Startup Professionals Musings

SEPTEMBER 15, 2018

Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market research data. Conduct your own customized market research. Modern libraries are still worth a visit.

Research 87

Research Marketing Statistics Report 87

Both Sides of the Table

JANUARY 12, 2014

But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. Online marketing uses techniques for driving promotion and place.

Marketing 379

Marketing Startup SEM SEO 379

Startup Professionals Musings

MAY 6, 2023

Many entrepreneurs are so enamored with their product vision that they believe their own hype and are convinced that the market for their solution is so huge that no one will ask them for independent market research data. Conduct your own customized market research. Modern libraries are still worth a visit.

Statistics 120

Statistics Research Report Newsletter 120

Berkonomics

MAY 30, 2019

Growing weary of paid advertisements. We have grown more than a bit weary of most advertising, no matter in what form. Email readers, continue here…] How do you reach an audience that pays less attention to advertising then at any time in the past one hundred years? Advertising money moves to the most rewarding media.

Case Study 120

Case Study Study Custom Customer 120

Startup Professionals Musings

AUGUST 22, 2014

Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market-research data. Conduct your own customized market research. Modern libraries are still worth a visit.

Marketing 97

Marketing Entrepreneur Statistics Research 97

Startup Professionals Musings

JUNE 12, 2021

In my view, the increasing consumer demand for personal marketing and personal assistants will soon overcome paranoia, and reasonable boundaries will emerge. Current advertising and public relations startups are already poised along these lines, all the way from clothes shopping, art galleries, online advertising, to managing press releases.

Web 152

Web Entrepreneur Software Review Google 152

Tech Zulu Event

OCTOBER 6, 2016

Further, as the competition amongst web stores continues to increase, it’s becoming increasingly difficult to grab one’s parts of their desired market. Thankfully, we’ve compiled detailed guide in order to help you generate more awareness for your website in the global market. Work On Your SEO. Collect Email Lists.

Commerce 58

Commerce Search Engine Optimization Sites Marketing 58

Startup Professionals Musings

AUGUST 28, 2016

Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market research data. Conduct your own customized market research. Modern libraries are still worth a visit.

Marketing 59

Marketing Startup Statistics Research 59

Berkonomics

JUNE 30, 2012

We have grown more than a bit weary of most advertising, no matter in what form. How do you reach an audience that pays less attention to advertising then at any time in the past one hundred years? Dave’s book: Positioning. And as a result, more money is flowing into story-telling.

Case Study 212

Case Study Study Social Network Advertising 212

Berkonomics

APRIL 8, 2021

That compares with a reported 330 million for Twitter which had a nine-year head start and so much more free press from famous users over the years. In today’s world of social marketing, it takes someone knowledgeable if not expert in understanding how to use available resources in promotion and marketing. Third: cost.

Sites 156

Sites Product Social Network Press 156

Startup Professionals Musings

AUGUST 21, 2021

Of course, customer relationships, and penetration into new market segments are also critical elements. Working with the media is required, both social as well as the press, through public relations and internal channels. Isolate marketing from sales for maximum customer focus.

Startup 151

Startup Course Sales Entrepreneur 151

socalTECH

FEBRUARY 7, 2012

Santa Monica-based social marketing firm GraphEffect said this morning that it has opned up new offices in both New York City and Chicago, as the company continues to expand its staff. GraphEffect's software helps companies measure the impact of their social media marketing on Facebook and other platforms. READ MORE>>.

Press 196

Press Social Media Santa Monica Media 196

SoCal CTO

NOVEMBER 17, 2009

Some days I respond to questions asked by folks like yourself, the press, or an entity doing a case study, i.e. Citrix, RIM, USC. I’m more familiar with content marketing in B2B Marketing. We have traditionally been a company heard about through word of mouth, radio advertising (now our own show) and from a Mini sighting.

Acquisition 170

Acquisition Custom Customer Ideas 170

TechEmpower

NOVEMBER 13, 2023

It means wasted advertising spend and lost goodwill. This isn’t just our opinion - our startup metrics prove it! Even with the pop-up suggestions, we saw significant drop-off during user onboarding. Drop-off on the first page of an application is bad news.

