Startup Professionals Musings

SEPTEMBER 22, 2023

In the past, competitive advantage was all about economies of scale, advertising power, and service versus price. With instant low price search, ordering via smart phones, and unfiltered online reviews via Yelp and Foursquare, the advantage today has shifted to companies who can make every experience positive.

Competition 99

Competition Services Startup Training 99

Startup Professionals Musings

JANUARY 8, 2021

In the past, competitive advantage was all about economies of scale, advertising power, and service versus price. With instant low price search, ordering via smart phones, and unfiltered online reviews via Yelp and Foursquare, the advantage today has shifted to companies who can make every experience positive.

Startup 154

Startup Training Customer Custom 154

Startup Professionals Musings

OCTOBER 23, 2022

Even the best technology can’t read your mind, which is why a simple Google search often gives frustrating and irrelevant results, and online advertisers bombard you with opportunities of no interest. They believe that the benefits of sharing data are very much worth the price of providing access to their data. Norton, Ph.D.,

Social Media 107

Social Media Tool Google Yahoo 107

Berkonomics

JUNE 30, 2012

We have grown more than a bit weary of most advertising, no matter in what form. How do you reach an audience that pays less attention to advertising then at any time in the past one hundred years? Dave’s book: Positioning. And some number of readers will identify directly with the problem as their own, and be moved to act.

Case Study 212

Case Study Study Social Network Advertising 212

SoCal Tech Calendar

JUNE 2, 2016

Santa Monica-based Edmunds.com is making its data assets--including information on how users are shopping, researching, and pricing specific makes models, years, and types of vehicles--through a deal with Oracle , the two said this morning.

Oracle 100

Oracle Santa Monica Research Pricing 100

Startup Professionals Musings

NOVEMBER 27, 2021

Many founders find that building the web site forced them to commit on the product design, set final pricing, define ordering and delivery procedures, and actually schedule and staff the marketing events that they had in mind. Everyone knows that word-of-mouth advertising is an effective and important part of any small business.

Web 139

Web Startup Sites Design 139

Startup Professionals Musings

FEBRUARY 25, 2022

The relationships are online, with influencers other than your advertising and promotions setting the trends, customers deciding where to buy, and how much they’re willing to pay. Also, research from Hawk Incentives found that 40 percent of the surveyed consumers say it makes them "feel smarter" when they can find better deals.

Demand 126

Demand Customer Custom Startup 126

socalTECH

JANUARY 2, 2014

You fill out the short questionnaire, lawyers submit their price quotes, and they get hired. You put your project up, and shortly thereafter, you get price quotes from lawyers. It took a while to do market research, but we ended up starting an app for law. That happens in just a five minute process.

Help 240

Help Startup CTO Hire Pricing 240

Startup Professionals Musings

AUGUST 22, 2014

Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market-research data. Conduct your own customized market research. Modern libraries are still worth a visit.

Marketing 97

Marketing Entrepreneur Statistics Research 97

Startup Professionals Musings

SEPTEMBER 11, 2021

One or more of the following parameters are viewed by most investors as traction indicators, but good entrepreneurs are often creative and define their own to supplement these: Start with sales to-date for a priced offering. As an investor, I would like to see one month of sales, and see how that compares to your projections.

Startup 121

Startup Metrics Customer Custom 121

Startup Professionals Musings

AUGUST 31, 2014

One of the toughest decisions for a startup is how to price their product or service. The alternatives range from giving it away for free, to pricing based on costs, to charging what the market will bear (premium pricing). In this more traditional product pricing model, the price is set at two to five times the product cost.

Startup 114

Startup Pricing Customer Custom 114

Startup Professionals Musings

JANUARY 5, 2020

I’m not suggesting that you abandon traditional advertising and image building efforts, but definitely it’s time to supplement them to address the following changes that I recommend: Meeting next generation expectations is key to survival. Pushing yourself on customers by touting features and price doesn’t work anymore.

Customer 133

Customer Custom Social Media Startup 133

Startup Professionals Musings

APRIL 21, 2012

One of the toughest decisions for a startup is how to price their product or service. The alternatives range from giving it away for free (like Twitter), to pricing based on costs, to charging what the market will bear (premium pricing). Portfolio pricing. Tiered or volume pricing. Cost-based model.

