socalTECH

SEPTEMBER 23, 2013

Woodland Hills-based ReachLocal has launched a new suite of products this morning, saying that it is looking to help small and medium sized businesses attract, capture, and convert more customers. reachlocal marketing software leads management launch advertising saas' Pricing on the new tool was not announced. READ MORE>>.

ReachLocal 147

ReachLocal Woodland Hills Software Marketing 147

Berkonomics

NOVEMBER 26, 2015

Not advertising, and certainly not an easy grasp for amateur marketers. Email readers, continue here…] Think of this as our core message. Once we have done this, we should be ready to create our audience–facing message, which we know as advertising. We’re talking about brand strategy here.

Advertising 120

Advertising Email Help Marketing 120

Tech.Co

DECEMBER 29, 2023

Sign up to Tech.co's weekly newsletter today Please fill in your name Please fill in your email Subscribe By signing up to receive our newsletter, you agree to our Privacy Policy. However, its unique-for-the-industry monthly subscription model has helped it maintain healthy profits from its loyal customer base in 2023.

Startup 210

Startup Generative AI Newsletter Tool 210

socalTECH

FEBRUARY 21, 2012

The company said the new software is aimed at all types of small businesses, and helps local businesses to respond faster to customer inquiries, track online and offline advertising, and reply more effectively to calls, emails, and social media inquiries.

Marketing 178

Marketing Product Social Media Advertising 178

Tech Zulu Event

NOVEMBER 13, 2012

Fan Appz, a Santa Monica headquartered firm founded in 2010, and a Facebook Preferred Marketing Developer (PMD) today Tuesday launched its Personalized Marketing Platform, a next-generation social media marketing solution set to help firms convert fans into customers and increase repeat purchases by turning good customers into great ones.

Platform 82

Platform Help Customer Custom 82

socalTECH

MAY 29, 2012

Today, we have a piece from Frank Addante , serial entrepreneur and the CEO and founder of Rubicon Project , the Los Angeles advertising technology developer. But the Not-Right-Now list can help you get things done. For those who use their email box as a To-Do list, it can be even worse. Most people operate with To-Do lists.

Email 157

Email Advertising Los Angeles Entrepreneur 157

InfoChachkie

JULY 25, 2012

RingRevenue's unique technology allows online and offline advertisers and publishers to consistently increase revenues from mobile, print, search and email campaigns by tracking the phone calls generated by such ads. Our technology helps to establish, optimize, and monetize your mobile marketing opportunities. Share and Enjoy.

Netflix 191

Netflix Blogging Mobile Advertising 191

Both Sides of the Table

JANUARY 14, 2014

If you follow the tech media you would be subject to a lot of narrative biases that are completely off base – and this includes the value of email and phone calls. I’m sure you’ve heard the meme that “email is dead” – if fact if you Google it you’ll find a long list of articles that will mislead you.

Email 339

Email SaaS Venture Capital Google 339

Tech Zulu Event

SEPTEMBER 14, 2012

Personalized card-linked offers Edo has raised $15million, ready to set a new trend in the payments and advertising sector. Ed Braswell, CEO, edo says this is necessary as, “Payments and advertising are colliding; to stay competitive firms are searching for solutions to drive customer acquisition, loyalty and return on marketing investment.”.

Advertising 64

Advertising Media Networking Capital 64

Berkonomics

AUGUST 2, 2018

Here are a few examples to help you. Email readers, continue here…] WalMart is known for lowest prices, often for identical merchandise found in other stores for more. Assume that you are not an Internet retailer with many competing products to sell. Or quality and service?

Pricing 226

Pricing Competition Examples Class 226

socalTECH

MAY 24, 2011

I had requests from friends to put them on an email, or give them a calendar reminder when a band was playing, and one thing led to another, and I started the site. At the end of the day, it's something we've built for the artist, which helps them connect with people in local cities. That's now what we're advertising.

Social Media 241

Social Media Startup Sites Advertising 241

Berkonomics

FEBRUARY 13, 2014

I was the original investor and helped to grow GameSpy Industries, attracted to the fledgling company because of its million users each month, even though at the time there was no monetization to the traffic. Email readers, continue here.] Once we had what we thought was the answer, in allowing for display advertising on these sites.

Metrics 207

Metrics Sites Advertising Web 207

SoCal Tech Calendar

FEBRUARY 17, 2011

Wednesday, February 23, 2011 -- DIGIDAY:ON MEDIA: February 23, 2011: Where THE digital media moguls caucus on the business of buying and planning and advertising across digital platforms.

