Both Sides of the Table

JULY 14, 2010

So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customer case studies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc. But the counter case is equally ineffective. They’re tasked with doing … marketing.

Startup

Both Sides of the Table

OCTOBER 4, 2009

If you sell a product direct to a customer – in person or on the phone – you need to understand what their pain points are and position your product benefits against those pain points. Many, many tech companies I meet start with a set of “awesome features” and present them to me (and I suspect also to customers). Why Buy Mine?

Sales

SoCal Tech Calendar

NOVEMBER 28, 2009

Learn how to analyze customer feedback to positively impact your CRM marketing. This event will showcase a panelist discussion on monitoring tools and how to positively leverage the voice of the customer in marketing efforts. Friday, December 4, 2009 -- The Marketing SIG Presents. Let Them Complainand#8232;!

Customer

SoCal CTO

JANUARY 5, 2011

- SoCal CTO , January 13, 2010 5 Lessons from 150 startup pitches - A Smart Bear: Startups and Marketing for Geeks , July 11, 2010 9 Reasons Why Many Smart People Go Nowhere - Life Beyond Code , March 29, 2010 No Accounting For Startups - Steve Blank , February 22, 2010 Startup Advice In Exactly Three Words - #StartupTriplets - OnStartups , January (..)

Startup

Both Sides of the Table

DECEMBER 17, 2013

Clearly in an enterprise customer this is unlikely. Calling high means reaching the highest level appropriate person in an organization that you can reach to hear your pitch. In a small to mid-sized organization this is likely the CEO or perhaps a COO or SVP. You can rise up once you have your armaments.”

Sales

Both Sides of the Table

JANUARY 11, 2014

We go through case studies like how Mint.com & Magento drove large audiences through great content marketing strategies. I tell people that they need to blog about their industry to drive customers and not blog to their egos to drive their peer group to their blogs.

Technical Review

Startup Professionals Musings

MAY 12, 2021

If customers don’t know you exist, you can’t solve their problem, they won’t buy. Getting customer attention often takes more innovation today than solving the tough technical problems. Talk to real live customers in addition to marketers. Avoid the use of jargon, big claims, and special promotions.

Technical Advisors

SoCal Tech Calendar

SEPTEMBER 3, 2010

Brands have expanded their business by connecting with millions of customers and prospects in a more authentic way. Included will be a deep dive on several case studies, including how SAP is using social business to drive revenue, fundamentally changing their sales and marketing approach.

Technology Council

Both Sides of the Table

FEBRUARY 3, 2010

Let’s assume you run a Customer Support software company. Do you simply begin by asking, “I’d love to understand what your objectives are in customer support? You need to identify a customer problem and talk about how your solution meets the needs of that problem. Where are your current pains?&#.

Sales

Both Sides of the Table

JUNE 22, 2015

So that we’re speaking the same language I would define “exclusive” as a period in which your company is prohibited from doing business with certain customers or business partners, which is why many incorrectly assume this is necessarily bad. Why Exclusivity Matters to Your Customers or Business Development Partners.

Outsource Development

SoCal Tech Calendar

JUNE 2, 2017

INTERFACE addresses these IT issues through informative, non-sales oriented, educational seminars customized to the specific needs of the local business community. It’s critical to stay current with the technology that runs your organization and secures your operational infrastructure.

San Diego

SoCal Tech Calendar

JULY 15, 2009

Companies that have social media strategies are finding them to be a valuable tool for driving customer engagement and building brand loyalty; one that translates into real revenue and increased customer satisfaction. See [link] (more).

Social Media

SoCal Tech Calendar

MARCH 17, 2012

Your mission, should you choose to accept it, is to estimate market size, competitive market share, how many potential customers are there, and price points. Several case studies will be presented, although the names will be changed to protect the innocent. He announces, "Let's build a gold-plated widget!" See [link] (more)

Competition

Tech Zulu Event

JULY 31, 2013

01% conversion rate again to the people who clicked over to the website from the YouTube video, that’s 185 new customers, 185 people who would have never thought to google search for a tampon service, who will now be signing up to spend the 15 bucks a month to get tampons delivered to their door. If we apply that.01%

Dollar Shave Club

InfoChachkie

OCTOBER 20, 2014

Instead of a traditional business school''s case study and textbook approach, UCSB''s Technology Management Program (TMP) emphasizes experiential learning. As shown below, it was recently ranked as the fifth most active metropolitan area in the US, in terms of venture deals and dollars, on a per capita basis.

Santa Barbara

Berkonomics

NOVEMBER 30, 2023

Here’s a case study for yourself: Recently I was asked to review an offer letter for a senior director of business development. The CEO was concerned that he was offering far too much in the form of incentive compensation, with bonuses that could greatly exceed the base salary if all the bonus items were achieved.

Case Study

Startup Professionals Musings

MARCH 9, 2022

True business success and leadership starts with real personal values, extends to building a team, and finally to inspiring customers and your community. I fully support and appreciate his case studies and conclusions on specific required personal initiatives, and how these can change people, organizations, and even entire industries.

Case Study

InfoChachkie

JULY 25, 2012

If that's not enough, advertisers who get inbound calls from customers see much higher conversion rates and also much higher average order values from calls than they do from clicks. View our free mobile white paper or read this case study to get some ideas on how to make the jump to mobile monetization.

Netflix

Startup Professionals Musings

MAY 26, 2023

Often, despite your passion and expectation, customers don’t immediately see the value and need that you see, and you have no idea why the initiative is stuck , and what could be the real customer issue or fix. Customers won’t buy what they can’t find or don’t understand. Customers need supporting approvals to fully benefit.

