socalTECH

NOVEMBER 4, 2019

According to LiveXLive, it has named Jason Miller as Global Head of Sales and Brand Partnerships and Kyle Hoedl as Vice President of Marketing. LiveXLive provides livestreaming, digital audio, on-demand music, and more from such music festivals as Rock in Rio, EDC Las Vegas, the Montreux Jazz Festival, and others. READ MORE>>.

Media 100

Media Demand Advertising Sales 100

socalTECH

FEBRUARY 28, 2018

Los Angeles-based MediaAlpha , a developer of programmatic advertising software, said today that it is expanding into the European market. The firm said it has opened up a London office, and hired on Robert Goldsmith as Director of Demand Partnerships as part of its efforts in Europe. Goldsmith was previously a Sales Director at KAYAK.

Advertising 113

Advertising Demand Los Angeles Platform 113

Frank Addante

APRIL 9, 2013

Unlike digital advertising, the primary goal in enterprise software is to get someone else to sell your product. Not at all, a direct sales force is the most expensive channel to take a product to market. To sell enterprise software, sales employees are trained to sell through channels. Sounds crazy, doesn’t it?

Advertising 59

Advertising Sales Software Platform 59

socalTECH

AUGUST 14, 2013

Ventura-based Internet advertising and real time bidding provider The Trade Desk has opened up a new European office in Hamburg, Germany. According to the company, the new, Central European headquarters for the firm will serve as a sales and business center for clients based in Europe. The Trade Desk already has an office in London.

Ventura 159

Ventura Advertising Demand Software 159

Berkonomics

JULY 26, 2018

These are so succinct, so well defined, so precise that everyone in sales and everyone involved in marketing must be able to answer these three questions without pause, and convincingly. It would pay you to work over this set of questions in a special session with sales, marketing and senior management in the room at once.

Sales 226

Sales Customer Custom Pricing 226

Tech.Co

APRIL 11, 2022

on each sale. And, in addition to the sellers themselves suspending sales, the strikers are urging Etsy customers to boycott this week as well, by avoiding any purchases through the platform. “Every demand that we have made is very reasonable. million in revenue and added 10 million active buyers. ” Why Strike?

Platform 133

Platform Startup Sales Pricing 133

socalTECH

OCTOBER 23, 2014

Los Angeles-based advertising technology developer OpenX said this morning that it has hired a trio of new executives. The company said it has named Scott Braley as Vice President of Demand, Julie Van Ullen as Senior Director of Publisher Business Development, and Deborah Roth as Chief Communications Officer. READ MORE>>.

OpenX 164

OpenX Advertising Demand Los Angeles 164

socalTECH

JULY 31, 2013

Santa Monica-based online advertising firm YieldMetrics has renamed itself Adomic , as part of a rebranding effort, the firm said today. As part of the rebranding, the company said it has named Stephanie Grossman as SVP, Business Development, Sales and Marketing. The start is led by Gabe Gottlieb. READ MORE>>.

GRP Partners 168

GRP Partners Santa Monica Startup Advertising 168

socalTECH

MARCH 5, 2014

Wann was most recently CRO at SpinMedia, and also had been EVP of Business Development at Demand Media. The company said that Wann will be responsible for developing new and existing revenue opportunities for Fullscreen, including business development, marketing, and advertising operations. Wann has also served at Amazon and MSNBC.com.

Demand 157

Demand Advertising Content Sales 157

socalTECH

APRIL 14, 2010

Los Angeles-based Rubicon Project has launched an updated sales and pricing application aimed at premium advertisers, the firm said today. Tags: rubicon project advertising publishing online network saas. According to Rubicon, its Permission Control 2.0 According to Rubicon, the new Permission Control 2.0 READ MORE>>.

Product 140

Product Clearstone SaaS Advertising 140

socalTECH

MAY 28, 2015

Los Angeles-based HelloTech (www.hellotech.com) wants to be the service that you refer all of your friends and family to, instead--by offering up low cost, on-demand, in-home technical support. First and foremost, it's an on-demand, in -home technical support service. How does HelloTech work?

Demand 100

Demand Technical Support Startup Seed Funding 100

Startup Professionals Musings

APRIL 11, 2022

Many businesses these days serve both paying and non-paying customers, such as Google and Facebook, who count on millions of non-paying users to attract advertisers, who really pay the bill. Popular revenue models today include recurring subscription charges, licensing, as well the traditional sale or lease model. Value propositions.

