Both Sides of the Table

AUGUST 9, 2011

I spent my days meeting companies, figuring out what areas of the market interested me and trying to get a sense for how VCs thought about fair valuations. I started showing my partners more deals that I found interesting and doing loads of analysis on the future of markets I thought were ripe for disruption. The market had tanked.

Marketing 305

Marketing Venture Capital Funding Technical Review 305

socalTECH

AUGUST 12, 2009

Katz 360 Sales said it is using Rubicon Project's Internet advertising infrastructure to customize content and audience selections for its advertisers. Rubicon Project provides online Internet advertising infrastructure for publishers, which optimizes the advertising placed on their web sites. READ MORE>>.

Advertising 145

Advertising Clearstone Santa Monica Sales 145

socalTECH

FEBRUARY 20, 2013

Los Angeles-based FastPay , which provides specialized line of credit to online publishers, e-commerce companies, videogame companies, and other digital media companies, reports this morning that it has placed over $100M in funding to over 100 customers since its launch in 2010.

Customer 164

Customer Custom Funding Commerce 164

Startup Professionals Musings

FEBRUARY 24, 2019

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth. Seed viral activity.

Marketing 107

Marketing Invest SEM Startup 107

socalTECH

DECEMBER 10, 2010

Thanks to all of our sponsors and advertisers, who make our coverage of Southern. venture funding and business deals, technology develops, and more from Santa Barbara. venture funding and business deals, technology develops, and more from Santa Barbara. Thanks this week to our sponsors and advertisers, which include Clearstone.

SoCalTech 127

SoCalTech Advertising Rustic Canyon Glendale 127

Tech.Co

DECEMBER 29, 2023

While the market isn't short of spritely, innovative entrepreneurs, harsh economic headwinds combined with a pullback in investor spending have made it harder than ever for budding businesses to break through. Source: runwayml.com In June, Runway raised $141 million in funding, nudging its market valuation to an envy-inducing $1.5

Startup 210

Startup Generative AI Newsletter Tool 210

socalTECH

AUGUST 15, 2014

Keith Bonnici: We have created a platform that lets standard web publishers tap into the growing pool of money being spent by app developers to market their products. You see users moving to a platform that doesn''t monetize advertising as well. They''re even one of our advertisers right now. What is Kixer? READ MORE>>.

Mobile 124

Mobile Web Artificial Inteligence Technical Review 124

Startup Professionals Musings

AUGUST 25, 2023

To keep you out of this statistic, I recommend the following steps to all aspiring business owners as they step into this new and exciting world of managing your own business: Solidify your funding plan before you start spending. The remainder use outside funding, including crowdfunding, friends and family, banks, and investors.

Social Media 98

Social Media Metrics Media Tool 98

socalTECH

NOVEMBER 24, 2008

Pasadena-based Perfect Market, the Idealab startup which is looking to monetize dormant content from publishers, said this morning that the firm's CTO, Dr. Jay Budzik, has been appointed to the Board of Trustees for the Illinois Mathematics and Science Academy, by the Governor of Illinois, Rod Blagojevich. READ MORE>>

Rustic Canyon 100

Rustic Canyon Idealab Marketing Pasadena 100

socalTECH

FEBRUARY 19, 2009

Venice-based FlipGloss Media announced this morning that it has launched a web site targeted at the fashion, design, travel, and lifestyle photography markets. The new site--funded by Forbes Media--said it is looking to create a "new visual discovery experience" for consumers. READ MORE>>.

Marketing 100

Marketing Yahoo Venice Media 100

socalTECH

FEBRUARY 26, 2009

Los Angeles- and New York-based PlaceVine , which operates a web-based service to connect brands and agencies to product placement opportunities in film, television, and new media, said Wednesday that it has scored a round of seed financing from a New York-based angel fund, NYCSeed. Amount of the investment was not disclosed.

Seed Funding 100

Seed Funding Funding Hollywood Web 100

Both Sides of the Table

MAY 23, 2012

There are obvious reasons the industry has had less-than-desirable returns, including: massive over-funding of the sector, huge increases in inexperienced venture capitalists that took a decade to peter out, and the massive correction in the value of the public stock markets that closed many exit opportunities for half a decade.

