Startup Professionals Musings

SEPTEMBER 22, 2022

Great marketing is required to generate revenue and grow every business, especially new businesses which have no brand recognition nor loyal customer base. I also look for a commensurate portion of the plan describing the specific innovative marketing deliverables, beyond the traditional marketing items.

Marketing 133

Marketing Customer Custom Outsource Development 133

Startup Professionals Musings

JULY 20, 2020

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Social-media advertising. Display advertising. Email marketing.

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Customer Custom Marketing Startup 146

Startup Professionals Musings

DECEMBER 5, 2021

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth. Seed viral activity.

Marketing 139

Marketing Startup SEM Blogging 139

socalTECH

DECEMBER 10, 2013

Santa Monica-based SHIFT , which develops real time, online advertising and marketing tools, announced this morning that it has raised $6M in a Series B funding round. The company said the funding came from DN Capital, and will go towards international expansion in Europe. SHIFT said it has now raised $14M in funding.

Tool 174

Tool Marketing Santa Monica Advertising 174

socalTECH

OCTOBER 16, 2017

Los Angeles- and South San Francisco-based Unity Influence , a developer of influencer advertising software, has raised $1M in funding, according to the company. Source of the funding was not announced. Unity Influence is using machine learning and artificial intelligence tools to connect advertisers with "micro-influencers".

Artificial Inteligence 127

Artificial Inteligence IP Marketing Advertising 127

socalTECH

JANUARY 18, 2011

This morning, Pasadena-based Perfect Market (www.perfectmarket.com) announced a new, $9M round of funding for the firm's technology, which is used to help publishers monetize their content. Congrats on funding. On page performance of advertising on a page is linked to the context and intent of a user.

Marketing 232

Marketing Funding Content Writing 232

socalTECH

MAY 7, 2013

in an angel funding round, to launch a new mobile advertising product called Adtile to the market. Los Angeles-based TenFarms , the mobile application development startup headed by Nils Forsblom, announced this morning that it has raised $2.7M TenFarms did not disclose the names of those angel investors.

Advertising 159

Advertising Software Mobile Los Angeles 159

Both Sides of the Table

FEBRUARY 21, 2010

One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. I believe that many social networks confused this idea.

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Advertising Invest RSS CPC 284

Both Sides of the Table

NOVEMBER 22, 2009

The topic of whether in-stream advertising has heated up. Let me lay out my defense of In-Stream Advertising because I believe the topic is really important. People feel angst about advertising in any form – I feel the same feeling about advertising as most consumers. I feel it’s a necessary evil.

Advertising 277

Advertising Technical Review GRP Partners Google 277

TechCrunch LA

SEPTEMBER 7, 2021

But LA-based performance marketing agency MuteSix didn’t wait that long to build its business around scaling DTC brands. If you have growth marketing agencies or freelancers to recommend, please fill out our survey !). Why do you think that performance marketing is the right fit for DTC?

Commerce 211

Commerce Content Marketing Startup 211

socalTECH

NOVEMBER 23, 2012

Santa Barbara-based RingRevenue , which develops call marketing automation technology, said Wednesday that it has raised $3.25M in a funding round. RingCon said the new funding will go towards aggressively expanding sales, marketing, and software development. The round was led by GRP Partners and Rincon Venture Partners.

Marketing 174

Marketing GRP Partners Santa Barbara Advertising 174

Startup Professionals Musings

APRIL 11, 2022

New entrepreneurs are always looking for a shortcut in getting their venture story and plan across to investors, and closing on the funding they need. As a former angel investor, I look for this level of alignment and understanding in every funding presentation I hear. It forces you to bridge the gap between idea and execution.

Funding 133

Funding Activity Customer Custom 133

socalTECH

MAY 13, 2013

Los Angeles-based Greentoe.com , which operates an online marketplace which lets people name their own price for electronics and other items, has raised a round of angel funding, the firm said today. The funding came from Parker Thompson from 500 Startups/Dave McClure. Size of the funding was not announced.

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Angel Funding Venture Capital Entertainment 231

Startup Professionals Musings

AUGUST 14, 2020

Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market research data. Conduct your own customized market research. Modern libraries are still worth a visit.

