socalTECH

MAY 18, 2010

Los Angeles-based Demand Media , the user-generated content venture of Richard Rosenblatt, has new competition this afternoon, from Yahoo , after Yahoo announced it would acquire content publishing firm Associated Content. Both firms develop "evergreen" articles about popular topics, which they then sell advertising against.

Yahoo 150

Yahoo Demand Content Media 150

socalTECH

JUNE 23, 2017

Los Angeles-based audio advertising technology developer ,a href="[link] Digital said today that it has rolled out a new, "supply side platform" (SSP) aimed at the online audio market. Triton said its new tool is already being used by publishers such as CBS RADIO, PRISA Radio and Talpa Radio. READ MORE>>.

Platform 124

Platform Advertising Demand Los Angeles 124

socalTECH

DECEMBER 10, 2010

Thanks to all of our sponsors and advertisers, who make our coverage of Southern. venture funding and business deals, technology develops, and more from Santa Barbara. venture funding and business deals, technology develops, and more from Santa Barbara. experts, developers, and many, many others. Advertisers.

SoCalTech 127

SoCalTech Advertising Rustic Canyon Glendale 127

socalTECH

OCTOBER 21, 2019

Los Angeles-based advertising exchange operator Rubicon Project said this morning that it has acquired RTK.io , a developer of open source, header bidding solutions for publishers. Rubicon says that RTK's solutions are build on the same, open source framework as its own, Demand Manager product portfolio, Prebid. READ MORE>>.

Framework 100

Framework Advertising Demand Los Angeles 100

socalTECH

JUNE 9, 2014

Los Angeles-based online advertising technology developer OpenX Technologies said this morning that it has launched a new product, the OpenX SSP (Supply Side Platform). openx mobile advertising auction network server' OpenX is backed by Accel Partners, Index Ventures, SAP Ventures, and Samsung Venture Investment Corporation.

OpenX 159

OpenX Product Advertising Demand 159

socalTECH

FEBRUARY 25, 2014

Ventura-based The Trade Desk , the real time, demand-side advertising platform developer led by Jeff Green, has raised $20M in a Series B funding, the company said today. The Trade Desk develops online advertising technology used to manage display, social, and video advertising campaigns. READ MORE>>.

Ventura 190

Ventura Advertising Demand Platform 190

socalTECH

JUNE 12, 2019

Los Angeles-based Triton Digital , a provider of advertising services and technology for the online radio streaming, digital audio and podcasting markets, has acquired Omny Studio , a developer of a podcast and on-demand audio publishing platform. Financial terms of the acquisition were not annoucned.

Advertising 124

Advertising Entertainment Demand Acquisition 124

socalTECH

SEPTEMBER 25, 2009

Once again, we'd like to thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. We Create Demand for California's Technology Companies. Your Software Development Partner. Advertisers. Tags: advertisers sponsors. They include: Sponsors.

Advertising 113

Advertising Southern California IP VentureNet 113

socalTECH

OCTOBER 23, 2014

Los Angeles-based advertising technology developer OpenX said this morning that it has hired a trio of new executives. The company said it has named Scott Braley as Vice President of Demand, Julie Van Ullen as Senior Director of Publisher Business Development, and Deborah Roth as Chief Communications Officer. READ MORE>>.

OpenX 164

OpenX Advertising Demand Los Angeles 164

socalTECH

APRIL 17, 2019

Los Angeles-based AdGreetz , which develops personzlied advertising technology, announced a new product this morning, and automated and integrated marketing platform it calls AdChef.

Platform 133

Platform Marketing Journal Google 133

socalTECH

FEBRUARY 28, 2018

Los Angeles-based MediaAlpha , a developer of programmatic advertising software, said today that it is expanding into the European market. The firm said it has opened up a London office, and hired on Robert Goldsmith as Director of Demand Partnerships as part of its efforts in Europe.

Advertising 113

Advertising Demand Los Angeles Platform 113

socalTECH

JULY 10, 2013

Factual said its new tool, Geopulse Audience, provides demographic, behavioral, and geographic user profiles to publishers and developers, based on a timestamped locaiton data. That arrangement will provide its advertisers and demand-side buyers to target ads, all based on data from Geopulse Audience. READ MORE>>.