Venture Capital 347

Venture Capital Capital Technical Review Startup 347

Startup Professionals Musings

FEBRUARY 25, 2017

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth. Seed viral activity.

Marketing 67

Marketing SEM Startup Blogging 67

Tech Zulu Event

APRIL 1, 2013

CreatorUp is the online web series school teaching the next generation of web series creators how to make and market their own new video projects on the web. And our network of filmmaker and entertainment industry colleagues allow us to recruit top teachers who are leaders in the web world. What inspired you?

Web 93

Web USC Course Guide 93

Startup Professionals Musings

AUGUST 6, 2016

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Social-media advertising. Display advertising. Email marketing.

Customer 60

Customer Custom Marketing Social Media 60

Startup Professionals Musings

AUGUST 11, 2013

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a few years ago that viral marketing does not equal word-of-mouth. Seed viral activity.

Marketing 99

Marketing Entrepreneur Startup SEM 99

Startup Professionals Musings

MARCH 25, 2023

Google reached $1B in revenue within five years of incorporation, and now has a market capitalization of over $1 trillion. It’s only been in the last decade or two, that social media companies, like Facebook and Twitter, have achieved market valuations in billions of dollars (unicorn status), while clearly sacrificing revenue to gain users.

Organization 94

Organization Invest Customer Custom 94

socalTECH

DECEMBER 28, 2009

San Diego-based Brickfish , which provides online marketing campaigns for brands, has raised another $3.0M in funding, according to a regulatory filing by the firm last week. No details on the funding have been announced, however, the firm now lists OCA Ventures, Rincon Venture Partners, and Baroda Ventures as backers on its web site.

San Diego 140

San Diego Venture Capital Advertising Web 140

Startup Professionals Musings

JUNE 21, 2020

Google reached $1B in revenue within five years of incorporation, and now has a market capitalization of over $1 trillion. It’s only been in the last decade or two, that social media companies, like Facebook and Twitter, have achieved market valuations in billions of dollars (unicorn status), while clearly sacrificing revenue to gain users.

Organization 173

Organization Invest Customer Custom 173

socalTECH

SEPTEMBER 1, 2009

Los Angeles-based Rubicon Project , which provides online advertising optimization for web publishers, reports this morning that its latest advertising market survey finds that CPMs are up "significantly" in Q2. Tags: rubicon project advertising publishing online. READ MORE>>.

Clearstone 165

Clearstone Advertising Pricing Report 165

socalTECH

MARCH 24, 2011

in a funding round. Total Immersion makes software which combines live, web-cam and mobile images with computer generated graphics, which is being used in advertising, games, special promotions, marketing, and other uses. Total Immerson is headed by Bruno Uzzan.

Advertising 140

Advertising Web Los Angeles Mobile 140

Startup Professionals Musings

JULY 13, 2012

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a few years ago that viral marketing does not equal word-of-mouth. Seed viral activity.

Marketing 95

Marketing Startup SEM Blogging 95

socalTECH

FEBRUARY 5, 2013

Interested in getting some help in getting your startup off the ground and funded? The group says that so far, from 2009 to 2011, it accepted 23 companies, of which 19 received funding worth a total of $80M; the accelerator said that the nine companies acquired exceeds $60M in proceeds. READ MORE>>.

Class 168

Class Startup Web Design Mentor 168

Both Sides of the Table

OCTOBER 29, 2009

Advertising has driven the majority of Internet innovation. My firm GRP Partners recently funded a young LA based company named Ad.Ly that is an “in-stream advertising&# company currently focused on monetizing Twitter. So what do we mean by in-stream advertising? was the “static&# web.

Ideas 286

Ideas Advertising Google Technical Review 286

Startup Professionals Musings

JANUARY 16, 2022

Most startups and investors I know don’t have unlimited funds, so the first question they should ask and do ask today, is “When is your company going to be profitable (self-sustaining)?” Solutions that may be viewed as “nice to have” or “satisfies a higher-level need” won’t get funded. Design a product or service that you can sell.

