Berkonomics

NOVEMBER 9, 2017

How many of us throw away marketing dollars because our paid efforts reach an audience that is much larger than the target or niche audience we need to reach? Whether it be for publications, social marketing, or even those once-necessary postal mailers, we have tools now that were not available just a few years ago.

Marketing 266

Marketing Resource Advertising Social Media 266

socalTECH

JULY 19, 2010

Altadena-based Perfect Market , the Idealab startup which develops software which helps traditional publishers monetize their archival and current content, said today that it has unveiled a new tool it is calling The Vault. Pricing on the new tool was not released. READ MORE>>.

Content 199

Content Tool Search Engine Optimization Altadena 199

Startup Professionals Musings

AUGUST 22, 2021

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Only a few really understand the process and value of inbound marketing, for pulling customers to your brand. Pull marketing is less expensive than push marketing.

Customer 172

Customer Custom Marketing Social Media 172

socalTECH

DECEMBER 18, 2014

Los Angeles-based Factual said Wednesday that it has rolled out two new tools, one aimed at geofencing of data, and another for audience targeting. The company said its Geopulse Proximity Designer and Geopulse Audience Builder are specifically aimed at marketers, and use its Global Places data to help target ad campaigns. READ MORE>>.

Tool 153

Tool Examples Advertising Los Angeles 153

Both Sides of the Table

AUGUST 11, 2021

Most of these startups spend the lion’s share of their marketing budget in today’s social media channels: Facebook, Twitter, Reddit, Snap, TikTok and so on because?—?no founders, marketers, investors?—?and no surprise?—?that’s that’s where the customers are. For these companies, it looks like a rosy picture. Why Did I Invest in Trust?

Product 424

Product Platform Advertising Acquisition 424

socalTECH

SEPTEMBER 22, 2020

El Segundo-based Wpromote , which provides digital marketing services, says it has launched a new tool, to help marketers track creative ad trends.

El Segundo 113

El Segundo Tool Tips Marketing 113

Startup Professionals Musings

MARCH 29, 2021

As a business consultant, I often have to remind small business owners that their marketing needs to be more interactive, versus the traditional “ push ” model, where you broadcast your message to as many people as possible. An advertiser that ran 15 experiments in a given year saw a 30% higher ad performance.

Customer 168

Customer Custom Marketing Social Media 168

Startup Professionals Musings

JULY 20, 2020

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Social-media advertising. Display advertising. Email marketing.

Customer 146

Customer Custom Marketing Startup 146

socalTECH

JUNE 17, 2014

Los Angeles-based Revee , a developer of content analytics software used to help publishers understand their page yield on advertising, has raised $1M in a seed funding round. revee venture capital seed content analytics publishing publisher advertising' Source of that seed funding was not announced. READ MORE>>.

Tool 164

Tool Seed Funding Advertising Venture Capital 164

socalTECH

AUGUST 27, 2015

Santa Monica-based GumGum , the developer of digital advertising and marketing tools which tie advertising into online photographs and visual content, has rolled out a new social media analysis tool. Pricing on the new tool was not announced. GumGum is led by Ophir Tanz. READ MORE>>.

Social Media 100

Social Media Tool Media Santa Monica 100

Both Sides of the Table

APRIL 30, 2011

In the IAB study that revealed the graph above, brand advertisers indicated that their number one objective in online advertising was “creating awareness&# followed by “creating purchase intent&# or “likelihood to recommend&# the product. Yet these seem to be the least effective attributes of banner advertising.

Advertising 352

Advertising Media Social Media Screening 352

socalTECH

JULY 8, 2013

If there were such a thing as a "Dream Team" for mobile advertising, you would be hard pressed not to pick the founding team of Los Angeles-based Gradient X (www.gradientx.com), whose founders include Michael Lum (formerly of OpenX), Brian Baumgart (formerly at Adconion), and Julie Mattern (formerly of Rubicon Project).

Advertising 253

Advertising Mobile OpenX Software Review 253

socalTECH

JANUARY 13, 2014

Retention Science , the developer of big data marketing and analytics tools, has rolled out a new product focused on online retailers. According to the Los Angeles startup, its new SmartSegments products is aimed at online retailers, helping them to more effective personalize their retention marketing campaigns. READ MORE>>.

