socalTECH

JUNE 8, 2011

In the meantime, Groupon came along, and our media customers started to lose advertising. We learned that Groupon was taking their advertisers. We also mail checks to the advertisers every day, to make sure people get paid. You see lots of them selling small business advertising, neighborhood magazines, and the like.

Platform 263

Platform Training Software Review Advertising 263

SoCal CTO

MARCH 18, 2010

Today I lead a small consultancy that helps advertising supported develop and scale the revenue producing sides of their businesses. In addition to we’re taking GumGum and their very cool advertising opportunities to market. Vince: In addition to my management writing I’ve interview many CEOs and innovators.

Startup 225

Startup Los Angeles Social Network Twiistup 225

InfoChachkie

JULY 14, 2011

Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. At RingRevenue we’ve created a call performance marketing platform that at its core is all about getting more high-value calls to advertisers who want them.

Marketing 209

Marketing Advertising Paid Search Startup 209

Tech Zulu Event

FEBRUARY 22, 2013

Tongal is a website dedicated to those who have the passion to develop new and exciting video advertisements for companies. 250 to win the best idea for an advertisement and up to $25,000 for those with the best video. The best part about Tongal is anyone who wants to write, act, direct, and/or animate videos can join for free.

Advertising 63

Advertising Ideas Writing Startup 63

TechCrunch LA

APRIL 23, 2018

McFedries, brud ‘s founder and chief executive, confirmed that the Miquela account had been hacked in a text exchange with me, writing, “some redditor idiots hacked the page we think.” ” That was a lie. “[Manufacturing] social influence.”

Social Media 254

Social Media Los Angeles Media Geni 254

socalTECH

OCTOBER 4, 2012

We also talk about creating things specifically for the web, how to distribute on the web, and how to build a revenue stream aside from advertising revenue. An example is Melissa Rundle, who was been writing for the industry doing FunnyOrDie type comedies. He's been working Hollywood, too, and is a real Cinderella story.

Web 187

Web Content Startup Education 187

Startup Professionals Musings

MARCH 23, 2013

Paid search engine ranking (PPC) is buying advertising for your business from Google or another search engine company. In this context, there are many parameters and concepts you need to understand before you buy advertising: Cost per impression (CPI). Campaign setup and ad copy writing. Cost per click (CPC).

Paid Search 90

Paid Search PPC Organization SEO 90

socalTECH

DECEMBER 15, 2010

Among one of the fastest growing industries--despite what has been a stagnant economy--is Internet advertising, which has continued to grow strongly over the past two years. For today's interview, we spoke with Tim Cadogan , CEO of OpenX, to hear more about the firm's growth on the strength of Internet advertising, and what the firm is up to.

OpenX 242

OpenX Advertising Yahoo Pasadena 242

Both Sides of the Table

MARCH 30, 2010

Burstly, a Santa Monica based company, provides an open and free ad management platform that helps mobile application developers better monetize their inventory. As I naturally get asked all the time why we invested in Company A or Company B, I thought I’d just put forth my thesis in writing. I’ll explain in detail below.

Mobile 282

Mobile Invest Company Companies 282

socalTECH

DECEMBER 11, 2018

San Diego-based Wildfire Systems , led by startup veteran Jordan Glazier , has developed software which product referrals and automatically transform them into trackable links across email, text messaging, chat, and social messaging. Jordan Glazier: Wildfire has developed a platform for monetizing social messaging. How does this work?

San Diego 159

San Diego Social Media Commerce Snapchat 159

Tech.Co

JANUARY 6, 2020

Today, major media prognosticators including market research company Forrester and the Interactive Advertising Bureau foresee podcasting as the next billion-dollar media market , with a report from the latter saying that one-billion-dollar mark could be surpassed as soon as 2021. Even some pros use it. iHeartRadio.

RSS 103

RSS Startup Media Template 103

Startup Professionals Musings

OCTOBER 3, 2010

Search engine marketing is simply buying advertising for your business from Google or another search engine company. In this context, there are many parameters and concepts you need to understand before you buy advertising: Cost per impression (CPI). Campaign setup and ad copy writing. Cost per click (CPC).

SEM 90

SEM Marketing Startup Search Engine Optimization 90

Both Sides of the Table

DECEMBER 15, 2012

It is stunning to think about the blind spots that market leaders can develop. I remember when I first saw one advertised in a magazine when I was on a flight from England to the US. Most people I know who gave up their Blackberry’s just write shorter emails and respond to less. – I have one of these, too.