Platform 118

Platform Snapchat Startup Course 118

socalTECH

AUGUST 12, 2009

Santa Monica-based Rubicon Project has tapped a New York company, Katz 360 Sales, to sell premium display ads to advertisers, the firms announced today. Rubicon Project provides online Internet advertising infrastructure for publishers, which optimizes the advertising placed on their web sites. READ MORE>>.

Clearstone 133

Clearstone Santa Monica Advertising Sales 133

socalTECH

MARCH 24, 2011

Los Angeles-based online advertising firm Rubicon Project announced this morning that it has hired three new executives. Rubicon also said it has promoted founder Craig Roah to President, Josh Wexler to Senior Vice President Market Development, and Seizo Welch as SVP Finance. READ MORE>>.

Clearstone 113

Clearstone Oracle Web Advertising 113

socalTECH

MAY 6, 2011

Los Angeles-based MashOn , a firm providing web-based personalization and brand marketing services, has raised $620,000 in a funding round, according to a regulatory filing by the firm Friday. The filing indicates the funding is part of an ongoing $1.5M Source of the new funding was not disclosed. READ MORE>>.

Commerce 153

Commerce Web Los Angeles Tool 153

SoCal CTO

NOVEMBER 17, 2009

I frequently work on networking through the social web and building new relationships that will foster knowledge gathering or business growth. We need to spend some time discussing what you do with the social web. I’m more familiar with content marketing in B2B Marketing. Again, an interesting topic to discuss.

Acquisition 170

Acquisition Customer Custom Ideas 170

Startup Professionals Musings

MARCH 21, 2011

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a couple of years ago that viral marketing does not equal word-of-mouth. Seed viral activity.

Marketing 90

Marketing Startup SEM Blogging 90

socalTECH

OCTOBER 20, 2010

San Clemente-based Poptent , a firm which operates an online site which allows brands to source crowd-generated commercials, web videos, and other video content from users, has raised at least $3.0M in a recent funding, according to a regulatory filing by the firm Wednesday. According to the filing, the firm has raised $3.0M

Hollywood 124

Hollywood Equity Venture Capital Content 124

socalTECH

DECEMBER 30, 2010

1) Mobile web. The current incarnation of the mobile web changes what the Internet IS to users, and the manner in which it is incorporated into their lives. (2) 2) Advertising in the Facebook ecosystem. For a startup, surviving gets easier (lower break-even), but achieving scale perhaps harder (more competitors in each market).

Technical Review 160

Technical Review Southern California Cloud Computing Venture Capital 160

socalTECH

NOVEMBER 11, 2009

The event features an interactive networking roundtable at which more than 30 venture capitalists from California, who will talk with local entrepreneurs about deal flow and the types of investments they're looking to fund. Register for the event at the LAVA web site today! Tags: sponsor advertisement.

LAVA 133

LAVA Southern California SoCalTech Education 133

socalTECH

OCTOBER 15, 2008

Woodland Hills-based FatTail, a developer of online advertising management software, announced this morning that it has raised $3M in a Serie A financing round led by Velocity Interactive Group. Search Marketing also participated in the funding. Levinsohn joins the company's board of directors along with the funding.

Woodland Hills 100

Woodland Hills Yahoo Advertising Web 100

socalTECH

APRIL 14, 2011

He was also the founder of Wallstrip, which he sold to CBS back in 2007, is an investor in a significant number of web and social media companies. Howard Lindzon: StockTwits is a verticalized community for people to share stock ideas and market ideas, 24/7. Through Howards investment in betaworks, he also owns early shares in Twitter.

Ideas 248

Ideas Web Startup Content 248

Tech Zulu Event

JUNE 10, 2015

It’s no secret – digital marketing is the big brand battleground for most companies. Especially for small or medium-sized businesses, most of your time, effort, and potential reward are all going to be web-based, and getting your digital marketing strategy right is often a sink-or-swim proposition. Images via Shutterstock.

PPC 40

PPC Marketing Social Media Startup 40

Both Sides of the Table

JANUARY 18, 2011

I always try hard to make this blog a place where you can learn lessons rather than an advertisement for portfolio companies. I first met the founder of Pose, Dustin Rosen , when he was a junior person with an LA-based venture capital firm called The Mail Room Fund. Jon also loved the idea, the market & Dustin.

Invest 303

Invest Company Companies Web 2.0 303