Product

Startup Professionals Musings

DECEMBER 29, 2021

I’m often surprised when you as an aspiring entrepreneur, looking for investors, tell me your solution is so innovative that you don’t have to worry about differentiating it from competitors, and customers will flock to it without a real marketing campaign. Focus your marketing on real customer value. Perception is better than reality.

Social Media

Startup Professionals Musings

OCTOBER 1, 2022

As a mentor to many business professionals and owners, and aspiring entrepreneurs, I find a wealth of innovative ideas, but often less insight on what it really takes to transform ideas into an income stream that can excite new customers into long-term business success. Test your innovation with at least a hundred customers.

Ideas

Tech Zulu Event

MARCH 16, 2013

Lauren Buchman, a SMCLA board member and B2B marketing consultant who organized the event said, “We will be discussing how to promote your business to your customers when your customers are other businesses. And moderator, Eric Schwartzman , author of Social Marketing to the Business Customer. Social media is all about people.

Social Media

socalTECH

DECEMBER 1, 2009

The Dollars and Sense of Apps as Commerce Build vs. Buy: The Biggest Question Customer Conversations: Are Apps A Shout Out or a Deep Discussion Survival of the Fittest: Darwin's Law of Apps and packed with case studies! High-Level Sessions Include Should Every Brand Have an App?

Fandango

Startup Professionals Musings

OCTOBER 22, 2021

Provide website forums to help customers solve their own problems. Use free e-commerce software and services like PayPal before building an expensive customized solution. Even more valuable are success case studies and testimonials. Generate revenue around the clock. Use the Internet to outsource staff.

Technical Review

Startup Professionals Musings

APRIL 28, 2021

Thus I was pleased to see my own insights covered in a new book, “ Why Startups Fail ,” by Tom Eisenmann, a Harvard Business School professor, who has mentored many more entrepreneurs, and authored more than a hundred HBS case studies from real-world startups. Look for validation from your mainstream customers.

Technical Review

Startup Professionals Musings

NOVEMBER 25, 2019

The new era of highly connected and interactive technology is changing not only how business employees interact with customers, but also how they interact with each other, and with their company. I am happy to see reports that young companies are leading the way in these trends, on both the customer and the employee side.

Competition

Startup Professionals Musings

AUGUST 29, 2022

The new era of highly connected and interactive technology is changing not only how business employees interact with customers, but also how they interact with each other, and with their company. I am happy to see reports that young companies are leading the way in these trends, on both the customer and the employee side.

Case Study

Startup Professionals Musings

MAY 28, 2023

They bristle quickly when investors or even potential customers raise issues with real value, competition, risk, and sustainability. Narrow your focus through specific case studies and quantify value and results. The best strategy here is to not to over-react or be defensive, and highlight specific value to customers.

Ideas

Startup Professionals Musings

SEPTEMBER 13, 2023

I like his summary of the challenges involved, real case studies, and especially his recommended building blocks to a culture of perpetual innovation in any company: Extract and instill a long-term vision in your team. Your people on the customer front lines have the input you need on institutional changes required.

Case Study

Startup Professionals Musings

MAY 24, 2014

The new era of highly connected and interactive technology is changing not only how business employees interact with customers, but also how they interact with each other, and with their company. I am happy to see reports that young companies are in the forefront of these trends, on both the customer trends and the employee trends.

Entrepreneur

Tech Zulu Event

MAY 7, 2014

As Dave McClure, founder of 500 Startups quoted from the Economist puts it… “I’d rather get $100,000 and be a case study than pay $100,000 to read case studies.” It’s a new way to think “business” school.

Startup

Startup Professionals Musings

MARCH 19, 2022

Yet the value of real relationships, as with consumer customers, has become critical to your business services growth and success. Here is my list of some key recommendations to help you get your fair share of business: Customize and personalize every communication you can. Provide relevant case studies illustrating your results.

Services

Startup Professionals Musings

JUNE 27, 2015

The new era of highly connected and interactive technology is changing not only how business employees interact with customers, but also how they interact with each other, and with their company. I am happy to see reports that young companies are in the forefront of these trends, on both the customer trends and the employee trends.

Entrepreneur

InfoChachkie

JULY 14, 2011

Messenger : Rob Duva , Co-Founder, COO RingRevenue, prior Director of Customer Acquisition, CallWave. At CallWave, Colin was CTO, Jason was CFO and I was in charge of product marketing and customer acquisition. We spend a lot of time listening to our customers and working with them to build the right solutions.

Marketing

Startup Professionals Musings

SEPTEMBER 5, 2020

They bristle quickly when investors or even potential customers raise issues with real value, competition, risk, and sustainability. Narrow your focus through specific case studies and quantify value and results. The best strategy here is to not to over-react or be defensive, and highlight specific value to customers.

Ideas

Startup Professionals Musings

DECEMBER 11, 2016

Provide website forums to help customers solve their own problems. Use free e-commerce software and services like PayPal before building an expensive customized solution. Even more valuable are success case studies and testimonials. Generate revenue around the clock. Use the Internet to outsource staff.

Startup

Startup Professionals Musings

JULY 7, 2013

Provide website forums to help customers solve their own problems. Use free e-commerce software and services like PayPal before building an expensive customized solution. Even more valuable are success case studies and testimonials. Generate revenue around the clock. Use the Internet to outsource staff.

Entrepreneur