Generative AI 295

Generative AI Artificial Inteligence TechEmpower Tips 295

Berkonomics

JANUARY 7, 2016

You might consider a special page on your website just for links to positive press and mentions. None of this information about listening posts is available in classic marketing texts; it was not dreamed of even a few years ago. More and more, this form of engagement will define your marketing success.

Social Media 120

Social Media Media Search Engine Optimization Tool 120

Both Sides of the Table

JANUARY 14, 2014

But my specific point is that while everybody is busy telling you that “kids don’t use email” or “email is dead” I have actual data from portfolio company CEO’s showing the efficacy of email as a communication and marketing channel. The key is understanding the nuance. PHONE CALLS. Enter phone calls.

Email 339

Email SaaS Venture Capital Google 339

Startup Professionals Musings

APRIL 4, 2015

Social media is now one of the key marketing tools, but not the only one, so the challenge is to manage the resource tradeoffs effectively by constantly assessing payback versus cost. Create an integrated conventional marketing and social media strategy. Manage your expectations, and analyze every marketing channel.

Social Media 108

Social Media Media Startup Tips 108

Both Sides of the Table

MAY 25, 2010

I have read much commentary on my Twitter stream (ironically) and in the press about how investors are going to abandon investments in the Twitter ecosystem because they seem to appear hostile to ecosystem partners. By embracing high-quality in-stream ads Twitter will help foster its own ecosystem of publishers and advertisers.

Advertising 276

Advertising Startup Platform News 276

Both Sides of the Table

DECEMBER 17, 2013

“We don’t have budget for that this year” “I don’t believe in social media advertising.” If they’re not buying you need to be marketing to them not selling to them. Not to mention it would be nice to have the CEO on your marketing reference list! It’s too strategic. And brilliant.

Sales 375

Sales Technical Review Organization Case Study 375

socalTECH

JULY 27, 2015

One of the side effects of the war over Flash, has been with advertisers--particularly in Hollywood--who rely on Flash to help display their advertising banners and video to users. Where do you fit into the mobile ad market? Matt Cooper: What we're really trying to do, is reshape the advertising space.

Hollywood 100

Hollywood HTML Software Review Advertising 100

Both Sides of the Table

OCTOBER 10, 2011

Each with its own head, its own financial reporting and its own content strategy, pricing strategy and marketing strategy. Netflix needs to borrow the marketing prowess of Salesforce.com. You need to invite the press, talk to them, let them ask questions. Of course the press is going to roast you. No, probably not.

Netflix 287

Netflix Custom Customer Pricing 287

Both Sides of the Table

MAY 23, 2012

There are obvious reasons the industry has had less-than-desirable returns, including: massive over-funding of the sector, huge increases in inexperienced venture capitalists that took a decade to peter out, and the massive correction in the value of the public stock markets that closed many exit opportunities for half a decade.

Venture Capital 347

Venture Capital Capital Technical Review Startup 347

Both Sides of the Table

MAY 15, 2010

It’s always fun chatting with Jason because he’s knowledgeable about the market, quick on topics and pushes me to talk more about VC / entrepreneur issues. The following was available: “I kept hearing about startups that raised VC funding, but which hadn’t filed Form Ds (nor issued a press release). They also avoid Reg D.

Venture Capital 285

Venture Capital Startup Advertising Redpoint 285

Both Sides of the Table

SEPTEMBER 15, 2013

For much of 2013 I watched the press write articles about how the YouTube “MCNs” (multi-channel networks) were doomed and tried to square that with the data I was watching at the one I invested in, Maker Studios, who has had one hell of a year. Just how dominant is YouTube in online video?

Networking 366

Networking Media Content Custom 366

socalTECH

JANUARY 24, 2011

market has been different, is that the adoption of mobile internet has not been nearly as prevalent. The objects we are focused on are out-of-home advertising. That's the big opportunity for us, out of home advertising, to make it engaging, and ultimately, measurable. The reason for music, is it's a really aspirational market.

Startup 220

Startup West Hollywood Metrics Entertainment 220

Both Sides of the Table

AUGUST 16, 2011

A smart young marketing exec? The moment a big job is advertised you’re fawked. Whatever amount you’re getting out and talking with prospects, customers, employees, recruits, competitors, press, investors, potential investors … it’s never enough. Here’s why it’s critical: 1. Recruiting.

