Berkonomics

AUGUST 1, 2013

But businesses that expose their story to tens of millions of potential customers through the Internet need additional tools. You will recognize the value of these for any business, even if they have not been in common use in the past. CHURN (% customer cancelling each month). CHURN (% customer cancelling each month).

Acquisition 189

Acquisition Statistics Sales Customer 189

InfoChachkie

SEPTEMBER 20, 2016

However, savvy startups can leverage LinkedIn to create a customer acquisition and a churn reduction tool. However, in some cases, especially with its larger customers, the company displaces a competitor. A key component of SimpleLegal’s strategy is the strong relationships it establishes with its customers.

Customer 100

Customer Custom Software Review Technical Review 100

socalTECH

OCTOBER 2, 2012

We thought it might be interesting to talk with one of the fund's managing directors, Jeb Spencer about the fund's success in technology investments, plus how it managed to raise another fund in this kind of environment, plus its unique goal of getting companies to an acquisition--and not an IPO.

Acquisition 168

Acquisition Software Review Technical Review Equity 168

Both Sides of the Table

APRIL 26, 2016

There has been a lot of public debate over the past several weeks about whether it’s a good thing to be “gross margin positive” or not and commentary always reminds me that some people at startups don’t quite understand financial metrics or even how to think about which ones are healthy. Customer acquisition cost.

Metrics 150

Metrics Startup SaaS Course 150

Berkonomics

JUNE 4, 2015

This week, our guest post is by David Steakley, a past President of the Houston Angel Network, and a reformed management consultant. Especially for a provider of a virtual good or service, costs of goods sold do not scale with sales, as they do in the real world. I have a positive fetish for recurring revenue.

Acquisition 120

Acquisition Customer Custom SaaS 120

Startup Professionals Musings

OCTOBER 13, 2021

For example, a few years ago, the company Beepi had a vision to build a new market for buying and selling used cars, but became overly focused on fundraising to grow fast, and ignored many customer complaints. Obsessive sales – must meet revenue goals. Locked-in syndrome – do what worked in the past.

Metrics 133

Metrics Product Yahoo Examples 133

TechCrunch LA

OCTOBER 5, 2020

Past investors also included Y Combinator, where GrubMarket was part of the Winter 2015 cohort), and for some more context, GrubMarket last raised money in April 2019 , $28 million at a $228 million valuation, a source says. It has made some 15 acquisitions in the last two years, including Boston Organics and EJ Food Distributor this year.

Technical Review 343

Technical Review Startup Marketing San Diego 343

InfoChachkie

DECEMBER 2, 2009

As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs. Unattributed – There is no such thing as organic customers.

Customer 164

Customer Custom Advertising SEM 164

Berkonomics

AUGUST 13, 2015

Dave’s note: John Huston is founder and past manager of the 300+ member Ohio TechAngel Funds and a past Chairman of both the Angel Capital Association and the Angel Resource Institute. . Ideally each target company has a history of consistently making acquisitions with deal terms you would accept. By John Huston.

Template 120

Template Activity Sales Resource 120

Both Sides of the Table

OCTOBER 25, 2014

Enterprise Sales – The very first thing a potential customer does when you email or call to set up a meeting is Google you. So does the enemy who is fighting for the customer to choose another vendor. If they find great pieces on you from your past PR they are more likely to want to talk. Ironic, of course.

Press 415

Press Google Course Writing 415

InfoChachkie

MARCH 3, 2011

In the spirit of the “land grab” mentality of the day, we emphasized usage of our screen sharing technology with no thought applied to how we would convert such users into paying customers. We then sorted these email addresses by company and initiated targeted sales campaigns wherever we identified a critical mass of users.

Customer 162

Customer Custom Technical Support Startup 162

InfoChachkie

OCTOBER 13, 2009

Customer Service – As newspaper boys were the face of their employers, savvy carriers learned to establish healthy customer relationships to facilitate timely collections and generous tips. Make Money – Get Prizes. Boys To Men. Unfortunately, the paperboy has met the same fate as the iceman, milkman and diaper services.

Web 2.0 222

Web 2.0 Web Sales Outsource Development 222

Startup Professionals Musings

MARCH 3, 2021

For example, if you have ever watched the Shark Tank show on TV, they always ask about the cost of customer acquisition. It still amazes me that some entrepreneurs seem totally at a loss on this question, or customer retention rate, or even margin expectations. Show that you have to ability to move the ball forward.

