Startup Professionals Musings

JULY 3, 2020

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work.

Marketing 174

Marketing Invest Demand Metrics 174

Berkonomics

JULY 11, 2013

Every dollar of gross profit falls to the bottom line, increasing net profit faster with each transaction. A ten percent increase in revenues for a company with 50% gross margin and 5% net profit before the increase would double net profit for the period with that ten percent increase in revenue.

.Net 207

.Net Sales Tool Social Network 207

TechCrunch LA

OCTOBER 5, 2020

When people talk today about buying food, alongside traditional grocery stores and other physical food markets, they increasingly talk about grocery delivery companies, restaurant delivery platforms, meal kit services and more that make or provide food to people by way of apps. ” I don’t doubt that he means it.

Technical Review 343

Technical Review Startup Marketing San Diego 343

socalTECH

JULY 13, 2010

Santa Barbara-based RingRevenue , the pay-per-call services firm headed by Jason Spievak, has signed on a new customer today, Rex Direct Net. According to Rex Direct Net, it will offer pay-per-call services powered by RingRevenue's products. Tags: ringrevenue callwave rexdirect affiliate marketing call telephone.

Santa Barbara 157

Santa Barbara .Net Sample Research 157

TechCrunch LA

MARCH 27, 2021

That’s how much Los Angeles-based ServiceTitan , a startup founded just eight years ago is worth now, thanks to some massive tailwinds around homebuilding and energy efficiency that are serving to boost the company’s bottom line and netting it an unprecedented valuation for a vertical software company, according to bankers.

SaaS 292

SaaS Glendale Statistics Los Angeles 292

Startup Professionals Musings

JANUARY 5, 2020

As an advisor to entrepreneurs, I find that I often have to remind them that the world of customers has changed since they started their last business. But even the older Boomers have learned to use technology and social media as the source of expectations from your business, more so than your own traditional marketing.

Customer 133

Customer Custom Social Media Startup 133

Startup Professionals Musings

AUGUST 4, 2017

Not so long ago, every business assumed that the keys to success were the highest quality product, the best value for the buck, and the best customer service. Now all we hear about is providing the best “customer experience.” You have to hear your customer’s dreams, goals, passions, and aspirations.

Customer 85

Customer Custom Product Marketing 85

Berkonomics

JUNE 18, 2020

We all know that the world of marketing has turned upside down these past years through the power of the Internet. The new power model of marketing. Marketing texts and college professors say that it takes at least seven impressions – exposures – before a person recognizes and acts upon the message.

Marketing 120

Marketing Social Media Advertising .Net 120

Both Sides of the Table

SEPTEMBER 15, 2013

Of course it’s a competitive market so MCNs competing for top talent not only compete on rev share to talent but also to services that they provide talent. Building direct customer relationships with viewers (who want to tune into your channels). Selling at smaller retailers will net you fewer customers and higher margins.

Networking 366

Networking Media Content Customer 366

Berkonomics

JULY 30, 2015

500 entrepreneur, after years as a senior marketing manager of a large computer company. In three weeks of fast restructuring of our credit, tamping down our growth, reworking our marketing plan, repairing our inventories, calming down our vendors, working with our bigger customers (i.e. By Berni Jubb. My First Startup….

.Net 120

.Net Startup Entrepreneur Mentor 120

socalTECH

FEBRUARY 12, 2014

San Diego-based ACTIVE Network is expanding its footprint in the parks and recreation management market, reporting this morning that it has signed up the cities of Phoenix, Portland, and Denver as customers of its ACTIVE Net software. Financial impact of the wins were not announced.

Activity 147

Activity Networking .Net San Diego 147

Startup Professionals Musings

APRIL 26, 2015

Not so long ago, every business assumed that the keys to success were the highest quality product, the best value for the buck, and the best customer service. Now all we hear about is providing the best “customer experience.” You have to hear your customer’s dreams, goals, passions, and aspirations.

Customer 100

Customer Custom .Net Competition 100

Both Sides of the Table

APRIL 25, 2011

It would not be a big stretch to image a well run service business like this making 15-25% net profit margins. Customer financing often comes in the form of your company agreeing to build a product with a “sponsor&# customer or two and helping them with the rollout / implementation. You own the IP you create.

