socalTECH

OCTOBER 25, 2010

Irvine-based Local.com , the online operator of local search advertising sites, said today that it has suspended its acquisition of LEC-billed subscribers, and will focus on providing its own, credit-card local business product, Exact Match. Tags: local.com local paid search advertising. READ MORE>>.

Acquisition 150

Acquisition Paid Search Advertising Web 150

socalTECH

FEBRUARY 26, 2009

Cerritos-based Connect3 , a developer of advertising, merchandising, and promotions software, is now officially part of DemandTec, a Bay area firm that develops promotional planning software. DemandTec originally announced the acquisition in January. Financial terms of the deal were not disclosed. READ MORE>>.

Acquisition 113

Acquisition Cerritos Advertising Software 113

socalTECH

MAY 22, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Advertisers. Sign up today, and you'll get the chance to use the latest Microsoft design, development, and productivity tools for up to three years. They include: Sponsors. Technology.

SoCalTech 100

SoCalTech Southern California Rustic Canyon IP 100

socalTECH

JUNE 27, 2014

Santa Monica-based Spanish language media company Entravision Communications --which owns television, radio, and online media focused on the Latino market--said earlier this week that it has acquired online advertising company Pulpo Media. pulpo media entravision merger acquisition television radio online advertising siemer'

Media 173

Media Santa Monica Advertising Acquisition 173

socalTECH

JUNE 12, 2013

A new, Santa Monica startup, CampaignEQ , is hoping to help marketers better attribute increases in mobile customers and traffic to their marketing campaigns, with a new product. Belk was previously Head of Product at Beachmint, and was the company''s first employee; McGregor was Beachmint''s Dierctor of Acquisition.

Mobile 249

Mobile Marketing Santa Monica Advertising 249

socalTECH

MARCH 26, 2018

No details on the acquisition have been announced by either of the companies. According to the report, Snap acquired PlayCanvas, a developer of 3D game design software, last May.

Snapchat 138

Snapchat Venice Startup Report 138

socalTECH

OCTOBER 11, 2013

Los Angeles-based mobile ad technology developer Airpush said Thursday that it has acquired Hubbl , a native advertising and personalization technology developer. Airpush, which is led by Asher Delug, said it will integrate Hubbl''s native advertising platform into its own products. Financial terms of the buy were not disclosed.

Advertising 138

Advertising Mobile Los Angeles Acquisition 138

socalTECH

JANUARY 31, 2017

Carlsbad-based Ezoic , a developer of advertising technology, announced that it has acquried AmpedSense , a developer of ad testing products for WordPress publishers. Ezoic said the acquisition will give it the ability to connect with more publishers and site owners. Financial terms ofthe buy were not announced.

Blogging 100

Blogging Advertising Sites Acquisition 100

socalTECH

OCTOBER 30, 2009

As we go into Halloween this weekend, we want to thank all of our sponsors, advertisers, and members, who make it possible for us to exist. Sponsoring socalTECH's Executive Moves section. Stradling Yocca Carlson & Rauth (www.sycr.com) Sponsoring socalTECH's Orange County High Tech Report. Advertisers. Technology.

Southern California 140

Southern California IP Orange County Glendale 140

socalTECH

APRIL 8, 2013

Los Angeles-based digital advertising technology developer OpenX has launched a new service today, which it says will combine content optimization and ad monetization for publishers. OpenX said it can the use that information to help improve advertising revenues. Pricing on the new product was not announced. READ MORE>>.

OpenX 159

OpenX Content Services Advertising 159

socalTECH

APRIL 14, 2011

According to MarketShare, the investment will go to support its organic growth, strategic acquisitions, Asia-Pacific and EMEA expansion, plus its products. A portion of the funding was uncovered by socalTECH earlier this month. MarketShare's software helps companies adjust their marketing mix, to better drive sales.

SoCalTech 159

SoCalTech Equity Los Angeles Organization 159

socalTECH

APRIL 10, 2015

Los Angeles-based online advertising technology developer Rubicon Project has apparently just hits its one year anniversary on the public markets, saying today that it will be ringing the NYSE closing bell this afternoon. rubicon project merger acquisition nyse rubi advertising technology software exchange' READ MORE>>.

Advertising 100

Advertising Acquisition Los Angeles Technology 100

socalTECH

MARCH 24, 2014

Financial terms of the acquisition deal were not announced. ReachLocal says it has been working with SureFire since 2011, when SureFire launched ReachLocal''s online marketing product to the local market. reachlocal zealand merger acquisition overseas international expansion online advertising small medium' READ MORE>>.

