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Should You Blog? (yes, and here’s how …)

Both Sides of the Table

I recently wrote a piece for Mashable on how to create a company blog. Since it’s already written (and since I promised not to republish on my blog other than a summary) if you’re interested please have a read over there. Summary notes and then I’ll extend: Should you blog? What should you blog about?

Blogging 286
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Top 120 Startup Posts for 2010

SoCal CTO

My 1,000th Post on This Blog - Tim Berry's Blog - Planning Startups Stories , July 21, 2010 HTML5 video markup, compatibility and playback - Niall Kennedy's Weblog , February 8, 2010 Your Product Needs a Soul - ArcticStartup , February 12, 2010 Product Friday: Monetizing Content is a Product Problem - This is going to be BIG.

Startup 378
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How to Configure Your Startup Team

Both Sides of the Table

Ok, well not that pretty since I do my own slides and often at 1am. But my slides are linked above and you can also download from SlideShare. It’s all in this deck in a prettier format.

Startup 388
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The Best VC Meetings are Debates not Sales

Both Sides of the Table

This is part of my blog series “ Pitching a VC.&#. This involves a person who leads a PowerPoint presentation in which the presenter feels more comfortable racing through pre-practiced slides and rattling off charts & bullet points than having a discussion. We used to do this in our sales slides.

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Startup Metrics

TechEmpower

The metrics, and how they relate, are captured in his slide: Note the relationship between retention/referral efforts and lifetime value. Then use what you’ve learned in this blog post to decide if the numbers validate your business model, or if you need to rethink your approach. Please write us at blog@techempower.com !

Metrics 260
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Going to Raise VC? Here’s a Primer on Process, People, Deck

Both Sides of the Table

All of this is covered in more detail on the TWiVC video above (and much of it is covered in text on this blog on the “ Raising VC &# tab). Remember that most people are visual thinkers and Powerpoint slides simply help frame the conversations. A summary of what we discussed is below: Not 100% in order of the video, but close.

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Identifying Pain in the First Step in a Sales Process – Here’s How

Both Sides of the Table

If you haven’t already followed me on Twitter, that’s the fastest way to get blog updates. Too many sales reps walk into customer meetings with their pre-canned sales decks and proudly squawk through 30 of their favorite slides without engaging the customer in a discussion. This article initially appeared on Inc.

Sales 367