socalTECH

DECEMBER 12, 2012

Los Angeles-based Evolve Media Corp , which operates such sites as CraveOnline, totallyher Media, GameRevolution, and LiveOutdoors, said today that it has launched a new online advertising product. The company said its INgage product semantically maps site content and helps online advertisers reach site visitors. READ MORE>>.

Media 147

Media Product Advertising Sites 147

socalTECH

AUGUST 22, 2014

For our profile today, we had a chat with Jonathan David , the CEO of Los Angeles-based Tapstone (www.tapstone.com), a company providing media buying and optimization. We spoke with Jonathan about the company and where it fits into the advertising market. That strategy seems to be quite effective for our advertisers.

Advertising 230

Advertising Santa Monica Startup Media 230

Startup Professionals Musings

DECEMBER 12, 2021

Jim Sterne, who has written many books on Internet advertising, marketing, and customer service, tackled this complex world of social media metrics in a classic book titled simply " Social Media Metrics." Measuring message delivery in social media is a lot like measuring it in classic advertising, so classic metrics apply.

Social Media 127

Social Media Media Metrics Satisfaction 127

socalTECH

JULY 5, 2016

Santa Monica-based VideoAmp , which develops TV and video advertising analytics software, said on Tuesday that it has named Michael Parkes as its new Chief Revenue Officer. Parkes is the company's first Chief Revenue Officer, and will be responsible for revenue generation and scaling the sales organization, according to the company.

Santa Monica 113

Santa Monica Advertising Sales Organization 113

Tech.Co

DECEMBER 29, 2023

Bobbie One startup that's proved to have the formula for success this year is Bobbie – the first infant formula to be certified as organic by the USDA, and the fastest-growing product of its kind to enter the US market since the 1980s. Organic milk formula product Bobbie. Brightwheel’s successes aren’t going on unnoticed, either.

Startup 210

Startup Generative AI Newsletter Tool 210

Both Sides of the Table

DECEMBER 17, 2013

If you don’t have a good sales methodology already in place in your organization you might try reading that last link. Calling high means reaching the highest level appropriate person in an organization that you can reach to hear your pitch. In a small to mid-sized organization this is likely the CEO or perhaps a COO or SVP.

Sales 375

Sales Technical Review Organization Case Study 375

Startup Professionals Musings

MARCH 25, 2023

Twitter showed no focus on revenue in the first five years, but was able to parlay 500M users into a $53B public company, and now growing revenue. In my view, the pendulum is swinging back, with investors looking more for the traditional indications of business integrity, stability, and growth: Some element of organic growth is a good thing.

Organization 94

Organization Invest Customer Custom 94

socalTECH

OCTOBER 4, 2012

Irvine-based local online advertising firm Local Corporation claims this morning that it has hit a record in total, mobile, and organic search traffic on it sites. The company said it reached 101 million total monthly unique visitors during the third quarter, up from 92 million monthly unique visitors in the same period a year ago.

Organic Search 147

Organic Search Organization Mobile Advertising 147

Startup Professionals Musings

JUNE 21, 2020

Twitter showed no focus on revenue in the first five years, but was able to parlay 500M users into a $35B public company, and now growing revenue. In my view, the pendulum is swinging back, with investors looking more for the traditional indications of business integrity, stability, and growth: Some element of organic growth is a good thing.

Organization 173

Organization Invest Customer Custom 173

socalTECH

APRIL 30, 2013

Yet, it seems like there''s no easy way to specifically advertise on those games, or a way for those game developers to monetize that audience. However, Mobigirl Media (www.mobigirlmedia.com), a new mobile advertising network, is looking to change that by specifically creating an ad network focused on girls.

Mobile 208

Mobile Networking Media Advertising 208

socalTECH

MAY 5, 2015

San Diego-based software developer Tealium , which develops software used to manage enterprise "tags", those snippets of codes used for tracking advertising, marketing, analytics, and other efforts, said today that it had 100% growth in the first quarter of 2015. The company did not disclose any actual revenue numbers.

Report 100

Report San Diego Advertising Software Development 100

socalTECH

JANUARY 7, 2019

With Startup Boost, we had dozens of investors, service providers, successful entrepreneurs, and major industry leaders (including Microsoft, Google, Softbank, REME, and TechStars) coalesce around our initiative to help early stage companies get to the next level. What was the biggest news for your organization in 2018?

