Tech Zulu Event

JULY 31, 2013

It is YouTube marketing at its best. Years before Hello Flo’s “The Camp Gyno” video existed, in 2009, Orabrush, a tongue cleaner company, was setting the precedent for what would be how to make a million dollars in ecommerce sales utilizing YouTube marketing. Here is a YouTube marketing case study they did.

Dollar Shave Club 101

Dollar Shave Club Custom Customer Marketing 101

Tech Zulu Event

NOVEMBER 13, 2012

Fan Appz, a Santa Monica headquartered firm founded in 2010, and a Facebook Preferred Marketing Developer (PMD) today Tuesday launched its Personalized Marketing Platform, a next-generation social media marketing solution set to help firms convert fans into customers and increase repeat purchases by turning good customers into great ones.

Platform 82

Platform Help Custom Customer 82

Both Sides of the Table

JUNE 20, 2014

My point was that Amazon continues to dominate the web services business because AWS continues to cut prices & margin in the same way a hypermarket does to control market share. And of course they are also focused on the US Hispanic market. And we’re growing our sales organization.

Invest 291

Invest Content Media Networking 291

Startup Professionals Musings

JULY 18, 2012

Last year, Emarketer estimated that Facebook’s revenue from advertising was $3.8 billion in 2012. Almost 40% of small businesses that sell on Facebook say it is their sole sales channel. If you don’t get results, it might be a mismatch for your target market. Keep up with the competition. billion and that could be $5.2

Social Media 79

Social Media Media Marketing Platform 79

Both Sides of the Table

JANUARY 14, 2014

All the data actually suggests with the growth of mobile, inbound sales calls will double from 30 billion to 60 billion in 3 years (source: Kelsey). Some quick data that I pulled from EmailisNotDead.com (mid 2012). In the US alone there are 30 billion inbound sales calls every year. Calls are changing but not dying.

Email 339

Email SaaS Venture Capital Google 339

Both Sides of the Table

JULY 13, 2012

But they make the overwhelming majority of their money from advertising. They are selling audiences to advertisers. Whenever I talk about advertising people comment how much everybody hates ads. The customer are advertising agencies and brands themselves. Here are some data provided by a BIA / Kelsey report (2012).

Mobile 311

Mobile Technical Review Google Screening 311

Both Sides of the Table

MARCH 12, 2013

He shared tons of information about how how they were using marketing to quantitatively make marketing decisions at HauteLook and acquire customers for prices that were far cheaper than similar companies. He was also the first one to challenge my conventional wisdom that it made no sense for tech companies to advertise on television.

Venture Capital 360

Venture Capital GRP Partners Startup Invest 360

socalTECH

MAY 21, 2013

The consumer piece is a big part of our business, and the next big piece is the advertiser platform, plus everything we wrap around the advertiser experience, helping them to manage their content, and provide great reporting, and helping them to understand the ROI of doing business with us. We''re connecting those two parties.

Technical Review 223

Technical Review Glendale Advertising Google 223

socalTECH

MARCH 10, 2017

By the end of 2012, Rob had done a really great job of identifying the opportunity, and being a visionary on how social, local, and mobile would change how consumers engaged with brands. Robert Blatt: The first stage, in 2013, was really nailing product-market-fit. How did you get involved with MomentFeed?

Google 127

Google Paid Search Mobile Activity 127

socalTECH

MAY 21, 2013

A consumer piece is a big part of our business, and the next big piece is the advertiser platform, plus everything we wrap around the advertisers experience, helping them to manage their content, and provide great reporting, and helping them to understand the ROI of doing business with us. We''re connecting those two parties.

Technical Review 211

Technical Review Glendale Advertising Google 211

Both Sides of the Table

APRIL 25, 2011

They feel very confident they can hit $18 – 20 million in 2012. Early in a services business there is usually no profits as the company reinvests in hiring people to grow, but by $20 million in sales the company should at least be pulling in 10% profits (if not more) depending on how much is reinvested. It’s pure irony.

Services 332

Services Venture Capital IP Startup 332

Startup Professionals Musings

SEPTEMBER 20, 2013

At first this was limited to news sites that concentrated on a segment of a community, like West Seattle, but the concept is now being applied to advertising and promotion sites, blogging sites, and even legal services sites. Without users, business owners aren’t going to waste time promoting and marketing their content to your users.

Sites 84

Sites Content Sales Startup 84

Startup Professionals Musings

JULY 12, 2013

Customers go there to check on the details of your offerings and verify that you are not a scam, investors look there to check out your management and sales approach, and suppliers expect to find contact information. Finalizing the web site validates your product plan and sales strategy. Viral marketing needs a website.

Web 99

Web Startup Sites Design 99

socalTECH

DECEMBER 11, 2017

Scott Cannon: We started in 2012, when it was basically a couple of people on a telephone and the yellow pages. They were putting online advertisements through Google Ads to solicit people to rent equipment, who could not figure it out on their own. Really, we're the sales and marketing arm of those companies.

Startup 174

Startup Metrics Custom Customer 174

Both Sides of the Table

NOVEMBER 14, 2017

Sam also had a vision as early as 2012 about how MakeSpace would be a large employer of middle-income jobs: The company would hire employees rather than just have contractors and he would lead the effort to ensure they had opportunities for growth and benefits for their families. How profitable is my product or service?

