Startup Professionals Musings

DECEMBER 5, 2021

Someone has to design and create those entertaining or informative messages that are designed to be passed along in an exponential fashion, often electronically or by e-mail. It’s harder than it looks to exploit people’s propensity to share humorous, enjoyable or useful information - jokes, special offers, and games.

Marketing 139

Marketing Startup SEM Blogging 139

Startup Professionals Musings

APRIL 27, 2022

The real opportunity for entrepreneurs is to provide solutions that solve a problem better than the competition, while also providing sustainability and social responsibility. Tracking can be informal, or you can follow a more formal system, like Global Impact Investing Ratings System (GIIRS).

Startup 110

Startup Entrepreneur Capital Examples 110

socalTECH

MARCH 11, 2013

Are you trying to figure out where your competitors and running in-app advertising on Android? San Diego-based WhatRunsWhere said today that it has launched a brand new service, which helps advertisers track what ads competitors are running into mobile apps for the Android operating system. Pricing on the new tool was not announced.

Advertising 138

Advertising San Diego Mobile Pricing 138

Berkonomics

FEBRUARY 13, 2014

Once we had what we thought was the answer, in allowing for display advertising on these sites. But the competition among sites has overwhelmed available inventory of paying advertisers, greatly reducing the cost per thousand views, and making display ads no longer a preferred revenue source for marginal sites.

Metrics 207

Metrics Sites Advertising Web 207

Startup Professionals Musings

DECEMBER 30, 2020

Intellectual property is required for a competitive edge. With information overload due to the Internet, you need to find your customers, rather than assume they will find you. Start with a range of platforms, including social media, advertising, and a great website. Even the best solutions require marketing to survive.

Entrepreneur 173

Entrepreneur Patents Startup Technical Review 173

Startup Professionals Musings

JANUARY 24, 2020

The price of entry can be less than $10,000, so the competition is huge and growing rapidly. We don’t hear about the remaining several million apps that are mostly free, and garnering only trivial revenue through advertising. One of the quickest ways to become an entrepreneur these days is to develop and publish a smartphone app.

Mobile 126

Mobile Develop Development Platform 126

TechCrunch LA

SEPTEMBER 7, 2021

In today’s highly competitive ad environment, both content and data are kings. To help companies make informed business decisions, we are building statistical models that show information at higher-than-the-platform level. The key takeaway? Editor’s note: The interview below has been edited for length and clarity.

Commerce 211

Commerce Content Marketing Startup 211

Tech Coast Venture Network

AUGUST 11, 2015

By definition, public relations (PR) is the practice of managing the spread of information between an individual or an organization and the public; but the strategic communication process that occurs in today’s PR world requires so much more than just information management. Public relations sets you apart from the competition.

Organization 100

Organization Social Media Competition News 100

Tech Coast Venture Network

AUGUST 11, 2015

By definition, public relations (PR) is the practice of managing the spread of information between an individual or an organization and the public; but the strategic communication process that occurs in today’s PR world requires so much more than just information management. Public relations sets you apart from the competition.

Organization 100

Organization Social Media Competition News 100

Startup Professionals Musings

DECEMBER 29, 2021

Unfortunately, what I see in this Internet age is information overload, and new product differentiation is harder than ever before. Today’s generation of customers assign value to uniqueness, flexibility, and a perfect fit, so this is a competitive advantage you can highlight with credibility.

Social Media 134

Social Media Case Study Custom Customer 134

Tech Zulu Event

SEPTEMBER 9, 2014

Consumers and businesses, in an ever-competitive marketplace that has been energized by the internet, no longer wants ads that just tell them something. This emphasis on engagement is helping many businesses stand out from the onslaught of advertisements that can plague consumers daily. One example of this could be education.

Advertising 69

Advertising Training Custom Customer 69

Startup Professionals Musings

APRIL 18, 2021

Depending on the availability of staff and needed information, the due diligence process generally takes 2–6 weeks to perform. This will involve an analysis of the company’s distribution channels, advertising, and pricing strategy. Again, if you find problems you can’t fix, be up-front with the investor to avoid a surprise.

Technical Review 152

Technical Review Startup Satisfaction Summary 152

socalTECH

NOVEMBER 18, 2016

Our interview today is with Gabe Gottlieb , Co-founder and CEO at Santa Monica-based advertising analytics firm Pathmatics (www.pathmatics.com). Gabe Gottlieb: We provide competitive and market intelligence for online advertising. Tell us about your company? We also work with publishers and ad-tech companies.

