Berkonomics

NOVEMBER 21, 2024

How do you value pre-revenue companies? Last time we examined ten different ways to value companies already in revenue, usually beyond the early stage. For those of us who’ve invested in early-stage companies, especially technology startups, we have confronted a universal problem.

Invest 306

Invest Startup Email Competition 306

Startup Professionals Musings

JULY 3, 2020

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work.

Marketing 174

Marketing Invest Demand Metrics 174

Startup Professionals Musings

APRIL 16, 2021

The ultimate compliment that any entrepreneur can get is that they can “see around corners.” This is a statement that they are willing and able (and successful) at projecting market and technology turns, not just straight-line innovations. They have the courage to make bold decisions, often contrary to conventional market research.

Marketing 157

Marketing Design Entrepreneur Ideas 157

Startup Professionals Musings

JUNE 24, 2020

As a frequent advisor to new entrepreneurs and startups, I often hear your frustration with being treated differently from other startups by investors, on expectations for valuation , traction, and market size. On the other hand, if the market is super-hot, many will be willing to jump in to make your case.

Marketing 174

Marketing Startup Artificial Inteligence Technical Review 174

TechCrunch LA

MARCH 17, 2021

The Los Angeles-based company has a new residential solar plus energy storage program for homeowners in Queens that’s going to be rolled out in partnership with ConEd. Early Stage is the premier “how-to” event for startup entrepreneurs and investors.

Southern California 237

Southern California Companies Company Glendale 237

TechCrunch LA

SEPTEMBER 7, 2021

But LA-based performance marketing agency MuteSix didn’t wait that long to build its business around scaling DTC brands. If you have growth marketing agencies or freelancers to recommend, please fill out our survey !). At the time, it was doing Facebook media buying for e-commerce companies.

Commerce 211

Commerce Content Marketing Startup 211

Startup Professionals Musings

MAY 15, 2020

Traditional marketing may be adequate for linear growth, but it likely won’t catapult you to Amazon’s unicorn status , or make waves in the business world. For example, I usually hear about an aggressive marketing budget, with a plan to penetrate a few big retail chains, and some videos to catch your attention on YouTube.

Marketing 170

Marketing Startup Examples Customer 170

Startup Professionals Musings

AUGUST 1, 2021

The best part of being an entrepreneur is having the independence to make your own decisions, the flexibility for a better work/life balance, and personal satisfaction from driving change. The road to business success is filled with challenges and frustrations that most aspiring entrepreneurs never even imagined.

Entrepreneur 174

Entrepreneur Search Engine Optimization Satisfaction Social Media 174

Both Sides of the Table

APRIL 27, 2014

I started in 2007 with a thesis that my primary investment decision would be about the team (70%) and only afterward about the market opportunity (30%). Today we’re in a world where 10 accelerators are bombarding you with emails to meet their 10-15 companies. You have to decide where to lean in on follow-on rounds.

Venture Capital 374

Venture Capital Invest Press Startup 374

Berkonomics

MARCH 18, 2021

The same is true about marketing. Here’s the ultimate thing about entrepreneurism. Resources such as money, experience, statistics about your target, experienced marketing and sales talent, and especially a compelling need and attractive product are all important to the ultimate success of an enterprise.

Entrepreneur 156

Entrepreneur Resource Statistics Customer 156

Startup Professionals Musings

AUGUST 25, 2021

In my role as mentor to business professionals, I often get the question about your potential of going out on your own as an entrepreneur, versus your current role of working for a boss at an established company. Believe in the need for marketing and selling. Able to marshal people and other support resources.

Entrepreneur 158

Entrepreneur Satisfaction Ideas Social Media 158

Both Sides of the Table

JANUARY 11, 2014

I actually really enjoyed many of the points Muhammad made about marketing in general and I found myself nodding through the entirety of the article except for it’s core premise. It’s about looking out for and catching the next major marketing wave before others have grokked it. I laughed as I did at much of his rant.

Technical Review 384

Technical Review SEM SEO Marketing 384

Startup Professionals Musings

NOVEMBER 14, 2021

Yet every business and every entrepreneur I know struggles with this challenge, focused on hiring the right people and implementing the right process. I was happy to see my own view reinforced in the classic book, “ Innovation Thinking Methods for the Modern Entrepreneur ,” by long-time entrepreneur and innovation expert Osama A.