Technical Review 157

Technical Review Software Review Startup Coach 157

socalTECH

JANUARY 19, 2016

Los Angeles-based online advertising technology provider OpenX said late Monday evening that the company has reached $140M in revenues, which it says is a record. The privately held company--which has not previously reported its revenue number publicly--said it doubled its revenue and tripled its profits in the last two years.

OpenX 100

OpenX .Net Advertising Equity 100

Startup Professionals Musings

MAY 9, 2022

At work, all team members (everyone who gets paid for doing a job at the company) are on stage responsible for delivering a branded experience to coworkers and customers. Use a company-wide assessment at least twice a year to understand and remind the team to out-behave the competition. Turn common sense into common practice.

Customer 123

Customer Custom Services Training 123

socalTECH

MARCH 28, 2014

Los Angeles-based mobile advertising company Airpush has quietly grown to around $100M in annual revenues, according to a recent ranking from Forbes--a big surprise, as the company was completely bootstrapped by founder Asher Delug , who eschewed the usual use of venture capital and private equity to build a company to those revenue levels.

Startup 196

Startup Mobile Advertising Organization 196

Startup Professionals Musings

OCTOBER 9, 2020

The traditional model for hiring permanent employees who can grow their career with your company just doesn’t work, and can jeopardize your business before it even gets traction. Focus on a very flat organization, with minimal hierarchy. Also, more people are only available to work remotely , especially with the current pandemic.

Competition 168

Competition Startup Demand Training 168

Frank Addante

APRIL 9, 2013

Unlike digital advertising, the primary goal in enterprise software is to get someone else to sell your product. First, they set rules for who can sell what to whom – such as by vertical, company size of buyer, geographic region, by product, etc. In digital advertising, we have it backwards. Sounds crazy, doesn’t it?

Advertising 59

Advertising Sales Software Platform 59

TechCrunch LA

JULY 26, 2022

Four years and hundreds of long lines later, the truck is still there, but the company is taking on what co-founder Nile Dreiling calls “a stale $40 billion donut industry ” by expanding its presence into brick-and-mortar locations in Los Angeles after raising $9 million in financing. The fun part?

Los Angeles 183

Los Angeles Angel Culver City Startup 183

Xconomy

OCTOBER 22, 2018

The tech industry, which reaps billions of dollars by harvesting personal data and using it to sell targeted advertising and other services, opened the door to federal data privacy regulations today in a proposal by ITI, a lobbying organization for tech companies. Critics, however, see the ITI.

Framework 79

Framework Google Advertising Organization 79

socalTECH

OCTOBER 21, 2019

Neal Pecchenino , the founder and CEO of Boxi , while trying to advertise the brand of a company he was working for--how do you reach a lot of people with a branding campaign, affordably? Neal Pecchenino: We are the largest truck advertising company in the country. I had been at USC, at the Etnrepreneurship program.

Advertising 100

Advertising Santa Monica Startup USC 100

socalTECH

FEBRUARY 26, 2016

OpenX and Steelhouse are in the online advertising industry, and Thrive Market is an e-commerce company focused on organic food. OpenX said in January it just passed $140M in revenues; Steelhouse said it had $130M in revenues in 2015 at the end of January , and Thrive Market disclosed it passed a $100M run rate this week.

Snapchat 100

Snapchat Southern California OpenX SoCal 100

TechCrunch LA

SEPTEMBER 7, 2021

Besides Sense, MuteSix’s former and current clients include companies such as Adidas, Petco, Ring and Theragun, to whom it provides a full range of marketing services, including top-notch direct response videos. At the time, it was doing Facebook media buying for e-commerce companies. What type of clients do you work with?

Commerce 211

Commerce Content Marketing Startup 211

socalTECH

FEBRUARY 18, 2010

Internet Brands' Bob Brisco said the acquired companies all have strong organic traffic, and revenues from a mix of small, medium, and large advertisers. Tags: internet brands merger acquisition consumer ecommerce advertising content. The firm said it has now acquired more than 100 web sites in total. READ MORE>>.

Internet Brands 150

Internet Brands Web Sites Advertising 150

socalTECH

AUGUST 10, 2010

The firm said that it expects the enhancements to improve its search advertising relevance across its Local.com site and network. The company also said it believes its upgrades will increase organic traffic to the site. Tags: local search content guide technology advertising internet. READ MORE>>.

Technology 140

Technology Guide Advertising Sites 140

socalTECH

MAY 17, 2017

Engage:BDR has just launched a platform which lets brands browse and discover influencers, create campaigns, and reach customers through limited time advertisements posted by those influencers. All of that is used to mark a post as payable, and also provides additional reporting for advertisers, who want to know how many people they reached.