Bertelsmann 100

Bertelsmann Advertising Startup Santa Monica 100

Both Sides of the Table

OCTOBER 29, 2009

Advertising has driven the majority of Internet innovation. that is an “in-stream advertising&# company currently focused on monetizing Twitter. This has prompted many people to question whether advertising “in stream&# and on Twitter is a good thing or a bad thing. So what do we mean by in-stream advertising?

Ideas 286

Ideas Advertising Google Technical Review 286

Startup Professionals Musings

JULY 28, 2019

The real opportunity for entrepreneurs is to provide solutions that solve a problem better than the competition, while also providing sustainability and social responsibility. Tracking can be informal, or you can follow a more formal system, like Global Impact Investing Ratings System (GIIRS).

Startup 93

Startup Entrepreneur Capital Examples 93

Startup Professionals Musings

FEBRUARY 24, 2019

Someone has to design and create those entertaining or informative messages that are designed to be passed along in an exponential fashion, often electronically or by e-mail. It’s harder than it looks to exploit people’s propensity to share humorous, enjoyable or useful information - jokes, special offers, and games.

Marketing 107

Marketing Invest SEM Startup 107

Startup Professionals Musings

SEPTEMBER 3, 2013

If your B2B contacts are frequenting other non-competitive local businesses, LBS data could point you to more lucrative business partnerships. Broadcast sponsorships and advertising. then you may want to consider potential sponsorships or advertising opportunities with that business or venue. Track the competition.

Competition 84

Competition Entertainment Advertising Social Media 84

Tech Zulu Event

SEPTEMBER 23, 2013

The second annual USC Silicon Beach event, hosted by the four professional schools at USC, featured a pitch competition and a conference filled with informational panels and interviews. Startup Pitch Competition. I tried to treat it as a learning experience and refined my pitch for this competition.”.

USC 98

USC Cornerstone OnDemand Southern California Netflix 98

Startup Professionals Musings

FEBRUARY 1, 2019

In today’s world of constant change and information overload via the Internet, content marketing and branding are often more important to success than product quality or technology. Do the research to find your best competitive advantage, and then highlight and live the differentiation.

Social Media 73

Social Media Custom Customer Mobile 73

Startup Professionals Musings

AUGUST 2, 2012

If your B2B contacts are frequenting other non-competitive local businesses, LBS data could point you to more lucrative business partnerships. Sponsorships and advertising. then you may want to consider potential sponsorships or advertising opportunities with that business or venue. See who checks into your competition.

Services 82

Services Competition Mobile Entertainment 82

Both Sides of the Table

JANUARY 12, 2014

It’s building a product that is substantially differentiated, and, as Bill Gross, one of the most prolific tech entrepreneurs of our era says, “ It needs to be 10x better than the competition ” (because if you shoot for that then in competitive markets you might achieve 3x.

Marketing 379

Marketing Startup SEM SEO 379

Startup Professionals Musings

OCTOBER 3, 2012

But the low cost also means that your competition will also be there in force. The site must have more and better content (information presented) than your competitor. are still the primary method for finding information on the Internet. There is still a place for paid advertising. Content is king of the road.

Startup 96

Startup Social Media Content Paid Search 96

Startup Professionals Musings

OCTOBER 9, 2015

The price of entry can be less than $10,000, so the competition is huge and growing rapidly. We don’t hear about the remaining three million apps that are mostly free, and garnering only trivial revenue through advertising. One of the quickest ways to become an entrepreneur these days is to develop and publish a smartphone app.

Startup 98

Startup Platform Pricing Netflix 98

Tech Zulu Event

FEBRUARY 18, 2013

The Internet thus far has been monetized by display, video, and in-text advertising — but the one place every user’s eye focuses on first are photos. After Tanz had sold his pre-Instagram photo-sharing app called MoJungle, he was intrigued with notion of bringing advertising to photos, and had no idea if it was even possible.

Advertising 98

Advertising Santa Monica Startup Content 98

socalTECH

FEBRUARY 9, 2010

Key Information Systems (www.keyinfo.com) Providing IBM Storage Solutions. Advertisers. www.pitchtheangels.com) Join Tech Coast Angels members and other start up investors at the 5th Annual Los Angeles Fast Pitch Competition. Contact Scott Herson for an overview, pricing and information at herson@joyent.com or 949-861-1069.

