socalTECH

NOVEMBER 8, 2011

Adconion Media Group , the European advertising network firm which as significant operations in Los Angeles, said today that it has acquired smartclip , a European digital video advertising firm. Adconion said that the acquisition will "significantly strengthen" its position in online video. READ MORE>>.

Media 224

Media Santa Monica Advertising Acquisition 224

socalTECH

AUGUST 20, 2012

West Hollywood-based CityGrid , the unit of IAC which operates CitySearch, Insider Pages, and Urbanspoon, said this morning that it has acquired Felix , a performance-based, local advertising service for small and medium-sized businesses. Financial terms of the buy were not disclosed.

Advertising 168

Advertising West Hollywood CitySearch Technology 168

socalTECH

FEBRUARY 19, 2014

According to Shopzilla, it will use the acquisition of Connexity to help bolster Aisle A, its "Audience Activation" division. Gross is the former founder of Internet advertising firm Fastclick. connexity shopzilla merger acquisition online advertising fastclick' READ MORE>>.

Ventura 225

Ventura Advertising Incubator Acquisition 225

socalTECH

APRIL 16, 2010

Break Media said that Apogee Media Network will focus on customer acquisition, email marketing, and social media for advertisers, on a CPA-basis. Tags: marketing media social advertising break apogee. Break said it soft-launched the division in January. READ MORE>>.

Social Media 230

Social Media Media Marketing Advertising 230

socalTECH

JUNE 12, 2013

Belk was previously Head of Product at Beachmint, and was the company''s first employee; McGregor was Beachmint''s Dierctor of Acquisition. Both were involved with understanding Beachmint''s lifetime revenue per customer (LTV), acquisition funnels, and handling mobile and tablet optimization. READ MORE>>.

Mobile 249

Mobile Marketing Santa Monica Advertising 249

socalTECH

JUNE 21, 2010

Los Angeles-based Internet advertising firm Hydra , which operates a cost-per-acquisition affiliate advertising network, has been acquired by Adknowledge , Adknowledge said this morning. Financial terms of the acquisition were not disclosed. Adknowledge is based in Kansas City. READ MORE>>.

CPC 178

CPC Advertising Acquisition Networking 178

socalTECH

APRIL 27, 2015

Los Angeles-based online advertising technology developer Rubicon Project said Monday that it has completed its acquisition of Chango , which develops intent marketing technology. Rubicon had announced the acquisition on April 1st. The deal was worth $122M. Chango was based in Toronto, Canada. READ MORE>>.

Acquisition 100

Acquisition Advertising Los Angeles Marketing 100

socalTECH

DECEMBER 9, 2013

Irvine-based online advertising firm Adaptive Medias is announcing this morning that it has acquired Ember , one of the companies incubated out of the StartEngine startup accelerator in Los Angeles. As part of the acquisition, StartEngine founders Howard Marks and Paul Kessler have both joined Adaptive Medias'' advisory board.

Media 191

Media Artificial Inteligence Incubator Advertising 191

socalTECH

JUNE 27, 2016

VantagePoint Venture Partners and Rho Ventures--who own approximately 40% of ReachLocal--said it had agreed to tender their shares to Gannett as part of the acquisition deal. Gannett said it would use the acquisition of ReachLocal to accelerate its digital growth efforts. READ MORE>>.

ReachLocal 189

ReachLocal Woodland Hills Acquisition Advertising 189

socalTECH

APRIL 14, 2011

According to MarketShare, the investment will go to support its organic growth, strategic acquisitions, Asia-Pacific and EMEA expansion, plus its products. A portion of the funding was uncovered by socalTECH earlier this month. MarketShare's software helps companies adjust their marketing mix, to better drive sales. READ MORE>>.

SoCalTech 159

SoCalTech Equity Los Angeles Organization 159

socalTECH

MAY 7, 2014

Los Angeles-based online advertising attribution technology developer Convertro has been acquired by AOL , in a deal worth approximately $101M. AOL said the deal will help to bolster its programmatic advertising platforms. convertro merger acquisition online advertising attribution jeff zwelling' READ MORE>>.

Advertising 182

Advertising Equity Acquisition Los Angeles 182

socalTECH

APRIL 23, 2018

billion in debt to fund content acquisition, production and development, potential acquisitions and strategic transactions, and other efforts, the company said this morning. Netflix most recently was looking to buy LA billboard advertising company Regency Outdoor Advertising , and has a major operation in Hollywood.