Marketing 157

Marketing Statistics Research Report 157

socalTECH

JUNE 14, 2019

Los Angeles-based CreatorIQ , a developer of enterprise software used for influencer marketing, has raised $12M in a Series B funding round, the company said Thursday. The funding was led by TVC Capital, and also included Affinity Group, and Unilever Ventures. CreatorIQ is led by founder and CEO Igor Vaks.

Artificial Inteligence 113

Artificial Inteligence Software Marketing Los Angeles 113

socalTECH

AUGUST 15, 2012

Los Angeles-based Pagewoo , the mobile advertising startup founded by Holden Steinberg and Jason Crilly, has quietly scored a round of funding, which was disclosed by the Tech Coast Angels this morning. Financial details of the angel funding round, which closed earlier this year, have not been announced. READ MORE>>.

Tech Coast Angels 190

Tech Coast Angels Funding Incubator Mobile 190

socalTECH

MAY 28, 2015

Santa Monica-based GumGum , the online image-based advertising startup led by Ophir Tanz, has raised a big, $26.0M According to the firm, the funding will go towards expansion into international markets, to strengthen its R&D, and continue development of its products. READ MORE>>.

Funding 100

Funding Santa Monica Advertising Platform 100

socalTECH

MAY 13, 2014

San Diego-based Liquid Grids , a developer of digital advertising software aimed at the healthcare industry, said this morning that it has raised a Series A funding round. According to Liquid Grids, the funding was led by Miramar Ditial Ventures. liquidgrids liquid grids venture capital healthcare marketing advertising'

Bradbury 100

Bradbury Marketing Miramar Advertising 100

socalTECH

FEBRUARY 4, 2011

Santa Monica-based Focused Labs , which provides social media marketing services, said Thursday that it has renamed itself GraphEffect , and raised $2M in funding. GraphEffect provides a social advertising platform which helps advertisers gain Facebook fans and Likes. The firm was founded by Clark Landry and James Borow.

Marketing 189

Marketing Santa Monica Social Media Advertising 189

socalTECH

JANUARY 15, 2010

Los Angeles-based Mogreet , the mobile video marketing firm run by James Citron, said earlier this week that it has powered a mobile marketing campaign for Hotel Casa del Mar in Santa Monica. Mogreet is venture backed with $7M in funding from Ascend Venture Group, Black Diamond Ventures, DFJ Frontier and Spyglass Ventures.

Mogreet 187

Mogreet Mobile Marketing Santa Monica 187

TechCrunch LA

JULY 3, 2018

Postie , a new Los Angeles-based startup, has a vision for the future of advertising and marketing — and it’s direct mail. According to study from the Direct Marketing Association, direct mail campaigns rang up $46 billion from advertisers and companies in 2014, and Fink and his co-founder are hoping that number will climb.

Dollar Shave Club 232

Dollar Shave Club Chief Technology Officer Advertising Los Angeles 232

socalTECH

SEPTEMBER 22, 2011

Los Angeles-based Marketshare , the developer of marketing and advertising optimization software, has raised $5.0M in a debt funding round, according to a regulatory filing form the firm. The funding has not yet been announced. According to the filing, round close on September 8th, and came from a single investor.

Funding 157

Funding Advertising Equity Los Angeles 157

socalTECH

AUGUST 12, 2009

Katz 360 Sales said it is using Rubicon Project's Internet advertising infrastructure to customize content and audience selections for its advertisers. Rubicon Project provides online Internet advertising infrastructure for publishers, which optimizes the advertising placed on their web sites. READ MORE>>.

Advertising 145

Advertising Clearstone Santa Monica Sales 145

socalTECH

APRIL 29, 2021

Santa Monica-based contextual advertising technology developer GumGum said earlier this month tht it raised $75M in an investment round from Goldman Sachs Growth. As part of the funding, Holger Staude of Goldman Sachs Growth will join GumGum's board of directors.

Santa Monica 113

Santa Monica Advertising Invest Funding 113

socalTECH

AUGUST 31, 2021

Santa Monica-based H Code, which provides digital advertising services to the Hispanic market, said Monday afternoon that the company has received a new, capital investment. The funding came from private equity investor Falfurrias Capital Partners (FCP), which invests in growth-oriented, middle-market companies.

