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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Leaders and investors need to know if you have and are tapping into your key sources of relevant data, including web analytics, sales management data, and customer relationship management (CRM) software.

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8 Priorities When Offering A New Product Or Service

Startup Professionals Musings

Often, despite your passion and expectation, customers don’t immediately see the value and need that you see, and you have no idea why the initiative is stuck , and what could be the real customer issue or fix. Customers won’t buy what they can’t find or don’t understand. Customers need supporting approvals to fully benefit.

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Netflix Redux: Is It Ever OK to Fire Your Customers?

Both Sides of the Table

Some customer segments value the DVD business and these may be more price sensitive. Some customer segments value the convenience of instantly available films. Netflix needs to segment their customers and charge each what is appropriate. We need video reel to show customers that you care. ” customer segment.

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How to Activate Your Entrepreneurial Leadership

Startup Professionals Musings

I think it takes a few more steps to “activate” the checklist and fruitfully engage in the activities that lead to leadership success. This study can take many forms: reading leaders’ biographies, witnessing leaders in action, and joining leadership development programs. Endure extremely stressful leadership moments.

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8 Strategies For Remaining Cool And Collected At Work

Startup Professionals Musings

Unfortunately, many of the business professionals I meet these days in my mentoring and consulting activities feel perennially stressed and out of control, versus calm and satisfied with their position. Make every effort to have your mind be totally present for each challenge from a team member or customer.

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6 Ways To Make Your Solution Stand Out Above The Rest

Startup Professionals Musings

I’m often surprised when you as an aspiring entrepreneur, looking for investors, tell me your solution is so innovative that you don’t have to worry about differentiating it from competitors, and customers will flock to it without a real marketing campaign. Focus your marketing on real customer value. Perception is better than reality.

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7 Keys To Heightening Your Business Team Engagement

Startup Professionals Musings

I was shocked to read an old Gallup study that indicates only 13 percent of employees worldwide are actively engaged at work, and more recent data shows only a small change in the right direction. Find ways to recharge your emotional batteries, through supportive relationships and community activities. Start today.

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