socalTECH

MARCH 25, 2020

Los Angeles-based Triton Digital , which provides technology to help the digital audio and podcasting industry with streaming and advertising, says that news and talk format streaming is growing as a result of the ongoing disruption due to COVID-19. READ MORE>>.

News 124

News Technical Review Report Metrics 124

Both Sides of the Table

AUGUST 11, 2021

Digital advertising spend is projected to grow 25% this year to $191 billion, and Google (69%), Facebook (59%), Snapchat (116%) and Twitter (87%) all just reported rapid growth in their year over year advertising revenues. no surprise?—?that’s that’s where the customers are. For these companies, it looks like a rosy picture.

Product 424

Product Platform Advertising Acquisition 424

TechCrunch LA

JANUARY 23, 2020

TikTok , the fast-growing user-generated video app from China’s Bytedance, has been building a new music streaming service to compete against the likes of Spotify, Apple Music and Amazon Music. Specifically, a source close to TikTok has confirmed to TechCrunch that this Merlin deal covers its upcoming music subscription service Resso.

Services 182

Services Los Angeles Media Marketing 182

socalTECH

OCTOBER 7, 2010

Los Angeles-based Burstly , the mobile advertising tools firm run by Evan Rifkin, said this week that it has opened up a new way for mobile application developers to sell their own advertising space. Tags: burstly mobile advertising rifkin. Newtoy recently revealed it has had over 10 million downloads of its game. READ MORE>>.

Mobile 171

Mobile Services CPC GRP Partners 171

socalTECH

DECEMBER 10, 2010

Thanks to all of our sponsors and advertisers, who make our coverage of Southern. Thanks this week to our sponsors and advertisers, which include Clearstone. Stradling Yocca Carlson & Rauth (www.sycr.com) Sponsoring socalTECH's Orange County High Tech Report. Advertisers. California's technology industry possible.

SoCalTech 127

SoCalTech Advertising Rustic Canyon Glendale 127

socalTECH

JANUARY 30, 2013

YouMail , the enhanced voicemail service provider headed by Alex Quilici, has launched a brand new, business oriented premium service, as it reports it also has just passed four million registered users. The firm's new business service also included optional, enhanced service such as voice-to-text translation as an add-on.

Tech Coast Angels 170

Tech Coast Angels Services Advertising Email 170

L.A. Business Journal

AUGUST 29, 2018

More VR training for med students at CHLA; MoviePass rival Sinemia announced new subscription service; lineup announced for new advertiser pitchfest NewFronts West conference.

Training 113

Training Conference Advertising Report 113

Startup Professionals Musings

JUNE 4, 2021

Paid search engine ranking (PPC) is just buying advertising for your business. In this context, there are many parameters and concepts you need to understand before you buy advertising: Cost per impression (CPI). All these models start with the advertiser choosing the right search keywords to match user searches.

PPC 154

PPC SEO Paid Search Search Engine Optimization 154

socalTECH

OCTOBER 26, 2017

As more and more revelations of abuse of advertising systems at Google and Facebook by Kremlin-linked advertisers continue to surface--Venice, California-based Snapchat has managed to keep itself free of "fake news" using a secret weapon: humans. elections.

Snapchat 124

Snapchat News Venice Google 124

socalTECH

SEPTEMBER 25, 2009

Once again, we'd like to thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Stradling Yocca Carlson & Rauth (www.sycr.com) Sponsoring socalTECH's Orange County High Tech Report. Advertisers. Tags: advertisers sponsors. Technology.

Advertising 113

Advertising Southern California IP VentureNet 113

socalTECH

MARCH 15, 2018

the company behind Snapchat , has run into more controversy, after celebrity Rihanna weighed in on an poll advertisement Snapchat had approved and run on its service asked viewers to vote on whether they'd like to "slap Rihanna" or "punch Chris Brown". Venice, California-based Snap Inc. , READ MORE>>.

Snapchat 113

Snapchat Venice Advertising Report 113

TechCrunch LA

JULY 3, 2018

Postie , a new Los Angeles-based startup, has a vision for the future of advertising and marketing — and it’s direct mail. Unilever buys Dollar Shave Club for reported $1B value. Neddenriep, served as the chief technology officer for Science — a role he’s continuing at Postie. They aren’t the only ones.

Dollar Shave Club 232

Dollar Shave Club Chief Technology Officer Advertising Los Angeles 232

Berkonomics

FEBRUARY 22, 2018

We were quite confident that our services would yield great, measurable results. The work continued for about eight weeks between the two of us as we visited the 27 locations and worked with employees in departments across all disciplines within each location and at central offices that performed services for all locations.

