Startup Professionals Musings

FEBRUARY 20, 2022

Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. Even great products need great marketing “content” to fuel the ascent of their online message. It’s all about content that will bring the masses to your business: Highly relevant.

Content 146

Content Newsletter Competition Writing 146

socalTECH

JULY 1, 2013

VIMBY , the Los Angeles-based, online production studio created by Mark Burnett, is powering a new entrepreneurship competition from Walmart, the Get On The Shelf crowdsourcing competition. Walmart said that it will select up to 20 product finalists who will be featured in that original, weekly web series. READ MORE>>.

Competition 147

Competition Hollywood Web Product 147

Startup Professionals Musings

FEBRUARY 10, 2023

Even though the color of their money is always green, all startup investors are not the same. Investor due diligence on a startup is not a mysterious black art, but is nothing more than a final integrity check on all aspects of your business model, team, product, customers, and plan. It’s no fun for either side.

Technical Review 138

Technical Review Startup Innocal Offshore 138

Both Sides of the Table

JANUARY 29, 2010

I started the series talking about what I consider the most important attribute of an entrepreneur : Tenacity. Competitiveness - One attribute that I believe most VCs look for in entrepreneurs is competitiveness. If you stumble on to a really good idea believe me it will get competitive really quickly. I know I do.

Competition 296

Competition Entrepreneur Startup GRP Partners 296

Startup Professionals Musings

DECEMBER 1, 2012

Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. Even great products need great marketing “content” to fuel the ascent of their online message. It’s all about content that will bring the masses to your business: Highly relevant.

Content 99

Content Startup Newsletter Writing 99

Startup Professionals Musings

JULY 20, 2020

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Social-media advertising. Display advertising. Email marketing. Cold calling.

Customer 146

Customer Custom Marketing Startup 146

Both Sides of the Table

FEBRUARY 25, 2019

Here are some observations I have from this exposure: If a company moves from strength-to-strength with predictable outcomes, easy financings, low staff turn-over, limited competitive threats then the composition of the board probably doesn’t matter as much. This is part of a series on a Board of Directors at a Startup.

Startup 269

Startup Venture Capital Layoffs Resource 269

Startup Professionals Musings

MAY 14, 2017

Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. Even great products need great marketing “content” to fuel the ascent of their online message. It’s all about content that will bring the masses to your business: Highly relevant.

Content 67

Content Marketing Newsletter Writing 67

Startup Professionals Musings

JULY 25, 2011

Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. Even great products need great marketing “content” to fuel the ascent of their online message. It’s all about content that will bring the masses to your business: Highly relevant.

Content 94

Content Startup Newsletter Writing 94

socalTECH

JUNE 9, 2014

Los Angeles-based Jukin Media (www.jukinmedia.com) thinks it has figured that out, and instead of trying to create viral videos, has been buying up the rights to those videos--before they really go viral--to create not just a one-hit, viral video wonder, but a sustainable business. We then acquire those videos directly from content owners.

Media 235

Media Content Startup IP 235

socalTECH

OCTOBER 10, 2013

In what is a fairly unusual move, last week, Tradesparq (www.tradesparq.com), a Chinese startup in the area of B2B trade information, said it was planning on setting up its operations here in Southern California, as part of an expansion and scaling of the company. Michael Kleist: We started in 2010. What is Tradesparq?

Southern California 170

Southern California Startup SoCal CTO Hire 170

Startup Professionals Musings

NOVEMBER 12, 2021

Let me be clear – a product or consulting startup today without a blog, even with a static website, risks not being competitive in cost and time to reach and hold that critical mass of online customers. You should start blogging about your business before you have a product, to test interest and establish your credibility.

Blogging 135

Blogging Services Search Engine Optimization Web 135

Startup Professionals Musings

AUGUST 14, 2012

One of the toughest and yet most important questions you will be asked by savvy potential startup investors is “What is your sustainable competitive advantage?” Yet many entrepreneurs, maybe in their passion for their new product, gloss over this one, or even announce that they have no competition.