Funding 133

Funding Activity Customer Custom 133

InfoChachkie

MARCH 2, 2019

Ruth had previously headed the company’s sales efforts, but she formally moved up to the CEO role upon Matson’s departure. This is an especially remarkable feat, considering that America’s entire population at that time was 157 million, representing a sale to 1 out of every 1.7 Ruth’s Big Innovation. million 2018 dollars.

Company 100

Company Companies Sales Sample 100

Berkonomics

JULY 9, 2011

These are so succinct, so well defined, so precise that everyone in sales and everyone involved in marketing must be able to answer these three questions without pause, and convincingly. It would pay you to work over this set of questions in a special session with sales, marketing and senior management in the room at once.

Sales 222

Sales Customer Custom Pricing 222

socalTECH

JANUARY 14, 2011

Its primary goal is to focus on identifying what is truly driving demand, analytically, so that our customers can optimize their activities. We have a very sophisticated, analytics and software platform that over half the Fortune 50 are now using, to help guide how they invest in marketing and sales activities and investments.

Social Media 235

Social Media Demand Activity Marketing 235

socalTECH

JUNE 8, 2011

We actually built that about a year and a half ago, and are bringing that back due to overwhelming demand. In the meantime, Groupon came along, and our media customers started to lose advertising. We learned that Groupon was taking their advertisers. Jimmy Hendricks: We make a percentage of every sale.

Platform 263

Platform Training Software Review Advertising 263

Startup Professionals Musings

OCTOBER 22, 2021

Audience contributions, like product reviews, discussion board conversations, and comments on your blog are invaluable because they create more credible content and attract more money from advertisers. A great way to make more money more easily online is to replace one-time sales with automatically renewing subscriptions.

Technical Review 124

Technical Review Case Study Software Review Startup 124

Startup Professionals Musings

DECEMBER 17, 2022

Thus even if unit sales keep increasing, revenues can lag due to the need for lower prices as the mainstream market takes over. Scrappy guerilla marketing based on personal contacts and word-of-mouth campaigns gives way to more expensive customer acquisition using advertising, trade shows, and a marketing agency.

Startup 106

Startup Pricing Cloud Computing Customer 106

Startup Professionals Musings

JANUARY 16, 2022

You might sell one of two of your widgets for $1 million each, entering profitability immediately, but then die because you can’t grow sales at that price. When their deep pockets went empty, Facebook stepped in, but demanded revenue from ads. Yet it took almost six years to become profitable, with revenue only from advertising.

Platform 118

Platform Snapchat Startup Course 118

socalTECH

SEPTEMBER 4, 2014

Interestingly enough, that model works because right now, the CPMs for competing services are nothing like what terrestrial radio gets for their advertising. The difference between Pandroa and us, versus who we are, and on demand services like Spotify, Beats, or Rhapsody, is they have direct licenses. They should be much higher.

Startup 237

Startup Services Advertising Content 237

InfoChachkie

JULY 14, 2011

Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. For businesses like this, finding new ways to drive more of these high-value inbound sales calls is key.

Marketing 209

Marketing Advertising Paid Search Startup 209

socalTECH

JANUARY 18, 2011

We caught up with Julie Schoenfeld , the firm's CEO, to hear about how the firm's offerings have evolved, an interesting comparison of the firm's software to what Demand Media is doing, and what this new funding will go towards. It's some of the kinds of things Demand Media does, except, for the newsroom. Congrats on funding.

Marketing 232

Marketing Funding Content Writing 232

Both Sides of the Table

DECEMBER 27, 2011

The most obvious way to explain this is with sales people. If you hire 6 sales reps in January at $120,000 / year salary then you’ve taken on an extra $60,000 per month in costs yet these sales people might not close new business for 4-6 months. “COGS” represents the amount that each sale costs you.

Startup 418

Startup Venture Capital Sales Technical Review 418

Startup Professionals Musings

JULY 13, 2019

Many businesses these days serve both paying and non-paying customers, such as Google and Facebook, who count on millions of non-paying users to attract advertisers, who really pay the bill. Popular revenue models today include recurring subscription charges, licensing, as well the traditional sale or lease model. Value propositions.

Activity 100

Activity Customer Custom Resource 100

InfoChachkie

JUNE 23, 2011

The catalyst was that we saw the demand and it was confirmed by some of the leading advertisers in the marketplace. Pre DataPop, the way advertisers delivered a compelling message was a bunch of search analysts and Excel spreadsheets trying to put together ads. Every advertiser loves it – in the first meeting.