Sample 243

Sample Report Course Conference 243

Startup Professionals Musings

MAY 6, 2023

Use your favorite search engine and keywords describing your solution to find online sales reports, trade association statistics, and online newsletters with the latest statistics. Peruse company reports from your business domain. You need to find just enough information to quantify the real need out there for your product or service.

Statistics 120

Statistics Research Report Newsletter 120

Frank Addante

OCTOBER 3, 2013

Is Automated Advertising the next-generation Customer Relationship Management (CRM)? I often describe the similarities between what the automated advertising industry is doing and how CRM developed. It later expanded into customer service management, marketing, etc. Now, let’s look at Automated Advertising.

Advertising 76

Advertising Sales Organization Customer 76

socalTECH

AUGUST 21, 2009

San Diego-based FLO TV , the subsidiary of Qualcomm providing the FLO TV live mobile TV service, said this week that it has inked a deal with media measurement firm Rentrak to provide comprehensive viewership and advertising impression reporting on its viewers. Financial arrangements between the two firms were not disclosed.

Report 124

Report Research San Diego Advertising 124

Both Sides of the Table

APRIL 25, 2011

There’s a line of thinking in Silicon Valley that you should build product businesses rather than services businesses. It’s nearly impossible to get a services company financed by VCs. Why Shouldn’t Most Services Businesses Raise VC? Why Build a Services Business in the First Place?

Services 332

Services Venture Capital IP Startup 332

socalTECH

FEBRUARY 15, 2012

Woodland Hills-based ReachLocal , the provider of local online marketing services to small and medium sized businesses, reported strong growth in its international revenues, in addition to continued revenue growth at the company. ReachLocal reported a revenue growth of 24 percent--to $99.8M READ MORE>>.

ReachLocal 140

ReachLocal Woodland Hills Advertising Report 140

socalTECH

MAY 11, 2015

Newport Beach-based Veritone , a provider of services to help companies with cross media advertising, recently raised $34.0M Veritone servs the broadcast and advertising market. The funding was recently disclosed in the PricewaterhouseCoopers/NVCA MoneyTree report. in a funding round. READ MORE>>.

Advertising 100

Advertising Media Report Funding 100

socalTECH

JULY 9, 2019

Santa Monica-based MomentFeed , which develops software that helps national brands keep information on their stores up to date across mapping and mobile services, has named Nick Hedges as CEO of the company, MomentFeed said this morning. Hedges also previously has served at Bain & Company, Accenture.com, and Ogilvy & Mather.

Draper 124

Draper Southern California Santa Monica Social Media 124

socalTECH

AUGUST 22, 2013

Los Angeles-based Wi-Fi network operator Boingo Wireless has inked a deal with a Canadian Wi-Fi network provider, to manage a Wi-Fi advertising network in Canada. Boingo reported it has a new agreement with Canadian Wi-Fi operator BOLDstreet Wireless , to manage that firm''s display and video advertising sales and services.

Sales 153

Sales Advertising Networking Los Angeles 153

Tech.Co

NOVEMBER 28, 2022

Currently, TikTok relies heavily on digital advertising to bring in revenue, although this has not been as reliable of a profit stream in recent months as it has previously and is forcing the company to look for alternative ways to make money. Don't miss out on the top business tech news with Tech.co's weekly highlights reel.

Social Media 148

Social Media Startup Commerce News 148

socalTECH

APRIL 17, 2012

Los Angeles-based video streaming site Hulu reports this morning that it has now surpassed 2 million paid subscribers to its Hulu Plus service, as of Q1 this year. The company announced the milestone as it announced anew, advertising structure, where it says it will now only charge advertisers based on a 100 percent completion rate.

Hulu 154

Hulu Advertising Los Angeles Report 154

socalTECH

JULY 8, 2009

Irvine-based Local.com , which operates a network of local business search sites, reported the firm's traffic numbers today, saying that during Q2, it had 63 million monthly unique visitors on its site and network. Local.com's web sites allow users to search for local businesses and services. READ MORE>>.

Report 100

Report Advertising Sites Web 100

Tech Zulu Event

JUNE 25, 2015

Advertising technology is hot with the rise of mobile, evidenced in part by Verizon’s merger with AOL valued at $4.4 The Interactive Advertising Bureau defined a set of rich media units rooted in familiar ad sizes and called them Rising Stars. The company is privately held and has received no venture funding to date.