Pricing 112

Pricing Competition Customer Custom 112

Startup Professionals Musings

JANUARY 26, 2020

Even the best technology can’t read your mind, which is why a simple Google search often gives frustrating and irrelevant results, and online advertisers bombard you with opportunities of no interest. They believe that the benefits of sharing data are very much worth the price of providing access to their data. Norton, Ph.D.,

Social Media 131

Social Media Startup Tool Google 131

Startup Professionals Musings

AUGUST 28, 2016

Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market research data. Conduct your own customized market research. Modern libraries are still worth a visit.

Marketing 59

Marketing Startup Statistics Research 59

Startup Professionals Musings

FEBRUARY 1, 2019

They will have a short memory and no loyalty to “lowest prices” or “easiest to use.” You can’t win by being “just another” company that sells on price. Do the research to find your best competitive advantage, and then highlight and live the differentiation. Use personized smart advertising to target your customers.

Social Media 73

Social Media Customer Custom Mobile 73

Tech.Co

JANUARY 6, 2020

Today, major media prognosticators including market research company Forrester and the Interactive Advertising Bureau foresee podcasting as the next billion-dollar media market , with a report from the latter saying that one-billion-dollar mark could be surpassed as soon as 2021.

RSS 103

RSS Startup Media Template 103

Tech Zulu Event

DECEMBER 29, 2011

Up 33% this year, according to the Washington Post, online commerce is trending upwards from $175 billion in 2007 to a projection of $335 billion in 2012 (Forrester Research). Instant comparison gives us choice in regards to price and function rather than emotion and experience.

Customer 74

Customer Custom Advertising Demand 74

Tech Zulu Event

APRIL 29, 2013

The team behind ProProfs has researched and taken customer feedback to create such a comprehensive online tool. Another reason why ProProfs is used is because of its simple price point. There are various pricing points to purchase depending on what options the user wants.

Tool 77

Tool Class HTML Course 77

Tech Zulu Event

DECEMBER 26, 2011

Up 33% this year, according to the Washington Post, online commerce is trending upwards from $175 billion in 2007 to a projection of $335 billion in 2012 (Forrester Research). Instant comparison gives us choice in regards to price and function rather than emotion and experience.

Customer 72

Customer Custom Demand Advertising 72

socalTECH

MAY 11, 2009

Many people find it difficult to figure out the best course of action, so they will use an Excel spreadsheet to measure out the pros and cons, use the Internet, and ask friends, and other research. Basically, it's going to be market research. The parent company of LetSimonDecide is a market research company.

Research 100

Research Statistics Pepperdine Sites 100

Both Sides of the Table

MARCH 25, 2016

So when Sam Rosen came to me with the idea of disrupting storage with a product that is priced cheaper than existing incumbents and he could build a product that is a better service I was intrigued. But not doing basic research makes no sense. Will a third-party pay (advertisers, data companies)? Market Structure. Efficiency?

Startup 150

Startup Marketing Study SEO 150

Startup Professionals Musings

FEBRUARY 15, 2019

Many founders find that building the web site forced them to commit on the product design, set final pricing, define ordering and delivery procedures, and actually schedule and staff the marketing events that they had in mind. Everyone knows that word-of-mouth advertising is an effective and important part of any small business.

Web 76

Web Startup Sites Design 76

InfoChachkie

AUGUST 4, 2014

My research led me to Wildland Adventures, one of the pioneering companies in the ecotravel space. Then we started advertising and getting media attention. Also, advertising in print media just doesn''t have the ROI that it once did. How has this reality impacted your customer acquisition strategies?

Entrepreneur 187

Entrepreneur Startup Social Media Resource 187

Startup Professionals Musings

JUNE 21, 2013

In the past, competitive advantage was all about economies of scale, advertising power, and service versus price. With instant low price search, ordering via smart phones, and unfiltered online reviews via Yelp and Foursquare, the advantage today has shifted to companies who can make every experience positive.