Tool 173

Tool Mobile Advertising Demand 173

socalTECH

JULY 31, 2013

Santa Monica-based online advertising firm YieldMetrics has renamed itself Adomic , as part of a rebranding effort, the firm said today. As part of the rebranding, the company said it has named Stephanie Grossman as SVP, Business Development, Sales and Marketing. The start is led by Gabe Gottlieb. READ MORE>>.

GRP Partners 168

GRP Partners Santa Monica Startup Advertising 168

socalTECH

MARCH 5, 2014

Wann was most recently CRO at SpinMedia, and also had been EVP of Business Development at Demand Media. The company said that Wann will be responsible for developing new and existing revenue opportunities for Fullscreen, including business development, marketing, and advertising operations. READ MORE>>.

Demand 157

Demand Advertising Content Sales 157

socalTECH

AUGUST 5, 2015

Los Angeles-based AdtoApp , a developer of programmatic ad tools for publishers, has raised $6M in a funding round, according to the company. The company also has a large suite of tools to deal with global advertisement demand. The funding came from Run Capital. READ MORE>>.

Platform 100

Platform Advertising Tool Demand 100

TechCrunch LA

JULY 26, 2022

We currently have over 60 flavors that we’ve developed over the past couple of years.”. What we’re doing at Holey Grail is approaching demand with a high level of integrity and a mission focused on creating healthier options with incredible taste,” Nile Dreiling added. The fun part?

Los Angeles 183

Los Angeles Angel Culver City Startup 183

socalTECH

APRIL 20, 2010

Los Angeles-based Rubicon Project , the developer of online advertising optimization tools funded by Clearstone Venture Partners, Mayfield Fund, IDG Ventures and Peacock Equity Fund, said today that it has rolled out a new product called REVV for demand. Tags: revv automation publishing advertising project rubicon.

Product 133

Product Clearstone Advertising Demand 133

Tech Zulu Event

JUNE 25, 2015

Advertising technology is hot with the rise of mobile, evidenced in part by Verizon’s merger with AOL valued at $4.4 The Interactive Advertising Bureau defined a set of rich media units rooted in familiar ad sizes and called them Rising Stars. The company is privately held and has received no venture funding to date. “Our

Advertising 40

Advertising Media Mobile Buzznet 40

socalTECH

JANUARY 31, 2013

It was standing room only at StartEngine 's Demo Day Wednesday afternoon, held at Santa Monica's Cross Campus , as the startup accelerator launched eight of its latest startups into the world, after a 90 day process of mentoring, honing their business model, and heads down development. It's unclear.

Startup 256

Startup Commerce Santa Monica Mentor 256

Frank Addante

APRIL 9, 2013

Unlike digital advertising, the primary goal in enterprise software is to get someone else to sell your product. In digital advertising, we have it backwards. Another great opportunity within the digital advertising: those segments of the industry that contain characteristics of “expiring” inventory markets such as travel.

Advertising 59

Advertising Sales Software Platform 59

socalTECH

JULY 19, 2010

Altadena-based Perfect Market , the Idealab startup which develops software which helps traditional publishers monetize their archival and current content, said today that it has unveiled a new tool it is calling The Vault. Pricing on the new tool was not released. READ MORE>>.

Content 199

Content Tool Search Engine Optimization Altadena 199

socalTECH

APRIL 5, 2010

Demand, and Eric Matza as Director of Product Marketing. Rubicon develops online advertising optimization software and related services, and is backed by Clearstone Venture Partners, Mayfield Fund, IDG Ventures and the Peacock Equity Fund. Tags: rubicon project advertising publishing executive software. READ MORE>>.

Clearstone 133

Clearstone Yahoo Advertising Demand 133

socalTECH

JANUARY 30, 2013

StartEngine said that the companies--who have all gone through the 90 day mentorship process at StartEngine--include the BedAbroad (international student housing marketplace); CARBON 38 (online luxury fitness destination for women; Smilu (cross-platform, multiplayer video games); WhereMyDogsAt (mobile social networking for dog owners); Ember (demand (..)

Santa Monica 178

Santa Monica Startup Activision Commerce 178

TechEmpower

NOVEMBER 13, 2023

It means wasted advertising spend and lost goodwill. An empty textbox, demanding to be filled with a concise, compelling summary to impress potential employers is daunting. Do you participate in professional development workshops, or perhaps enjoy problem-solving puzzles in your downtime?