Tool 153

Tool Advertising Los Angeles Pricing 153

socalTECH

OCTOBER 16, 2017

Los Angeles- and South San Francisco-based Unity Influence , a developer of influencer advertising software, has raised $1M in funding, according to the company. Unity Influence is using machine learning and artificial intelligence tools to connect advertisers with "micro-influencers". Source of the funding was not announced.

Artificial Inteligence 127

Artificial Inteligence IP Marketing Advertising 127

socalTECH

JUNE 12, 2013

A new, Santa Monica startup, CampaignEQ , is hoping to help marketers better attribute increases in mobile customers and traffic to their marketing campaigns, with a new product. campaigneq startup affiliate tracking mobile advertising marketing beachmint' READ MORE>>.

Mobile 249

Mobile Marketing Santa Monica Advertising 249

socalTECH

SEPTEMBER 23, 2013

ReachLocal said the tools include a custom website for capturing leads; tools to send out automated reminders with lead details and call recording; customized marketing emails to prospects; and much more. Pricing on the new tool was not announced. reachlocal marketing software leads management launch advertising saas'

ReachLocal 147

ReachLocal Woodland Hills Software Marketing 147

socalTECH

FEBRUARY 24, 2015

Los Angeles-based b> YP , the provider of business search and local marketing services, said today that it has launched a brand new product. The company said the tool not only lists ads on its own properties, but also delivers those ads to Google, Bing, and Yahoo. Pricing on the new tool was not announced. READ MORE>>.

Advertising 100

Advertising Product Yahoo Tool 100

socalTECH

SEPTEMBER 19, 2013

Santa Monica-based social analytics software developer MomentFeed announced this week that it has been accepted into the Facebook Preferred Marketing Developer (PMD) Program, Facebook''s program for linking with companies who develop technologies in the advertising, page management, social integration, and tool areas for the social networking site.

Develop 183

Develop Development Marketing Santa Monica 183

socalTECH

NOVEMBER 23, 2012

Santa Barbara-based RingRevenue , which develops call marketing automation technology, said Wednesday that it has raised $3.25M in a funding round. RingCon said the new funding will go towards aggressively expanding sales, marketing, and software development. The round was led by GRP Partners and Rincon Venture Partners.

Marketing 174

Marketing GRP Partners Santa Barbara Advertising 174

socalTECH

AUGUST 9, 2013

What really, is happening when you place that online advertisement, and where does it go, who looks at it, and what''s really happening? All too often, those ads disappear into a maze of middlemen, and advertisers don''t really know who is seeing their ads, and why. But, there are no big tools out there to see what is going on.

Advertising 153

Advertising Startup CTO Coach Study 153

Both Sides of the Table

FEBRUARY 21, 2010

One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. I believe that many social networks confused this idea.

Advertising 284

Advertising Invest RSS CPC 284

Startup Professionals Musings

AUGUST 14, 2020

Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market research data. Conduct your own customized market research. Modern libraries are still worth a visit.

Marketing 157

Marketing Statistics Research Report 157

Startup Professionals Musings

FEBRUARY 23, 2020

Now these principles are complicated by the worldwide instant access to many competitive alternatives, indirect social and environment impacts, and the velocity of change enabled by the pervasive market move to digital. Value to second-order customer advertisers is key. Customer empowerment and digital tools removes middlemen.

Marketing 124

Marketing Customer Custom Competition 124

Berkonomics

APRIL 28, 2022

Start with a simple tool. There are tools to inform you when your company name or personal name is mentioned. And it’s all newer than classic marketing texts. None of this information about listening posts is available in classic marketing texts; it was not dreamed of even a few years ago. Be where they are.

Social Media 156

Social Media Media Search Engine Optimization Tool 156

socalTECH

MAY 11, 2017

Los Angeles-based advertising technology tools developer Social Reality has rebranded itself as SRAX , the company said on thursday. The company said the new branding "is designed to reflect the breadth and depth of the advertising technology company's tools offered to digital marketers and content owners."