Email 386

Email Startup Marketing Competition 386

socalTECH

OCTOBER 30, 2008

to the business of script writing, and is looking to combine a free online tool for writing scripts with matching those scripts with content producers. There are also others who are doing advertisements with short video. Are you targeting Hollywood and existing script writing software? What's Scripped?

Content 138

Content Writing Software Review Hollywood 138

socalTECH

JULY 22, 2016

For our interview today, we have an interview with Gabe Grifoni , CEO and founder of Rufus Labs (www.getrufus.com), which has has developed an Android-based, wearable device which is aimed at use in the enterprise, warehouses, and factories. I actually spent a decade working in advertising and marketing.

Technical Review 100

Technical Review Startup Software Review CTO Hire 100

InfoChachkie

DECEMBER 2, 2009

“I know half the money I spend on advertising is wasted, but I can never find out which half.” In the “good old days”, pre- 1999, advertising dollars were largely gambled away. Google’s market capitalization is in the stratosphere for a reason – keyword search advertising is highly effective. John Wanamaker.

Customer 164

Customer Custom Advertising SEM 164

socalTECH

MARCH 6, 2017

What we're trying to positions ourselves as, and it might sound touchy-feely, is a friend to app developers and app owners who have mobile applications. We sat down and did the math, and figured out that it is much more cost effective to buy an app, than to go out and spend money to develop and acquire users from scratch.

Media 153

Media Mobile Startup Acquisition 153

Tech Zulu Event

DECEMBER 6, 2013

” I’m not a morning person; in fact, it’s 2pm as I’m writing this and I’m still in sweat pants, but for this, I’ll gladly be there. We as car people are working towards building one-off accommodations that enable apps to work well in our cars while opening up our ecosystems to app developers.

Advertising 97

Advertising Startup Marketing Mobile 97

socalTECH

MAY 18, 2010

For our interview today, we caught up with Al Eisaian , CEO of Pasadena-based IconApps (www.iconapps.com), which is developing mobile applications for the iPhone market. We've had close to 2 million tasks people have put into there in the last four months, and all this without any PR or advertising, completely organic.

Mobile 168

Mobile .Net Pasadena Software Review 168

SoCal CTO

OCTOBER 14, 2009

I moved into writing software to analyze audience data, and wrote a lot of computer graphics software. In 1986 I started an advertising and public relations firm to serve software and hardware companies, which became a marketing consulting business ( www.Allen.com ) when I moved to L.A. Great stuff.

Los Angeles 150

Los Angeles Networking Marketing Startup 150

Frank Addante

DECEMBER 5, 2006

► February (1) Building and Developing an A++ Team ► 2008 (14) ► December (1) Develop a Culture Roadmap ► November (2) Green Week - Save the Environment and Your Cash Creating a Culture of Innovation: Cultural Values. Under Process, Over Deliver So, you need to develop a product? Build a SWAT team 3.

Outsource Development 40

Outsource Development Develop Development Product 40

Both Sides of the Table

AUGUST 15, 2010

You bump into the person you’ve always wanted to chat with or your perfect business development partner who can “make” you. We know that their model works for a certain type of content but we believe we can build higher value sites where we can sell premium advertising and target niche audiences. Most are squandered. Don’t blow it.

Startup 315

Startup Content Conference Media 315

Both Sides of the Table

APRIL 10, 2010

This also would give the client the upper hand in discussions with advertisers, image providers, URL shorteners, etc. And aside from having great market power (the main reason for Twitter to own the client and the customer) advertising is one of the primary reasons that I believe Twitter needs to own the client applications.

Acquisition 287

Acquisition Develop Development Conference 287

Tech Zulu Event

NOVEMBER 3, 2009

As their Social Media Manager, she has developed and established a Community for PacSun, and continues to put forth initiatives and strategies that provide a better experience both online and in stores. Lucky is a hybrid – half agency/half production company that writes, directs and produces viral films and branded content. .

Social Media 75

Social Media Social Network Media Writing 75

Tech Zulu Event

OCTOBER 3, 2012

Their product offerings can benefit business from different perspectives from the producer, to the advertiser, to the end user — they have covered it all flawlessly. Many companies are developing second screen technology, but few have come close to what Coincident.TV WOW, right? has accomplished. The ideation behind Coincident.TV

Screening 109

Screening Content CTO Hire Platform 109

Frank Addante

JANUARY 23, 2007

► February (1) Building and Developing an A++ Team ► 2008 (14) ► December (1) Develop a Culture Roadmap ► November (2) Green Week - Save the Environment and Your Cash Creating a Culture of Innovation: Cultural Values. Under Process, Over Deliver So, you need to develop a product? Build a SWAT team 3.