Startup 410

Startup Writing Press Venture Capital 410

Both Sides of the Table

SEPTEMBER 9, 2009

We talked about measurable marketing. On any given day I could have been really pressed for time and asked to get straight to the presentation – you can never predict how the meeting will go so you must be prepared to show a deck, do a demo or just have a conversation. ’s strategy and missteps.

Venture Capital 288

Venture Capital Startup Advertising Yahoo 288

socalTECH

MAY 24, 2011

We are seeing lots of traction in the 14 cities we are live in, and people are wanting to work with us, including bands, PR people, management firms, the venues themselves, and local advertisers. It's really been word of mouth, really viral, because we've never advertised. That's now what we're advertising. READ MORE>>.

Social Media 241

Social Media Startup Sites Advertising 241

Tech Zulu Event

MAY 7, 2012

This fest will include panels, workshops, cocktails and keynotes for startups, content creators, developers, social media marketers, designers, entrepreneurs, and more. Press: Techzulu @ Coloft. TechZulu interviews; press lounge. Advertising : Agencies rock digital, TBA. Influencer (PromoJam) @ Tech Cube : social tools.

Startup 106

Startup Press Hollywood Email 106

Both Sides of the Table

FEBRUARY 13, 2011

We will invest pre-revenue and even pre-product if we have discovered the right team in the right kind of market. We look at huge markets where there are large incumbents that might not be incented to innovate or react to what they perceive as an insurgent. And we also talked about what it’s like to work with Steve Case.

Venture Capital 277

Venture Capital Examples Startup Invest 277

Tech Zulu Event

AUGUST 21, 2013

It’s like a press junket for online with public access. Many executives from media powerhouses such as CBS and ad agencies like Saatchi and Saatchi were there to experience the lifestyle of the people they market to. Marketing is about principles and behavior, it is not about how to post an ad on facebook or how to use adwords.

Conference 99

Conference Hollywood eHow Content 99

socalTECH

AUGUST 3, 2012

Because of that, we figured out that we had a market, especially with the movement of ad dollars towards the Internet and Internet video. We're now in 23 states and sixteen of the top television markets, and are spread over 600 high schools over the country. This year, we'll do 2,000 high school football games and sports this year.

Content 212

Content Google Southern California Orange County 212

Both Sides of the Table

JANUARY 6, 2014

The functions of an early-stage board are pretty obvious and well understood: Providing introductions to customers, biz dev partners, recruits, the press, other investors, etc. how to market our products and company. Offering a sparring-partner function on strategic decisions. Reviewing financial & operational performance.

Startup 325

Startup Sales Technical Review Software Review 325

Both Sides of the Table

NOVEMBER 14, 2017

As a startup in this phase you often raise capital, get press, hire staff and everything feels possible. What sized team can I afford in order to sell, market & provide service to these customers? But expanding beyond our core customers was going to take more effort than simply launching in new markets.

Startup 286

Startup Technical Review Custom Customer 286

Tech Zulu Event

MARCH 13, 2014

It adds additional support to press against, especially handy with one-handed functionality. Sure, the S4 Zoom may be a bit thicker but she fits in your pocket just fine as compared to some of the bigger “phablets” on the market these days. Or maybe a frog glass-cleaner/stuffed toy.) ” The post Paparazzi, watch out!

Press 103

Press Journal Advertising Mobile 103

socalTECH

FEBRUARY 10, 2009

That has been in the market since 2004. However, what happened as we worked with clients on AdBook, we got deep into the trenches with online ad sales and learning the operational nuances--there are plenty--we realized that there were a couple of big gaps in the market. Even users who are using AdBook don't have that.

Advertising 127

Advertising Startup Sales Tool 127

Both Sides of the Table

MAY 7, 2013

This is classic “Innovator’s Dilemma” market conditions. He joined when Maker was a small, chaotic organization and helped bridge our talented creative team with the outside world of investor, brands, partners & press. Los Angeles Tech Market Analysis' The future of the Internet is video.

Media 320

Media CTO Coach CTO Hire Los Angeles 320