8 Brand Strategy Rules From Elite Consumer Companies
Startup Professionals Musings
SEPTEMBER 19, 2021
In fact, only 100 of the 10,000 multimillion-dollar consumer companies around the world can claim to be an “apostle brand” – one that inspires enduring trust, loyalty, and endorsement. Without the feedback, no change in the demand space will be noted. People still judge a book by its cover. Target all the senses all the time.
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