socalTECH

MAY 30, 2019

Los Angeles-based Mission , a startup providing managed services and consulting for Amazon Web Services, has raised $15M in a funding round, from private equity investor Great Hill Partners. According to Mission, it will use the new funding to expand its team, technology, system, and go-to-market.

Services 133

Services Southern California Web Equity 133

Startup Professionals Musings

APRIL 10, 2020

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. Modernize the user website experience.

Mobile 173

Mobile Marketing Technical Review Startup 173

socalTECH

SEPTEMBER 22, 2014

Los Angeles-based internet services giant j2 Global is continuing to build out its vast empire of Internet services, saying this morning that it has acquired Australian web hosting company Web24 Group Pty Ltd. j2 Global said the acquisition moves the company into the web hosting arena.

Web 159

Web Acquisition Email Los Angeles 159

socalTECH

JULY 31, 2018

Los Angeles-based managed hosting provider DreamHost said on Tuesday that it has named Ty Lampella as the company's new VP of Marketing. Lampella was previously an independent online marketing consultant, and previously also founded CareerLeak.com (sold to CyberCoders), worked at CyberCoders as Director of SEO, and also was at CareerBliss.

Marketing 100

Marketing SEO Web Los Angeles 100

Startup Professionals Musings

AUGUST 22, 2021

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Only a few really understand the process and value of inbound marketing, for pulling customers to your brand. Pull marketing is less expensive than push marketing.

Customer 172

Customer Custom Marketing Social Media 172

Startup Professionals Musings

DECEMBER 5, 2021

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth. Develop viral content. Seed viral activity.

Marketing 139

Marketing Startup SEM Blogging 139

socalTECH

MAY 22, 2012

Santa Barbara-based Citrix said this morning that it has launched a new, multimedia webcasting service aimed at large scale web events. The company said it is looking to target the movie, music, and entertainment market, schools and universities, community town halls, and more with the new product. READ MORE>>.

Web 124

Web Services Santa Barbara Entertainment 124

socalTECH

JUNE 10, 2010

Huntington Beach-based Cosnet , a developer of web conferencing software, said this week that it has launched a new, free webinar service called Freebinar. According to the firm, it will offer free, unlimited webinars for up to 150 attendees, by using online advertising to offset the cost of the service. READ MORE>>.

Web 153

Web Marketing Advertising Organization 153

Startup Professionals Musings

FEBRUARY 19, 2023

The common reason given is that this prevents any competitor from stealing their idea and beating them to market. If there really are no competitors, then there is likely no market opportunity, or you haven’t looked yet. Optimize your web history and presence. Get competitors to surface early.

Marketing 105

Marketing Startup Search Engine Optimization Ideas 105

Startup Professionals Musings

APRIL 16, 2023

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Email marketing. Direct mail marketing.

Marketing 114

Marketing Invest Social Media SEM 114

socalTECH

NOVEMBER 2, 2017

Santa Monica- and Irvine-based Onica , a provider of IT services focused on cloud-based platforms like Amazon Web Services (AWS), has raised $20M in a funding round, the company announced this week. The company--formerly known as CorpInfo--said the funding came from Sunstone Partners. Onica is led by CEO Stephen Garden.

Services 113

Services Santa Monica Web Resource 113

socalTECH

OCTOBER 11, 2018

The company--led by longtime cloud and hosting services veteran Simon Anderson--offers up managed services and consulting for cloud platforms like Amazon Web Services (AWS) and Microsoft Azure.

Services 133

Services SaaS Los Angeles Education 133

socalTECH

JANUARY 30, 2014

AnyMeeting , the developer of web and video conferencing software aimed at the small business market, said today that it has launched a new, web conferencing product called AnyMeeting Company Pro. AnyMeeting also said in announcing the new product that it has just passed over 500,000 registered meeting hosts on the service.

