socalTECH

MAY 29, 2015

Los Angeles-based programmatic advertising marketplace and technology developer OpenX has signed on local news site Patch as a customer, saying it has been named the exclusive provider of ad serving and monetization for Patch. million unique visitors.

OpenX 100

OpenX News Advertising Los Angeles 100

socalTECH

SEPTEMBER 23, 2016

The two companies said that Bloomberg Media is using Triton's technology to delivery financial information and news audio listeners, including using Triton's digital advertising platform and analytics software. Financial details of the partnership were not announced. The two said Bloomberg reaches to 1.3 READ MORE>>.

Media 100

Media News Advertising Los Angeles 100

Startup Professionals Musings

SEPTEMBER 3, 2017

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Owned media.

Advertising 66

Advertising Marketing Startup Framework 66

Both Sides of the Table

MAY 25, 2010

Regarding protecting the quality of the stream from an influx of low quality advertising, I emphatically agree with (what I perceive to be**) Twitter’s positioning. For any platform to succeed it needs to achieve revenue momentum. We share the goal of helping Twitter to maintain a quality platform. Let me explain.

Advertising 276

Advertising Startup Platform News 276

Xconomy

JANUARY 23, 2018

Facebook expanded its mea culpa on Monday for failing to prevent “bad actors” such as Russian entities from using the social media platform to distort democratic processes—notably the U.S. presidential election in 2016.

Social Media 67

Social Media Blogging News Advertising 67

socalTECH

DECEMBER 6, 2011

Los Angeles-based Panache , a provider of online advertising software and services, has been acquired by 24/7 Real Media , 24/7 Real Media said this morning. 24/7, which is part of WPP, said it will incorporate Panache's digital video ad technology and formats into its Open AdStream platform. The firm was founded in 2006.

Media 140

Media Advertising News Los Angeles 140

Both Sides of the Table

MARCH 12, 2016

Any which way, Snapchat has large “reach,” which is a key measure for any advertiser. And if you’re stuck thinking these are just kids sending stupid pictures to each other then you’re stuck in the past and simply won’t understand new media and how it’s changing. It creates a reason to “go now!”

Snapchat 150

Snapchat Advertising Media Platform 150

socalTECH

OCTOBER 20, 2010

Irvine-based Brand Affinity Technologies , the celebrity endorsement and marketing firm founded by Ryan and Chad Steelberg, said today along with Pepsi that they have tied together in a new relationship. The firms said that PepsiCo will use BAT's platform, and that Pepsi will be the first sponsor of BAT's new netBAT content experience.

Technology 160

Technology News Content Advertising 160

socalTECH

AUGUST 14, 2012

However, despite the good news, Marks and his entrepreneurs all agreed that their work is far from over. Besides meeting new mentors and exchanging business cards, the main focus of the night were the pitches. However, it remains to be seen whether this can convince advertisers to take a risk on the new technology.

Mentor 178

Mentor Entrepreneur Technology SoCalTech 178

socalTECH

JUNE 8, 2011

It's the biggest portion of our revenues at our company, and our clients include the Buffalo News, Pittsburgh Post Gazette, JDate, Spark network, and many entrepreneurs. They are using DealCurrent as the deal platform for all of their clients. So, we took that contest and crowdsourcing platform, and started ArtisticHub.

Platform 263

Platform Training Software Review Advertising 263

socalTECH

OCTOBER 25, 2011

All three will be located in Rubicon's New York office. Rubicon Project operates an online platform which helps to maximize the advertising revenue for online publishers, by selecting the most profitable ad networks for publishers on a real-time basis. READ MORE>>.

Clearstone 145

Clearstone Advertising News Los Angeles 145

InfoChachkie

MAY 19, 2014

Agreed, this ain''t a news flash. Instead of foisting antiquated conversion funnels on mobile users, advertisers should offer consumers what they want - the opportunity to transact (or learn more) with a single click. Fortunately for consumers, not all mobile advertisers are clueless.