ReachLocal 147

ReachLocal Woodland Hills Company Companies 147

socalTECH

NOVEMBER 19, 2014

Los Angeles-based Rubicon Project said Wednesday that it has been selected by Apple , to help power Apple''s iAd mobile advertising product. rubicon project apple software automation mobile bidding advertising' Rubicon said the deal gives it access to over 250,000 mobile developers. READ MORE>>.

Advertising 127

Advertising Mobile Los Angeles Acquisition 127

socalTECH

JANUARY 16, 2015

Elastic specializes in high frequency, low latency algorithms used for interpreting data from mobile advertising campaigns, according to the companies. The Mobile Majority said it is adding talent in product development, UI, backend, high speed API integration, operations, and machine learning. READ MORE>>.

Mobile 100

Mobile Company Companies Artificial Inteligence 100

socalTECH

MARCH 28, 2013

Los Angeles-based online advertising technology provider OpenX announced this morning that it has named Matthew Reid as its new Vice President of Marketing. OpenX said that Reid will oversee branding, customer acquisition and product marketing. Reid reports to Jason Fairchild, OpenX's Chief Revenue Officer. READ MORE>>.

OpenX 180

OpenX Marketing Advertising Los Angeles 180

socalTECH

MARCH 11, 2013

Are you trying to figure out where your competitors and running in-app advertising on Android? San Diego-based WhatRunsWhere said today that it has launched a brand new service, which helps advertisers track what ads competitors are running into mobile apps for the Android operating system. Pricing on the new tool was not announced.

Advertising 138

Advertising San Diego Mobile Pricing 138

socalTECH

MARCH 27, 2014

Woodland Hills-based online local online marketing provider ReachLocal is bragging today that it has signed up 1,000 clients for its new ReachEdge marketing automation product. The product had been launched in September of 2013.

ReachLocal 153

ReachLocal Woodland Hills Customer Custom 153

socalTECH

JUNE 28, 2013

William Belk and Dirk McGregor were both early employees at Beachmint, who saw how difficult it was to track the lifetime value and marketing attribution of their advertising spend. To figure that out, they started building tools to help them sort out Beachmint''s advertising efforts. What''s the story behind CampaignEQ?

Advertising 203

Advertising CPC Tool Startup 203

socalTECH

JULY 16, 2012

Los Angeles-based Rubicon Project , the online advertising optimization firm headed by Frank Addante, has launched an offering for the mobile advertising market, the company said this morning. Rubicon said its new REVV for Mobile product helps publishers to sell mobile ad inventory, through both direct and indirect sales channels.

Mobile 124

Mobile Advertising Los Angeles Platform 124

socalTECH

AUGUST 9, 2011

According to Demand Media, it acquired IndieClick , a Los Angeles-based online advertising company, and also acquired RSS Graffiti , another Los Angeles firm developing social media products for Facebook. Financial details of the two acquisition was not disclosed.

Demand 154

Demand Google Media RSS 154

socalTECH

FEBRUARY 26, 2010

Woodland Hills-based ReachLocal announced Friday that it has acquired SMB:LIVE , a developer of digital presence and reputation management products for the small and medium sized business market. Financial terms of the acquisition were not disclosed. READ MORE>>.

ReachLocal 164

ReachLocal Woodland Hills Social Media Acquisition 164

socalTECH

NOVEMBER 1, 2010

In further details on the FAN deal, Addante also said that it has not acquired the advertising sales team at FAN, saying that it "is not, and will not be, an ad network." Intead, the firm is using FAN's acquisition to add around 100 employees from FAN as part of its engineering and product team. READ MORE>>.

Networking 147

Networking Clearstone Santa Monica News 147

socalTECH

JULY 30, 2018

Los Angeles-based digital marketing company Social Reality (SRAX) announced this morning that it is selling its healthcare and pharmaceutical digital advertising product line, SRAXmd, to private equity firm Halyard Capital. According to SRAX, it will receive up to $52.5M for SRAXmd, including $33.5M

Advertising 100

Advertising Class Equity Los Angeles 100

socalTECH

FEBRUARY 2, 2011

Encinitas-based Verve Wireless , which develops mobile applications for local publishers, said today that it has acquired Deconstruct Media , a mobile advertising technology firm. Financial terms of the acquisition were not disclosed. Verve said that Deconstruct's team will be based of it its Washington, DC office.