Netflix 100

Netflix Content Acquisition Hollywood 100

socalTECH

JANUARY 21, 2011

Pasadena-based PostUp , the Internet advertising firm spawned out of Idealab, said Friday afternoon that it has acquired UberTwitter , developer of a Twitter client that runs on the BlackBerry Platform. As part of the acquisition, the firm said it has changed its named to Ubermedia. Financial terms of the deal were not disclosed.

Idealab 196

Idealab Technology Council Southern California Pasadena 196

socalTECH

JUNE 27, 2014

Santa Monica-based Spanish language media company Entravision Communications --which owns television, radio, and online media focused on the Latino market--said earlier this week that it has acquired online advertising company Pulpo Media. pulpo media entravision merger acquisition television radio online advertising siemer'

Media 173

Media Santa Monica Advertising Acquisition 173

socalTECH

NOVEMBER 12, 2013

Los Angeles-based Circle Street , the developer of a mobile advertising service to help retailers drive local store traffic, has been acquired by media and advertising firm Valassis , according to the company''s venture backer, Crosscut Ventures. Financial terms of the acquisition were not announced. READ MORE>>.

Incubator 153

Incubator Advertising Mobile Class 153

socalTECH

DECEMBER 4, 2014

Los Angeles-based Vantage Media said Thursday that it is selling its Education Services Business--which sells leads to education advertisers--to Campus Explorer , as it looks to sharpen its focus on the technology behind its real time bidding (RTB) advertising platform. Financial terms of the sale were not announced. READ MORE>>.

Media 173

Media Education Advertising Sales 173

socalTECH

JANUARY 24, 2011

Pasadena-based UberMedia , the newly renamed Twitter advertising and application provider, announced today that it has acquired Mixx. Financial terms of the acquisition were not disclosed. UberMedia said the acquisition would add to its family of applications, which now include UberTwitter, Twidroyd, and Echofon.

Idealab 187

Idealab Social Media Pasadena Acquisition 187

socalTECH

MARCH 26, 2014

TubeMogul , the developer of software for helping companies manage their digital video advertising which has operations in Los Angeles, has filed for an IPO. tubemogul software digital video advertising merger acquisition exit' TubeMogul said in its S-1 Wednesday that it is looking to raise up to $75.0M READ MORE>>.

Advertising 173

Advertising Acquisition Los Angeles Software 173

socalTECH

JANUARY 18, 2013

Ventura- and New York-based online advertising firm The Trade Desk announced Thursday that it has named Rob Perdue as its new Chief Operating Officer. Perdue apparently helped to broker the acquisition of EyeWonder by MediaMind in 2011. Perdue apparently helped to broker the acquisition of EyeWonder by MediaMind in 2011.

Ventura 185

Ventura Advertising Media Acquisition 185

socalTECH

JANUARY 19, 2010

Financial details of the acquisition were not disclosed. Hydra Network is a cost-per-acquisition (CPA) advertiser, with inventory from such firms as AT&T, Hotwire, Aegon, and others. Tags: hydra network group merger acquisition advertising buyout. READ MORE>>.

Beverly Hills 154

Beverly Hills Advertising Acquisition Networking 154

socalTECH

FEBRUARY 6, 2014

Westlake Village-based Conversant --the online advertising company which until a few days ago was known as ValueClick --said it has acquired Set Media , a digital video technology advertising company. Financial details of the acquisition were not announced. READ MORE>>.

Westlake Village 147

Westlake Village Media Advertising Acquisition 147

socalTECH

SEPTEMBER 5, 2013

Los Angeles-based mobile advertising technology firm Gradient X , which is led by Brian Baumgart, has been acquired by digital advertising firm Amobee , Amobee announed this morning. Financial terms of the acquisition were not announced. gradientx amobee merger acquisition digital advertising mobile' READ MORE>>.

Advertising 147

Advertising Acquisition Mobile Los Angeles 147

socalTECH

FEBRUARY 26, 2010

Financial terms of the acquisition were not disclosed. ReachLocal said it will use the acquisition to enable SMBs to publish multimedia content to business profile pages on its site, as well as social media and other Internet sites. Tags: reachlocal smblive merger acquisition software local advertising. READ MORE>>.

ReachLocal 164

ReachLocal Woodland Hills Social Media Acquisition 164

socalTECH

AUGUST 8, 2012

Boingo Wireless , the Wi-Fi access point and network operator, is expanding out its services today, saying it has acquired Cloud Nine Media , a provider of Wi-Fi sponsorship and location-based advertising. Financial terms of the acquisition were not announced. and Canada.

