Both Sides of the Table

SEPTEMBER 30, 2011

It’s important enough that I dedicate a tab on my blog to startup sales & marketing. But the ground we covered was awesome for anybody wanting to know more about sales. How do you get access to customers? should you email before you call? LinkedIn (we talked about some tricks we use in LinkedIn).

Software Review 300

Software Review Sales Tips Help 300

Tech Zulu Event

NOVEMBER 11, 2011

In this article you’ll discover how to start a blog that makes money. There are four types of blogs; written blogs, video blogs, photo blogs and a combination of these. We’ll primarily be discussing written blogs. There are two different components to make money blogging. Let’s discuss. Not really.

Blogging 83

Blogging Email Writing Sites 83

Both Sides of the Table

NOVEMBER 1, 2009

As organizations we have become more open and I believe this is great for businesses and their customers. We spent time out in the marketplace talking with customers, looking at their solutions, comparing ourselves with our competition and then squirreling ourselves away in our offices designing our next set of features.

Organization 280

Organization Custom Customer Tips 280

Both Sides of the Table

APRIL 12, 2017

As executives we’re all seemingly accessible at any moment to anybody via email, Twitter, Facebook, LinkedIn or Text. People expect blog posts, Tweets, panels, speeches. We all know executives who constantly talk a good game about vision and the things they’re going to do but actually never seem to deliver results.

Activity 297

Activity Blogging Email Startup 297

Startup Professionals Musings

MARCH 11, 2023

Savvy entrepreneurs start testing their ideas on potential customers even before the concept is fully cooked. They have enough confidence in their ability to deliver that they don’t worry about someone stealing the idea to get there first, and they don’t forget to listen carefully to critical feedback.

Ideas 126

Ideas Startup Social Media Blogging 126

InfoChachkie

MAY 27, 2013

Last week, Divshot turned a simple April Fool''s Day joke into a marketing coup, generating nearly 6,000 Tweets and over a thousand Beta customers. The team''s ability to drive significant customer interest without spending a dime on marketing was one of the reasons Jim Andelman and I invested in the company. Don’t Over Sell It.

Custom 195

Custom Customer Template Startup 195

Both Sides of the Table

MARCH 2, 2011

It’s apropos because there is so much noise these days with email, Twitter, Facebook, blogs, web shows, etc. But aside from choosing the time of day to focus on signal vs. noise, Brad’s post got me thinking about another question – what is signal and what is noise? Probably we all have different filters.

Email 287

Email Blogging Venture Capital Writing 287

Eric Greenspan

MAY 29, 2010

Using social media to increase your company’s touch and reach with each of your customers may be the most important reason to jump in to this game changing strategy. Social media can help bridge a long standing gap between customers and the companies they trust with their hard earned cash. 40,000) to join me on Facebook.

Social Media 214

Social Media Custom Customer Media 214

Berkonomics

JUNE 18, 2020

On the other hand, your target audience is already talking to their friends and associates about products and services they like and use. Email readers, continue here…] How do you engage your customers in a conversation instead of merely broadcasting your message again and again in hope that some one remembers it?

Marketing 120

Marketing Social Media Advertising .Net 120

InfoChachkie

JULY 16, 2012

What’s So Cool About Coull? When asked about Coull, Ophir Tanz, GumGum’s CEO candidly noted that, “ GumGum believes that the future of advertising will and should be integrated. I promise I will never Tweet about rainbows, unicorns or that killer burrito I just ate. You can also check out my blog for emerging entrepreneurs HERE.

Custom 226

Custom Customer Entrepreneur Advertising 226

Both Sides of the Table

MAY 27, 2013

But the thing I am most proud of about Rob is that he has taken a company with a uniquely talented founder & CTO – Nick Halstead – and managed to build a very tight working relationship with Nick where we drive world-class product development without having the usual founder / CEO conflicts. Email updates frequently.

Tips 365

Tips Email Venture Capital CTO Coach 365

Both Sides of the Table

MARCH 27, 2011

By definition, you read blogs. This is a post to help you figure out why you should write and what you should talk about. This is a post to help you figure out why you should write and what you should talk about. People often ask me why I started blogging. I never really expected a big audience or ever thought about it.