Entrepreneur 158

Entrepreneur Startup Outsource Development Design 158

Startup Professionals Musings

DECEMBER 30, 2020

In my role as a mentor to aspiring entrepreneurs, I find that most have the technical challenges well understood, but many are a bit short on some basic street smarts , or basic business realities. Although Elon Musk doesn’t talk about it very much, he owns over 350 patents through Tesla, just one of his many companies.

Entrepreneur 173

Entrepreneur Patents Startup Technical Review 173

Both Sides of the Table

OCTOBER 7, 2014

This is something I think entrepreneurs don’t totally understand and it’s worthwhile they do. Entrepreneurs started demanding that VCs call their first-round financings “seed” rounds even if they were $3 million. Why the latter? If you''re newer to VC math here''s a great primer]. and there''s always a but].

Seed Funding 399

Seed Funding Venture Capital Startup Entrepreneur 399

Startup Professionals Musings

JANUARY 8, 2022

With the cost of entry at an all-time low, and the odds of success equally low, more and more entrepreneurs are starting multiple companies concurrently. Other prolific entrepreneurs, like Richard Branson and Elon Musk , simply have several startups on the table at any given moment. Optimize your advisers and investors.

Entrepreneur 145

Entrepreneur Startup Resource Course 145

Startup Professionals Musings

MAY 18, 2022

Here are some key insights that I and others have collected for mature company leaders, as well as serial entrepreneurs. Unfortunately, in this new age of rapid market change and harder-to-satisfy customers, you can’t assume that what worked yesterday will work tomorrow. You and your friends are not the market.

Entrepreneur 144

Entrepreneur Artificial Inteligence Social Media Commerce 144

Berkonomics

AUGUST 17, 2023

Preparing for the game… If you have been following our recent insights, you’ll be up to speed knowing that professional investors negotiate tough terms, from provisions of control over asset acquisition, eventual sale of the company, future investments, forced co-sale when others attempt to sell their shares and more.

Invest 296

Invest Capital Startup Entrepreneur 296

Both Sides of the Table

AUGUST 10, 2013

It’s only 12 minutes long and if you’re a first-time entrepreneur (or second time, frankly) I encourage you to watch it if for nothing else than to get a sense that your struggles are universal. This naive optimism is why I believe younger entrepreneurs are more likely to produce insanely big outcomes. We learn from losses.

Startup 412

Startup Press Course Entrepreneur 412

Startup Professionals Musings

OCTOBER 31, 2020

In retrospect, however, Bill Gates did a lot of things right as a startup that I still look for today in aspiring entrepreneurs and their companies: Build a strong team. Bill Gates ran the technical show, but Steve Ballmer never let him forget the marketing and business side of the equation. That’s real viral marketing.

IBM 169

IBM IBM Entrepreneur CIO 169

Startup Professionals Musings

FEBRUARY 17, 2021

With the appearance of do-it-yourself services on the Internet, entrepreneur curriculums at every university, and a wealth of new books on the subject, the need for expensive consultants and business advisors has also been mitigated. Social media facilitates marketing and sales. Savings here can easily reach another $10K per month.

Entrepreneur 162

Entrepreneur Startup Social Media Outsource Development 162

Startup Professionals Musings

MAY 12, 2021

If you are a passionate technologist , it’s easy to forget that marketing is required to sell even the most compelling solution, to cut through the information overload everyone sees today on the internet. If marketing is not your thing, then you need to find a partner or outside expert to help you.

Technical Advisors 154

Technical Advisors Tips Marketing Case Study 154

Startup Professionals Musings

FEBRUARY 4, 2022

It’s a special mix of entrepreneur and company, regular in every respect except for having the courage and foresight to make an idea happen that was supposed to be impossible. As an entrepreneur in a startup, how do you know if you have this potential, and what are the steps to get from an innovation to a revolution?

Entrepreneur 136

Entrepreneur Technology Examples Ideas 136

TechCrunch LA

SEPTEMBER 7, 2020

Launched by Karen Rodgers O’Neil, a longtime marketing executive, and Daniel Perrone, a serial entrepreneur and technology executive whose previous company, BroadMap, was acquired by Apple; The Shed hopes to take the rental model that Home Depot has turned into a billion dollar business line and take it to the masses.

Startup 285

Startup Product Demand Los Angeles 285

Both Sides of the Table

NOVEMBER 25, 2014

When second place isn’t good enough because we live in winner-take-most markets. I see founders who think they can be at every conference, advise multiple companies, do side investments in angel deals, leave the office at 6pm and have a balance life. Leadership Tech Market Analysis' The drive to succeed at all costs.