Entrepreneur 162

Entrepreneur Social Media Examples Metrics 162

InfoChachkie

MARCH 2, 2010

We were happy to accommodate his request, as the money derived from the sale of the sets allowed us to purchase vintage cards via our weekly newspaper ads. Because our labor was essentially free, we undersold all the other dealers at the shows. Insertion Orders, Trafficking, Flight Dates, etc.) John is a CPA and holds an M.B.A.

Pricing 138

Pricing Advertising Marketing Startup 138

Berkonomics

OCTOBER 13, 2016

Well, even though that acquisition is still playing itself out on the field of battle, it appears quite clear that the new parent has directed its new subsidiary to abandon the lower end of the market and focus upon the larger sales, corporate customers, and major brands. Been skewered for slow customer service?

Resource 120

Resource Competition Examples Customer 120

Both Sides of the Table

SEPTEMBER 15, 2013

I agree with YouTube (that they provide more (hosting, ad sales, etc.) Building direct customer relationships with viewers (who want to tune into your channels). Selling at smaller retailers will net you fewer customers and higher margins. So can you successfully build a YouTube network? But the best MCNs are so much more.

Networking 366

Networking Media Content Customer 366

Both Sides of the Table

NOVEMBER 14, 2017

Nearly every successful tech startup I’ve observed over the past 20 years has gone through a similar growth pattern: Innovate, systematize then scale operations. There is nothing more pure than building a product, putting it out in the world and seeing paying customers using your product and in some cases loving it.

Startup 286

Startup Technical Review Customer Custom 286

socalTECH

JULY 9, 2012

We thought it would be insightful for our readerswho are usually looking to get acquired by other companieson what the thought process of those large companies making those acquisitions are. For a company like yours, what goes into your acquisition strategy and what thoughts went behind the Anue acquisition?

Acquisition 173

Acquisition IP Networking Marketing 173

Both Sides of the Table

FEBRUARY 28, 2018

If a consumer will pay a fixed price for a product or service then the battle over who gets the margin in any sale is between the person who merchandises a product and the person who manufactures it. Ariel understood her customer?—?the This is an age-old marketplace tension where leverage often determines the value captured.

Product 296

Product Course Customer Custom 296

socalTECH

APRIL 30, 2018

For this morning's interview, we caught up with Elizabeth Cholawsky , the new CEO of Santa Barbara-based HG Data (www.hgdata.com), which develops software which helps marketers and salespeople understand the "technology stack" of their potential customers and prospects. For those who aren't familiar with HG Data, what does the company do?

Santa Barbara 113

Santa Barbara High Tech Outsource Development Startup 113

InfoChachkie

JANUARY 4, 2016

It was a decade ago that I led the sale of Expertcity (creator of GoToMeeting) to Citrix. During the early 2000’s, my team grew the company to one of the largest SaaS businesses of its day, with sales of $70 million. I knew that every dollar I spent to acquire a customer resulted in a 4x return.

SaaS 100

SaaS Yahoo Advertising Customer 100

InfoChachkie

JULY 21, 2011

5) When I interviewed people at my past startups, I rejected them if they asked me about our dental plan, as true entrepreneurs don’t care about such pedestrian benefits. You decide how much you want to invest in your employees and then you give your employees the control to build a custom perk package for themselves.

Summary 246

Summary Tips Sales Entrepreneur 246

Both Sides of the Table

MAY 23, 2012

They are frustrated by the past decade of subpar returns for the sector. The movie, “The Social Network” might have had more of an impact on creating future entrepreneurs than any other event of the past 5 years. If you prefer the super short version – I’ve summarized the post in the final section. Thank you, Aaron Sorkin!

Venture Capital 347

Venture Capital Capital Technical Review Startup 347

Startup Professionals Musings

SEPTEMBER 19, 2016

For example, the concept of an online platform for social networking is a simple one, and has been attempted by thousands of entrepreneurs past and present. Business is not rocket science, and success comes from pursuing a basic set of action steps well past your comfort zone – with innovations and perseverance that exceed competitors.

