Startup Professionals Musings

DECEMBER 3, 2021

Add a modest advertising presence. The presence of a few related advertisements can actually improve your site credibility, since most credible sites have them. Of course, too many or obnoxious advertisements are especially harmful to a site’s credibility. These are all minimal-cost survival marketing efforts.

Web 117

Web Search Engine Optimization eBook Advertising 117

socalTECH

MARCH 27, 2013

Santa Monica-based online matchmaking site eHarmony is planning a big advertising push, as the firm said it has revamped its management team under founder Dr. Neil Clark Warren. According to eHarmony, it is launching a brand new, marketing and television campaign which will feature Dr. Warren in what it says are "new, humorous situations."

eHarmony 170

eHarmony Advertising Santa Monica Sites 170

socalTECH

FEBRUARY 1, 2010

Westlake Village-based web advertising firm ValueClick said late Monday that it has divested its Web Clients promotional lead generation business. ValueClick said the move is part of a strategy to grow its core online marketing services and technology. Name of the buyer was not disclosed. READ MORE>>.

Web 150

Web Westlake Village Advertising Acquisition 150

socalTECH

AUGUST 12, 2009

Katz 360 Sales said it is using Rubicon Project's Internet advertising infrastructure to customize content and audience selections for its advertisers. Rubicon Project provides online Internet advertising infrastructure for publishers, which optimizes the advertising placed on their web sites. READ MORE>>.

Advertising 145

Advertising Clearstone Santa Monica Sales 145

Both Sides of the Table

DECEMBER 19, 2011

In it he asserts that the web is dying and in its ashes will see the rise of the “App Internet.” It isn’t open in either its standards or in the way that applications are marketed and distributed. The web is dying and will be replaced by “the App Internet.” Enter the World Wide Web (WWW).

Web 355

Web HTML Mobile Social Network 355

Startup Professionals Musings

FEBRUARY 24, 2019

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth. Develop viral content. Seed viral activity.

Marketing 107

Marketing Invest SEM Startup 107

socalTECH

DECEMBER 10, 2010

Thanks to all of our sponsors and advertisers, who make our coverage of Southern. Thanks this week to our sponsors and advertisers, which include Clearstone. Marketing , Costello and Sons Insurance , Deloitte , The City of. Binary Pulse Technology Marketing (www.binarypulse.com). Advertisers. professionals?

SoCalTech 127

SoCalTech Advertising Rustic Canyon Glendale 127

socalTECH

MARCH 11, 2019

Los Angeles-based private equity investor K1 Investment Management has acquired Digital Pharmacist , a software development firm which helps pharmacists manage refill reminders and other marketing. Digital Pharmacist says it provides its services to over 7,500 pharmacists. The deal was worth $125M. READ MORE>>.

Invest 113

Invest Newsletter Social Media Equity 113

socalTECH

DECEMBER 21, 2016

Los Angeles-based advertising marketplace operator Rubicon Project and its partner White Ops , a provider of human verification services for the digital ad market, said their combined efforts have protected buyers on sellers on Rubicon's marketplace from a major Russian advertising fraud effort uncovered this month.

Advertising 100

Advertising Web Los Angeles Networking 100

socalTECH

SEPTEMBER 25, 2009

Once again, we'd like to thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Binary Pulse Technology Marketing (www.binarypulse.com). Advertisers. Pixelgate.net (www.pixelgate.net) - Internet Access, Web Hosting, Network. Think Glendale.

Advertising 113

Advertising Southern California IP VentureNet 113

Startup Professionals Musings

JUNE 4, 2021

Paid search engine ranking (PPC) is just buying advertising for your business. In this context, there are many parameters and concepts you need to understand before you buy advertising: Cost per impression (CPI). All these models start with the advertiser choosing the right search keywords to match user searches.

PPC 154

PPC SEO Paid Search Search Engine Optimization 154

socalTECH

SEPTEMBER 22, 2011

Woodland Hills-based ReachLocal , the provider of local online marketing services to small and medium sized businesses run by Zorik Gordon, said this morning that it continues to expand its presence with the opening of three new offices. READ MORE>>.

