Startup Professionals Musings

APRIL 13, 2019

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. Assess social media relevance to your product or service. Communication and writing skills are required. Spend your time and money on other platforms.

Social Media 79

Social Media Media Invest Platform 79

socalTECH

DECEMBER 15, 2010

Among one of the fastest growing industries--despite what has been a stagnant economy--is Internet advertising, which has continued to grow strongly over the past two years. For today's interview, we spoke with Tim Cadogan , CEO of OpenX, to hear more about the firm's growth on the strength of Internet advertising, and what the firm is up to.

OpenX 242

OpenX Advertising Yahoo Pasadena 242

socalTECH

OCTOBER 12, 2020

I had my own list on my iPhone, writing down what I wanted to watch, and where those shows are. We're startng with advertising, but we want to do a really good job and not have things look like NASCAR. We think we can do the job with limited advertising and sponsored advertising, with a little bit of programmatic ads.

Startup 113

Startup Netflix Ideas Content 113

socalTECH

DECEMBER 17, 2008

John Singleton: WordHustler is a service that empowers writers to get connected with people who publish or produce their work. In their case, people write their scripts on a web site, and when they're done, they can submit them to contests with a single click. What kind of writing and writers are you targeting?

Writing 209

Writing Hollywood Startup Sites 209

Startup Professionals Musings

APRIL 9, 2017

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. Assess social media relevance to your product or service. Communication and writing skills are required. Spend your time and money on other platforms.

Social Media 66

Social Media Media Tips Platform 66

InfoChachkie

JULY 14, 2011

Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. At RingRevenue we’ve created a call performance marketing platform that at its core is all about getting more high-value calls to advertisers who want them.

Marketing 209

Marketing Advertising Paid Search Startup 209

socalTECH

DECEMBER 11, 2018

And, if you're a social platform, is there a way to monetize all that activity happening on your service? Right now, when people are communicating using Facebook, Snapchat, Twitter, and others, those businesses are principally using display advertising and sponsored listings to monetize those users. We're taking a different approach.

San Diego 159

San Diego Social Media Commerce Snapchat 159

Tech.Co

JANUARY 6, 2020

Today, major media prognosticators including market research company Forrester and the Interactive Advertising Bureau foresee podcasting as the next billion-dollar media market , with a report from the latter saying that one-billion-dollar mark could be surpassed as soon as 2021. iHeartRadio. Finally, there's the question of how to monetize.

RSS 103

RSS Startup Media Template 103

Both Sides of the Table

OCTOBER 29, 2009

Advertising has driven the majority of Internet innovation. that is an “in-stream advertising&# company currently focused on monetizing Twitter. This has prompted many people to question whether advertising “in stream&# and on Twitter is a good thing or a bad thing. So what do we mean by in-stream advertising?

Ideas 286

Ideas Advertising Google Technical Review 286

Startup Professionals Musings

OCTOBER 2, 2013

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. Assess social media relevance to your product or service. Communication and writing skills are required. Spend your time and money on other platforms.

Social Media 101

Social Media Media Entrepreneur Metrics 101

Startup Professionals Musings

MARCH 23, 2013

Paid search engine ranking (PPC) is buying advertising for your business from Google or another search engine company. In this context, there are many parameters and concepts you need to understand before you buy advertising: Cost per impression (CPI). Campaign setup and ad copy writing. Cost per click (CPC).

Paid Search 90

Paid Search PPC Organization SEO 90

Startup Professionals Musings

AUGUST 20, 2013

Publish a regular blog, contribute to relevant social networks, and write a “white paper” on your technology. Advertising presence. The presence of a few related advertisements can actually improve your site credibility, since most credible sites have them. They will exit quickly. Show evidence of your expertise.

Search Engine Optimization 105

Search Engine Optimization Startup Advertising SEO 105

Startup Professionals Musings

MARCH 8, 2017

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. Assess social media relevance to your product or service. Use strong communication and writing skills. Find the right tools to analyze the ROI.

Social Media 58

Social Media Media Platform Tool 58

socalTECH

FEBRUARY 23, 2009

We spoke with Vince Bianco , the firm's CEO, about the company and its services. So that's how we started three years ago, and we now have a partnership with BusinessWire, one of the two largest wire services out there. Why do news sites agree to use your service--doesn't this degrade their value to readers, which is their editorial?