Services 332

Services Venture Capital IP Startup 332

Startup Professionals Musings

DECEMBER 22, 2021

As I talk to many of you in my role as business advisor, I still often hear the concern for maximum return to the business and stakeholders, more than a passion for sustainably enriching the lives of your customers and team. This applies to your own team, as well as customers. Make every customer experience memorable.

Customer 114

Customer Custom Satisfaction Metrics 114

Startup Professionals Musings

MARCH 11, 2014

Not so long ago, every business assumed that the keys to success were the highest quality product, the best value for the buck, and the best customer service. Now all we hear about is providing the best “customer experience.” You have to hear your customer’s dreams, goals, passions, and aspirations.

Customer 98

Customer Custom .Net Competition 98

Berkonomics

JUNE 4, 2020

Every dollar of gross profit falls to the bottom line, increasing net profit faster with each transaction. A ten percent increase in revenues for a company with 50% gross margin and 5% net profit before the increase would double net profit for the period with that ten percent increase in revenue. An example to make this clear.

.Net 156

.Net Sales Tool Email 156

Startup Professionals Musings

OCTOBER 11, 2013

Many startups and mature businesses have not yet adapted to the fact that customer satisfaction in this “always connected” age is more than product and service quality. It’s more about which customers broadcast their pleasure or unhappiness to others. Here are four basics that always apply: Customer retention is priority number one.

Customer 97

Customer Custom Satisfaction Social Media 97

Both Sides of the Table

MAY 24, 2021

The Valley has obsessed with a quick up-and-to-right momentum story because we were thought to live in “winner take most” markets. But markets have changed and I think investors, founders and experienced executives who want to join later-stage startups can all benefit from playing the long game. It literally drove FOMO.

Venture Capital 363

Venture Capital Capital Funding Startup 363

socalTECH

JULY 7, 2010

Here are eight Southern California companies and the experienced, successful entrepreneurs heading up their efforts, who haven't had any problems finding investors--or customers--for their firms. com, and was CEO of Vivendi Universal Net USA. His latest startup, Factual, is aimed at the data mashup and open data market.

Southern California 228

Southern California Entrepreneur SoCal Mahalo 228

Startup Professionals Musings

FEBRUARY 8, 2015

Many startups and mature businesses have not yet accepted the fact that customer satisfaction and loyalty in this “always connected” age are about more than product and service quality. They are all about how customers broadcast their pleasure or unhappiness to others. Customer upsell: Sell more to existing customers.

Customer 100

Customer Custom Satisfaction Social Media 100

Berkonomics

JULY 25, 2013

We all know that the world of marketing has turned upside down these past years through the power of the Internet. Marketing texts and college professors say that it takes at least seven impressions – exposures – before a person recognizes and acts upon the message. Make each customer feel important and valued.

Social Media 179

Social Media Advertising .Net Content 179

Berkonomics

OCTOBER 28, 2021

This insight is like a Hans Christian Anderson parable, but aimed at you and your business… There are big fish and small fish, potential customers, all swimming in the sea that is your potential marketplace. You, the lonely fisherman, must weave a net to catch your fish. So, is your (SOM) serviceable obtainable market large enough?

.Net 156

.Net Statistics Marketing Research 156

TechCrunch LA

JULY 24, 2019

The supplier contract is notable for Ouster, a startup trying to carve out market share from the giant Velodyne and stand out from a global pack lidar companies that now numbers close to 70. It’s an approach that Waymo is also pursuing for its custom lidar sensors , which will be sold to companies outside of self-driving cars.

Los Angeles 216

Los Angeles .Net Customer Custom 216

TechCrunch LA

JANUARY 30, 2019

Last year the company crossed $200 million in revenue and managed to net over 1 million subscribers for the service. In a statement the company said the new financing would be used to expand FabFitFun membership offerings and consolidate its position as a marketing partner and platform for brands.

Newsletter 212

Newsletter Los Angeles .Net Platform 212

Both Sides of the Table

JANUARY 25, 2010

Start by defining the problem you’re solving – I see way too many early-stage entrepreneurs who start their companies with a product definition rather than a market problem. I covered this a bit in my post about the market definition slide in fund raising. Here’s my take on the topic: 1. Kind of the obvious next step.

