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Can you create a great customer case study?

Berkonomics

Studies have shown that attention spans for engaging a reader or listener have fallen from eleven seconds to eight seconds on average. Using new tools in a social age. The case study: the best way to reach your target. Attention spans are growing shorter by the second. Eight seconds to reach someone in most any medium.

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A good case study is worth many paid ads.

Berkonomics

And the best way to do this is with the placement of a case study, a story told about and by a satisfied customer with something to say about how your product solved their problem or pain. But it must be told about and by the customer, with your product as the tool of solution, not the focus of the story.

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Break Media Analyzes Men With New Site

socalTECH

Los Angeles-based online publisher Break Media is delving into that question this morning with the launch of a new site, called Acumen , focused on pulling insights and analysis on the behavior and trends driven by men. Break Media also said it will be running an ongoing, R&D panel of several thousand men for its new site.

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Cram.com Adds Premium Tier, Text-To-Speech

socalTECH

Los Angeles-based online education site Cram.com has launched a new, premium membership tier, and also launched a new text-to-speech tool for its online studying and flashcard site. Separately, Cram.com said it has launched a new audio tool providing text-to-speech for flashcards, supporting 18 languages.

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Movio wants to make your marketing videos with generative AI

TechCrunch LA

Users will first pick from a range of templates, be it a theme for a shopping site or a trip to Japan. Co-founder and CEO Josh Xu met his co-founder and CFO Liang Wang, a veteran of ByteDance and the music social network Smule, when the two were studying at Carnegie Mellon University. “We are doing what Jasper and Copy.ai

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Social Search – What Entrepreneur Needs To Know

InfoChachkie

It is no secret that Pinterest and other social commerce sites have begun to dial in the commerce equation. These sites (so far) have managed to balance facilitating product discovery and purchase capabilities with users'' desires to entertain and educate themselves without feeling like they are in a marketplace.

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6 Keys To Thriving In This New Era Of Remote Services

Startup Professionals Musings

The bad news is that I still find a lot of you who don’t use these tools effectively, or haven’t learned the rules for nurturing remote relationships. Another major source of services clients these days is online industry directory sites and ranking review articles. Provide relevant case studies illustrating your results.

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