Berkonomics

JUNE 30, 2012

There are a number of ways to do this effectively, including the use of social networks to create buzz, seeding product acceptance through early adopters or celebrities, or by creating a small niche market that shows unusual acceptance and more. That story can be in print or in multimedia form.

Case Study 212

Case Study Study Social Network Advertising 212

Startup Professionals Musings

MARCH 5, 2021

Startups are the corporations of the future, so I have long believed that entrepreneurs who study existing corporate models, rather than ignoring them with disdain, will likely profit from the exercise. That means if your new startup doesn’t plan for continuous innovation, the company may never reach corporate status. Globalization.

Marketing 135

Marketing Startup Entrepreneur Social Media 135

Both Sides of the Table

JULY 21, 2014

Since 2009 we’ve been in an unequivocal bull market. And as I always assert, “Great companies are built in downturns. And it’s when mediocre companies get pulverized.” ROI studies were published. I remember, for example, when business intelligence swept through companies globally.

Marketing 354

Marketing Case Study Metrics Sales 354

socalTECH

MARCH 28, 2019

San Diego-based biotech startup Biolinq , which is developing wireless-enabled biosensor patches for continuous monitoring of biomarkers, has raised $4.75M additional Series A funding, the company said this morning. The company said the new funding will go towards its technology platform, and to fund additional clinical studies.

Marketing 168

Marketing San Diego Venture Capital Study 168

socalTECH

JUNE 6, 2018

Santa Monica-based Headspace , which develops mindfulness and meditation apps, says it is targeting the medical market with the launch of a new, digital medicine subsidiary it calls "Headspace Health". The company says it will begin Randomized Controlled Trials (RCTs) this summer.

Marketing 100

Marketing Southern California Santa Monica Study 100

TechCrunch LA

MARCH 19, 2021

Earlier this month, Los Angeles became the latest city to task its various departments with prepping a feasibility study for deploying new software and monitoring technologies to better account for its carbon footprint. Los Angeles has tried to address its carbon footprint in the past, but the efforts weren’t very successful.

Los Angeles 192

Los Angeles Marketing Study Angel 192

socalTECH

MARCH 25, 2014

San Diego-based Sorrento Therapeutics , which develops treatments for cancer and treatment of pain, is spinning off a new company focused on animal health, the company announced this morning. READ MORE>>. sorrento therapeutics lifescience biotech pain cancer oncology veterinary spinout merger acquisition animal arkanimal'

Company 138

Company Companies San Diego Study 138

Berkonomics

APRIL 20, 2023

Starting a company is HARD – in so many ways. Here I am a professional investor in early-stage companies, and I attempt to find those with the greatest chance of success and growth in value over time. Harvard University recently published a study that shows three of every four venture-backed firms fail. And risky too.

Statistics 156

Statistics Startup Study Invest 156

Both Sides of the Table

MAY 19, 2016

We believe that it is incrementally harder to differentiate on simple Internet products or mobile apps and while great companies are built doing this, our goal as a fund is to try and fund things that can be 100x returns if they work. In short, we’re after venture returns. They have raised $14 million to date.

Company 207

Company Companies CTO Coach Funding 207

Both Sides of the Table

JULY 26, 2010

Social proof is defined as “looking for others to guide our decisions&# and is also one of the most important techniques in acquiring customers in your company. Many of you have read or at least know the primary thesis of “ Crossing the Chasm &# the seminal book on marketing your products to mainstream consumers by Geoffrey Moore.

Marketing 294

Marketing Custom Customer Technical Review 294

socalTECH

APRIL 23, 2013

Encino -based uSamp , which provides technology to enable market research and survey panels, has tapped into its stable of survey respondents to figure out how many companies now allow employees to work remotely. Yahoo CEO Marissa Meyer put the company''s new policy in place in February, igniting a firestorm of controversy.

Encino 170

Encino Company Companies Sample 170

Both Sides of the Table

JANUARY 12, 2014

But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. Online marketing uses techniques for driving promotion and place.

Marketing 379

Marketing Startup SEM SEO 379

InfoChachkie

OCTOBER 24, 2011

As Guy Kawasaki pointed out in our recent conversation , “…it is cheaper than ever to start a company. Marketing is free or cheap because of social media. If there was ever a time to start a company, this is it.”. At the end of the period studied, 94.5% People are free or cheap because of the recession.