Product 348

Product Startup Design Blogging 348

Startup Professionals Musings

OCTOBER 21, 2015

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work.

Metrics 101

Metrics Marketing Demand Paramount 101

Berkonomics

AUGUST 18, 2022

Financial perspective: financial statement showing key indicators such as revenue, expense, net income or other measures important to success. Customer perspective: Ratings of customer satisfaction, statistics of customer retention, market share and even brand strength. A real win for all.

Satisfaction 156

Satisfaction Statistics Course .Net 156

Startup Professionals Musings

JUNE 21, 2020

Google reached $1B in revenue within five years of incorporation, and now has a market capitalization of over $1 trillion. It’s only been in the last decade or two, that social media companies, like Facebook and Twitter, have achieved market valuations in billions of dollars (unicorn status), while clearly sacrificing revenue to gain users.

Organization 173

Organization Invest Customer Custom 173

socalTECH

DECEMBER 12, 2014

If you''re a brand or retailer, needing to get online, there are a lot of things to deal with to run your e-commerce business smoothly--everything from your e-commerce site itself, to taking photos of your products, packing and shipping, to digital marketing. Who are your ideal customers and market?

Commerce 203

Commerce Venture Capital Internet Brands Startup 203

Both Sides of the Table

MAY 4, 2010

Hyper-local, flash marketing platform connecting consumers with local business offers; super majority of offers are restaurant and personal services; competitor to Groupon. the funding and market coverage. If this figure is accurate – it’s certainly a very large business even when you look at net revenues.

Clearstone 236

Clearstone Venture Capital ReachLocal Google 236

Berkonomics

MAY 7, 2015

This is like a Hans Christian Anderson parable, but aimed at you and your business… There are big fish and small fish, potential customers, all swimming in the sea that is your potential marketplace. You, the lonely fisherman, have to weave a net to catch your fish. Email readers, continue here…] This lesson is important.

.Net 120

.Net Research Marketing Entrepreneur 120

Startup Professionals Musings

FEBRUARY 14, 2022

I see more and more entrepreneurs who seem to have everything going for them – vision, motivation, passion, even a good business plan, product, and money, and yet they can’t close customers. Great businesses begin with a customer problem that has a big and monetizable pain point. Nail the go-to-market strategy.

Technical Review 143

Technical Review Customer Custom Entrepreneur 143

Both Sides of the Table

JUNE 17, 2017

I want to understand how many units the company is selling, whether this is increasing over time and how well they’re doing at retaining the customers that they do acquire. Do 20% of the customers make 80% of the revenue or do the top 3 customers represent 80% of the revenue. My first priority is to understand “growth drivers.”

Startup 227

Startup Venture Capital Sales Course 227

InfoChachkie

APRIL 28, 2011

Perhaps in part due to its dominant market share, WebEx adopted telecom-style pricing, which effectively penalized their users. The more a customer utilized WebEx’s services, the more they had to pay. In each case, they successfully migrated their go-to-market strategies to one based on long-term sustainability.

Entrepreneur 225

Entrepreneur SaaS Pricing Cloud Computing 225

Both Sides of the Table

JANUARY 5, 2010

Being tenacious without the mental flexibility to pivot based on market feedback is a disaster. If this idea was so big then why would they risk not being first to market, not building defensible IP for the sake of a few hundred thousand dollars extra in lock-up money at a big company? I finally called bullshit. Not my problem.

Entrepreneur 293

Entrepreneur Startup Venture Capital CTO Hire 293

InfoChachkie

JANUARY 18, 2012

Put it out on the Net, see what the reactions are…If you build something that starts to resonate, then you can start to… get into tech blogs and talk to the press and tell everybody what you are doing.” Winning customers is sales. Go see customers yourself. Focus On Customers – Nothing Else Matters. ” 5. .

Entrepreneur 272

Entrepreneur Startup Conference Santa Barbara 272

Startup Professionals Musings

OCTOBER 8, 2022

In reality, a simple Excel spreadsheet model customized around your assumptions can save you hours and avoid a wasted expense in validating alternative vendor and marketing decisions. Vendor costs are subject to change, customers are fickle, competitors come out of the woodwork and the economy can take a downturn.

Startup 147

Startup Pricing Sample Customer 147