Competition 394

Competition Startup Writing Marketing 394

Both Sides of the Table

NOVEMBER 9, 2014

We all know that funding markets have changed for startups. So I recommend a high-level “state of the company” email a couple of times a year but a message that you assume might get shown to others. We led an investment round in a company a while ago in which we wrote a seven-figure check and have taken a board seat.

Venture Capital 352

Venture Capital Seed Funding Email Blogging 352

Both Sides of the Table

NOVEMBER 5, 2014

Last week a company we enthusiastically backed, uBeam , led by a very special entrepreneur, 25-year-old Meredith Perry , announced a $10 million round of financing. Here I make the case that entrepreneurs must stay focused on the prize, not the doubters. Entrepreneurs. ” **.

Technical Review 417

Technical Review Startup Software Review Course 417

Berkonomics

JULY 6, 2017

Know your market and competition, or don’t spend a dime on anything else. Well, here is one of those, and it deals with market research first and foremost. Here’s where some intelligent market research might have saved the company and my investment. Let me tell you a short story at my own expense.

Competition 266

Competition Research Summary Pricing 266

Both Sides of the Table

MAY 13, 2018

The most important advice I could give you before you set out in fund raising mode is to understand that fund-raising a sales & marketing process and needs to be managed. an investment in your company. People who believe the former believe that you should see the market demand before too many people know you’re “in market.”

Venture Capital 332

Venture Capital Funding Startup Sales 332

Both Sides of the Table

OCTOBER 19, 2014

We are often asked how companies get funded, why VCs make the decisions we make and what we’re looking for in entrepreneurs. On August 26th I had an equally effusive intro from Ynon Kreiz, also a friend, trusted source and also the CEO of portfolio company Maker Studios. We all loved Andrew & Petri and their vision.

Funding 373

Funding Technical Review Startup Screening 373

TechCrunch LA

DECEMBER 16, 2020

The initial M13 Launchpad program will leverage PepsiCo executives and advisors to take entrepreneurs-in-residence on a 12-week long program in ideating and launching a health and wellness-focused startup.

Los Angeles 245

Los Angeles Email Entrepreneur Platform 245

Startup Professionals Musings

MAY 26, 2021

Thus I recommend to every business owner and entrepreneur that you focus constantly on building and maintaining personal trust through the following strategies: Use storytelling to highlight previous trustworthiness. Proactively market and defend your trust image. Take full responsibility for key business milestones.

Companies 165

Companies Company Metrics Entrepreneur 165

Berkonomics

JUNE 29, 2017

If you have been following our recent insights, you’ll be up to speed knowing that professional investors negotiate tough terms, from provisions of control over asset acquisition, eventual sale of the company, future investments, forced co-sale when others attempt to sell their shares and more.

Invest 243

Invest Entrepreneur Sales Startup 243

TechCrunch LA

SEPTEMBER 21, 2018

High-profile entrepreneurs and investors, Peter Thiel, for example , have left. “It’s hard to make a difference in San Francisco as a single entrepreneur,” said J.D. “It’s not as a hard to make a difference as a successful entrepreneur in Columbus, Ohio.” ” J.D. Here's why.

Venture Capital 279

Venture Capital Startup Capital Entrepreneur 279

Both Sides of the Table

OCTOBER 12, 2014

Prorata rights are one of the most important rights of a private market technology investors and yet are seldom fully understood. Prorata investments rights given investors the right to invest in your future fund-raising rounds and maintain their ownership % in your company as your company grows and raises more capital.

Guide 336

Guide Venture Capital Startup Writing 336

Startup Professionals Musings

SEPTEMBER 3, 2023

More than ever before, people want to buy from, work for, and invest in companies that matter. Your company and team members have to be seen as going above and beyond to solve the problems of internal and external customers. Connect with the bigger picture of the market and society.

Companies 116

Companies Company Customer Custom 116

Both Sides of the Table

JUNE 8, 2014

Not all of these products & companies came from Silicon Valley but the overwhelming majority did. Open source computing, which reduced costs to start a company by 90%. To be clear we will continue to see great infrastructure companies built and these will mostly come from Silicon Valley. All great communication companies.

Startup 390

Startup Venture Capital Capital Funding 390