Blogging 373

Blogging Startup Writing Venture Capital 373

SoCal CTO

NOVEMBER 17, 2009

I roughly know about MakeItWork, but tell me a bit about where you spend your time day-to-day. A typical day starts with email, Facebook, LinkedIn, Twitter, and Yammer checks/updates. Sometimes I make a blog entry. A day might include a discussion with a finance partner, an investor, a customer or a fusion partner.

Acquisition 170

Acquisition Custom Customer Ideas 170

SoCal CTO

MARCH 1, 2010

Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs , February 2, 2010 Looks at the critical equation around customer acquisition cost vs. customer lifetime value similar to what I discussed in Startup Metrics but in more depth. Great stuff. This post looks at the implementation details of HTML 5 video.

Pricing 150

Pricing Acquisition Custom Customer 150

Startup Professionals Musings

MAY 15, 2013

Customer service has always been reactionary, meaning someone has to wake up and answer website email requests. That’s just not savvy enough to hold today’s fickle, less loyal, and ready to jump customer. This exemplary customer service is just savvy marketing. Respect your customer’s view of usability.

Custom 89

Custom Customer Services High Tech 89

Startup Professionals Musings

JUNE 1, 2016

Savvy entrepreneurs start testing their ideas on potential customers even before the concept is fully cooked. They have enough confidence in their ability to deliver that they don’t worry about someone stealing the idea to get there first, and they don’t forget to listen carefully to critical feedback.

Custom 58

Custom Customer Social Media Startup 58

InfoChachkie

JULY 5, 2012

Coull Entrepreneurs Get More Customers. What’s So Cool About Coull? When asked about Coull, Ophir Tanz, GumGum’s CEO candidly noted that, “ GumGum believes that the future of advertising will and should be integrated. I promise I will never Tweet about rainbows, unicorns or that killer burrito I just ate. Share and Enjoy.

Custom 133

Custom Customer Entrepreneur Advertising 133

Both Sides of the Table

APRIL 21, 2010

Before jumping into the post I wanted to point out one thing about doing TWiVC and posting my notes here on BSOTT. In writing anything positive about any of the companies I’m not suggesting that it means that I prefer them to any of their competitors. Finally, a lot of people asking me about typos on my blog.

Venture Capital 265

Venture Capital Capital Email Blogging 265

Startup Professionals Musings

JULY 11, 2013

As I visit the websites of many startups, as well as more mature businesses, I still too often see a “contact” page offering nothing but a sterile form for customers to submit, never to be heard from again. Customers are not all like you, and they have choices, so a “one size fits all” customer service is no longer a viable option.

Social Media 99

Social Media Custom Customer Media 99

Startup Professionals Musings

JUNE 8, 2020

Savvy entrepreneurs start testing their ideas on potential customers even before the concept is fully cooked. They have enough confidence in their ability to deliver that they don’t worry about someone stealing the idea to get there first, and they don’t forget to listen carefully to critical feedback.

Ideas 124

Ideas Tips Marketing Social Media 124

Startup Professionals Musings

MARCH 19, 2022

Yet the value of real relationships, as with consumer customers, has become critical to your business services growth and success. Here is my list of some key recommendations to help you get your fair share of business: Customize and personalize every communication you can. Maximize online referrals and positive service reviews.

Services 121

Services Technical Review Social Media Case Study 121

Both Sides of the Table

JUNE 1, 2011

I say “struggle to overcome&# because I care about young people entering our industry with a set of realistic expectations about what “normal&# is. That was back when VCs weren’t so quick to respond to emails. I was thinking about all of this as I looked at the logs from my WordPress blog this evening.

Startup 391

Startup Blogging Venture Capital Writing 391

InfoChachkie

AUGUST 22, 2012

The following guest post comes from Sean Percival, CEO of Wittlebee , a kids clothing club that sends its customers a new customized box of clothes every month, based on their children's age, color preferences and geographic location. Of course, there has been no shortage of articles about Pinterest lately. Hunter Walk.

Blogging 178

Blogging RSS Social Network Screening 178

Tech Zulu Event

NOVEMBER 18, 2011

Having paying “Customers” is what makes the cash register roar. An entrepreneur having low self worth is the number one deterrent for a potential customer not buying into what you are selling. Rather than how much you charge, it’s about how the purchase will impact your buyer’s life. What have they written about?