Company 200

Company Companies Mobile Advertising 200

Tech.Co

MARCH 25, 2022

They have a point: Other companies in similar businesses — advertising and delivery — have also seen declines in stock value lately, with Shopify, DoorDash, and Meta all lowering in valuation. Instacart Explores Advertising. — Fat Tail Capital (@FatTailCapital) March 25, 2022.

Advertising 116

Advertising Tool .Net Google 116

Tech.Co

APRIL 11, 2022

In February, ecommerce platform Etsy revealed that a record fourth quarter had earned them $717.1 Starting today, they're going on strike for a week in protest of the price change, which they say is just the latest in a series of decisions that have squeezed the small-business sellers who depend on the Etsy platform to survive.

Platform 133

Platform Startup Sales Pricing 133

socalTECH

OCTOBER 29, 2012

One of the major growth areas along Silicon Beach has been in the whole area of creating content for digital platforms. My background is that I was at IAC, focused on advertising solutions and advertising engagement. They're not ill informed, they're just short on time and think the news networks are biased.

Content 230

Content News Startup Research 230

Startup Professionals Musings

MAY 21, 2022

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Owned media.

Marketing 127

Marketing Framework Social Media Media 127

Both Sides of the Table

SEPTEMBER 12, 2013

This is a big news day at Upfront Ventures. In other news we announced the closing of $61 million in funding at Maker Studios , which I’ll talk publicly about soon. But as sweet as that success has been (we invested pre-revenue in a small team) today my even more important news was the further expansion of our partner ranks.

Invest 340

Invest Venture Capital Startup News 340

TechCrunch LA

SEPTEMBER 6, 2018

New platforms led by YouTube have emerged to change the dynamic of broadcast media — once dominated by the rigid programming of TV — while the internet has enabled new media stars to engage with their audiences in new, high-touch ways. In addition, there are incentives for referring others to the platform.

Help 115

Help Startup Activision Media 115

TechEmpower

NOVEMBER 13, 2023

Drop-off on the first page of an application is bad news. It means wasted advertising spend and lost goodwill. A solid LLM integration can transform the way they interact with your platform. This isn’t just our opinion - our startup metrics prove it! You might be surprised how many there are.

Generative AI 295

Generative AI Artificial Inteligence TechEmpower Tips 295

socalTECH

DECEMBER 16, 2009

One of the perpetual themes of the technology news sites and blogs this year has been fairly nonstop coverage of Twitter, the microblogging site. So, it was interesting to speak with Sean Rad , founder of Twitter advertising firm Ad.ly (www.ad.ly), on how his firm is looking to help users make money from the service, even if Twitter isn't.

Advertising 189

Advertising Content Startup Social Network 189

socalTECH

SEPTEMBER 9, 2010

Los Angeles-based Ebyline said today that it has launched a new online marketplace targeted at news publishers and professional journalists, which helps publishers manage freelance writers. The firm said it is backed by un-named Los Angeles angel investors, and was founded by former Los Angeles Times journalists.

Angel 149

Angel Funding Paramount Journal 149

socalTECH

JULY 20, 2011

Earlier this month, Los Angeles-based HitFix (www.hitfix.com) an online news site focused on entertainment, announced it had raised $2M in a funding round. We spoke with Jennifer about what HitFix is looking to do, her own background, and how HitFix is different from the many celebrity gossip and news sites out there.

News 173

News Entertainment Startup Bertelsmann 173

socalTECH

JANUARY 8, 2020

Bill Curtis: It's by far the most exciting platform right now. In our current case, we realized that radio is seeing channel and platform flipping like never before, websites are calling a three second view of an ad an impression, and the bounce rates for websites so high, it's kind of embarrassing. It ends up being good for both.

Media 150

Media Report Advertising Content 150

TechCrunch LA

APRIL 23, 2018

The account “hack” was architected by brud as part of an ongoing virtual reality drama playing out on Instagram and other social media platforms between avatars it had developed, all designed to attract media attention, according to people with knowledge of brud and its plans. It worked. . “[Manufacturing] social influence.”

Social Media 254

Social Media Los Angeles Media Geni 254

socalTECH

JUNE 30, 2010

Last week, Los Angeles-based Stroome (www.stroome.com), a new startup originally spawned out of a project at the USC Annenberg School of Communications, won $200,000 in the 2010 Knight News Challenge. Our first success we kind of backed into, with the New School in New York.