Customer 92

Customer Custom Startup Services 92

Berkonomics

AUGUST 31, 2023

Well, here is one of those, and it deals with market research first and foremost. But wait for the mic drop… [Email readers, continue here…] Here’s where some intelligent market research might have saved the company and my investment. Market research matters? So, I lost lots of money for lack of market research.

Competition 156

Competition Research Summary Pricing 156

Both Sides of the Table

FEBRUARY 7, 2010

When you’re researching a market you can spend a year putting your hypotheses on paper but you somehow never really have a handle on the minute details of the industry until you’ve lived in it. Traffic.com sold 10-second in-content advertising spots to local TV broadcasters. I met the CEO Brian Malewicz several times.

Entrepreneur 267

Entrepreneur Startup SaaS San Diego 267

Startup Professionals Musings

FEBRUARY 11, 2017

Many founders find that building the web site forced them to commit on the product design, set final pricing, define ordering and delivery procedures, and actually schedule and staff the marketing events that they had in mind. Everyone knows that word-of-mouth advertising is an effective and important part of any small business.

Web 62

Web Startup Sites Design 62

Startup Professionals Musings

FEBRUARY 26, 2013

One or more of the following parameters are viewed by most investors as traction indicators, but good entrepreneurs are often creative and define their own to supplement these: Start with sales to-date for a priced offering. As an investor, I would like to see one month of sales, and see how that compares to your projections.

Startup 106

Startup Metrics Customer Custom 106

Startup Professionals Musings

JULY 12, 2013

Many founders find that building the web site forced them to commit on the product design, set final pricing, define ordering and delivery procedures, and actually schedule and staff the marketing events that they had in mind. Everyone knows that word-of-mouth advertising is an effective and important part of any small business.

Web 99

Web Startup Sites Design 99

Startup Professionals Musings

MARCH 17, 2016

Even the best technology can’t read your mind, which is why a simple Google search often gives frustrating and irrelevant results, and online advertisers bombard you with opportunities of no interest. They believe that the benefits of sharing data are very much worth the price of providing access to their data. Norton, Ph.D.,

Social Media 53

Social Media Tool Anthem Google 53

socalTECH

NOVEMBER 19, 2018

He saw that the industry was being disrupted globally, and actually started with the idea of building a new company that could be scalable, and flexible, and offer delivery of that content at competitive pricing. The other thing we do, is were very transparent about sharing data with them, like user data and advertising data.

Content 113

Content Startup Mobile Platform 113

Tech Zulu Event

APRIL 18, 2016

Many retailers report $100,000 is the minimum price of entry. The price of a retail app varies depending on the developer and features; nevertheless, it’s a big number. An ABI research survey states that 40 percent of respondents who downloaded a retailer’s app bought more products, and 46 percent visited the store more often.

Mobile 40

Mobile Sites Customer Custom 40

Both Sides of the Table

JANUARY 14, 2014

The reduction in screen size has made the economic model of Internet advertising totally inefficient. ” The most obvious phone call ad unit is what we call a “considered purchase,” which is high price, complex and requires lots of information or lots of choice. Home alarms. Home gym equipment. Higher education.

Email 339

Email SaaS Venture Capital Google 339

Startup Professionals Musings

AUGUST 13, 2012

Data from accredited market research groups like Forrester or Gartner is required for credibility. Many people seem to use the social network advertising model for revenue, but forget it assumes at least 100M users and $50M investment. Describe your market penetration strategy, sales channels, pricing, and strategic partnerships.

Competition 113

Competition Metrics Startup Invest 113

Startup Professionals Musings

SEPTEMBER 25, 2010

Many founders find that building the web site forced them to commit on the product design, set final pricing, define ordering and delivery procedures, and actually schedule and staff the marketing events that they had in mind. Everyone knows that word-of-mouth advertising is an effective and important part of any small business.

Customer 90

Customer Custom Web Startup 90

Startup Professionals Musings

MAY 13, 2011

Data from accredited market research groups like Forrester or Gartner is required for credibility. Many people seem to use the social network advertising model for revenue, but forget it assumes at least 100M users and $50M investment. Describe your market penetration strategy, sales channels, pricing, and strategic partnerships.

Competition 116

Competition Metrics Startup Sales 116