Web 157

Web Product Tech Coast Angels Keiretsu 157

socalTECH

FEBRUARY 7, 2017

Los Angeles-based cloud and web hosting operator Media Temple said this morning that it has named Lou Kikos as the company's new Vice President of Marketing. Kikos was most recently at iRise, and also had served at CC Information Services, and co-founded The Magis Group.

Media 100

Media Marketing Web Design Web 100

Startup Professionals Musings

FEBRUARY 17, 2020

Selling services has always been about relationships, but the challenges of building relationships with services clients have exploded. Thus services experiences and relationships tend to be based more and more on new media and technology. Bolton, a distinguished Marketing Educator Award winner at the W.P.

Services 128

Services Social Media Technical Review Media 128

TechEmpower

JULY 24, 2023

How will you be taking this to market? Often this ties to marketing support. Targets Are you developing a native app and/or a web app? Can you do a hybrid web/native application? For customer service? How do we prioritize internationalization versus getting something to market? Ads, Viral/Social, SEO)?

Develop 520

Develop Development Technical Review SEO 520

socalTECH

OCTOBER 15, 2014

Aliso Viejo-based H3 Financial Services , a developer of web-based software for managing consumer finance and billing for the dental and veterinary market, has scored a Series A investment. H3 Financial Services is led by Joe Simrell. financing dental veterinary credit billing saas software services financial'

Services 147

Services Funding SaaS Equity 147

socalTECH

JULY 10, 2012

Huntington Beach-based AnyMeeting , which provides free web conferencing and online meeting services, is announcing this morning that it is aiming at large "network marketing" firms with a new program.

Networking 206

Networking Tech Coast Angels Marketing Pasadena Angels 206

socalTECH

MARCH 18, 2013

Need to build a web application, and wish you could do it in a more intuitive, visual way? in a seed financing round, for its drag-and-drop software for building web applications. The company said it hopes to create a tool for the web development market as Adobe's Creative Suite is for visual design.

Web 164

Web Software Framework Web Development 164

Startup Professionals Musings

JULY 20, 2020

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Email marketing. Direct mail marketing.

Customer 146

Customer Custom Marketing Startup 146

Both Sides of the Table

DECEMBER 19, 2011

In it he asserts that the web is dying and in its ashes will see the rise of the “App Internet.” It isn’t open in either its standards or in the way that applications are marketed and distributed. The web is dying and will be replaced by “the App Internet.” Enter the World Wide Web (WWW).

Web 355

Web HTML Mobile Social Network 355

socalTECH

JANUARY 24, 2012

Aliso Viejo-based Buy.com , the online Internet retailer, said today that it has named Bernard Luthi as its new Chief Marketing Officer. Luthi comes to the company from NewEgg.com, where he was Vice President of Marketing, Web Management, and Customer Service. Luthi also served at PC Mall and Ingram Micro.

Marketing 157

Marketing Web Sales Customer 157

socalTECH

DECEMBER 3, 2014

Los Angeles-based Tillster , which develops digital ordering and engagement platforms used by quick service and fast casual restaurants, said yesterday that it is integrating its tools with mobile marketing company Kahuna. Financial details of the partnership were not disclosed. Kahuna is backed by Sequoia Capital. READ MORE>>.

Mobile 138

Mobile Software Marketing Email 138

Startup Professionals Musings

JULY 30, 2021

While you all recognize that reacting to weak market signals is critical to staying in business and staying competitive, I find that many don’t have the skills and focus to trigger change decisions on a timely basis. As times change, you may need new metrics, such as total experience, web site hits, and social media complaints.

Marketing 162

Marketing Social Media Metrics Customer 162

socalTECH

FEBRUARY 5, 2013

Southern California is once again the target expansion market for a Bay Area startup offering cleaning services via the web this morning, as EXEC said it is expanding beyond the San Francisco Bay Area, and launching its cleaning service in San Diego. The service parallels, almost exactly, the steps at Pathjoy.