Generative AI 295

Generative AI Artificial Inteligence TechEmpower Tips 295

Startup Professionals Musings

DECEMBER 5, 2021

Develop viral content. People are more demanding and have more choices than ever before. As a result of the rising popularity of viral campaigns, the cost of developing one has increased significantly, and the increased ‘viral clutter’ has made it more difficult to stand out from the crowd. Seed viral activity.

Marketing 139

Marketing Startup SEM Blogging 139

socalTECH

OCTOBER 13, 2009

Gil Elbaz , one of the co-founders of Applied Semantics --the firm that developed the technology behind Google's AdSense--has launched a new startup, Factual. According to the Los Angeles-based firm, it is developing an online platform which allows anyone to share and mash open data. READ MORE>>.

Startup 157

Startup Southern California Google Demand 157

Tech.Co

DECEMBER 29, 2023

To top it all off, the AI startup recently partnered up with Getty Images, one of the largest repositories of paid stock imagery, to develop a new generative AI model ‘Runway’ geared towards the film and advertising industries. Calendly calendar screenshot.

Startup 210

Startup Generative AI Newsletter Tool 210

Berkonomics

NOVEMBER 27, 2019

Application developers once considered their products as licensed in what would closely be allied to a single sale. Content providers found the same thing when many found that they could charge a subscription fee instead of relying just upon advertising. The massive shift in revenue models in recent years. Call it the Netflix effect.

Outsource Development 156

Outsource Development Software Review Content Netflix 156

socalTECH

OCTOBER 30, 2009

As we go into Halloween this weekend, we want to thank all of our sponsors, advertisers, and members, who make it possible for us to exist. We Create Demand for California's Technology Companies. Your Software Development Partner. Advertisers. Tags: sponsor advertising. Thanks in particular to: Sponsors.

Southern California 140

Southern California IP Orange County Glendale 140

Startup Professionals Musings

DECEMBER 17, 2022

Scrappy guerilla marketing based on personal contacts and word-of-mouth campaigns gives way to more expensive customer acquisition using advertising, trade shows, and a marketing agency. An expanding customer base demands better support. You suddenly need to enhance your in-house social media efforts with a public relations firm.

Startup 106

Startup Pricing Cloud Computing Custom 106

socalTECH

JUNE 8, 2011

We actually built that about a year and a half ago, and are bringing that back due to overwhelming demand. In the meantime, Groupon came along, and our media customers started to lose advertising. We learned that Groupon was taking their advertisers. We also mail checks to the advertisers every day, to make sure people get paid.

Platform 263

Platform Training Software Review Advertising 263

Startup Professionals Musings

DECEMBER 19, 2022

As a builder of new things and people development, you are not afraid to speak out on significant issues and world challenges. People see you as great for demanding customers and team bonding. Advertising, pricing and support practices may show questionable integrity. You are driven by a cause or purpose to change the world.

Entrepreneur 110

Entrepreneur Organization Custom Customer 110

socalTECH

JUNE 19, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. We Create Demand for California's Technology Companies. Your Software Development Partner. Advertisers. They include: Sponsors. Redpoint Ventures (www.redpoint.com). Startups Made Simple.

SoCalTech 100

SoCalTech Southern California Rustic Canyon IP 100

socalTECH

JULY 7, 2010

Demand Media / Richard Rosenblatt / Los Angeles - Rosenblatt's last big win: MySpace, where he was Chairman, brokering its sale to News Corp. Getting lots of notice--and controversy--at Demand Media for its use of writers to create content specifically to attract web traffic. com, and was CEO of Vivendi Universal Net USA.

Southern California 228

Southern California Entrepreneur SoCal Mahalo 228

InfoChachkie

JULY 14, 2011

Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. At RingRevenue we’ve created a call performance marketing platform that at its core is all about getting more high-value calls to advertisers who want them.

Marketing 209

Marketing Advertising Paid Search Startup 209

socalTECH

JUNE 26, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on. We Create Demand for California's Technology Companies. Your Software Development Partner. Advertisers. Southern California's high tech news and companies. They include: Sponsors. Redpoint Ventures (www.redpoint.com). Startups Made Simple.

SoCalTech 100

SoCalTech Southern California Rustic Canyon IP 100

Startup Professionals Musings

AUGUST 7, 2020

Even a million users on your social media site won’t pay the bills until you sell some advertising or a premium service. Although his focus is naturally on bigger companies, I contend that his recommended strategies apply equally well to entrepreneurs and startups: Demand a mindset of deep thinking for the long term.

Technical Review 124

Technical Review Layoffs Social Media Metrics 124