Invest 113

Invest Santa Monica Equity Advertising 113

Startup Professionals Musings

FEBRUARY 24, 2019

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth. Seed viral activity.

Marketing 107

Marketing Invest SEM Startup 107

socalTECH

JUNE 16, 2009

Los Angeles-based Ace Metrix is looking to apply analytics to the television advertising market, saying this morning that it has launched a service which helps advertisers measure persuasion and watchability of their advertising. Tags: metrix advertising content analytics startup saas software. READ MORE>>.

Advertising 100

Advertising Palomar SaaS Research 100

socalTECH

DECEMBER 10, 2010

Thanks to all of our sponsors and advertisers, who make our coverage of Southern. venture funding and business deals, technology develops, and more from Santa Barbara. venture funding and business deals, technology develops, and more from Santa Barbara. Thanks this week to our sponsors and advertisers, which include Clearstone.

SoCalTech 127

SoCalTech Advertising Rustic Canyon Glendale 127

socalTECH

FEBRUARY 20, 2013

Los Angeles-based FastPay , which provides specialized line of credit to online publishers, e-commerce companies, videogame companies, and other digital media companies, reports this morning that it has placed over $100M in funding to over 100 customers since its launch in 2010.

Customer 164

Customer Custom Funding Commerce 164

InfoChachkie

JULY 14, 2011

Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. In today’s market, so much focus is placed on transacting business online. 10) Rob, why does the world need RingRevenue? . “In You’re right.

Marketing 209

Marketing Advertising Paid Search Startup 209

socalTECH

FEBRUARY 9, 2009

Woodland Hills-based FatTail , the online advertising firm venture backed by Velocity Interactive Group, announced this morning that the firm has rolled out PageGage, a new product which helps to optimize online ad sales operations for publishers. Tags: marketing online sales software fattail advertising saas. READ MORE>>.

Advertising 100

Advertising Woodland Hills Software SaaS 100

socalTECH

AUGUST 26, 2019

in a seed funding round for a new, podcast advertising venture, the company said on Monday. The funding was led by Global Founders Capital, and also included Bessemer, 500 Startups, Alumni Ventures Group, and others. Podcorn said the new funding will go towards product development of its advertising and distribution platform.

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Seed Funding Advertising Platform Los Angeles 100

SoCal Tech Calendar

JUNE 9, 2016

Santa Barbara-based Impact Radius , which develops digital marketing and affiliate marketing software, has raised $30M in a funding round, according to the company. The funding came from Silversmith Capital partners.

Software 100

Software Marketing Ticketmaster Santa Barbara 100

socalTECH

AUGUST 11, 2021

Santa Monica-based contextual advertising technology developer GumGum says it has acquired JustPremium, a rich media and video ad marketplace in Europe. The addition of the new company also helps GumGum expand into new markets including Germany, France, Spain, Netherlands, Belgium, Sweden, Denmark, and Mexico, according to the company.

Santa Monica 113

Santa Monica Advertising Acquisition Media 113

socalTECH

JANUARY 22, 2010

Beverly Hills-based Hydra Media , the cost-per-action (CPA) advertising network, has new funding in hand and legal issues behind it, and is now looking upmarket, the firm told socalTECH in an interview Thursday. How does the firm hope to attract more large brand advertisers? Tags: hydra media advertising network.

Beverly Hills 165

Beverly Hills Funding Advertising SoCalTech 165

Tech.Co

DECEMBER 29, 2023

While the market isn't short of spritely, innovative entrepreneurs, harsh economic headwinds combined with a pullback in investor spending have made it harder than ever for budding businesses to break through. Source: runwayml.com In June, Runway raised $141 million in funding, nudging its market valuation to an envy-inducing $1.5

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Startup Generative AI Newsletter Tool 210

socalTECH

JULY 22, 2020

in a funding round. According to the company, the round--a Seed-2 funding--was led by Okapi Capital, and also included The Cove Fund, Early Light Ventures, SaaS Venture Capital, and Stage Venture Partners and Brad Perry (co-founder of Dealer Socket), along with others. The founder and CEO of TrackStreet is Andrew Schydlowsky.

Artificial Inteligence 124

Artificial Inteligence Santa Barbara SaaS Venture Capital 124