Journal 187

Journal USC News Startup 187

socalTECH

APRIL 23, 2013

One of the folks in media who has been helping to define that shift is Cenk Uygur , the head of Culver City-based The Young Turks (www.tytnetwork.com), and online news and politics show. Cenk Uygur: We do news coverage, and dominate the field online. We operate the largest online news network overall, with about 1.25

Media 196

Media News Startup Technical Review 196

TechCrunch LA

JANUARY 23, 2020

It has inked a licensing deal with Merlin , the global agency that represents tens of thousands of independent music labels and hundreds of thousands of artists, for music from those labels to be used legally on the TikTok platform anywhere that the app is available.

Services 182

Services Los Angeles Media Marketing 182

socalTECH

SEPTEMBER 17, 2013

The Company has been covered by ABC, NBC, CBS, FOX, USA Today, New York Times and practically every major news outlets across the country. Backed by leading private equity investors, were on a spirited quest for ways to make local and mobile content and advertising more effective and efficient.

Dollar Shave Club 147

Dollar Shave Club SoCalTech Technology Santa Monica 147

Tech.Co

OCTOBER 28, 2020

A just-announced partnership between the social giant TikTok and the ecommerce giant Shopify could mint a brand-new class of TikTok-friendly ecommerce stores. The platforms will add additional ecommerce features down the line, though they're a little vague on what those will be. Why It's an Opportunity. Who Will Take Advantage?

Help 149

Help Platform Startup Social Media 149

socalTECH

APRIL 14, 2011

It was built originally on the Twitter platform to talk about stocks, and all users had to do was add a dollar sign to ticker symbols to give it context. So, we built our own, new and improved version of a microblogging platform. Advertising is one of our revenue streams right now, but not our core focus. READ MORE>>.

Ideas 248

Ideas Web Startup Content 248

socalTECH

JULY 23, 2013

If the feeling is mutual, we tell you the good news, and introduce you. But, there wasn''t a platform out there dedicated and effective to meeting new people. But, what is viral, is the positive experience within the platform. We are not looking at traditional advertising or subscription models at this point.

Mobile 245

Mobile Southern California News Snapchat 245

socalTECH

SEPTEMBER 15, 2011

Los Angeles-based Mogreet announced this morning that it is releasing a new product, aimed at the radio broadcasting industry.

Mogreet 133

Mogreet Mobile News Platform 133

Tech.Co

JANUARY 15, 2018

Jen Consalvo and I expanded the national footprint of events, hosted conferences and festivals, created monthly leadership summits, hosted an interactive educational speaker series, wrote a book, and launched a daily news and resource platform with a new brand – Tech.Co.

Media 175

Media News Organization Content 175

Xconomy

OCTOBER 30, 2017

News is constantly streaming out these days about the role of Facebook, Twitter, and Google in the 2016 presidential election; most disturbing to the public is the apparent use of social media, search, and video channels by Russian operatives seeking to influence U.S. But was anything they did against the law? Lawyers for the big.

Social Media 49

Social Media News Google Media 49

Tech.Co

SEPTEMBER 28, 2017

And Facebook and other similar social media platforms are powerful tools for putting your video and more importantly, your brand in the public eye. Social media platforms know you better than you know yourself. Facebook targets specific groups of people for its advertising. Here are a few tips to get started.

Social Media 100

Social Media Media Tips Screening 100

Tech Zulu Event

JULY 26, 2013

Squabbler, a video engagement platform for web and mobile publishers has launched new features and the next generation of its video engagement platform in a move that will power engagement for sports, entertainment and news publishers a like. Customized content. Stage and settle debate.

Metrics 79

Metrics Platform Content Web 79

Tech Zulu Event

SEPTEMBER 13, 2012

version notice boards are disrupting publishing and news content aggregation in Africa, influencing even how media houses on the continent relay news. Location based advertising and marketing is something that’s been attempted but not yet perfected. Mimiboard, virtual, 3.0 This is merely one example on how to use it.

Advertising 91

Advertising Media News Content 91