Southern California 113

Southern California Tech Coast Angels IP Orange County 113

Startup Professionals Musings

NOVEMBER 12, 2013

But the low cost also means that your competition will also be there in force. The site must have more and better content (information presented) than your competitor. Search engines like Google are still the primary method for finding information on the Internet. There is still a place for paid advertising. Do them all.

Social Media 93

Social Media Content Startup Web 93

Startup Professionals Musings

JANUARY 31, 2011

If your B2B contacts are frequenting other non-competitive local businesses, LBS data could point you to more lucrative business partnerships. Sponsorships and advertising. then you may want to consider potential sponsorships or advertising opportunities with that business or venue. See who checks into your competition.

Services 91

Services Startup Competition Entertainment 91

socalTECH

FEBRUARY 10, 2011

The firm has a native, iPhone application which uses QR codes to drive user friendly, social modules for events, pulling up information, and much more natively in iOS. My hypothesis, is that hyperlinks are migrating into the real world, and that the world is moving past the web browser on the desktop to retrieve information.

Startup 233

Startup Tips Web Platform 233

socalTECH

MARCH 29, 2010

The firm's CEO and founder, Jeff Green , was a co-founder of AdECN, the Internet advertising exchange acquired in 2007 by Microsoft. Jeff Green: To fully understand what we're up to, you need to understand the evolution of online advertising. AdECN was a system that basically was trying to be the New York Stock Exchange of advertising.

Advertising 157

Advertising Startup Media Marketing 157

Both Sides of the Table

MARCH 30, 2010

I don’t intend either, Burstly has respectable and strong competition. He’s a natural leader, appropriately competitive, very customer focused and a pleasure to work with. it provides complete transparency in how much advertisers are paying, how much Burstly takes and what your revenue is. Now, the details … 1.

Mobile 282

Mobile Invest Company Companies 282

Startup Professionals Musings

NOVEMBER 28, 2014

The real opportunity for entrepreneurs is to provide solutions that solve a problem better than the competition, while also providing sustainability and social responsibility. Tracking can be informal, or you can follow a more formal system, like Global Impact Investing Ratings System (GIIRS).

Startup 104

Startup Entrepreneur Examples Satisfaction 104

InfoChachkie

AUGUST 4, 2014

In fact, for the past 27-years, he has specialized in bringing exotic travel destinations to those of us who are healthy and active but whose competitive sporting days are long behind us. Then we started advertising and getting media attention. Also, advertising in print media just doesn''t have the ROI that it once did.

Entrepreneur 187

Entrepreneur Startup Social Media Resource 187

socalTECH

MARCH 20, 2009

Scour is an offshoot of a PPC advertising firm, ABCSearch, which was also founded by Dan. Users can vote for relevancy of results, and over time, the non-relevant information or SEO moves down below the line. What's the business model behind the site--it looks like this is advertising driven? It's pretty much been all organic.

PPC 113

PPC Sherman Oaks Advertising Yahoo 113

Startup Professionals Musings

MAY 18, 2013

Love that sustainable competitive advantage. Working on that unique design, or completing the breakthrough for an innovative patent, are moments of inspiration that you will never forget, especially if they become your competitive edge. Word of mouth advertising and viral marketing cost big bucks these days so budget for it.

Startup 100

Startup Patents Competition Social Network 100

socalTECH

MARCH 31, 2014

Bitvore (www.bitvore.com) has created a system which takes thousands of sources of data, and extracts intelligence out of it to create actionable information out of that vast stream of real time data. Suddenly, everyone is trying to figure out if they need to disclose more information, and need to track that local news.

Orange County 245

Orange County Startup News IBM 245

Startup Professionals Musings

FEBRUARY 25, 2017

Someone has to design and create those entertaining or informative messages that are designed to be passed along in an exponential fashion, often electronically or by e-mail. It’s harder than it looks to exploit people’s propensity to share humorous, enjoyable or useful information - jokes, special offers, and games.

Marketing 67

Marketing SEM Startup Blogging 67

socalTECH

APRIL 21, 2017

If you think about it today, everyone is selling through Amazon, but Amazon keeps all of that customer information. But what they also did is figure out, is instead of talking about whether something is a good product, how it works, and how much it costs, they always have advertised how that product makes you feel.

Startup 145

Startup Product Custom Customer 145