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7 Ways To Improve Return On Your Marketing Investment

Startup Professionals Musings

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Email marketing. Direct mail marketing.

Marketing 114
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I Haven’t Seen A Startup Yet Thrive Without Marketing

Startup Professionals Musings

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth. Seed viral activity.

Marketing 139
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53 Questions Developers Should Ask Innovators

TechEmpower

How are you funding this? What level of funding do you currently have? How will you be taking this to market? Often this ties to marketing support. Targets Are you developing a native app and/or a web app? Can you do a hybrid web/native application? How can we leverage AI to get our product to market faster?

Develop 520
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Local Market Launch Scores $1.5M

socalTECH

Santa Barbara-based Local Market Launch , a new startup founded by former ValueClick founder Brian Coryat, said Tuesday that it has raised $1.5M in a Series A funding round. in funding, including an earlier seed funding. local market launch localmarketlaunch venture capital valueclick coryat business listings search'

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Divshot Raises $1.1M For Visual Web App Software

socalTECH

Need to build a web application, and wish you could do it in a more intuitive, visual way? in a seed financing round, for its drag-and-drop software for building web applications. The company said it hopes to create a tool for the web development market as Adobe's Creative Suite is for visual design.

Web 164
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The Changing Venture Landscape

Both Sides of the Table

With the enormous changes to our economies and financial markets?—?how how on Earth could the venture capital market stand still? One of the most common questions I’m asked by people intrigued by but also scared by venture capital and technology markets is some variant of, “Aren’t technology markets way overvalued?

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Stock Market Drops. Then It Rallies. What Happens Next for Funding?

Both Sides of the Table

I spent my days meeting companies, figuring out what areas of the market interested me and trying to get a sense for how VCs thought about fair valuations. I started showing my partners more deals that I found interesting and doing loads of analysis on the future of markets I thought were ripe for disruption. The market had tanked.

Marketing 305