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8 Brand Strategy Rules From Elite Consumer Companies

Startup Professionals Musings

In fact, only 100 of the 10,000 multimillion-dollar consumer companies around the world can claim to be an “apostle brand” – one that inspires enduring trust, loyalty, and endorsement. Without the feedback, no change in the demand space will be noted. People still judge a book by its cover. Target all the senses all the time.

Company 152
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Demand pull – cost push.

Berkonomics

Place your cash bets behind proven demand. The term, “demand pull – cost push” was created by the great economist, John Maynard Keynes, to describe the two primary drivers of economic inflation. Push the costs into market niches where you seed your marketing, and experience the pull of customer demand as a result.

Demand 136
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Build On-Demand Teams Instead of Hiring Employees

Startup Professionals Musings

According to an Intuit study , that number is quickly rising and will approach 40 percent by 2020. The author outlines eight necessary steps for every business and entrepreneur to capitalize on this movement to on-demand project teams, versus permanent hires. Build an on-demand team of strategic do-ers.

Demand 99
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Report: Using E-scooters Not So Green, Especially If You'd Be Walking Instead

socalTECH

The rise in on-demand, e-scooter companies--such as those from Bird , Wheels , Lime , and many others--has been heralded by companies as being good for the planet and cleaner than other options.

Study 113
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How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

In my last post I pointed out that many of the media commentators who have criticized the YouTube video network companies as not having strong businesses were mistaken. The next part of the margin mix online video companies must get control of is talent margins. The best companies look at data to know what time to post.

Company 339
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Wheels Rolls Out Integrated Helmets

socalTECH

The new, integrated helmets come as recent studies have found that accidents on last mile transportation, such as scooters, often result in head injuries. The company competes against Bird, Lime, and others in the last mile, on-demand transportation area. Wheels is led by Josh Viner. READ MORE>>.

Study 100
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Entity Academy, an edtech startup that trains, mentors and places women in tech roles, secures $100M

TechCrunch LA

Jennifer Schwab, the founder and CEO of Entity, has built the business since 2016 on virtually no outside funding, but said that this latest financing is a precursor to the company working on its first, more traditional VC-led equity round. Entity’s growth has dovetailed with bigger edtech and “future of work” trends.

Mentor 297