Startup Professionals Musings

MARCH 5, 2021

Startups are the corporations of the future, so I have long believed that entrepreneurs who study existing corporate models, rather than ignoring them with disdain, will likely profit from the exercise. These are all huge challenges, as well as huge opportunities, for entrepreneurs. Economic instability. Societal upheaval.

Marketing 135

Marketing Startup Entrepreneur Social Media 135

Startup Professionals Musings

JULY 20, 2020

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Email marketing. Direct mail marketing.

Customer 146

Customer Custom Marketing Startup 146

Startup Professionals Musings

JUNE 24, 2020

As a frequent advisor to new entrepreneurs and startups, I often hear your frustration with being treated differently from other startups by investors, on expectations for valuation , traction, and market size. On the other hand, if the market is super-hot, many will be willing to jump in to make your case.

Marketing 174

Marketing Startup Artificial Inteligence Technical Review 174

Startup Professionals Musings

MAY 5, 2023

Technology is so key to every business these days that experienced business-smart but non-tech entrepreneurs are feeling deeper and deeper in the hole. Startups succeed most often when the founding partners know how to build and run a business, rather than how to build and run technology.

Entrepreneur 104

Entrepreneur Technology High Tech Startup 104

Both Sides of the Table

JUNE 27, 2011

I made every textbook mistake at my first startup, which is why I believe I was much more effective at my second one. The following are some lessons I learned about early-stage startup marketing. The truth is – there isn’t a “right&# answer so for your company. You need some guidelines to make decisions.

Marketing 380

Marketing Startup Press Technical Advisors 380

Startup Professionals Musings

FEBRUARY 16, 2020

Every new venture that survives the first five years starts to drift away from their entrepreneurial thinking, and assumes they have achieved the path to longevity. In fact, even within Fortune 100 companies, almost 90 percent have encountered growth stalls or flirted with failure, or worse, in the last 50 years. Change is hard.

Startup 128

Startup Company Companies Statistics 128

Both Sides of the Table

SEPTEMBER 28, 2014

I was reading Danielle Morrill’s blog post today on whether one’s “ Startup Burn Rate is Normal. I love how transparently Danielle lives her startup (& encourages other to join in) because it provides much needed transparency to other startups. But what IS the right amount of burn for a company?

Startup 383

Startup Company Companies .Net 383

Startup Professionals Musings

FEBRUARY 17, 2021

It wasn’t so many years ago that starting a new e-commerce business on the Internet was a complex custom development project, usually costing a million dollars or more. Almost anyone can start a company today on a shoestring budget, following these cost-cutting recommendations: Establish a solid legal structure for your business.

Entrepreneur 162

Entrepreneur Startup Social Media Outsource Development 162

TechCrunch LA

SEPTEMBER 7, 2021

But LA-based performance marketing agency MuteSix didn’t wait that long to build its business around scaling DTC brands. Created in 2014 and acquired by Dentsu in 2019, MuteSix was recommended to TechCrunch by Rhoda Ullmann, VP Consumer at Sense, a Boston-based startup building a home energy monitor.

Commerce 211

Commerce Content Marketing Startup 211

Berkonomics

MARCH 9, 2017

Starting a company is HARD – in so many ways. I read several years ago, that the average startup restaurant lasts only about a year. Here I am a professional investor in early stage companies, and I attempt to find those with the greatest chance of success and growth in value over time. And risky too. What does THAT mean?

Startup 266

Startup Statistics Tech Coast Angels Study 266

Startup Professionals Musings

JULY 5, 2023

Some entrepreneurs start polling venture capitalists for that multi-million-dollar investment before they even have a business plan. Every entrepreneur needs help and support along the way, from developing the initial idea, to selling off the successful business (exit strategy). Don’t waste your resources on the wrong ones.

Startup 122

Startup Funding Organization Incubator 122

Startup Professionals Musings

JANUARY 4, 2023

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. Proactively seek out win-win alliances.

Marketing 107

Marketing Technical Review Startup Innocal 107

Startup Professionals Musings

MARCH 8, 2021

“Intrapreneurs” are entrepreneurs inside big companies, who do corporate spin-offs. A spin-off is merely a startup spawned by a mature parent (company), and conventional logic would dictate that it has a survival advantage over the lowly startup. Grow faster , which a spin-off can do outside the parent company.