Competition 97

Competition Patents Startup Social Network 97

Startup Professionals Musings

JUNE 14, 2011

One of the toughest and yet most important questions you will be asked by savvy potential startup investors is “What is your sustainable competitive advantage?” Yet many entrepreneurs, maybe in their passion for their new product, gloss over this one, or even announce that they have no competition.

Competition 102

Competition Patents Startup Social Network 102

Southern California Edison Blog

DECEMBER 8, 2021

Malicious attackers perceive tech startups as vulnerable, valuable targets: startups often have fewer infrastructure protections and smaller IT teams than their more established counterparts, and multiple connections to larger companies with lucrative data. . Recognize the signs of malware: pop-ups and disabled programs.

Startup 96

Startup Email Networking Southern California 96

socalTECH

SEPTEMBER 26, 2012

The group is hosting an all night hackathon starting Friday, October 19th which will put up to fifty programmers against each other to create new web, mobile, or desktop apps on the theme of film and technology. The group is offering up a $2500 first prize, $1500 second prize, and $500 third prize for entries in the hackathon.

Technology 185

Technology Southern California Startup Content 185

Startup Professionals Musings

JANUARY 26, 2014

Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. Even great products need great marketing “content” to fuel the ascent of their online message. It’s all about content that will bring the masses to your business: Highly relevant.

Startup 103

Startup Content Newsletter Writing 103

Startup Professionals Musings

APRIL 16, 2023

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Social-media advertising. Display advertising. Email marketing. Cold calling.

Marketing 114

Marketing Invest Social Media SEM 114

SoCal CTO

SEPTEMBER 8, 2010

August was a slow month in terms of traffic and I was away for a lot of the month, but there were some really great posts at the intersection of startups, technology, product and being a Startup CTO. He blogs to 10,000 web entrepreneurs at Software by Rob and co-hosts the podcast Startups for the Rest of Us.

Startup 191

Startup Venture Capital Blogging CTO Hire 191

Both Sides of the Table

MARCH 25, 2016

Many startup businesses – tech or otherwise – fail. Trying outrageous new things or even trying mundane things but in new ways but with extreme quality & innovation is what fuels the tech startup industry. But today I want to give you advice on how to decrease your odds of failure in a startup.

Startup 150

Startup Marketing Study SEO 150

Startup Professionals Musings

MAY 19, 2019

Image via Flickr by jardenberg Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. Even great products need great marketing “content” to fuel the ascent of their online message. Your content must continue to deliver new ideas.

Customer 93

Customer Custom Marketing Tips 93

SoCal CTO

AUGUST 3, 2010

Some great content around the intersection of startups and being a Startup CTO in June this year. This continues my series of posts: Top 30 Startup Posts in June 2010 Top 29 Startup Posts May 2010 Startup CTO Top 30 Posts for April 16 Great Startup Posts from March The following are the top items based on social signals.

Startup 217

Startup Venture Capital Blogging Software Review 217

socalTECH

NOVEMBER 19, 2018

In a world of digital video, whats the best way to distribute and monetize that streaming video content? San Diego-based uCast Global (www.ucastglobal.com), backed by Gary Winnick, is looking to tackle that entire area of content distribution, and is led by startup veteran Dr. Kanaan Jemili.

Content 113

Content Startup Mobile Platform 113

Startup Professionals Musings

OCTOBER 3, 2012

It seems like everyone has an Internet startup these days. But the low cost also means that your competition will also be there in force. So what are the key strategies that can improve the success odds for your online startup? Content is king of the road. The best content gets attention and keeps momentum growing.

Startup 96

Startup Social Media Content Paid Search 96

Startup Professionals Musings

JULY 13, 2022

In these days of global competition via multiple channels, you need continuous marketing to find more customers. More and more customers today do their initial shopping on the Internet, and they won’t even believe you exist if you have no presence, or the content is stale. They won’t find you.

Technical Review 142

Technical Review Social Media Conference Customer 142

Both Sides of the Table

JULY 1, 2010

We all like to think of startups as “non hierarchic&# organizations and to some extent that should be true. I see two common mistakes in companies (not just in startups, in fact). By going on sales calls you pick up directly the feedback of what customers want and also what they’re telling you about competition.

