Berkonomics

FEBRUARY 25, 2021

Focus upon you as marketing genius. Let’s focus not upon the process of marketing and positioning, but on you. How should you become the best marketer you can be, even if you are a first-time entrepreneur or a seasoned CEO? The title of this insight helps us find a formula: LALA. There’s an answer for that. But listen!

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Marketing Metrics Education Resource 156

socalTECH

MAY 3, 2021

Carlsbad-based satellite communications and equipment provider Viasat said Friday that it has completed its acquisition of Rignet, a provider of high speed communications services to the oil and gas and other similar industries. The deal was worth approximately $222M in stock. Rignet will continue to be based in Houston, Texas.

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TechCrunch LA

SEPTEMBER 7, 2021

But LA-based performance marketing agency MuteSix didn’t wait that long to build its business around scaling DTC brands. They also have a very smart and efficient approach to creative development that was critical to helping us scale,” she wrote. (If Why do you think that performance marketing is the right fit for DTC?

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socalTECH

MAY 30, 2013

Financial details of the acquisition were not disclosed. Barracuda Networks said the acquisition will help it strengthen its offerings in the cloud data storage market. barracuda networks signnow merger acquisition electronic signature tech coast angels' The company raised $2M in funding back in March of 2012.

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Tech Coast Angels Networking Acquisition Mobile 223

Both Sides of the Table

FEBRUARY 7, 2013

And we wanted a head of global marketing. He had an idea for a startup that would help consumers better book service jobs and would take on Service Magic, which he believed had a business model that could be disrupted. RedBeacon went on to sell to HomeDepot in what was considered a very successful acquisition on all sides.

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Berkonomics

FEBRUARY 18, 2021

First, let’s recall the four “P’s” of marketing. Marketing is a science devised to help drive customers to your door. There are lots of ways to define how to market well, including the four P’s of marketing (1): product, price, promotion and place. More we are taught in marketing classes.

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Both Sides of the Table

JANUARY 11, 2014

I actually really enjoyed many of the points Muhammad made about marketing in general and I found myself nodding through the entirety of the article except for it’s core premise. It’s about looking out for and catching the next major marketing wave before others have grokked it. I laughed as I did at much of his rant.

Technical Review 384

Technical Review SEM SEO Marketing 384

socalTECH

MARCH 3, 2020

Boingo says it has engaged advisors to help "assess these opportunities", but did not say who it has hired to help it manage any potential transaction. Elauwit is a provider of Wi-Fi to the student housing and other markets. READ MORE>>.

Acquisition 113

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TechCrunch LA

OCTOBER 5, 2020

When people talk today about buying food, alongside traditional grocery stores and other physical food markets, they increasingly talk about grocery delivery companies, restaurant delivery platforms, meal kit services and more that make or provide food to people by way of apps. ” I don’t doubt that he means it.

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Technical Review Startup Marketing San Diego 343

socalTECH

JANUARY 25, 2018

Santa Monica-based Freenfly , a startup that helps brands tap into a network of content creators and brand advocates on social media, has raised $8.5M Greenfly says the new funding will go towards technology, user acquisition, marketing initiatives, and new hires. in a Series B funding, the company said today. in funding.

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socalTECH

SEPTEMBER 19, 2019

Los Angeles-based Centerfield , a company which provides marketing and customer acquisition to the residential services, business services, and telecommunications markets, says it has launched a new product, called Insights by Scout. Pricing on the new product was not announced. READ MORE>>.

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socalTECH

OCTOBER 6, 2014

Nemetschek said the deal will help it reinforce its market presence in North America, and will expand Bluebeam''s access to European and Asian markets. architecture document international nemetschek acquisition merger software bluebeam' Bluebeam Software was led by Richard Lee. READ MORE>>.

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Software Tech Coast Angels Pasadena Angels Pasadena 228

socalTECH

JULY 28, 2021

Santa Monica-based Inspire Energy Capital, a provider of renewable energy to the residential market, has been acquired by oil and gas giant Shell, the companies said Tuesday afternoon. Financial details of the acquisition were not announced. Inspire offers up renewable energy subscriptions to customers.