Media 100

Media SoCalTech Advertising Platform 100

socalTECH

OCTOBER 21, 2019

Neal Pecchenino , the founder and CEO of Boxi , while trying to advertise the brand of a company he was working for--how do you reach a lot of people with a branding campaign, affordably? Neal Pecchenino: We are the largest truck advertising company in the country. It's really a Southern California, tech advertising story.

Advertising 100

Advertising Santa Monica Startup USC 100

socalTECH

DECEMBER 11, 2018

San Diego-based Wildfire Systems , led by startup veteran Jordan Glazier , has developed software which product referrals and automatically transform them into trackable links across email, text messaging, chat, and social messaging. Jordan Glazier: Wildfire has developed a platform for monetizing social messaging.

San Diego 159

San Diego Social Media Commerce Snapchat 159

Tech Zulu Event

MAY 7, 2012

Advertising : Agencies rock digital, TBA. Help make it what u want it to be! Help make it what u want it to be! Suggest a Panel : Email panel ideas including title, description, moderator and 3-5 speakers you’ve confirmed HERE with SBF as subject. to help run the fest. Email HERE with SBF as subject.

Startup 106

Startup Press Hollywood Email 106

Both Sides of the Table

NOVEMBER 29, 2009

Press doesn’t mean anything other than free advertising. Just notice how many VC emails you get after your TechCrunch article or after you were on stage at TC50. PR has helped us to drive our numbers faster than we had planned and has gotten us to our 300,000 registered users. Again, I reiterate, it IS important.

Venture Capital 291

Venture Capital Press News Startup 291

Both Sides of the Table

APRIL 23, 2011

He then worked in consulting which gave him a broad base of business experience working with the newspaper, cable, and advertising industries. In the late 90’s he saw the internet boom and helped start IronPlanet.com, a construction equipment marketplace that is nearing an IPO. Startup after Iron Planet? (6:00 6:00 – 7:30).

Capital 265

Capital Venture Capital Veoh Startup 265

Tech Zulu Event

OCTOBER 6, 2016

Thankfully, we’ve compiled detailed guide in order to help you generate more awareness for your website in the global market. Collect Email Lists. Another effective strategy for grabbing one slice of their desired market is to collect emails on their website. Incorporate Advertising into your Marketing Strategy.

Commerce 58

Commerce Search Engine Optimization Sites Marketing 58

socalTECH

JUNE 23, 2011

Ryan is a serial entrepreneur, having previously co-founded email marketer NetCreations, and also has been an angel investor in local startups. Our goal, is to help businesses and support causes, via three pillars. The way CauseCast helps do this, is through technology to help engage people around causes and campaigns.

Causecast 222

Causecast Startup Content Education 222

InfoChachkie

DECEMBER 2, 2009

“I know half the money I spend on advertising is wasted, but I can never find out which half.” In the “good old days”, pre- 1999, advertising dollars were largely gambled away. Unpaid Search – Never pay a consultant to help you achieve a higher search ranking. John Wanamaker. They are paid nothing for simply displaying the ad.

Customer 164

Customer Custom Advertising SEM 164

Eric Greenspan

MAY 14, 2013

I will share these great products with the Mommy Bloggers in my network for reviews, sponsored posts, links and advertisements. Finally, I will help the consumer of these products with issues and concerns with a direct link to the manufacturer. Win win win. I will demand and police honest and ethical reviews, whether good or bad.

Technical Review 135

Technical Review Product Services High Tech 135

socalTECH

OCTOBER 17, 2017

Nimble's software connects to your email, social accounts, and more, and helps you track your customers, sales prospects, sales pipeline, and much much more. They used Gmail and Gsuite for email and calendar. As business onboard to the cloud for email, they'll eventually move there for servers.

Startup 113

Startup Canoga Park Email Google 113

SoCal CTO

JANUARY 2, 2013

I've had several Startup CTO Consulting sessions recently where it became apparent that the Founder needed help with the business and product as much or more than the technology. Then I got an email that asked: I'm leading the marketing efforts for an early-stage startup. They may open doors to the next role. For me, I'd use LinkedIn.

CTO Coach 259

CTO Coach Mentor Startup Technical Advisors 259

InfoChachkie

FEBRUARY 10, 2014

In fairness, they also attempted to belatedly reposition the company as a smartphone competitor, abandoning their email-centric devices upon which they had created a multi-billion dollar enterprise. This unintended use of their technology caused the company to modify their product set to better accommodate large, brand-focused advertisers.