Company 257

Company Companies Startup Study 257

InfoChachkie

JUNE 30, 2014

Too bad, as they would be well served to study Dirty Franks marketing plan, which has withstood the test of time. Franks didn''t need a sign, let alone a marketing budget. Hurry Up And Stop Marketing. If you have amazing products, the marketing of those products is trivial. say) ‘We’re the market leader in blah.’

Marketing 193

Marketing Software Review Product Social Media 193

Both Sides of the Table

SEPTEMBER 17, 2013

In my last post I pointed out that many of the media commentators who have criticized the YouTube video network companies as not having strong businesses were mistaken. So why is online video such an attractive market to build a startup? The next part of the margin mix online video companies must get control of is talent margins.

Company 339

Company Companies Technical Review Content 339

Both Sides of the Table

JULY 23, 2013

I have long advised startup companies that if you don’t control your messaging somebody else will and your potential customers will form impressions of you shaped by somebody else or by nobody at all. Yet as obvious as it is to create messaging for your company, many people don’t consider their personal brands.

Technical Advisors 385

Technical Advisors Marketing Startup Venture Capital 385

socalTECH

OCTOBER 3, 2019

Last week, the company finally embraced the dystopian origins of the name with a brilliant, tongue-in-cheek marketing campaign introducing its new Soylent Green Mint Chocolate line complete with a spoof animation of the famous last scene of the Heston Soylent Green film. So where is the company selling its products now?

Marketing 100

Marketing Startup Social Media Product 100

Both Sides of the Table

MARCH 21, 2013

So when I meet with GRP portfolio companies that do enterprise sales I try to emphasize the following: 1. But you do need to be sure your company doesn’t just become the internal R&D department for a large corporation. Integrate PS Work Into Sales & Marketing Processes. At a minimum co-ownership of the IP.

Software Review 321

Software Review Software Services Company 321

socalTECH

DECEMBER 17, 2020

Carlsbad, California-based Leading Biosciences , a biopharmaceuticals comapny focused on restoring normal gastrointestinal function following major surgery, has merged with Maryland-based Seneca Biopharma , a publicly traded biotech company. According to Leading Bioscience, it is acquiring Seneca to form a new company, Palisade Bio, Inc.

Study 113

Study Capital Funding Marketing 113

TechCrunch LA

JULY 3, 2018

Postie , a new Los Angeles-based startup, has a vision for the future of advertising and marketing — and it’s direct mail. The company was founded by Dave Fink and Jonathan Neddenriep, two former principals at the startup studio and early stage investor, Science. They aren’t the only ones. Postie has raised $3.5

Dollar Shave Club 232

Dollar Shave Club Chief Technology Officer Advertising Los Angeles 232

TechCrunch LA

APRIL 23, 2019

Astound , a company selling automated employee help desk services, has raised a new round of $15.5 The company’s software integrates with ServiceNow, BMC, Jira, Cherwell and Workday, among others. It’s the seventh company that Turchin has been involved in around applying technology to help employees, he says.

Help 126

Help Capital Services Study 126

socalTECH

OCTOBER 2, 2019

A new company, Apex Innovation Sciences --with headquarters in Long Beach, California and Marlton, New Jersey--has formed out of a corporate merger of CNS Network and Hassman Research Insitute , along with the Clinical Trial Centers Alliance , three companies in the clinical trial studies industry, the companies said this morning.

Long Beach 100

Long Beach Study Equity Research 100

socalTECH

DECEMBER 12, 2016

According to Lyft, a study conducted by the company by Land Econ Group finds that there was an increase in economic activity in Los Angeles due to its service, as a result of its rides. Lyft said the study also showed that passengers next year will save $88M in travel time value and over 7.5 READ MORE>>.

Los Angeles 100

Los Angeles Angel Study Activity 100

Berkonomics

MARCH 9, 2017

Starting a company is HARD – in so many ways. Here I am a professional investor in early stage companies, and I attempt to find those with the greatest chance of success and growth in value over time. Harvard University recently published a study that three of every four venture-backed firms fail. And risky too. And, the U.S.

Startup 266

Startup Statistics Tech Coast Angels Study 266

Berkonomics

MARCH 11, 2021

Here’s the question: Sean Ellis, the marketing guru behind DropBox and other successes, advises clients that “The most important question on a survey is , ‘How would you feel if you could no longer use this product?’” He goes on to quantify the response. Using Sean again as a source, we might ask: “How did you discover our company?”