ReachLocal 247

ReachLocal Woodland Hills Advertising Web 247

Startup Professionals Musings

OCTOBER 21, 2022

We don’t hear about the remaining several million apps that are mostly free, and garnering only trivial revenue through advertising. Here are some ways we both recommend to beat the odds and thrive in today’s app ecosystem: Sell a digital service through your app. Offer premium services after user is hooked.

Develop 138

Develop Development Platform Mobile 138

Startup Professionals Musings

DECEMBER 12, 2021

There are many ‘experts’ out there telling you how to do it, or even offering their services. But very few are talking about how to measure your results and return on investment (ROI), and the right metrics for optimizing your marketing environment. Get attention and reach your audience. Measure customer response and action.

Social Media 127

Social Media Media Metrics Satisfaction 127

Startup Professionals Musings

AUGUST 2, 2017

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Only a few really understand the process and value of inbound marketing, for pulling customers to your brand. Pull marketing is less expensive than push marketing.

Marketing 76

Marketing Social Media Content Media 76

socalTECH

JUNE 10, 2009

Westlake Village-based Zumbox , which is developing a system which allows organizations to send mail electronically, based on postal addresses, announced this morning that it has partnered withh a marketing services firm, and appointed that firm's Chairman and CEO as its own CEO. Tags: szumbox postal mail executive marketing.

Zumbox 100

Zumbox Westlake Village Marketing Organization 100

Berkonomics

FEBRUARY 13, 2014

Back when we were all trying to figure out the real value of traffic on the web, we investors – and acquiring companies – got a bit crazy with metrics used to value acquisitions and investments. And the most logical one seemed to be “eyeballs” or number of unique users finding their way to the site or registering for the service.

Metrics 207

Metrics Sites Advertising Web 207

Startup Professionals Musings

AUGUST 6, 2016

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Social-media advertising. Display advertising. Email marketing.

Custom 60

Custom Customer Marketing Social Media 60

Startup Professionals Musings

FEBRUARY 25, 2017

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth. Develop viral content. Seed viral activity.

Marketing 67

Marketing SEM Startup Blogging 67

Tech Zulu Event

OCTOBER 6, 2016

As the Internet continues to become populated with e-commerce sites, it’s becoming more and more difficult to generate web traffic, leads, and ultimate the sales for your website. Thankfully, we’ve compiled detailed guide in order to help you generate more awareness for your website in the global market. Work On Your SEO.

Commerce 58

Commerce Search Engine Optimization Sites Marketing 58

Startup Professionals Musings

MARCH 25, 2023

Google reached $1B in revenue within five years of incorporation, and now has a market capitalization of over $1 trillion. Should they focus on increasing revenues and profitability, or entice more and more users with “free” services, to increase their valuation. Both have worked. Most are still confused about the right priority.

Organization 94

Organization Invest Custom Customer 94

socalTECH

MARCH 21, 2013

How is the changing demographic of web visitors changing how local companies operate? We recently chatted with Debra Domeyer , CEO of Oversee.net (www.oversee.net), a Los Angeles company which provides both domain monetization and runs vertical, consumer lead generation and marketing sites, to hear about the company.

Mobile 224

Mobile CTO Hire CPC Web 224

Startup Professionals Musings

JUNE 21, 2020

Google reached $1B in revenue within five years of incorporation, and now has a market capitalization of over $1 trillion. Should they focus on increasing revenues and profitability, or entice more and more users with “free” services, to increase their valuation. Both have worked. Most are still confused about the right priority.

Organization 173

Organization Invest Custom Customer 173

Startup Professionals Musings

AUGUST 11, 2013

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a few years ago that viral marketing does not equal word-of-mouth. Develop viral content. Seed viral activity.

Marketing 99

Marketing Entrepreneur Startup SEM 99

socalTECH

JULY 31, 2012

NetDNA said the customer deployment and co-marketing agreement will allow UberTags to distribute its site content via its network to reduce page load times. UberTags' cloud-based service is used to manage third party "tags"--those snippets of code used on websites to manage advertising, web analytics, retargeting, and many other services.