Outsource Development 40

Outsource Development Develop Development Product 40

Both Sides of the Table

MARCH 15, 2010

I’ve talked about how Twitter is a new form of RSS (curated RSS), it’s a a new form of IM / SMS , it’s a place where business is conducted and it’s a place where advertising will drive leads due to the link sharing nature of Twitter. It wasn’t always so. Somehow he still feels like an old friend.

Social Network 347

Social Network Networking Blogging RSS 347

Tech Zulu Event

NOVEMBER 6, 2013

On myfab5, people rank their favorite places instead of giving them star ratings and write bite-sized reviews instead of writing long reviews. When talking to review site users, we found the top two reasons people don’t write reviews is because it takes too long and it is confusing. Don’t like a restaurant? Who are the founders?

Software Review 79

Software Review Technical Review Writing Startup 79

Both Sides of the Table

SEPTEMBER 17, 2013

But you must work hard to develop alternate distribution at websites like Yahoo!, You also need to develop an O&O (your own websites) strategy. The benefit of networks is that you can hand curate the videos that run in the network providing higher-quality, better control and more brand-safe content for advertisers.

Company 339

Company Companies Technical Review Content 339

Tech Zulu Event

SEPTEMBER 13, 2013

Proven was developed into two apps, one for job seekers and one for employers seeking candidates. We have been able to develop a good product. Developing a product that changed people’s lives feels like a positive thing. Whenever we develop different aspects of our product, we like to show Proven is your friend.

Mobile 86

Mobile Marketing Writing Startup 86

Startup Professionals Musings

SEPTEMBER 4, 2012

You need to be an eager investigator, avoiding the temptation to write things off before you’ve opened your eyes to all the possibilities they offer. Develop a keen sense of customer appetites, as well as current solution strengths and weaknesses. Here are some principles I have adapted from Emily’s work: Be eternally curious.

Entrepreneur 95

Entrepreneur Ideas Writing Training 95

socalTECH

OCTOBER 10, 2008

We give you a number, that you can then write on a label or put on the device, or in the case of something like sporting equipment you can write directly on the object. Why not just write your phone number or information on an item? You don't have to write a novel--an address is much longer than our two to three digit code.

Santa Barbara 100

Santa Barbara Startup Writing Ideas 100

socalTECH

MARCH 22, 2012

My first job was as a page at NBC, and after that I went and did a year and a half of writing and production at MSNBC with Keith Olbermann and Chuck Scarborough. We also knew we had to develop newer inventory to keep pace with Gilette and Shick, so we also launched with a new four blade and six blade razor.

Dollar Shave Club 210

Dollar Shave Club Startup Pricing Sample 210

Both Sides of the Table

SEPTEMBER 15, 2013

For much of 2013 I watched the press write articles about how the YouTube “MCNs” (multi-channel networks) were doomed and tried to square that with the data I was watching at the one I invested in, Maker Studios, who has had one hell of a year. Developing O&O (owned & operated) businesses (outside of YouTube).

Networking 366

Networking Media Content Customer 366

socalTECH

JULY 20, 2011

We thought it was a real opportunity to bring in some taste-maker editors, who could write specifically for that audience, and break news. However, 18-34 year olds have been in high demand by marketers, TV advertisers, and consumer companies as an audience. As a result, consumers would go away after they hit that information.

News 173

News Entertainment Startup Bertelsmann 173

socalTECH

JUNE 30, 2010

My partner is a documentarian and reports for the New York Times, Time, and Newsweek, and was given a story to write about for the New York Times, about the sounds that fish make , for their Science section. They wanted to use the platform we had developed in a class called Mashup Culture. We grew out of an interesting use case.

Journal 187

Journal USC News Startup 187

Tech.Co

MARCH 1, 2018

Advertisers upload their 30 second ads and each time a user watches the ad, they receive $.50. This biotech company developed Xplore-PATHO as a service to test samples for the presence of pathogens – everything from bacteria and DNA virus to parasites and fungus – in a single test. Targeted mobile advertising.

Startup 79

Startup Mentor Platform Help 79