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Capital Santa Monica Acquisition Equity 203

Both Sides of the Table

MARCH 12, 2013

He shared tons of information about how how they were using marketing to quantitatively make marketing decisions at HauteLook and acquire customers for prices that were far cheaper than similar companies. The feedback was always universal, “that was the most helpful marketing meeting I’ve every had.”

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SoCal CTO

NOVEMBER 19, 2012

As an example, I'm working with two sets of founders who are both going to be dealing with Getting Started with a Two-Sided Market Business - they are variants of two sided markets, but have similar characteristics. My suggestion would be to not necessarily target Groupon itself, but more of the competitors and acquisitions.

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Startup Examples Acquisition Ideas 301

socalTECH

MARCH 18, 2014

Bitvore said one of its first products, Bitvore for Munis, helps investment banks and hedge funds looking for an information advantage in municipal bond markets. Pikover is an angel investor, with dozens of local startup investments; he was also co-founder of Xylan (IPO, $2B acquisition) and Access 360 (acquisition by IBM).

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Software IBM IBM Social Media 227

socalTECH

AUGUST 18, 2020

Los Angeles-based electric vehicle manufacturer Canoo is going public via a reverse merger, in a move that it says will provide it with approximately $600M to help support production and launch of its electric vehicles. and will be listed on the Nasdaq Stock Market under the ticker symbol CNOO. READ MORE>>.

Marketing 113

Marketing Acquisition Los Angeles Capital 113

Tech.Co

FEBRUARY 19, 2021

Many have seen the acquisition as an attempt to fight back against Shopify's rampant growth during the coronavirus pandemic. The Amazon/Selz Acquisition. Selz helps small businesses create online stores, as well as letting them add payment options to existing websites. There's nothing particularly unique about what Selz does.

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News Acquisition Platform Sales 134

TechEmpower

JULY 31, 2023

One way to approach that last question is to use this simple model: Customer Acquisition Cost (CAC) How will your business reach prospects? These two questions/answers can help define the early proof points for your company. This isn’t a simple, first-cut acquisition pipeline! How will you convert them?

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Metrics Startup Slides Technical Review 260

TechCrunch LA

MAY 3, 2022

The other side of the business is a new monthly subscription service for stylists that helps them market their handcrafted wigs, beauty and other digital products and services. A hairstylist can help a woman feel better about themselves. Upgrade is empowering the stylist, on one hand, to help them grow their business,” she said.

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socalTECH

AUGUST 8, 2016

Last week El Segundo-based Wpromote acquired fellow marketing agency Standing Dog, in a deal which brings the company to 260 employees, and continues to grow the company. Mike Mothner: The business today, is we are a digital agency focused on customer acquisition and growth for businesses of all types.

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Acquisition Paid Search El Segundo SEO 100

socalTECH

OCTOBER 31, 2012

There's been a sudden surge in accelerator in Southern California, looking to help get startups off the ground and funded. But, do they really help? Congrats on the acquisition! How did the acquisition come about? Because we are able to reach the right person, we can help get them that last mile to the retailer's store.

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Startup Acquisition Doc Ideas 225

socalTECH

MAY 8, 2014

According to Lettuce, the company will help Intuit provide solutions to the small business market. Financial terms of the acquisition were not announced. Some reports are pegging the acquisition at around $30M. software business small intuit acquisition merger lettuce' Lettuce had raised around $2.0M READ MORE>>.

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Acquisition Los Angeles Report Software 178

socalTECH

DECEMBER 13, 2021

Los Angeles-based fintech startup Dave says it expects an acquisition by special purpose acquisition company (SPAC), VPC Impact Acquisition Holdings III to occur in January, after approval of a special proxy by VPCC. The app developer says it helps customers budget, avoid overdraft fees, find work and build credit.

Marketing 113

Marketing Acquisition Research Los Angeles 113

socalTECH

APRIL 17, 2019

Financial details of the four acquisition, which all closed in the first quarter of 2019, were not announced. j2 Global said the acquisition will help it grow its global customer base, provide it with access to new markets, and will expand its product lineup.