Southern California 153

Southern California Services SoCal Startup 153

socalTECH

FEBRUARY 1, 2010

Westlake Village-based web advertising firm ValueClick said late Monday that it has divested its Web Clients promotional lead generation business. ValueClick said the move is part of a strategy to grow its core online marketing services and technology. Name of the buyer was not disclosed. READ MORE>>.

Web 150

Web Westlake Village Advertising Acquisition 150

Startup Professionals Musings

DECEMBER 3, 2021

These are all minimal-cost survival marketing efforts. Beyond these, you will likely need to budget time and dollars (up to $50,000 is not unusual) for real marketing efforts to enhance your visibility and credibility, which include branding, promotions, giveaways, and free services.

Web 117

Web Search Engine Optimization eBook Advertising 117

Both Sides of the Table

JUNE 9, 2013

Final le web london (june 2013) from Mark Suster. As I outlined in my talk, I believe the greatest Internet companies created over the past 15 years have been “deflationary” meaning they are driving down the prices or goods & services. Declining prices & margins in a small market is much less interesting.

Marketing 361

Marketing Course Pricing Networking 361

Startup Professionals Musings

DECEMBER 27, 2019

Every new business dreams of growing from a startup to a global market leader in a few years, like Amazon.com, but that goal is elusive. Their pricing algorithm crawls the Web daily, and adjusts prices to always match the lowest price found anywhere, offline or online. Make your company a ground-breaking invention machine.

Marketing 123

Marketing Technical Review Customer Custom 123

socalTECH

MARCH 22, 2011

Santa Barbara-based FastSpring , the e-commerce and payment processing software firm headed by Dan Engel, said this week that it has launched a new online subscription management and payment service called SaaSy. Engel said that the service is aimed at SaaS and Web 2.0

Web 2.0 174

Web 2.0 Services Santa Barbara Idealab 174

socalTECH

NOVEMBER 23, 2009

Los Angeles-based software-as-a-service developer CrownPeak has expanded the breadth of its offerings, saying this morning that it has launched a set of content management and marketing tools. Tags: crownpeak content management software testing marketing. Pricing on the new offering was not released. READ MORE>>.

Tool 187

Tool Marketing Social Media Content 187

socalTECH

JUNE 18, 2013

Media Temple , the web hosting provider headed by Demian Sellfors, is already well known for its customer service and premium hosting services. However, the firm is looking to further differentiate itself in a crowded hosting market through its services. READ MORE>>. media temple managed hosting hostingcon'

Media 153

Media Services LAMP Tool 153

Both Sides of the Table

SEPTEMBER 10, 2021

With the enormous changes to our economies and financial markets?—?how how on Earth could the venture capital market stand still? One of the most common questions I’m asked by people intrigued by but also scared by venture capital and technology markets is some variant of, “Aren’t technology markets way overvalued?

Venture Capital 471

Venture Capital Writing Invest Pricing 471

Berkonomics

AUGUST 16, 2018

Markets and competitors change. Can you develop a product or service to meet these new expectations? Are you being left behind? Were these companies and entrepreneurs out to a long lunch during the media transformation? How can you do something about it? First, speak to your customers often. How will that affect you? Yes, I know.

Marketing 120

Marketing Demand Media Entrepreneur 120

Berkonomics

NOVEMBER 19, 2020

Back when we were all trying to figure out the real value of traffic on the web, investors – and acquiring companies – got a bit crazy with metrics used to value acquisitions and investments. per registered user of ICQ, the early messaging service. Remembering the insanity before 2000. And the numbers were staggering.

Metrics 296

Metrics Sites Advertising Web 296

socalTECH

MARCH 24, 2011

Los Angeles-based QR code startup ShareSquare is announcing today that it has opened up its QR code service to the public, and also outlined its pricing plans and tiers. ShareSquare has been in private beta for the last three months. The startup is headed by Matthias Galica. READ MORE>>.

Services 167

Services Web Mobile Los Angeles 167

Startup Professionals Musings

FEBRUARY 24, 2019

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth. Develop viral content. Seed viral activity.

Marketing 107

Marketing Invest SEM Startup 107