Startup 286

Startup Technical Review Custom Customer 286

InfoChachkie

JUNE 11, 2012

HIGHEST DEGREE OBTAINED BY AMERICA'S 400 RICHEST PEOPLE Source: Forbes Magazine, Jan 2012. According to a January 2012 Forbes article, nearly 16% of the 400 most affluent Americans do not have a college degree. Richard leveraged the fact that record companies were Student’s biggest advertisers to subsequently launch a record store.

Tips 279

Tips Startup Education Entrepreneur 279

Startup Professionals Musings

AUGUST 2, 2012

Marketers see it as a better way to target customers, but the current consumer offerings have been slow to deliver. Sponsorships and advertising. then you may want to consider potential sponsorships or advertising opportunities with that business or venue. Event marketing. Incentives or rewards. Thought leadership.

Services 82

Services Competition Mobile Entertainment 82

socalTECH

OCTOBER 10, 2013

In 2011, we built our site, and in 2012, last year, we started getting content. We''ll mostly be doing enterprise sales here, but also looking at the technology and design front, hiring better talent, taking design to a new level than maybe what we are in China. We opened up an office in Shanghai, and we have marketing in Hangzhou.

Southern California 170

Southern California Startup SoCal CTO Hire 170

Startup Professionals Musings

APRIL 1, 2011

Just yesterday, a new study “ The PNC Economic Outlook: Survey of Small & Middle-Market Business Owners ” was published. Add new revenue streams, and more aggressive marketing. At the same time, 62% plan to invest more in marketing and advertising, while 50% will invest in expansion and 46% will pursue new revenue streams.

Study 89

Study Startup Pricing Guide 89

Tech Zulu Event

DECEMBER 29, 2011

This Black Friday we reached record retail sales at traditional brick-and-mortar stores, yet the merging Cyber Monday is proving to be a fighting younger brother. Up 33% this year, according to the Washington Post, online commerce is trending upwards from $175 billion in 2007 to a projection of $335 billion in 2012 (Forrester Research).

Custom 74

Custom Customer Advertising Demand 74

InfoChachkie

MARCH 24, 2016

For instance, in the High Tech Sales class, we discussed the necessity of tracking ad performance. Since we have released our product, and are now looking to acquire new users, this has proven to be extremely valuable for getting a high return from our advertising expenditures. We’ve been applying a number of lessons learned so far.

Startup 100

Startup Sites Research Santa Barbara 100

Tech Zulu Event

FEBRUARY 19, 2014

We discuss the serendipitous circumstances that brought the founding team together (one of the most unique founder stories I’ve heard to date) and move to topics surrounding the future of digital advertising. Focus on Value, Not Advertising. For more information about Enplug, visit their homepage and Crunchbase profile.

Social Media 106

Social Media Startup Screening Advertising 106

Tech Zulu Event

DECEMBER 26, 2011

This Black Friday we reached record retail sales at traditional brick-and-mortar stores, yet the merging Cyber Monday is proving to be a fighting younger brother. Up 33% this year, according to the Washington Post, online commerce is trending upwards from $175 billion in 2007 to a projection of $335 billion in 2012 (Forrester Research).

Custom 72

Custom Customer Demand Advertising 72

Tech Zulu Event

JULY 16, 2012

CallFire serves clients in a diverse array of industries, from automotive, education and entertainment, to finance, healthcare, marketing and real estate. CallFire technology is already playing a prominent role in 2012 political races across the spectrum. Clients have included MoveOn.org, Rep. .

Venture Capital 89

Venture Capital Cloud Computing Class Education 89

Tech Zulu Event

FEBRUARY 19, 2014

We discuss the serendipitous circumstances that brought the founding team together (one of the most unique founder stories I’ve heard to date) and move to topics surrounding the future of digital advertising. Focus on Value, Not Advertising. For more information about Enplug, visit their homepage and Crunchbase profile.

Social Media 81

Social Media Startup Screening Advertising 81

Tech Zulu Event

SEPTEMBER 19, 2012

Going So-Lo: How Brands are Driving Sales & Personalizing Customer Experiences with Social, Location-Based Marketing. Thursday: Advertising and Marketing. Global Brands vs. Global Celebrities: Who’s The Smarter Marketer? Keynote: Ryan Holiday, Director of Marketing At American Apparel. Tues 9/25.

Social Media 92

Social Media Los Angeles Media Angel 92

SoCal Delicious

OCTOBER 8, 2012

Loading… Markets. Loading… Market Data. October 5, 2012. In March of last year, Matt Jacobson, head of market development at Facebook, paid $10.9 Another client of Mr. Rappaports, Mich Mathews, formerly the head of marketing for Microsoft. 2012, compared with the same period in 2011.

Los Angeles 44

Los Angeles Software Review Technical Review Journal 44

SoCal Delicious

MAY 6, 2012

63 Los Angeles Entrepreneurs To Be Proud Of By mario on May 2, 2012 in Features , grid. Joey Flores is co-founder and CEO of Earbits , an online radio platform that enables bands, labels and concert promoters to acquire fans, market new releases and promote live events. Idea Mensch. where entrepreneurs share their stories.

Los Angeles 78

Los Angeles Entrepreneur Angel Fractional CTO 78