Advertising 40

Advertising Media Mobile Buzznet 40

socalTECH

DECEMBER 21, 2016

Los Angeles-based advertising marketplace operator Rubicon Project and its partner White Ops , a provider of human verification services for the digital ad market, said their combined efforts have protected buyers on sellers on Rubicon's marketplace from a major Russian advertising fraud effort uncovered this month.

Advertising 100

Advertising Web Los Angeles Networking 100

socalTECH

JUNE 4, 2012

Los Angeles-based online advertising technology developer OpenX reported this morning that it has named Jason C. OpenX developers advertising serving software and related advertising network services, aimed at web publishers. White as its General Manager, Publisher Business - West. READ MORE>>.

OpenX 150

OpenX Advertising Web Los Angeles 150

Startup Professionals Musings

AUGUST 14, 2020

Use your favorite search engine and keywords describing your solution to find online sales reports, trade association statistics, and online newsletters with the latest statistics. Peruse company reports from your business domain. You need to find just enough information to quantify the real need out there for your product or service.

Marketing 157

Marketing Statistics Research Report 157

socalTECH

NOVEMBER 10, 2011

Huntington Beach-based Anymeeting , the free web conferencing and webinar service headed by Costin Tuculescu, and backed by the Tech Coast Angels, Pasadena Angels and Maverick Angels, reports today that it has added a new, ad-free version of the software aimed at small business users. per month for up to 200 attendees. READ MORE>>.

Tech Coast Angels 162

Tech Coast Angels Pasadena Angels Pasadena Web 162

socalTECH

MAY 13, 2010

Los Angeles-based Rubicon Project is reporting today that there was a 25 percent, year-over-year growth in online ad spending, according to the firm's Q1 2010 Online Advertising Market Report. Tags: rubicon project venture capital advertising online. READ MORE>>.

Clearstone 140

Clearstone Advertising Venture Capital Equity 140

TechCrunch LA

MARCH 26, 2020

It has now added to the list of partners local news service Patch and ProPublica, including its Local Reporting Network partners and its collaborative journalism project Electionland. Patch alone is putting out more than 200 local coronavirus stories per day. Flipboard’s mobile app today reaches 145 million users per month.

News 156

News Journal San Diego IP 156

socalTECH

SEPTEMBER 1, 2009

Los Angeles-based Rubicon Project , which provides online advertising optimization for web publishers, reports this morning that its latest advertising market survey finds that CPMs are up "significantly" in Q2. Overall, the firm reported CPMs are up about 38% in Q2. Overall, the firm reported CPMs are up about 38% in Q2.

Clearstone 165

Clearstone Advertising Pricing Report 165

socalTECH

NOVEMBER 30, 2011

Los Angeles-based Burstly , the mobile advertising startup headed by Evan Rifkin, has raised $5.5M in a Series B round, according to reports. Burstly first opened up its service in October of last year; the firm raised $1.8M The round came from GRP Partners, Rincon Venture Partners, and SoftBank. in March of 2010.

GRP Partners 150

GRP Partners Advertising Los Angeles Mobile 150

socalTECH

AUGUST 16, 2012

Huntington Beach-based AnyMeeting , which develops free web conferencing and online meeting software, reported this morning that it has released a new feature which lets users share any YouTube video into their meeting, and has also hit a milestone of 200,000 registered users.

Tech Coast Angels 193

Tech Coast Angels Pasadena Angels Conference Pasadena 193

TechCrunch LA

OCTOBER 19, 2019

It echoes the same message from Kik’s chief executive Tim Livingston last week when he rebuffed earlier reports that the company would shut down amid an ongoing battle with the U.S. Heyward was an early star of the budding Los Angeles startup community with the launch of the anonymous messaging service, Whisper nearly 8 years ago.

Social Network 153

Social Network Los Angeles Social Media Blogging 153

socalTECH

JULY 31, 2012

Los Angeles-based content delivery network (CDN) provider NetDNA reported today that it has been selected by online tag management company Ubertags. UberTags' cloud-based service is used to manage third party "tags"--those snippets of code used on websites to manage advertising, web analytics, retargeting, and many other services.

Content 140

Content Advertising Networking Web 140

Startup Professionals Musings

AUGUST 22, 2021

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. According to relevant reports , 93 percent of online experiences start with a search engine. Your challenge is to provide credible content, sources, and assistance.

Customer 172

Customer Custom Marketing Social Media 172