Media 166

Media Advertising Acquisition Networking 166

socalTECH

AUGUST 2, 2011

Westlake Village-based online advertising firm ValueClick said Tuesday afternoon that it is acquiring Dotomi , a provider of real-time, dynamic display advertising technology, in a deal worth $295M. ValueClick said the acquisition will help it meet the needs of marketers. Dotomi is base din Chicago, and has 160 employees.

Westlake Village 164

Westlake Village Advertising Acquisition Help 164

socalTECH

JULY 6, 2010

Pasadena-based TweetUp , the Twitter advertising startup out of Idealab, said today that it has acquired Twidroid , which develops its own Twitter client for Android phones. As part of the acquisition, TweetUp said it will rename Twidroid to Twidroyd, to minimize confusion with products from Lucas Films, which owns the trademark "droid".

Idealab 190

Idealab Social Media Acquisition Pasadena 190

socalTECH

MARCH 5, 2010

Woodland Hills-based ReachLocal 's acquisition of digital presence and reputation management firm SMB:LIVE was worth $8.8M, in a combination of cash and stock. Tags: reachlocal live merger acquisition local advertising. According to ReachLocal, it paid $2.8M in cash for SMB:LIVE, assumed $0.8M The firm said that $4.7M

ReachLocal 170

ReachLocal Woodland Hills Acquisition Advertising 170

socalTECH

FEBRUARY 18, 2010

Financial details of the acquisitions were not disclosed. Internet Brands' Bob Brisco said the acquired companies all have strong organic traffic, and revenues from a mix of small, medium, and large advertisers. Tags: internet brands merger acquisition consumer ecommerce advertising content. READ MORE>>.

Internet Brands 150

Internet Brands Web Sites Advertising 150

socalTECH

MAY 25, 2010

Los Angeles-based Rubicon Project , the online advertising optimization firm backed by Clearstone, Mayfield, IDG, and Peacock Equity Fund, announced this morning that it has acquired SiteScout , a Seattle-based firm providing malware security technology. Financial terms of the buy were not announced. READ MORE>>.

Clearstone 164

Clearstone Advertising Web Equity 164

socalTECH

AUGUST 31, 2011

Westlake Village-based ValueClick said Wednesday that it has completed its acquisition of Dotomi , the provider of dynamic display advertising technology. ValueClick had announced the acquisition earlier this month, saying it would be worth $295M. ValueClick said it paid 7.1

Westlake Village 168

Westlake Village Acquisition Advertising Report 168

socalTECH

SEPTEMBER 24, 2014

Science said the deal came as it was looking for a mobile advertising firm. science playhaven merger acquisition advertising network upsight' Financial terms of the deal were not disclosed. According to the two, the deal includes PlayHaven''s ad monetization, ad serving, and other tools. READ MORE>>.

Advertising 166

Advertising Networking Mobile Acquisition 166

socalTECH

MAY 27, 2011

Two Southern California venture capital firms have benefited from an acquisition yesterday of Mountain View-based MerchantCircle , an online local business advertising and networking site, by fellow online advertising firm Reply!

Rustic Canyon 157

Rustic Canyon Steamboat Ventures Southern California Advertising 157

socalTECH

SEPTEMBER 20, 2010

Tags: internet brands merger acquisition private equity advertising.

Internet Brands 190

Internet Brands El Segundo Equity Pricing 190

socalTECH

JANUARY 6, 2014

YP , the local search, media, and advertising firm spun out of AT&T which has significant operations in Glendale, said today that it has acquired venture-backed Sense Networks , a provider of mobile advertising and location-based services. sense networks yellow pages merger acquisition cerberus' READ MORE>>.

Networking 153

Networking Glendale Advertising Acquisition 153

socalTECH

JULY 1, 2010

Financial terms of the acquisition were not disclosed. imFORZA provides search engine optimization, paid search advertising, social media marketing, and other related services. Tags: marketing internet acquisition merger mforza.

El Segundo 167

El Segundo Search Engine Optimization Design Paid Search 167

socalTECH

NOVEMBER 2, 2010

Irvine-based Specific Media , which operates an Internet advertising network, has issued $5.3M It's unclear if the new equity comes as funding from the firm's investors, or if the new equity might be related to the firm's acquisition earlier in October of Broadband Enterprise (BBE), an online video advertising company.

Enterprise Partners 140

Enterprise Partners Advertising Equity Media 140

socalTECH

JUNE 28, 2013

William Belk and Dirk McGregor were both early employees at Beachmint, who saw how difficult it was to track the lifetime value and marketing attribution of their advertising spend. To figure that out, they started building tools to help them sort out Beachmint''s advertising efforts. What''s the story behind CampaignEQ?

Advertising 203

Advertising CPC Tool Startup 203