News 124

News Advertising Press Sites 124

Both Sides of the Table

APRIL 11, 2011

We talked about a lot of great stuff in the video including how to do sales calls and a how a new “culture of writing&# is emerging as a critical skill set in business today. It is absolutely MVP of advertising. It’s called showing good service to your most loyal customers. Can we do 10 variants?

Buzzfeed 354

Buzzfeed Content Tips Blogging 354

socalTECH

OCTOBER 30, 2008

to the business of script writing, and is looking to combine a free online tool for writing scripts with matching those scripts with content producers. There are also others who are doing advertisements with short video. That's a revenue generating service, and it's been up for a couple of months. What's Scripped?

Content 138

Content Writing Software Review Hollywood 138

Startup Professionals Musings

AUGUST 22, 2012

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. Assess social media relevance to your product or service. Communication and writing skills are required. Spend your time and money on other platforms.

Social Media 95

Social Media Media Startup Platform 95

socalTECH

FEBRUARY 11, 2014

Peter Marx: The Mayor''s office has oversight, along with the city council, for thirty seven different departments, ranging across all kinds of different services. For example, if you look at transportation and the new ride sharing service, there''s a continuous interaction with traffic management, intersections, parking spaces.

Los Angeles 203

Los Angeles Technology Startup Examples 203

Startup Professionals Musings

OCTOBER 3, 2010

Search engine marketing is simply buying advertising for your business from Google or another search engine company. In this context, there are many parameters and concepts you need to understand before you buy advertising: Cost per impression (CPI). Campaign setup and ad copy writing. Cost per click (CPC).

SEM 90

SEM Marketing Startup Search Engine Optimization 90

Startup Professionals Musings

JULY 22, 2012

Publish a regular blog, contribute to relevant social networks, and write a “white paper” on your technology. Advertising presence. The presence of a few related advertisements can actually improve your site credibility, since most credible sites have them. They will exit quickly. Show evidence of your expertise.

Search Engine Optimization 96

Search Engine Optimization Entrepreneur Sites Advertising 96

socalTECH

APRIL 14, 2011

Howard Lindzon is CEO and Co-founder of StockTwits (www.stocktwits.com), the financial micro-messaging service. First of all, what's the idea behind StockTwits, for people who haven't used the service? Advertising is one of our revenue streams right now, but not our core focus. It's fun, I guess. Only a dummy would do it again.

Ideas 248

Ideas Web Startup Content 248

Startup Professionals Musings

AUGUST 16, 2012

At first this was limited to news sites that concentrated on a segment of a community, like West Seattle, but the concept is now being applied to advertising and promotion sites, blogging sites, and even legal services sites. They are free to write about neighborhood events, charities, schools, and local causes.

Entrepreneur 96

Entrepreneur News Sites RSS 96

Startup Professionals Musings

JUNE 18, 2011

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. Assess social media relevance to your product or service. Communication and writing skills are required. Spend your time and money on other platforms.

Social Media 93

Social Media Media Entrepreneur Platform 93

Both Sides of the Table

JANUARY 12, 2014

Product is simply about defining a physical good or service that would be valued by consumers of the product more than existing alternatives based on functionality, quality and/or price. You might write a piece now and then that catches fire but there is nothing repeatable that would be useful for a business. Simply write a great book?

Marketing 379

Marketing Startup SEM SEO 379

Both Sides of the Table

APRIL 23, 2011

Back to regular writing this week so check back in. He then worked in consulting which gave him a broad base of business experience working with the newspaper, cable, and advertising industries. The curated approach gives advertisers and publishers more comfort in knowing the quality of content they will be amongst.

Capital 265

Capital Venture Capital Veoh Startup 265

Startup Professionals Musings

SEPTEMBER 4, 2012

The needs for new software and services are just as pervasive. You need to be an eager investigator, avoiding the temptation to write things off before you’ve opened your eyes to all the possibilities they offer. So how do entrepreneurs train to lead the Anywhere Revolution, rather than be dragged along by its wave?

