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Performance marketing agency MuteSix bets on content and data to boost DTC e-commerce

TechCrunch LA

Created in 2014 and acquired by Dentsu in 2019, MuteSix was recommended to TechCrunch by Rhoda Ullmann, VP Consumer at Sense, a Boston-based startup building a home energy monitor. In today’s highly competitive ad environment, both content and data are kings. The key takeaway? What can you tell us about MuteSix as an agency?

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Big tech companies are looking at Hollywood as the next stage in their play for the cloud

TechCrunch LA

Keeping the focus squarely on tools for artists and designers the company talked up its tools like Zync Render, which Google acquired back in 2014 , and Anvato, a video streaming and monetization platform it acquired in 2016. in Los Angeles. “That worldwide reach is very important,” Grignon said.

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Naritiv Raises $3M For Snapchat Content

socalTECH

Los Angeles-based Naritiv , a new startup developing a network of content creators for Snapchat, has raised $3M in a funding round, the company said Thursday. The startup--founded by Dan Altmann and Eric Posen--says it is enabling the creation of mobile-first content for Snapchat and other social network platforms.

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Demand Media Sees Steep Drop In Content Revenues

socalTECH

in revenues for the three months ended June 30, 2014, down from the $101.1M According to Demand Media, the drops were the result of a 24 percent decline in content and media revenue, which came despite a slight increase in traffic. The company said the drop came due to a shift away from higher CPM direct display advertising.

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Pluto.TV Inks Deals For Content From Hulu, Jukin, Others

socalTECH

Los Angeles-based streaming media site Pluto TV has inked a deal to stream free content from Hulu, Jukin Media, and a number of others , to bolster the content lineup for the service. operates an online and mobile service which provides curated access to video streaming content, and is venture backed by U.S. READ MORE>>.

Hulu 100
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Demand Media Sees Steep Drop In Content Revenues, Cuts Staff

socalTECH

Santa Monica-based Demand Media is continuing to see a steep drop in revenues from its content and media efforts, reporting Thursday afternoon that it had $15.9M in revenues from its Content & Media segments, compared with $33.6M in the same quarter in 2014. The company reported a total, Q3 revenue of $28.5M.

Demand 100
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MarketCast Acquired By Kohlberg & Company

socalTECH

Los Angeles-based MarketCast , a market research company providing research services to the global entertainment industry, has been acquired by Kohlberg & Company , according to reports. MarketCast was owned by another, private equity investor--RLJ Equity Partners--which acquired MarketCast in November of 2014.

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