Media 145

Media Press Advertising Mobile 145

socalTECH

JUNE 15, 2012

UK-based Coull , a developer of technology which lets publishers and advertisers tag video products within videos, has just signed Under Armour, as the firm's acquisition of Santa Barbara-based online media agency RevUpNet starts to pay dividends.

Santa Barbara 133

Santa Barbara Advertising Acquisition Media 133

socalTECH

JULY 6, 2010

Pasadena-based TweetUp , the Twitter advertising startup out of Idealab, said today that it has acquired Twidroid , which develops its own Twitter client for Android phones. As part of the acquisition, TweetUp said it will rename Twidroid to Twidroyd, to minimize confusion with products from Lucas Films, which owns the trademark "droid".

Idealab 189

Idealab Social Media Acquisition Pasadena 189

socalTECH

MARCH 3, 2010

Beverly Hills-based Hydra , which operates an online, cost-per-acquisition (CPA) advertising network, said today that it has officially debuted its new campaign tracking software for its advertisers. will offer its advertisers increased compliance and fraud protection, better analytics, and a more powerful user interface.

Beverly Hills 150

Beverly Hills Software Advertising Networking 150

socalTECH

OCTOBER 21, 2019

Los Angeles-based advertising exchange operator Rubicon Project said this morning that it has acquired RTK.io , a developer of open source, header bidding solutions for publishers. Rubicon says that RTK's solutions are build on the same, open source framework as its own, Demand Manager product portfolio, Prebid.

Framework 100

Framework Advertising Demand Los Angeles 100

socalTECH

MARCH 17, 2010

Los Angeles-based Gorilla Nation provides online ad sales for branded consumer sites; Los Angeles-based AtomicOnline operates its own network of online media properties; Springboard Productions is a developer of entertainment videos; and Double Helix is a creative and interactive web marketing firm.

Gorilla Nation 177

Gorilla Nation AtomicOnline Media Web 177

socalTECH

AUGUST 10, 2017

Beverly Hills-based Voicebank.net , an online marketplace which connects advertising agencies, casting directors, and others with voice talent, has been acquired by Canadian company Voices.com. Voices.com operates an online marketplace for audio and voice over products and services. Financial details of the buy were not disclosed.

Beverly Hills 100

Beverly Hills Advertising Services Product 100

socalTECH

MAY 12, 2017

On the flip side of that, we're working with advertisers, reaching young or predominately young, high engaged audiences with their products, through branded content and other strategies, to help those advertisers reach and engage this audience. Matt Levin: I came from Optimist TV, where I was head of product there.

Media 177

Media Content Platform Artificial Inteligence 177

socalTECH

AUGUST 5, 2009

Google's foray into the radio automation market has finally ended this morning, as San Francisco-based WideOrbit said it has acquired Google Radio Automation and related products. The sale ends Google's ill-fated foray into radio ads, which it began in January of 2006 with the acquisition of Newport Beach-based dMarc Broadcasting.

Google 100

Google Southern California Advertising Acquisition 100

socalTECH

FEBRUARY 9, 2010

Stradling Yocca Carlson & Rauth (www.sycr.com) Sponsoring socalTECH's Orange County High Tech Report. Advertisers. and international patent and trademark procurement - IP Litigation - IP Licenses and Agreements: distribution, development, joint venture - Intellectual property aspects of mergers and acquisitions. Technology.

Southern California 113

Southern California Tech Coast Angels IP Orange County 113

socalTECH

JUNE 22, 2010

According to the firms, the two will provide an integrated search and display marketing product. Tags: exchange advertising acquisition desk trade. Financial details of the partnership were not disclosed. Acquisio said it manages more than $450M in ad spending for such firms as Yellow Pages Group, SEO Inc. and other firms.

PPC 165

PPC Ventura SEO Advertising 165

socalTECH

MARCH 13, 2018

Los Angeles-based advertising exchange and technology developer OpenX said on Tuesday that its net revenues rose to $172M in 2017, as it saw 20 percent growth in its revenues for the fourth quarter. The company said it invested over $50M in R&D efforts towards its technology an product in 2017. OpenX is led by CEO Tim Cadogan.

OpenX 124

OpenX .Net Advertising Los Angeles 124

socalTECH

NOVEMBER 21, 2014

More specifically, we are a real time bidding platform which enables marketplaces to be set up, where an advertiser can bid on consumers who are in the process of buying a particular product. Real time bidding allows advertisers to bid on users in a particular market, who are likely to be purchasing that company''s product.

Media 162

Media Advertising Startup Platform 162