Startup 308

Startup CTO Coach Technical Review CTO Hire 308

socalTECH

OCTOBER 19, 2018

Earlier this month, Los Angeles-based Catalog (www.catalog.cc), a startup developing artificial intelligence software to help independent visual artists scale their content production efforts, announced it raised $1.5M Lots of those businesses wanted to get display banners, but had no content to do so. in a seed funding round.

Help 133

Help IP Content Google 133

Startup Professionals Musings

SEPTEMBER 5, 2013

Let me be clear – a product or consulting startup today without a blog, even with a static website, risks not being competitive in cost and time to reach and hold that critical mass of online customers. You should start blogging about your business before you have a product, to test interest and establish your credibility.

Blogging 95

Blogging Startup Search Engine Optimization Writing 95

Startup Professionals Musings

JUNE 26, 2020

A business plan is the outward facing definition of the business you hope to drive with your hardware solution, with a hardware overview in the intro to highlight customer value and competitiveness. The most common business entity used for startups is a Limited Liability Corporation (LLC), which is the cheapest and simplest to manage.

Product 169

Product Summary Startup Examples 169

Tech.Co

NOVEMBER 21, 2017

But why are startups taking up residence in this city versus the nearby ones? In this interview series of #StartupsEverywhere , we talked with Lee Reeves, cofounder of Startup253, and Shadrach White, founder and CEO of cloudPWR, to talk about the differences between the cities, the uptick in the business sector and emerging startups.

Startup 70

Startup Class Resource Examples 70

Startup Professionals Musings

AUGUST 31, 2022

In my role as a business mentor and advisor, I now always look for a culture and recommend team roles that nurture collaboration rather than contention, communities rather than silos , and transparent communication at all levels. Discourage internal team competition and silos. Be a role model for leadership integrity and trust.

Organization 105

Organization Mentor Startup Training 105

Both Sides of the Table

APRIL 4, 2011

It’s a very important concept for me because in a startup you are constantly under pressure and have way too many distractions. Commitment & urgency are key drivers of success in startup businesses. I was recently talking with a startup company who wanted me to try their product. You already know it from your personal lives.

Metrics 346

Metrics Startup SEO Customer 346

SoCal CTO

JULY 13, 2010

Some great content around the intersection of startups and being a Startup CTO in June this year. This continues my series of posts: Top 29 Startup Posts May 2010 Startup CTO Top 30 Posts for April 16 Great Startup Posts from March There was some really great content in June. I’ll have to relocate.

Startup 175

Startup Venture Capital Slides Blogging 175

socalTECH

FEBRUARY 8, 2012

A new startup emerged Tuesday with its target on United Online 's Classmates.com service, hoping to connect people with their high school classmates. Silicon Valley-based SchoolFeed said it raised $1.75M to create a new service which helps people find their classmates via online "yearbooks", in conjunction with Facebook.

Social Network 145

Social Network Startup Sites Competition 145

socalTECH

JUNE 6, 2013

A new, Los Angeles-based startup, iCrumz , said today that it has launched a new, free social bookmarking tool aimed at helping users find their way back to websites and share content with others. icrumz social bookmarking software startup sharing zubican' READ MORE>>.

Tool 230

Tool Sites Competition Los Angeles 230

Startup Professionals Musings

JANUARY 31, 2021

If you sold your last startup for $800 million, you probably already know how to build a business, and even conservative investors won’t worry about the quality of your next business plan. Most investors tend to think of startups without a plan as expensive hobbies. Marty Zwilling.

Sample 137

Sample Writing Mentor Content 137

socalTECH

SEPTEMBER 5, 2013

Culver City-based M-GO (www.mgo.com) thinks so, with its own twist on providing content to consumers. We caught up with M-GO''s CEO, John Batter , to hear about where M-GO fits into the streaming media market. So, they just ave up. John Batter: One of the first decisions we made, was about the type of content we wanted to offer.

Entertainment 197

Entertainment Netflix Marketing Content 197