Advertising 183

Advertising Platform West Hollywood Content 183

socalTECH

JUNE 29, 2015

The company--which is developing treatments for glaucoma--said it has added Julie McHugh and Michael M. and ViroPharma, among other organizations. and ViroPharma, among other organizations. Irvine-based Aerie Pharmaceuticals said today that it has named two new members of its board of directors. du Toit to its board.

Advertising 100

Advertising Organization Develop Development 100

Startup Professionals Musings

DECEMBER 19, 2022

This determined nature can help you accomplish great things in new organizations. Team members see you as the lifeblood of innovation in the organization. This often happens when a Level A company goes public. Advertising, pricing and support practices may show questionable integrity.

Entrepreneur 110

Entrepreneur Organization Customer Custom 110

Both Sides of the Table

SEPTEMBER 20, 2010

In the early days of the Internet as an advertising medium the industry organized to create “standard ad units&# for which most media companies would sell their inventory. The standards were set by the IAB ( Interactive Advertising Bureau ), which was founded in 1996. –> the company who made it is epipheo.

Media 288

Media Advertising Screening Content 288

socalTECH

DECEMBER 16, 2009

So, it was interesting to speak with Sean Rad , founder of Twitter advertising firm Ad.ly (www.ad.ly), on how his firm is looking to help users make money from the service, even if Twitter isn't. With Ad.ly, any Twitter user--ranging from your average Joe to a celebrity, can send a tweet on behalf of an advertiser, and get paid for doing so.

Advertising 189

Advertising Content Startup Social Network 189

Both Sides of the Table

OCTOBER 25, 2014

I’ve been having this PR discussion with three separate portfolio companies at once so I thought I’d just publish my thoughts more broadly. PR is an insanely valuable activity in early-stage companies. It’s much hard to get funded as a company nobody has heard of. Business Development - Biz Dev is hard.

Press 415

Press Google Course Writing 415

Tech Coast Venture Network

AUGUST 11, 2015

By definition, public relations (PR) is the practice of managing the spread of information between an individual or an organization and the public; but the strategic communication process that occurs in today’s PR world requires so much more than just information management. As Jean-Louis Gassée once said, “Advertising is saying you’re good.

Organization 100

Organization Social Media Competition News 100

Tech Coast Venture Network

AUGUST 11, 2015

By definition, public relations (PR) is the practice of managing the spread of information between an individual or an organization and the public; but the strategic communication process that occurs in today’s PR world requires so much more than just information management. As Jean-Louis Gassée once said, “Advertising is saying you’re good.

Organization 100

Organization Social Media Competition News 100

Startup Professionals Musings

MARCH 9, 2019

Jim Sterne, who has written many books on Internet advertising, marketing, and customer service, tackled this complex world of social media metrics in a classic book titled simply " Social Media Metrics." Measuring message delivery in social media is a lot like measuring it in classic advertising, so classic metrics apply.

Social Media 98

Social Media Media Metrics Satisfaction 98

socalTECH

JUNE 10, 2010

According to the firm, it will offer free, unlimited webinars for up to 150 attendees, by using online advertising to offset the cost of the service. The firm is targeting small-to-midsize businesses and nonprofit organizations with the webinar service. The company is headed by Costin Tuculescu. READ MORE>>.

Web 153

Web Marketing Advertising Organization 153

Tech Zulu Event

FEBRUARY 24, 2014

Fans can share content directly on a company’s site, start or join conversations and share posts to other social networks. With the the initial investment, the company is also able to build its team and expand faster than originally planned. Build for brands and organizations. Forget Facebook? The post Forget Facebook?

Social Network 105

Social Network Networking Advertising Sites 105

socalTECH

OCTOBER 4, 2010

Irvine-based WebVisible , which provides online advertising to small and medium sized businesses, has made a major change in its organization today, saying that it has made a fifteen percent reduction in its headcount, and shuffled its CEO. Burr has been COO of the company since 2009, and was founder of ISP NetZero.

Layoffs 154

Layoffs Advertising Activity Organization 154

Startup Professionals Musings

JUNE 8, 2022

Great business leaders, including Richard Branson , who oversees over 400 companies controlled by the Virgin Group, believe that poor communication can and has cost large organizations millions or more per year. This fosters real engagement and emotional commitment, and distinguishes your message from advertising and other propaganda.

Activity 113

Activity Organization Guide Demand 113