Social Network 94

Social Network Startup Ideas Entrepreneur 94

InfoChachkie

MAY 14, 2012

During my tenure at Expertcity (creator of GoToMyPC and GoToMeeting), one of my responsibilities was leading our online marketing, a role I retained until our eventual acquisition by Citrix. A leading online merchandiser doubled its conversions at a cost significantly lower per sale as compared to its historical baseline. . •

Content 171

Content Platform Paid Search OpenX 171

InfoChachkie

NOVEMBER 18, 2010

Net Promoter Scores (NPS) are the darling of many Big Dumb Company (BDC) product marketing and customer support executives. Created by consultants to generate additional fees, such scores attempt to rate a company’s overall customer satisfaction. The higher your company’s NPS, allegedly the higher your customer satisfaction.

.Net 182

.Net Satisfaction Entrepreneur Customer 182

socalTECH

DECEMBER 11, 2017

The biggest hurdle, initially, was getting suppliers past the �friend or foe� question. From a customer standpoint, though, it's pretty clear. So, from the customer side, it was much easier. Really, we're the sales and marketing arm of those companies. We'll also be doing significant enhancements to our customer portal.

Startup 174

Startup Metrics Customer Custom 174

InfoChachkie

FEBRUARY 23, 2018

In speaking with Steve Bermudez, former senior executive at Citrix, I was surprised that he was able to make money on some of his leases, by baking into his agreements the ability for Citrix to share in the upside realized by its landlord upon a sale of the property. Greathouse: Agreed. Brilliant. .

Entrepreneur 113

Entrepreneur Design Acquisition Sales 113

Startup Professionals Musings

JUNE 22, 2016

I like his set of action items, and have added a few of my own for measuring early traction leading to growth: Turn initial customer goals into measurable traction metrics. These need to go beyond the traditional revenue, cost, and volume metrics which may not yet have data, and can mislead you about real customer acceptance.

Metrics 57

Metrics Funding Startup Customer 57

InfoChachkie

OCTOBER 20, 2009

As shown at left, pour your money into a customer acquisition funnel, apply a bit of gentle stirring to generate a steady flow of mo money, mo money, mo money. The essence of the Pour and Stir model is represented by the following simple formula: The cost to acquire a customer < lifetime value of a customer.

Customer 153

Customer Custom Acquisition Entrepreneur 153

InfoChachkie

NOVEMBER 18, 2010

Net Promoter Scores (NPS) are the darling of many Big Dumb Company (BDC) product marketing and customer support executives. Created by consultants to generate additional fees, such scores attempt to rate a company’s overall customer satisfaction. The higher your company’s NPS, allegedly the higher your customer satisfaction.

.Net 168

.Net Satisfaction Customer Custom 168

socalTECH

JULY 15, 2015

However, our customers, even with Concur, find those solutions didn't meet all of their needs. We gained quite a number of customers very rapidly, and have 60 percent of the global top 100 legal firms in the world now using our system. With this acquisition, that has put Concur into SAP. Dave Terry: We've been very fortune.

Software 100

Software Report Startup IBM 100

socalTECH

APRIL 2, 2014

Carla Bourque: Smartify has been based in Pasadena for the past three and a half years. It''s a perfect opportunity for data geeks in marketing and the business side to get information on customers in real time. There are companies much bigger than Smartify trying to solve the challenge of how to create a unified database of customers.

Marketing 196

Marketing Pasadena Platform Email 196

TechCrunch LA

SEPTEMBER 7, 2021

It’s different than working with a group like us that’s trying to optimize every small piece of the funnel, and being accountable for the entire funnel to drive as much sales or revenue. I oversee sales, marketing and partnerships, and my role is really trying to figure out which brands make most sense to partner with MuteSix.

Commerce 211

Commerce Content Marketing Startup 211

InfoChachkie

JULY 14, 2011

Messenger : Rob Duva , Co-Founder, COO RingRevenue, prior Director of Customer Acquisition, CallWave. Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”.

Marketing 209

Marketing Advertising Paid Search Startup 209

Both Sides of the Table

APRIL 12, 2018

Consumer value Once Jamie realized that he could not only sell tens of millions of dollars of home security cameras he also realized that he could get customers to sign up for a monthly subscription to keep the videos in storage in the cloud and review them after the fact.

Startup 247

Startup Pricing Product Marketing 247

Startup Professionals Musings

DECEMBER 8, 2017

Since this document is outward facing, it is important to keep the terminology and tone consistent with that of your customer set, investors, and business partners. Providing your product or service free to customers may sound attractive in marketing materials, but you need revenue sources to survive. Skip the acronyms and jargon.

Startup 65

Startup Writing Patents Competition 65