Yahoo 210

Yahoo Startup Advertising Summary 210

socalTECH

JULY 7, 2010

Demand Media / Richard Rosenblatt / Los Angeles - Rosenblatt's last big win: MySpace, where he was Chairman, brokering its sale to News Corp. Getting lots of notice--and controversy--at Demand Media for its use of writers to create content specifically to attract web traffic. which he sold to AOL.

Southern California 228

Southern California Entrepreneur SoCal Mahalo 228

Startup Professionals Musings

MAY 1, 2019

Suddenly you face new overhead, with hiring, office space, benefits, and new advertising campaigns. You can’t afford to close every sale, or handle every customer complaint. With that first wave of customers comes a whole set of additional demands on your time and energy. Convert to working “on the business” vs “in the business.”

Metrics 86

Metrics Startup Training Customer 86

socalTECH

DECEMBER 15, 2010

Among one of the fastest growing industries--despite what has been a stagnant economy--is Internet advertising, which has continued to grow strongly over the past two years. For today's interview, we spoke with Tim Cadogan , CEO of OpenX, to hear more about the firm's growth on the strength of Internet advertising, and what the firm is up to.

OpenX 242

OpenX Advertising Yahoo Pasadena 242

socalTECH

JULY 24, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on. We Create Demand for California's Technology Companies. Advertisers. A Stanford alum, Aaron wrote the book on sales 2.0. Southern California's high tech news and companies. They include: Sponsors. Redpoint Ventures (www.redpoint.com).

SoCalTech 100

SoCalTech Orange County Southern California Westlake Village 100

Startup Professionals Musings

MARCH 20, 2020

Thus even if unit sales keep increasing, revenues can lag due to the need for lower prices as the mainstream market takes over. Scrappy guerilla marketing based on personal contacts and word-of-mouth campaigns gives way to more expensive customer acquisition using advertising, trade shows, and a marketing agency.

Pricing 123

Pricing Cloud Computing Customer Custom 123

Tech Zulu Event

DECEMBER 29, 2011

This Black Friday we reached record retail sales at traditional brick-and-mortar stores, yet the merging Cyber Monday is proving to be a fighting younger brother. As customers shift online, retailers have no choice, to not only follow suit, but to adapt to their changing demands.

Customer 74

Customer Custom Advertising Demand 74

Tech Zulu Event

SEPTEMBER 9, 2014

Overall, in today’s economy, businesses demand marketers think beyond the everyday ad and try to think outside the box for ad campaigns. This emphasis on engagement is helping many businesses stand out from the onslaught of advertisements that can plague consumers daily. What Consumers and Businesses Want. junk mail?.

Advertising 69

Advertising Training Customer Custom 69

socalTECH

NOVEMBER 15, 2010

Last week, Los Angeles-based Datapop (www.datapop.com) announced a Series A funding for the startup, which is developing search advertising products which better tune ads to improve click throughs. That allows marketers to drive a significant increase in sales, and a reduction in cost on the back end. Search Marketing.

Yahoo 171

Yahoo Platform Advertising Startup 171

socalTECH

FEBRUARY 15, 2019

There's lots of noise in the on-demand tutoring space, especially connecting people virtually, however, in my experience, it's in the best interest of consumers to get in-person, local tutoring. If you look at the other players, I believe, on-demand tutors will never exist. What is HeyTutor? Here's the reason why.

Startup 113

Startup Venture Capital Beverly Hills Acquisition 113

socalTECH

NOVEMBER 9, 2012

Demand Media. Demand Media consistently popped up near number one in the list of "companies to work for" from our readers. positions on its site, ranging from software, sales, marketing, to finance. Los Angeles has a strong online advertising industry, and Rubicon Project is one of the companies we heard has been doing well and.

Technical Review 279

Technical Review Company Companies Southern California 279

Tech Zulu Event

DECEMBER 26, 2011

This Black Friday we reached record retail sales at traditional brick-and-mortar stores, yet the merging Cyber Monday is proving to be a fighting younger brother. As customers shift online, retailers have no choice, to not only follow suit, but to adapt to their changing demands.

Customer 72

Customer Custom Demand Advertising 72

Both Sides of the Table

SEPTEMBER 16, 2009

The needs are too different as are the sales channels and marketing messages. Or they have products that cost $40 / month but that require a direct sales person to close them. Want to build a product that relies on converting local mom-and-pop businesses into online advertisers – see if a regional approach might work better.

Startup 389

Startup Customer Custom Resource 389