about and by a satisfied customer with something to say about how your product solved their problem or pain. But it must be told about and by the customer, with your product as the tool of solution, not the focus of the story.

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Economic Study Ranks San Diego Near Top in Genomics Innovation

Xconomy

An economic impact study of San Diego’s emerging genomics industry counted 115 genomics-related companies operating in the region that directly employ over 10,000 people, and drive about $5.6 After previewing a glimpse of the study’s findings last month , Brady provided.