Entrepreneur 95

Entrepreneur Ideas Writing Training 95

socalTECH

AUGUST 10, 2011

When you stick that plugin on a blog you are writing, it scans the article for names. For example, if you are writing about Barack Obama, you can, with a single click, vote him up or down in the article. Chris Lyman: For the blog owner, we allow them to see the scores in real time on the folks they are writing about.

Startup 174

Startup Blogging Writing Examples 174

socalTECH

MAY 18, 2010

As of the last four months, we've had about 200,000 plus downloads, a bunch of great write ups, and a lot of mom bloggers who have been reviewing the app and writing stories on it. We've had close to 2 million tasks people have put into there in the last four months, and all this without any PR or advertising, completely organic.

Mobile 168

Mobile .Net Pasadena Software Review 168

Startup Professionals Musings

MAY 18, 2011

At first this was limited to news sites that concentrated on a segment of a community, like West Seattle, but the concept is now being applied to advertising and promotion sites, blogging sites, and even legal services sites. They are free to write about neighborhood events, charities, schools, and local causes.

Startup 94

Startup News Sites RSS 94

InfoChachkie

DECEMBER 2, 2009

“I know half the money I spend on advertising is wasted, but I can never find out which half.” In the “good old days”, pre- 1999, advertising dollars were largely gambled away. Google’s market capitalization is in the stratosphere for a reason – keyword search advertising is highly effective. John Wanamaker.

Customer 164

Customer Custom Advertising SEM 164

Startup Professionals Musings

DECEMBER 5, 2010

Publish a daily blog, contribute to relevant social networks, and write a “white paper” on your technology. Advertising presence. The presence of a few related advertisements can actually improve your site credibility, since most credible sites have them. They will exit quickly. Show evidence of your expertise.

Tips 92

Tips Search Engine Optimization Startup Advertising 92

Both Sides of the Table

JANUARY 14, 2014

The three largest webmail services had over 1 billion global users at the end of 2011. Only naive people believe that but for inexperienced entrepreneurs you can be fooled into the narrative by the press who sometimes write stories without the actual data. People don’t want to speak to customer service reps. PHONE CALLS.

Email 339

Email SaaS Venture Capital Google 339

socalTECH

OCTOBER 10, 2008

Santa Barbara-based SendMeHome (www.sendmehome.com) is looking to solve that problem, with a free service to print out labels which attach to your item, and where you can register items in case they are lost. I pursued the idea, and ended up with SendMeHome, and we've become the first free service. How did you come up with the idea?

Santa Barbara 100

Santa Barbara Startup Writing Ideas 100

Tech Zulu Event

SEPTEMBER 4, 2012

As of writing, my twin and I serve as the Co-CEOs and Co-Presidents at LAGbook. LAGbook and Facebook offer totally different social services. We also raised fund for CPC advertising, which doubled sign-ups. LAGbook is the top social networking service born out of Africa. We’re a team of 5.

Social Network 100

Social Network Networking Advertising Startup 100

Startup Professionals Musings

MAY 12, 2011

The needs for new software and services are just as pervasive. You need to be an eager investigator, avoiding the temptation to write things off before you’ve opened your eyes to all the possibilities they offer. So how do entrepreneurs train to lead the Anywhere Revolution, rather than be dragged along by its wave?

Entrepreneur 92

Entrepreneur Ideas Writing Training 92

Both Sides of the Table

MARCH 15, 2010

If you use Twitter and think it is a valuable service then you’re probably tired of the steady stream of your friends who tell you it’s just a fad and they don’t feel compelled to join. I just spoke with Jamie again today on the phone, which is what made me think to write this post. Brad did not know Mark.

Social Network 347

Social Network Networking Blogging RSS 347

Tech Zulu Event

DECEMBER 6, 2013

” I’m not a morning person; in fact, it’s 2pm as I’m writing this and I’m still in sweat pants, but for this, I’ll gladly be there. Facebook, mobile advertising agencies, even Pinterest and Twitter (though they’re not directly related to automotive). ” THE CAR AS A PRIVATE SPACE.

Advertising 97

Advertising Startup Marketing Mobile 97