Advertising 124

Advertising Tool Los Angeles Design 124

Tech.Co

DECEMBER 29, 2023

While the market isn't short of spritely, innovative entrepreneurs, harsh economic headwinds combined with a pullback in investor spending have made it harder than ever for budding businesses to break through. RunwayML Runway is an applied AI tool artists can use to create AI-generated media, like video, audio and text.

Startup 210

Startup Generative AI Newsletter Tool 210

TechCrunch LA

JULY 3, 2018

Postie , a new Los Angeles-based startup, has a vision for the future of advertising and marketing — and it’s direct mail. According to study from the Direct Marketing Association, direct mail campaigns rang up $46 billion from advertisers and companies in 2014, and Fink and his co-founder are hoping that number will climb.

Dollar Shave Club 232

Dollar Shave Club Chief Technology Officer Advertising Los Angeles 232

socalTECH

MARCH 22, 2011

Pasadena-based Central Desktop , the online provider of project management and collaboration tools, announced today that it has launched a new product targeted at marketing agencies.

Marketing 154

Marketing Pasadena Software Review Startup 154

socalTECH

JULY 23, 2020

Los Angeles-based NOM , a developer of tools to ensure that advertisement for brands reach the right YouTube, video and social audiences, said on Thursday that it has named Brian Atwood as its CEO. Atwood previously served at Zefr, dataxu, iHeart Radio and AOL, and was a member of the board at the Mobile Marketing Association (MMA).

Artificial Inteligence 113

Artificial Inteligence Advertising Los Angeles Tool 113

Tech.Co

MARCH 25, 2022

Instacart cites “market turbulence” and a need to attract talent as reasons why it has reassessed. “We are confident in the strength of our business, but we are not immune to the market turbulence that has impacted leading technology companies both public and private,” Instacart said in a statement.

Advertising 116

Advertising Tool .Net Google 116

socalTECH

OCTOBER 16, 2014

Los Angeles-based Spreeify , the developer of display ad technology which is led by Ruben Dua, has rolled out a new product aimed at the mobile market. Pricing on the new tool was not announced. server advertising technology display network mobile spreeify' READ MORE>>.

Mobile 218

Mobile Product OpenX Yahoo 218

Tech Zulu Event

JUNE 26, 2013

From gaming, to advertising, to branding and marketing, there’s no online business plan that Facebook can’t be used for at this point. Like most facts of life, social media’s impact on branding and marketing could only be seen over time. It’s All in the Numbers. In Conclusion…. And we’re all the better for it.

Social Media 82

Social Media Entertainment Media Tool 82

InfoChachkie

JULY 14, 2011

Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. In today’s market, so much focus is placed on transacting business online. 10) Rob, why does the world need RingRevenue? . “In

Marketing 209

Marketing Advertising Paid Search Startup 209

Both Sides of the Table

JANUARY 12, 2014

But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. Online marketing uses techniques for driving promotion and place.

Marketing 379

Marketing Startup SEM SEO 379

socalTECH

JUNE 23, 2017

Los Angeles-based audio advertising technology developer ,a href="[link] Digital said today that it has rolled out a new, "supply side platform" (SSP) aimed at the online audio market. Triton said its new tool is already being used by publishers such as CBS RADIO, PRISA Radio and Talpa Radio. READ MORE>>.

Platform 124

Platform Advertising Demand Los Angeles 124

socalTECH

JUNE 28, 2013

William Belk and Dirk McGregor were both early employees at Beachmint, who saw how difficult it was to track the lifetime value and marketing attribution of their advertising spend. To figure that out, they started building tools to help them sort out Beachmint''s advertising efforts. What is CampaignEQ?

Advertising 203

Advertising CPC Tool Startup 203

Berkonomics

MAY 30, 2019

Growing weary of paid advertisements. We have grown more than a bit weary of most advertising, no matter in what form. Email readers, continue here…] How do you reach an audience that pays less attention to advertising then at any time in the past one hundred years? Using new tools in a social age.

Case Study 120

Case Study Study Customer Custom 120