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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Leaders and investors need to know if you have and are tapping into your key sources of relevant data, including web analytics, sales management data, and customer relationship management (CRM) software.

Customer 100
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7 Ways To Preclude The Most Common Investor Rejection

Startup Professionals Musings

Traction is evidence that your product or service has started that “hockey- stick” adoption rate which implies a large market, a valid business model, and sustainable growth. As an investor, I would like to see one month of sales, and see how that compares to your projections. Free and freemium products need a solid base.

Startup 121
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10 Key Business Plan Elements Not In A Product Spec

Startup Professionals Musings

For the rest of us, we need a business plan, as well as a product plan. Some of you may be convinced that your product specification communicates the product message even better than a business plan, so why be redundant? Professional investors and even customers invest in people, rather than just a product.

Product 169
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4 Keys To A Successful Integrity Check With Investors

Startup Professionals Musings

Here investors are looking for feature problems or quality issues on the current product. A hard look will be taken at the technology maturity, the current development progress, and customer satisfaction with early product shipments. Status of the solution. In addition, manufacturing and inventory levels will be reviewed.

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The Trade Desk, Acquisio Partner

socalTECH

According to the firms, the two will provide an integrated search and display marketing product. The two said the deal will provide Acquisio's clients with ad serving capabilities, ad tracking, and ability to track their sales channel and track clicks and conversions. Tags: exchange advertising acquisition desk trade.

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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

I was recently talking with a startup company who wanted me to try their product. I’m a big believer in product stability & performance before adding too many features. Customer Acquisition. If you have multiple versions of your product, how many are web vs. mobile? Only one guy in the room knew – their tech lead.

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Rubicon Project Raises $18M, Buys Fox Audience Network

socalTECH

In further details on the FAN deal, Addante also said that it has not acquired the advertising sales team at FAN, saying that it "is not, and will not be, an ad network." Intead, the firm is using FAN's acquisition to add around 100 employees from FAN as part of its engineering and product team. READ MORE>>.