Technical Support 250

Technical Support Marketing Advertising SaaS 250

socalTECH

MARCH 29, 2010

The firm's CEO and founder, Jeff Green , was a co-founder of AdECN, the Internet advertising exchange acquired in 2007 by Microsoft. Jeff Green: To fully understand what we're up to, you need to understand the evolution of online advertising. AdECN was a system that basically was trying to be the New York Stock Exchange of advertising.

Advertising 157

Advertising Startup Media Marketing 157

Startup Professionals Musings

OCTOBER 16, 2020

Skip the complex contracts by lawyers, but at least use an email to confirm terms and conditions to all parties. You have to find your customers, and people who can help you – they won’t find you. Define your “ secret sauce ” or intellectual property, and advertise it as well as protect it.

Customer 125

Customer Custom Tool Writing 125

socalTECH

JANUARY 24, 2011

To help it along, we developed some software which makes it easy to create a mobile experience, which corresponds to a QR code you can place on any, real world object. The objects we are focused on are out-of-home advertising. That's the big opportunity for us, out of home advertising, to make it engaging, and ultimately, measurable.

Startup 220

Startup West Hollywood Metrics Entertainment 220

Both Sides of the Table

AUGUST 16, 2011

You send them update emails. The moment a big job is advertised you’re fawked. Help them write other stories. If you wait until you need to fill somebody in a roll you’re losing valuable time as an entrepreneur. You should always have a steady stream of “friend of the firm&# hanging around your company.

Startup 410

Startup Writing Press Venture Capital 410

Both Sides of the Table

SEPTEMBER 17, 2013

You can ask them to come and watch your videos at your owned & operated websites (O&O) where you can make higher margins as well as ask directly for more meaningful customer information such as Facebook connections, Twitter oAuths, email addresses and the like. This helps get CPM rates higher – even within YouTube.

Company 339

Company Companies Technical Review Content 339

socalTECH

JUNE 23, 2021

Alex Nocifera: We help the enterprise, large brands, working with brands like US Cellular, Panera Bread, Square, Uber, and help them generate demand for their products and services in a local, acute manner. So we have these two levers that we can use to help brands tell their story, wherever they are. What is Field Day?

Marketing 113

Marketing Los Angeles Zag Startup 113

socalTECH

APRIL 28, 2010

Dave Waldman , CEO and Founder of Los Angeles-based Bccthis (www.Bccthis.com), a startup looking to add additional functionality and private messaging into both corporate emails and Twitter messages. The concept behind Bccthis is sending a private message within a group email and group message.

Email 185

Email Startup Mobile Ideas 185

InfoChachkie

JULY 14, 2014

Pictures – Advertisers have long known that images cause a reader to hover their gaze, as eye candy is generally more appealing than text. When writing anything that you want people to effortlessly internalize, use simple words and avoid industry jargon. If you are "basically just making potato salad," simply say so.

Writing 187

Writing Entrepreneur Education Advertising 187

InfoChachkie

JUNE 22, 2015

Facebook recently joined Google and Twitter by offering a click-to-call functionality in its ads, giving consumers an option to call businesses directly, versus emailing them or completing an online form - effectively making the plain old phone one of the most powerful on/offline marketing tools of the coming decade. Share and Enjoy.

Mobile 100

Mobile Technical Review Google Tool 100

InfoChachkie

MAY 14, 2012

Since then, the craft of advertising online has matured from an art to a science. In just one year since launching its Creative Science platform, DataPop optimizes in excess of $100 million of its clients’ aggregate advertising spend. When we launched GoToMyPC in 2001, the rules of online marketing were still being written.

Content 171

Content Platform Paid Search OpenX 171

socalTECH

NOVEMBER 13, 2015

Culver City-based Lootsie (www.lootsie.com) has createe a product which ties together those loyalty reward programs with the advertising and marketing efforts of brands, to help both those mobile developers and marketers. For developers, we're able to help them drive engagement and retention, as well as revenue, by providing this tool.

Mobile 100

Mobile Culver City Startup Examples 100

socalTECH

MARCH 20, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on. Helping entrepreneurs succeed. Advertisers. Email us at info@socaltech.com. Southern California's high tech news and companies. They include: Sponsors. Redpoint Ventures (www.redpoint.com). Silicon Valley Bank (www.svb.com). Technology.

Rustic Canyon 100

Rustic Canyon Southern California Technology Council High Tech 100