Companies 173

Companies Company Southern California Acquisition 173

Both Sides of the Table

NOVEMBER 16, 2014

Eventually you need a VP of Product to handle your product roadmap, a CTO for engineering leadership and VPs of sales, marketing & biz dev. You help them prioritize their objectives and review the results. Of if your VP Sales isn’t complaining about marketing she’s trying to get the function reporting to her.

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Entrepreneur CTO Hire Startup Sales 385

socalTECH

NOVEMBER 13, 2019

Irvine-based NextGen Healthcare , a provider of software for the medical, behavioral and dental provider market, has acquired Medfusion , a developer of "patient experience" software, in a deal worth $43M in cash, the company announced this morning. NextGen Healthcare said it expects the acquisition to close in early December 2019.

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Acquisition Software Marketing Help 159

Both Sides of the Table

MARCH 11, 2014

We know the perceptions you have of our market from our past. We have a large number of highly talented engineers and entrepreneurs now developing companies in our local market. They produced algorithms and systems that helped to personalize the Internet so that you have a unique experience when you visit individual websites.

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Startup Santa Monica Snapchat Yahoo 318

Startup Professionals Musings

NOVEMBER 11, 2020

Building a business requires funding – for inventory, marketing, and operations. The test – iterate and pivot, based on market feedback. Others call it pushing boundaries and rising to the challenges of the market and competitors. Landing investments and backing requires a new level of confidence, communication, and risk.

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Entrepreneur Help Incubator Startup 139

socalTECH

JULY 30, 2014

San Diego-based Qualcomm is expanding its efforts in the education sector today, saying that it has acquired EmpoweredU , a developer of mobile learning technology for the K-20 market. Qualcomm said the move would help it accelerate mobile innovation and help provide 24/7 access in education with its mobile tools. READ MORE>>.

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Mobile UCLA Technology Education 178

socalTECH

SEPTEMBER 1, 2021

According to indie, the acquisition will help it in the rapidly growing LiDAR market. The company produces low noise lasers, Bragg gratings and integrated photonic elements which are used for automotive light detection and ranging (LiDAR). Those products are now being heavily used in autonomous vehicle systems.

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Acquisition Design Help Marketing 180

Both Sides of the Table

MARCH 1, 2011

Mike believes the reason AltaVista didn’t become Google ( despite their market leadership position ) was because they didn’t focus on search. Quigo Lands Overture as Client, Rejects Their Acquisition Offer. Overture became intrigued by Quigo’s AdSonar technology and wanted help targeting ads for their content business.

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Google Startup Advertising Acquisition 302

socalTECH

JUNE 7, 2021

Los Angeles-based banking app developer Dave said this morning that it is going public, via a merger with VPC Impact Acquisition Holdings III, Inc., a special purpose acquisition company (SPAC) sponsred by Victory Park Capital.

Marketing 113

Marketing Equity Acquisition Los Angeles 113

TechCrunch LA

APRIL 27, 2021

Clio , a software company that helps law practices run more efficiently with its cloud-based technology, announced Tuesday it has raised a $110 million Series E round co-led by T. Newton said his vertical SaaS company helps legal professionals be more productive, grow their firms and “make legal services more accessible.”

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Platform Equity SaaS Los Angeles 244

socalTECH

JANUARY 25, 2013

That group has been focused on startups, investments, and acquisitions, including the recent buys of startups SpotOn, GeoIQ, and GeoLoqi.

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Tool Startup Template .Net 215

Startup Professionals Musings

AUGUST 3, 2022

In my role of business advisor to startups, I often recommend these to increase initial brand identity and market penetration. With the rate of market change today, and the advent of worldwide competitors, you need every strategy you can muster to keep up, and respond quickly to new threats.

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Marketing Social Media Mentor Conference 119

Both Sides of the Table

OCTOBER 26, 2014

Yesterday I wrote a post about The Silent Benefits of PR in which I pointed out that most young companies I encounter don’t fully grasp the benefits of PR because they are less measurable than product milestones or customer acquisition analyses (like CAC/LTV). It’s a continual process.

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Press Startup Writing Training 319