Content 140

Content Advertising Networking Web 140

Tech Zulu Event

APRIL 1, 2013

CreatorUp is the online web series school teaching the next generation of web series creators how to make and market their own new video projects on the web. And our network of filmmaker and entertainment industry colleagues allow us to recruit top teachers who are leaders in the web world. What inspired you?

Web 93

Web USC Course Guide 93

Tech.Co

DECEMBER 29, 2023

While the market isn't short of spritely, innovative entrepreneurs, harsh economic headwinds combined with a pullback in investor spending have made it harder than ever for budding businesses to break through. Source: runwayml.com In June, Runway raised $141 million in funding, nudging its market valuation to an envy-inducing $1.5

Startup 210

Startup Generative AI Newsletter Tool 210

socalTECH

SEPTEMBER 1, 2009

Los Angeles-based Rubicon Project , which provides online advertising optimization for web publishers, reports this morning that its latest advertising market survey finds that CPMs are up "significantly" in Q2. Publishers use Rubicon's services to increase their take from so-called "remnant" ad networks.

Clearstone 165

Clearstone Advertising Pricing Report 165

SoCal Tech Calendar

SEPTEMBER 15, 2011

Network with Startups, Digital Media, Entertainment, Music, Marketing, Advertising, Web Services and Apps, Mobile Business Owners, Professional Services, Entrepreneurs, Investors and Corporations. Wednesday, September 21, 2011 -- Digital Lounge Mixer. See [link] (more)

Entertainment 100

Entertainment Advertising Web Mobile 100

socalTECH

FEBRUARY 13, 2013

It's a new world out there for online marketers--users aren't just on their PC anymore, they're surfing the web, buying products, and using services across their tablet(s), desktops, and smartphone. So, how do marketers figure out if you're the same person to better target their ads?

Southern California 159

Southern California Advertising Examples Web 159

Startup Professionals Musings

FEBRUARY 15, 2019

Yet I am amazed to see from recent data that nearly 36 percent of small businesses today still have no web presence at all. There are many practical reasons for going to work early on your web site. Two months later they still didn’t have a web site, and didn’t have a customer. Viral marketing needs a website.

Web 76

Web Startup Sites Design 76

Startup Professionals Musings

JULY 13, 2012

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a few years ago that viral marketing does not equal word-of-mouth. Develop viral content. Seed viral activity.

Marketing 95

Marketing Startup SEM Blogging 95

Startup Professionals Musings

OCTOBER 3, 2010

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). Search engine marketing is simply buying advertising for your business from Google or another search engine company. Cost per click (CPC).

SEM 90

SEM Marketing Startup Search Engine Optimization 90

Startup Professionals Musings

JANUARY 24, 2020

We don’t hear about the remaining several million apps that are mostly free, and garnering only trivial revenue through advertising. Here are some ways we both recommend to beat the odds and thrive in today’s app ecosystem: Sell a digital service through your app. Offer premium services after user is hooked.

Mobile 126

Mobile Develop Development Platform 126

Both Sides of the Table

OCTOBER 29, 2009

Advertising has driven the majority of Internet innovation. that is an “in-stream advertising&# company currently focused on monetizing Twitter. This has prompted many people to question whether advertising “in stream&# and on Twitter is a good thing or a bad thing. So what do we mean by in-stream advertising?

Ideas 286

Ideas Advertising Google Technical Review 286

Tech Zulu Event

JULY 31, 2013

It is YouTube marketing at its best. 01% conversion rate again to the people who clicked over to the website from the YouTube video, that’s 185 new customers, 185 people who would have never thought to google search for a tampon service, who will now be signing up to spend the 15 bucks a month to get tampons delivered to their door.

Dollar Shave Club 101

Dollar Shave Club Custom Customer Marketing 101

SoCal CTO

NOVEMBER 17, 2009

I’ve recently had a chance to reconnect with Eric David Greenspan ( LinkedIn , Twitter ) He’s the CEO of Make It Work a high quality, personal, high touch technology service provider for homes and small businesses. We need to spend some time discussing what you do with the social web. Look forward to the discussion. Love the minis!

Acquisition 170

Acquisition Custom Customer Ideas 170