Company 125

Company Companies Startup Examples 125

socalTECH

SEPTEMBER 23, 2019

Raising capital for a female-led startup can be very diffiult--which is what Justine Lassoff and Melinda Moore found out when they started their own company, LovingEco, in Los Angeles. We actually started the organization in 2013. What is the most difficult challenge that women entrepreneurs face?

Help 224

Help Entrepreneur Capital Startup 224

Startup Professionals Musings

APRIL 16, 2023

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Email marketing. Direct mail marketing.

Marketing 114

Marketing Invest Social Media SEM 114

InfoChachkie

AUGUST 26, 2013

A startup''s marketing launch strategy should resemble an inverse funnel. This approach allows your venture to "fail in the small" and make course corrections before spending significant marketing resources. An infamous example of a startup that did not follow this strategy is Color. Rely On A Public Relations Agency.

Marketing 247

Marketing Entrepreneur Journal Media 247

Startup Professionals Musings

SEPTEMBER 13, 2022

The “valley of death” is a common term in the startup world, referring to the difficulty of covering the negative cash flow in the early stages of a startup, before their new product or service is bringing in revenue from real customers. Join a startup incubator. It always reduces risk to plan your business first.

Startup 136

Startup Technical Review Equity Incubator 136

Both Sides of the Table

APRIL 21, 2020

Harry was gracious enough to invite me back so this past week we recorded an episode discussing the current market environment. if you listen you’ll pick up much more than my quick notes below). Topics we covered: B2B Companies You haven’t seen the full extent to how the correction is going to affect you. That may happen.

Venture Capital 263

Venture Capital Marketing Startup Writing 263

Startup Professionals Musings

JANUARY 7, 2023

As an entrepreneur mentor and startup investor, I see with sadness the 50 to 90 percent that fail. This fallacy, often called historical myopia, essentially involves extrapolating only from recent positive events, and ignoring the reality that markets saturate or evaporate. Failing to adapt to tectonic shifts in the market.

Entrepreneur 125

Entrepreneur Netflix Social Media Startup 125

Startup Professionals Musings

APRIL 16, 2021

The ultimate compliment that any entrepreneur can get is that they can “see around corners.” This is a statement that they are willing and able (and successful) at projecting market and technology turns, not just straight-line innovations. They have the courage to make bold decisions, often contrary to conventional market research.

Marketing 157

Marketing Design Entrepreneur Ideas 157

Startup Professionals Musings

MAY 12, 2021

If you are a passionate technologist , it’s easy to forget that marketing is required to sell even the most compelling solution, to cut through the information overload everyone sees today on the internet. If marketing is not your thing, then you need to find a partner or outside expert to help you.

Technical Advisors 154

Technical Advisors Tips Marketing Case Study 154

Startup Professionals Musings

SEPTEMBER 30, 2023

As a business advisor, I meet many business professionals and aspiring entrepreneurs who are anxious to be their own boss , or have an innovative idea to start or acquire a new business. Also, initiating a startup is quite different from taking over a thriving business, where the focus is on repeatable processes and quarterly profits.

Startup 94

Startup Ideas Metrics Entrepreneur 94

Startup Professionals Musings

APRIL 10, 2020

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. Proactively seek out win-win alliances.

Mobile 173

Mobile Marketing Technical Review Startup 173

Startup Professionals Musings

MAY 15, 2023

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” by the so-called godfather of content marketing, Joe Pulizzi. The key is consistency.

Content 104

Content Customer Custom Marketing 104

Startup Professionals Musings

SEPTEMBER 3, 2023

More than ever before, people want to buy from, work for, and invest in companies that matter. Your company and team members have to be seen as going above and beyond to solve the problems of internal and external customers. Connect with the bigger picture of the market and society.

Company 116

Company Companies Customer Custom 116

Startup Professionals Musings

DECEMBER 30, 2020

In my role as a mentor to aspiring entrepreneurs, I find that most have the technical challenges well understood, but many are a bit short on some basic street smarts , or basic business realities. Thus I often recommend that before you kick off your own business, you join another startup or existing business to see how things really work.