Custom 85

Custom Customer Marketing SEO 85

Startup Professionals Musings

FEBRUARY 19, 2022

But the entrepreneurs that have it, including Elon Musk and Richard Branson, seem to be able to effortlessly get team members, investors, and customers to follow them anywhere. It’s not always about you, so dress and talk for them. These moments are always being transformed into options to be explored. Be competent and confident.

Entrepreneur 139

Entrepreneur Social Media Startup .Net 139

InfoChachkie

DECEMBER 2, 2009

As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs. This is equivalent to being handed a free customer for every ten customers you acquire.

Custom 164

Custom Customer Advertising SEM 164

InfoChachkie

JUNE 3, 2013

You can watch/listen to how John and Kyle turned their email newsletter into an international bestseller in the following 9-minute excerpt from John''s recent talk at UC Santa Barbara. an email) to about 35 people. If you want to be kept informed just send me an email and let me know that you''re in, and that was it.

Newsletter 233

Newsletter Startup Entrepreneur Writing 233

Berkonomics

JULY 25, 2013

On the other hand, your target audience is already talking to their friends and associates about products and services they like and use. Email readers, continue here.] How do you engage your customers in a conversation instead of merely broadcasting your message again and again in hope that some one remembers it?

Social Media 179

Social Media Advertising .Net Content 179

SoCal CTO

DECEMBER 19, 2012

So, I promised this founder to do a post talking about how you go about create specifications of your MVP. This should be an iterative process with advisors and customers providing feedback on the product. Just make note of it in the document and/or in an email when you send it. Don't stress over format.

Develop 354

Develop Development Technical Review CTO Coach 354

InfoChachkie

JULY 25, 2012

RingRevenue's unique technology allows online and offline advertisers and publishers to consistently increase revenues from mobile, print, search and email campaigns by tracking the phone calls generated by such ads. Consumers are calling advertisers tens of billions (yes billions) of times a year to inquire about products and to buy things.

Netflix 191

Netflix Blogging Mobile Advertising 191

Startup Professionals Musings

MAY 30, 2015

You have to build a web presence with marketing content to get visibility above the almost 300 million other new websites created last year, and attract the customers you need. Search engines and people love blogs these days. The registration process to join can give you a very targeted email list. Widgets and badges.

Blogging 105

Blogging eBook Content Web 105

Both Sides of the Table

NOVEMBER 29, 2009

He was about to be featured in a major US news magazine as one of their “hot&# picks. A positive news story means NOTHING about the core performance of your business. Our call recovered and we spent the rest of the time talking about the development of their management team and their product. Is that why you called?

Venture Capital 291

Venture Capital Press News Startup 291

Both Sides of the Table

APRIL 11, 2011

We talked about a lot of great stuff in the video including how to do sales calls and a how a new “culture of writing&# is emerging as a critical skill set in business today. We also talked about why Jon decided to leave Google to become an EIR at a VC firm (Polaris) – minute 33. Good comment community = viral blog.

Buzzfeed 354

Buzzfeed Content Tips Blogging 354

Tech Zulu Event

APRIL 18, 2016

This article will speak to reasons why retailers may choose to forgo mobile apps, and also argue that as consumers spend more time on their smartphones, building a responsive app that reaches out to customers, understands their behaviors and increases conversion rates ultimately benefits the brand. MYTH: Development costs are too high.

Mobile 40

Mobile Sites Custom Customer 40

Both Sides of the Table

MAY 13, 2018

Your entire process should be about “testing” whether your prospect has Interest Authority to make a decision Budget Is willing to continue spending actual time with you and analyzing you. Today I want to talk about the process and how to allocate your time. This goes into the heart of my controversial blog post (coming soon!

Venture Capital 332

Venture Capital Funding Startup Sales 332

Startup Professionals Musings

JUNE 18, 2021

You need to have business relationships with team members, investors, customers, and a myriad of other support people. What these people need is more relationships, not more experts, more blogs, or more books. Relationships need to be two-way, and can’t be just all about you. You can’t win as an entrepreneur working alone.

Entrepreneur 140

Entrepreneur Startup Social Network Mentor 140

Startup Professionals Musings

JULY 8, 2013

Today’s platform is built of people, including yourself, followers, and contacts, who can amplify your message through social media and spread it to your target customers. Build a media kit, publicize endorsements from friends and beta customers, get dialogs going on Twitter, and optimize your website landing pages.

Platform 105

Platform Entrepreneur Startup Social Media 105