Custom 218

Custom Customer Case Study Email 218

Startup Professionals Musings

NOVEMBER 26, 2014

Most technical entrepreneurs cringe when they finally realize that marketing is still king, despite the power of technology, and they are up against competitors who have a hundred times their spending power. The cost of entry to market on these is low, and marketing leverage has very little to do with the size of your budget.

Marketing 101

Marketing Startup Case Study Resource 101

socalTECH

FEBRUARY 15, 2018

Playa Vista-based Hyperloop Transportation Technologies (HTT), the Hyperloop technology developer co-founded by Dirk Ahlborn and Bibop Gresta, said on Thursday that it has signed a study deal to look at routes to connect Cleveland and Chicago with its technology. Financial details of the deal were not announced. READ MORE>>.

Technology 124

Technology Study Los Angeles Marketing 124

TechCrunch LA

OCTOBER 7, 2021

Jennifer Schwab, the founder and CEO of Entity, has built the business since 2016 on virtually no outside funding, but said that this latest financing is a precursor to the company working on its first, more traditional VC-led equity round. Entity’s growth has dovetailed with bigger edtech and “future of work” trends.

Mentor 297

Mentor Training Startup Course 297

SoCal Tech Calendar

SEPTEMBER 20, 2008

Friday, September 26, 2008 -- "Lean-Agile: Case Studies from Amazon.com and Profitline" SDSIC. More companies are adopting revolutionary new processes known collectively as Lean (reduce waste, improve quality, and time-to-market) and Agile (Scrum, XP) methodologies to develop and deliver the software their customers want, when they want it.

Case Study 100

Case Study Study Organization Software 100

TechCrunch LA

DECEMBER 31, 2022

Yet despite billions in VC money and plenty of hype , the future that micromobility companies promised still hasn’t quite arrived. Plus, cities that allowed shared e-scooter companies in their midsts are increasingly making it difficult for scooter companies to operate sustainably. What type of market, if any, is the right one?

Los Angeles 257

Los Angeles San Pedro Santa Monica Study 257

InfoChachkie

JULY 14, 2011

Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. In today’s market, so much focus is placed on transacting business online. “In 10) Rob, why does the world need RingRevenue? . “In

Marketing 209

Marketing Advertising Paid Search Startup 209

Xconomy

FEBRUARY 19, 2019

The first-ever marketed medicine for the fatty liver disease known as nonalcoholic steatohepatitis, or NASH, could be on the horizon. Intercept (NASDAQ: ICPT ) this morning provided an interim look at a 2,370-patient NASH study known as REGENERATE. The data, from a closely watched drug known as obeticholic acid, aren’t perfect.

Study 109

Study Help Marketing Develop 109

Startup Professionals Musings

AUGUST 9, 2023

When entrepreneurs introduce new products to the market, their passion and conviction often leads them to assume that every potential customer will see the immediate need and value, and will quickly adopt the solution. In today’s information overload, marketing is everything. Use every marketing channel available.

Case Study 89

Case Study Custom Customer Study 89

socalTECH

MARCH 18, 2014

Santa Monica-based online advertising attribution technology provider Convertro --which is led by serial entrepreneur Jeff Zwelling--said today that it has added UCLA Anderson School professor Sanjog Misra as the chair of a new research committee for the company. Dr. Misra will work in an advisory role to the company. READ MORE>>.

UCLA 178

UCLA Research Santa Monica Study 178

Startup Professionals Musings

NOVEMBER 15, 2020

When entrepreneurs introduce new products to the market, their passion and conviction often leads them to assume that every potential customer will see the immediate need and value, and will quickly adopt the solution. In today’s information overload, marketing is everything. Use every marketing channel available.

Case Study 174

Case Study Startup Custom Customer 174

socalTECH

FEBRUARY 3, 2016

Los Angeles has 8 percent of all the "unicorn" companies globally, according to a new study released Wednesday by the University of Southern California's Marshall School of Business. The school said the study companies as a unicorn if they exceeded a value of $1 billion during any month between January 2014 and the end of 2015.

Los Angeles 100

Los Angeles Angel Southern California Study 100

socalTECH

SEPTEMBER 23, 2019

Raising capital for a female-led startup can be very diffiult--which is what Justine Lassoff and Melinda Moore found out when they started their own company, LovingEco, in Los Angeles. After we sold that company, we look at each other, and decided to become part of the solution. They have to be able to lean in on raising money.

Help 224

Help Entrepreneur Capital Startup 224