Entrepreneur 173

Entrepreneur Patents Startup Technical Review 173

Berkonomics

FEBRUARY 21, 2019

I cannot tell you how many times I have seen executive summaries of business plans in which the entrepreneur seeks $5,000,000 to build the business. First, few startups can use that much money today with all the virtual services available and increasingly inexpensive methods of development, prototyping and marketing.

Startup 120

Startup Invest Summary Resource 120

Startup Professionals Musings

MAY 15, 2020

As an angel investor, I see plenty of startups focusing on building an innovative product, but I’m looking for the few who are also leading with an exponential growth strategy, to put them in the category of the next Amazon or Google. Let your highly motivated customers be your best marketing advocates for new customers.

Marketing 170

Marketing Startup Examples Customer 170

socalTECH

SEPTEMBER 27, 2021

A new program, run by the Alliance for Southern California Innovation, is looking to connect startups with Series A funding, according to the group. According to the two, the program recruits and selects top SoCal-based startups that have demonstrated clear market traction and provides introductions to leading venture funds.

Southern California 197

Southern California SoCal Funding Startup 197

Startup Professionals Musings

MAY 31, 2020

Most technical entrepreneurs I know demand the discipline of a product specification or plan, and then assume that their great product will drive a great business. Is it any wonder why so few entrepreneurs ever find the professional investors they seek? Executives, marketing & sales, financial projections, and funding.

Entrepreneur 124

Entrepreneur Startup Summary Product 124

Berkonomics

APRIL 20, 2023

Starting a company is HARD – in so many ways. Let’s start with a restaurant -not our thing. But… I read several years ago that the average startup restaurant lasts only about a year. Restaurant startups would not top my list. And this includes all businesses, not just startups. And risky too. And the U.S.

Statistics 156

Statistics Startup Study Invest 156

Startup Professionals Musings

MAY 18, 2022

Here are some key insights that I and others have collected for mature company leaders, as well as serial entrepreneurs. Unfortunately, in this new age of rapid market change and harder-to-satisfy customers, you can’t assume that what worked yesterday will work tomorrow. You and your friends are not the market.

Entrepreneur 144

Entrepreneur Artificial Inteligence Social Media Commerce 144

Startup Professionals Musings

MAY 29, 2022

In the old days, every entrepreneur planned on taking their startup public, and making it big. Today the rate of startups going public (IPO – Initial Public Offering) is finally up from the dead zone of the last two decades, and is now double the rate back in 1999. Public companies are always at risk for takeovers.

Startup 98

Startup Report IBM IBM 98

Tech Zulu Event

OCTOBER 8, 2013

I met fellow hustler Brian Curliss about 2 years ago at a Startup Weekend event that I was covering. It came as no surprise whatsoever when I found out that his new company MailLift was called up to the big leagues to join the 500 Startups accelerator. So what is so special about 500 Startups you ask?

Startup 86

Startup CTO Coach Mentor Class 86

socalTECH

OCTOBER 11, 2018

Shopify , which develops software for merchants to set up e-commerce, mobile, social media sites, online marketplaces, bricks-and-mortar stores, and more, is setting up a space for entrepreneurs in Los Angeles, the company said this morning.

Entrepreneur 153

Entrepreneur Commerce Social Media Startup 153

Startup Professionals Musings

SEPTEMBER 11, 2020

One of the reasons that now is the time to be an entrepreneur is the explosion of startup assistance organizations, usually called incubators or accelerators. Most of these are non-profits, set up by a university to commercialize new technologies, or a municipality to foster business development for the local economy.

Resource 159

Resource Startup Incubator Seed Funding 159

Startup Professionals Musings

AUGUST 1, 2021

The best part of being an entrepreneur is having the independence to make your own decisions, the flexibility for a better work/life balance, and personal satisfaction from driving change. The road to business success is filled with challenges and frustrations that most aspiring entrepreneurs never even imagined.

Entrepreneur 174

Entrepreneur Search Engine Optimization Satisfaction Social Media 174